市场调查报告书
商品编码
1499979
全球漱口水市场评估:依产品类型、依酒精含量、依类别、依口味、依年龄、依最终用户、依价格范围、依分销渠道、依地区、机会、预测(2017-2031)Mouthwash Market Assessment, By Product, By Alcohol Content, By Type, By Category, By Flavor, By Age, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球漱口水市场规模预计将从 2023 年的 50.9 亿美元增至 2031 年的 80.5 亿美元,在 2024-2031 年预测期内复合年增长率预计为 5.90%。牙齿和牙龈上细菌的积聚会导致口腔疾病,这是全球漱口水市场成长的主要动力,吸引了瞭解这些疾病影响的精明消费者。
消费者喜欢使用漱口水,因为它可以有效减少口臭。这是因为漱口水可以中和口腔细菌产生的挥发性硫化合物。因此,定期使用漱口水以及刷牙和使用牙线可以增强口腔卫生,降低口腔疾病的风险,并提供更健康的口腔环境。
消费者越来越多地寻求方便、适合旅行的产品,这些产品可以像口袋里的全尺寸产品一样有效地发挥作用。随着製造商尝试不同的配方和包装形式以满足消费者的动态需求,创新也不断发生。例如,2023年3月,Scope推出了浓缩漱口水Scope Squeez。本产品采用手掌大小的瓶子,可使用与一般 1L 液体漱口水大致相同的次数。由于是浓缩型,使用时只需加水即可,携带方便。
无酒精漱口水可供儿童使用,是口腔敏感消费者首选的温和产品。此外,含酒精的漱口水会减少唾液分泌,导致口腔脱水。这就是为什么消费者更喜欢不含酒精的漱口水,它有助于维持口腔内的水分平衡,这是口腔健康的重要组成部分。
例如,2024 年 1 月,Dr. Dento(White Tusk Healthcare Private Limited)推出了最新的口腔卫生产品系列,包括经过 GMP 认证的漱口水。本产品不含酒精,由NHap、椰子萃取、可可碱、木瓜蛋白□、苋菜液、芦荟、透明质酸等成分配製而成,为消费者提供全面的口腔卫生。
缓解牙齿疼痛创造了牙医的需求
漱口水在缓解牙科治疗或手术后患者的牙齿疼痛方面发挥着重要作用。牙科治疗后,口腔容易出现细菌生长和炎症,这会增加疼痛并延迟癒合。含有氯己定和精油等抗菌成分的漱口水可以帮助消除口腔中的细菌,减少感染和不适。
有些漱口水含有薄荷醇和尤加利树,可以冷却牙龈和口腔组织,麻木神经末梢,减少炎症,从而立即缓解疼痛。有些漱口水还含有修復剂,如维生素 E 和芦荟,可加速组织修復和恢復。
因此,牙医推荐使用此类漱口水来缓解牙科手术后的疼痛。例如,2024 年 1 月,OraBio 的漱口水 Periovance Oral Rinse 有助于控制牙齿疼痛。这种漱口水深受牙医和正牙医生的喜爱,因为它可以缓解疼痛,并在牙科手术和治疗前后为患者提供更好的患者体验。该产品是牙科专业人员在 60 秒内缓解患者疼痛的有效解决方案。
预防口腔疾病的漱口水拉动市场需求
漱口水采用氯己定、精油和氯化十六烷基□啶 (CPC) 等抗菌剂配製而成,可透过减少口腔疾病来帮助维持口腔卫生。漱口水中的这些成分有助于杀死细菌,减少牙菌斑和牙龈炎等疾病。
本报告研究和分析了全球漱口水市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global mouthwash market is projected to witness a CAGR of 5.90% during the forecast period 2024-2031, growing from USD 5.09 billion in 2023 to USD 8.05 billion in 2031. Bacterial buildup on the teeth and gum which causes oral diseases is majorly driving the growth of the global mouthwash market as it appeals to the informed consumers who are aware about the repercussion of these diseases.
Consumers prefer using mouthwashes as they aid in the reduction of bad breath. This happens because the volatile sulfur compounds generated by oral bacteria get neutralized by the mouthwash. As a result, with regular use of mouthwashes along with brushing and flossing, they enhance oral hygiene, reduce the risk of oral diseases, and create a much healthier oral environment.
Consumers are increasingly seeking convenient and travel-friendly products that can work effectively as a full-sized product that fits into their pockets. It is giving rise to innovation as the manufacturers are experimenting with different formulations and packaging formats to cater to the dynamic requirements of the consumers. For instance, in March 2023, Scope launched Scope Squeez, a mouthwash concentrate. The product is a palm-sized bottle that delivers almost the same number of uses as a regular 1L-sized bottle of liquid mouthwash. The product is in concentrated form which requires adding water before using and making it convenient to carry.
Alcohol-free mouthwashes are mostly preferred by the consumers as they are safe for usage among children and are gentler, making them a preferred choice among consumers with sensitive mouths. Moreover, alcohol containing mouthwashes reduce the production of saliva which results in the dehydration of mouth; thus, alcohol-free mouthwashes are preferred by the consumers as they help in maintaining the moisture balance in the mouth, which is a crucial factor in oral health.
For instance, in January 2024, Dr. Dento (White Tusk Healthcare Private Limited) launched its latest product range for oral health which includes mouthwashes which are GMP certified. The product is free from alcohol and is formulated with ingredients such as NHap, coconut extract, theobromine, papain enzyme, amaranth solution, aloe vera, and hyaluronic acid to deliver the consumers with comprehensive oral health.
Alleviation of Dental Pain to Create Demand from Dentists
Mouthwashes play a significant role in alleviating dental pain among the patients post dental treatment and surgeries. The oral cavity, after the dental procedures, is prone to bacterial colonization and inflammation that can increase pain and delay healing. Mouthwashes formulated with antimicrobial ingredients, such as chlorhexidine or essential oils, eliminate the bacteria from the oral environment and hence decrease infection and discomfort.
Some mouthwashes contain menthol or eucalyptus which gives a cooling effect to the gums and tissues in the oral cavity, offering an instant pain relief effect as these coolers numb the nerve endings and hence reduce inflammation. Few mouthwashes contain healing agents, such as vitamin E or aloe vera, which facilitate faster tissue repair and recovery.
Thus, such mouthwashes are recommended by the dentists for relieving pain post dental treatments. For instance, in January 2024, Periovance Oral Rinse, a mouthwash by OraBio, aids in dental pain management. The mouthwash is a preferred product among dentists and orthodontists as it helps in relieving pain for patients before and after dental surgeries and treatments, providing a better patient experience. The product is an effective solution for dental professionals for their patients to alleviate pain within 60 seconds.
Market Demand to be Fueled by Mouthwashes Preventing Oral Diseases
As mouthwashes are formulated with antimicrobial agents such as chlorhexidine, essential oils, and cetylpyridinium chloride (CPC), they help in maintaining the oral hygiene by reducing the oral diseases. These ingredients in the formulation of mouthwashes help in killing bacteria and reduce dental plaque, gingivitis, and other diseases.
For instance, chlorhexidine is a gold-standard mouthwash antimicrobial agent that is known for its ability to bind oral mucosa and teeth to provide a more prolonged duration of antimicrobial effect. It helps in reducing dental plaque and gingival inflammation, thus preventing periodontal disease. Essential oils, such as thymol, eucalyptol, and menthol, present in mouthwashes degrade bacterial cell walls and restrains the enzyme activity, further minimizing plaque and gingivitis.
Other than that, fluoride-containing mouthwashes promote oral health through remineralizing tooth enamel and dental caries. Thus, these mouthwashes strengthen teeth and prevent cavities, particularly those at high risk of dental decay. Hence, manufacturers incorporate fluoride as well in the mouthwashes to offer the therapeutic benefits to the consumers. For instance, in March 2023, TheraBreath, a brand of Church & Dwight Co. launched anti-cavity oral rinse for kids aged 6 years and older, which is developed to strengthen teeth and prevent cavities and tooth decay. The mouthwash is formulated with fluoride and is free from vegan, parabens, gluten, and alcohol. It has been introduced in flavors such as strawberry splash, grapes galore, and wacky watermelon.
Medicated Mouthwashes to Dominate the Market
Consumers prefer Medicated mouthwashes more than non-medicated mouthwashes as they offer health benefits and help consumers cure and prevent various oral diseases, promoting oral hygiene. Unlike the non-medicated ones, these mouthwashes are formulated to cater to oral health issues such as periodontal disease, gingivitis, dry mouth, and dental caries. In February 2024, Sensodyne, a brand of Haleon plc introduced its latest Sensodyne Complete Protection+ Mouthwash in the Indian market of oral care products. The product is crafted without alcohol, offering an effective defense against tooth sensitivity and enamel wear, which helps in the promotion of overall oral health. The incorporation of fluoride in the mouthwash actively fights against cavities.
These mouthwashes are formulated with ingredients which offer antimicrobial properties. Such ingredients help in effectively lessening the bacterial load, helping in the prevention of the formation of plaque over teeth and gingival inflammation over gums. Manufacturers are increasingly formulating their products with clinically tested ingredients which serves the purpose. For instance, in November 2023, Clinical Health Technologies Ltd launched Clinisept+ dental mouthwash which has been developed for usage in dental clinics as a pre- and post-procedure rinse as well as for usage at homes. The clinically proven dental mouthwash removes 99.99% of the bacteria which causes gum diseases and tooth decay.
North America to Hold a Significant Market Share
North America is dominating the mouthwash market over other regions in the world due to several reasons. The region is driven by widespread public health campaigns educating the consumers and emphasizing the importance of clean teeth and fresh breath. The cultural emphasis has led to higher adoption rates of comprehensive oral care routines, including the use of mouthwashes. According to the data published by Statistics Canada, in May 2024, the consumer price index for oral-hygiene products across Canada in March 2024 was measured at 151. While in April 2023, it was 147.2, showing a rise in April 2024 being measured at 149.5.
Moreover, the region has a diverse and extensive range of oral care products and strong retail infrastructure which further contributes to the dominance of the region. Aggressive marketing and advertising by leading dental care brands have increased consumer awareness and usage of mouthwashes as a standard part of oral hygiene. Greater access to dental care services in North America, including routine check-ups and professional advice, encourages the use of mouthwashes as recommended by dental professionals for maintaining oral health.
Apart from the availability of the products in hotels and dental spas, the manufacturers are expanding to launch their products in the retail market to attract more consumers in the region. For instance, in February 2023, Go Mouthwash launched in 869 Walmart Stores in the United States in an innovative packaging. The mouthwash till date was available in dental spas, luxury hotels, elite private airlines, restaurants, and health clubs.
Future Market Scenario (2024 - 2031F)
Global mouthwash market is gaining momentum and is expected to rise further in the forecast period due to several reasons. One of the major reasons which is responsible for its growth is continuous laboratory research and clinical trial taking place to find out powerful and safe ingredients to formulate in the mouthwashes to make them effective and efficient to combat diseases and promote oral health. For instance, in May 2024, clinical research took place by researchers in Japan in Microbiology Spectrum which is an open-access ASM Journal coined that match, a finely ground green tea powder prevents the growth of P. gingivalis. The pathogen causes periodontitis which may cause health concerns such as tooth loss.
Thus, manufacturers are incorporating such clinically experimented ingredients in the formulation of mouthwashes to gain a competitive advantage by making their products potent to fight oral diseases and appeal to the consumers.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Key players are launching products formulated with ingredients that help maintain oral health by killing the bacteria in the mouth and offering teeth-strengthening benefits.
For instance, in October 2023, Listerine, a brand of Johnson & Johnson Consumer Inc. introduced Trio of clinical solutions mouthwashes with advanced formulations that target gum health, teeth strengthening and bad breath. Rapid Fusion Technology offers teeth strengthening, a unique fluoride delivery system that increases fluoride uptake and remineralization to offer a stronger tooth surface. Bad breath is controlled through triple action formula incorporating Zinc Chloride and four essential oils which kill the bacteria that causes bad breath.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.