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市场调查报告书
商品编码
1594359

漱口水市场：按类型、口味和分销管道划分 - 2025-2030 年全球预测

Mouthwash Market by Type (Antiseptic, Cosmetic, Fluoride), Flavors (Active Salt, Fruit & Gum, Herbs), Distribution Channel - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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2023年，漱口水市场价值为58.2亿美元，预计到2024年将达到62.8亿美元，复合年增长率为7.88%，到2030年将达到99.1亿美元。

漱口水市场旨在透过漱口来促进口腔健康，旨在提供氟化物等治疗功效，可减少牙菌斑、对抗牙龈炎、清新口气，有时还可以预防蛀牙。漱口水的需求源于消费者对口腔健康意识的提高、牙科疾病盛行率的增加以及对预防保健的日益重视。其用途包括日常口腔卫生习惯、牙科专业人员推荐的针对性治疗方法、协助刷牙和使用牙线等。主要最终用户是各个年龄层的个人，产品针对儿童、成人和老年人量身定制，产品定价范围广泛，可满足不同收入群体的需求。

主要市场统计
基准年[2023] 58.2亿美元
预测年份 [2024] 62.8亿美元
预测年份 [2030] 99.1亿美元
复合年增长率（%） 7.88%

该市场是由口腔疾病盛行率上升以及自我护理和个人健康维护日益增长的趋势所推动的。透过牙科营和宣传活动提高健康意识以及引入天然有机漱口水提供了巨大的成长潜力。关键机会在于透过无毒无酒精配方、包装永续性和以医疗保健主导的促销活动等方面的创新来瞄准新兴市场。电子商务的繁荣提供了直接面向消费者的销售管道，这在远端购物趋势中尤其有吸引力。

然而，市场竞争面临的挑战包括草药漱口水等竞争产品的强劲传播、对酒精含量等化学成分的怀疑（有些人认为酒精含量可能会加剧口干）以及消费者信心下降，以及与之相关的潜在副作用。製造商可能面临功效和成分控制方面的监管障碍。

创新将集中于开发临床支持的治疗性漱口水、环境永续的製造过程以及针对特定症状（例如镇痛和发炎作用）的改进配方。总体而言，市场是动态的，受到不断变化的消费者偏好的驱动，消费者优先考虑健康、保健和环保的选择。灵活应对这些变化、投资研究和利用数位平台对于持续成长和市场渗透至关重要。

市场动态：揭示快速发展的漱口水市场的关键市场洞察

供给和需求的动态相互作用正在改变漱口水市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 提高口腔卫生意识
    • 生活方式的改变和可支配所得的增加
    • 漱口水的好处越来越受到关注
  • 市场限制因素
    • 原料成本波动
  • 市场机会
    • 多个市场参与者推出新产品的数量增加
    • 草药和调味漱口水简介
  • 市场挑战
    • 过度使用漱口水的副作用

波特的五力：驾驭漱口水市场的策略工具

波特的五力框架是了解漱口水市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解漱口水市场的外部影响

外部宏观环境因素对漱口水市场的表现动态起着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解漱口水市场的竞争状况

对漱口水市场的详细市场占有率分析可以对供应商的业绩进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵漱口水市场供应商绩效评估

FPNV定位矩阵是评估漱口水市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议绘製漱口水市场的成功之路

漱口水市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 提高口腔卫生意识
      • 生活方式的改变和可支配所得的增加
      • 漱口水的好处越来越受到关注
    • 抑制因素
      • 原料成本波动
    • 机会
      • 多个市场参与者推出新产品的数量增加
      • 草药和调味漱口水简介
    • 任务
      • 过度使用漱口水的负面影响
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章漱口水市场：依类型

  • 防腐剂
  • 化妆品
  • 氟化物
  • 自然的

第七章 漱口水市集依口味

  • 活性盐
  • 水果和口香糖
  • 草药
  • 薄荷鲜茶
  • 天然柠檬

第八章漱口水市集：依通路划分

  • 牙医诊所
  • 药局
  • 网路药房
  • 零售药房

第九章美洲漱口水市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十章亚太漱口水市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东和非洲漱口水市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • Arogya Formulations（P）Ltd.
  • Bulk Apothecary
  • Colgate-Palmolive Company
  • GlaxoSmithKline PLC
  • Health and Natural Beauty USA Corp.
  • Himalaya Global Holdings Ltd.
  • Hydrox Laboratories by Mentholatum Company, Inc.
  • Johnson & Johnson Services, Inc.
  • Lion Corporation
  • Maxill, Inc.
  • NBGS USA LLC
  • Nutrix International LLC
  • Simply Silver Mouthwash
  • The Procter & Gamble Company
  • Uncle Harry's Natural Products
Product Code: MRR-036C5CF3A874

The Mouthwash Market was valued at USD 5.82 billion in 2023, expected to reach USD 6.28 billion in 2024, and is projected to grow at a CAGR of 7.88%, to USD 9.91 billion by 2030.

The mouthwash market encompasses a wide array of products aimed at promoting oral health through rinsing, designed to aid in reducing plaque, tackling gingivitis, freshening breath, and sometimes delivering therapeutic benefits such as fluoride to prevent cavities. The necessity of mouthwash arises from increasing consumer awareness around oral hygiene, growing prevalence of dental issues, and an expanding emphasis on preventive care. Its applications include daily oral hygiene routines, targeted therapeutic regimes recommended by dental professionals, and as an adjunct to brushing and flossing. Key end-users are individuals across various age groups, with tailored products for kids, adults, and elderly populations, and spanning across diverse income segments due to a wide range of product pricing.

KEY MARKET STATISTICS
Base Year [2023] USD 5.82 billion
Estimated Year [2024] USD 6.28 billion
Forecast Year [2030] USD 9.91 billion
CAGR (%) 7.88%

The market is being driven by rising incidences of oral diseases and an increasing tendency towards self-care and personal health maintenance. Growing health awareness through dental camps and campaigns, coupled with the introduction of natural and organic mouthwashes, provides significant growth potential. Key opportunities lie in innovating towards non-toxic, alcohol-free formulations, packaging sustainability, and targeting emerging markets with healthcare-driven promotions. The e-commerce boom offers a direct-to-consumer sales channel, particularly appealing amid remote shopping trends.

However, challenges to market growth include the strong prevalence of competitive products such as herbal mouth rinses, skepticism over chemical compositions such as alcohol content that some believe exacerbates oral dryness, and potential side effects leading to reduced consumer confidence. Manufacturers may face regulatory hurdles related to claims and ingredient restrictions.

Innovation can focus on developing clinically-backed therapeutic mouth rinses, green and sustainable manufacturing processes, and enhanced formulations targeting specific conditions, such as pain relief or anti-inflammatory effects. Overall, the market is dynamic and guided by evolving consumer preferences which prioritize health, wellness, and eco-friendly options. Staying agile and responsive to these shifts, investing in research, and leveraging digital platforms will be crucial for sustained growth and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mouthwash Market

The Mouthwash Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing awareness about oral hygiene
    • Changing lifestyles and rising disposable income
    • Rising focus on benefits of mouthwash
  • Market Restraints
    • Fluctuating cost of raw materials
  • Market Opportunities
    • Increasing new product launches by several market players
    • Introduction of herbal and flavored mouthwashes
  • Market Challenges
    • Adverse effects with the excessive use of mouthwash

Porter's Five Forces: A Strategic Tool for Navigating the Mouthwash Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mouthwash Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mouthwash Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mouthwash Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mouthwash Market

A detailed market share analysis in the Mouthwash Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mouthwash Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mouthwash Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mouthwash Market

A strategic analysis of the Mouthwash Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mouthwash Market, highlighting leading vendors and their innovative profiles. These include Arogya Formulations (P) Ltd., Bulk Apothecary, Colgate-Palmolive Company, GlaxoSmithKline PLC, Health and Natural Beauty USA Corp., Himalaya Global Holdings Ltd., Hydrox Laboratories by Mentholatum Company, Inc., Johnson & Johnson Services, Inc., Lion Corporation, Maxill, Inc., NBGS USA LLC, Nutrix International LLC, Simply Silver Mouthwash, The Procter & Gamble Company, and Uncle Harry's Natural Products.

Market Segmentation & Coverage

This research report categorizes the Mouthwash Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Antiseptic, Cosmetic, Fluoride, and Natural.
  • Based on Flavors, market is studied across Active Salt, Fruit & Gum, Herbs, Mint Fresh Tea, and Natural Lemon.
  • Based on Distribution Channel, market is studied across Dental Dispensaries, Drug Store, Online Pharmacies, and Retail Pharmacies.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing awareness about oral hygiene
      • 5.1.1.2. Changing lifestyles and rising disposable income
      • 5.1.1.3. Rising focus on benefits of mouthwash
    • 5.1.2. Restraints
      • 5.1.2.1. Fluctuating cost of raw materials
    • 5.1.3. Opportunities
      • 5.1.3.1. Increasing new product launches by several market players
      • 5.1.3.2. Introduction of herbal and flavored mouthwashes
    • 5.1.4. Challenges
      • 5.1.4.1. Adverse effects with the excessive use of mouthwash
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Mouthwash Market, by Type

  • 6.1. Introduction
  • 6.2. Antiseptic
  • 6.3. Cosmetic
  • 6.4. Fluoride
  • 6.5. Natural

7. Mouthwash Market, by Flavors

  • 7.1. Introduction
  • 7.2. Active Salt
  • 7.3. Fruit & Gum
  • 7.4. Herbs
  • 7.5. Mint Fresh Tea
  • 7.6. Natural Lemon

8. Mouthwash Market, by Distribution Channel

  • 8.1. Introduction
  • 8.2. Dental Dispensaries
  • 8.3. Drug Store
  • 8.4. Online Pharmacies
  • 8.5. Retail Pharmacies

9. Americas Mouthwash Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Mouthwash Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Mouthwash Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Arogya Formulations (P) Ltd.
  • 2. Bulk Apothecary
  • 3. Colgate-Palmolive Company
  • 4. GlaxoSmithKline PLC
  • 5. Health and Natural Beauty USA Corp.
  • 6. Himalaya Global Holdings Ltd.
  • 7. Hydrox Laboratories by Mentholatum Company, Inc.
  • 8. Johnson & Johnson Services, Inc.
  • 9. Lion Corporation
  • 10. Maxill, Inc.
  • 11. NBGS USA LLC
  • 12. Nutrix International LLC
  • 13. Simply Silver Mouthwash
  • 14. The Procter & Gamble Company
  • 15. Uncle Harry's Natural Products

LIST OF FIGURES

  • FIGURE 1. MOUTHWASH MARKET RESEARCH PROCESS
  • FIGURE 2. MOUTHWASH MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL MOUTHWASH MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL MOUTHWASH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL MOUTHWASH MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL MOUTHWASH MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL MOUTHWASH MARKET SIZE, BY FLAVORS, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL MOUTHWASH MARKET SIZE, BY FLAVORS, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES MOUTHWASH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES MOUTHWASH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. MOUTHWASH MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. MOUTHWASH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. MOUTHWASH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL MOUTHWASH MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MOUTHWASH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. MOUTHWASH MARKET DYNAMICS
  • TABLE 7. GLOBAL MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL MOUTHWASH MARKET SIZE, BY ANTISEPTIC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL MOUTHWASH MARKET SIZE, BY COSMETIC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL MOUTHWASH MARKET SIZE, BY FLUORIDE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL MOUTHWASH MARKET SIZE, BY NATURAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL MOUTHWASH MARKET SIZE, BY ACTIVE SALT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL MOUTHWASH MARKET SIZE, BY FRUIT & GUM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL MOUTHWASH MARKET SIZE, BY HERBS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL MOUTHWASH MARKET SIZE, BY MINT FRESH TEA, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL MOUTHWASH MARKET SIZE, BY NATURAL LEMON, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL MOUTHWASH MARKET SIZE, BY DENTAL DISPENSARIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL MOUTHWASH MARKET SIZE, BY DRUG STORE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL MOUTHWASH MARKET SIZE, BY ONLINE PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL MOUTHWASH MARKET SIZE, BY RETAIL PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES MOUTHWASH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 49. AUSTRALIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 52. CHINA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 55. INDIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 58. INDONESIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 61. JAPAN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 64. MALAYSIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 67. PHILIPPINES MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 70. SINGAPORE MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 73. SOUTH KOREA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 76. TAIWAN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 79. THAILAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 82. VIETNAM MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 89. DENMARK MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 92. EGYPT MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 95. FINLAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 98. FRANCE MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 101. GERMANY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 104. ISRAEL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 107. ITALY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 110. NETHERLANDS MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 113. NIGERIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 116. NORWAY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 119. POLAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 122. QATAR MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 125. RUSSIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 128. SAUDI ARABIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH AFRICA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 134. SPAIN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 137. SWEDEN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 140. SWITZERLAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 143. TURKEY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED ARAB EMIRATES MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED KINGDOM MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 150. MOUTHWASH MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 151. MOUTHWASH MARKET, FPNV POSITIONING MATRIX, 2023