漱口水市场规模、份额、成长分析、按产品类型、按口味、按分销管道、按最终用户、按地区 - 行业预测，2024-2031 年

2022年全球漱口水市场规模为65.2亿美元，从2023年的68.9亿美元成长到2031年的107.4亿美元，预测期（2024-2031）预计复合年增长率为5.7%。

由于人们对口腔卫生重要性的认识不断增强，漱口水市场在全球范围内正在经历显着增长。预防蛀牙、口气清新和抑制细菌感染等有益特性正在增加消费者的兴趣。日益增多的口腔卫生宣传活动正在进一步推动市场成长，例如 2018 年世界口腔健康日活动覆盖了 7 亿多人。此外，饭店设施的增加和全球牙齿健康支出的增加（2019年约为1424亿美元）正在推动漱口水的需求。此外，随着越来越多的人因各种疾病而患有口臭，越来越多的人开始使用漱口水，进一步扩大了漱口水的使用范围，并促进了整体市场的成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

漱口水市场规模：依产品类型及复合年增长率（2024-2031）

• 市场概况
• 化妆品漱口水
• 治疗性漱口水
  • 消毒漱口水
  • 含氟漱口水
  • 天然漱口水
  • 美白漱口水

漱口水市场规模：依口味及复合年增长率（2024-2031）

• 市场概况
• 薄荷
• 柑橘
• 草药
• 其他的

漱口水市场规模：依分销管道及复合年增长率（2024-2031）

• 市场概况
• 离线
  • 大卖场
  • 药局
  • 便利商店
  • 专卖店
• 在线的
  • 电子商务网站
  • 公司自有网站

漱口水市场规模：按最终用户和复合年增长率（2024-2031）

• 市场概况
• 成人
• 孩子

漱口水市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Colgate-Palmolive Company
• Johnson & Johnson
• Procter & Gamble
• GlaxoSmithKline plc
• Reckitt Benckiser Group plc
• Unilever
• Lion Corporation
• Sunstar Group
• Church & Dwight Co., Inc.
• Dabur India Ltd.
• Amway
• Henkel AG & Co. KGaA
• Kao Corporation
• LG Household & Health Care Ltd.
• Himalaya Wellness
• Patanjali Ayurved
• SmartMouth Oral Health Laboratories
• TheraBreath

结论和建议

Global Mouthwash Market size was valued at USD 6.52 billion in 2022 and is poised to grow from USD 6.89 billion in 2023 to USD 10.74 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).

The mouthwash market is witnessing a significant surge globally, driven by heightened awareness of oral hygiene's importance. Beneficial attributes like cavity prevention, fresh breath generation, and bacterial infection control are fueling consumer interest. The rise of oral hygiene campaigns, exemplified by the 2018 World Oral Health Day initiative that reached over 700 million individuals, further stimulates market growth. Additionally, increasing amenities in hotels and a rise in global dental care spending-totaling approximately USD 142.4 billion in 2019-are enhancing demand for mouthwash. Furthermore, a growing number of individuals coping with halitosis due to various medical conditions are increasingly turning to mouthwash, further amplifying its adoption and contributing to the overall growth of the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mouthwash market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mouthwash Market Segmental Analysis

Global Mouthwash Market is segmented by product type, flavour, distribution channel, end user and region. Based on product type, the market is segmented into cosmetic mouthwash and therapeutic mouthwash (antiseptic mouthwash, fluoride mouthwash, natural mouthwash, whitening mouthwash). Based on flavour, the market is segmented into mint, citrus, herbal and others. Based on distribution channel, the market is segmented into offline (hypermarkets, pharmacies, convenience stores, specialty stores) and online (e-commerce websites, company-owned websites). Based on end user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mouthwash Market

The Global Mouthwash market is significantly driven by heightened awareness of oral health among consumers. Industry vendors are actively educating individuals about the crucial role mouthwash plays in daily oral hygiene routines, promoting it as a swift and effective solution for combating germs. This educational effort is supported by dental service providers and trade organizations, all of which contribute to the growth of mouthwash sales through various awareness campaigns. Additionally, initiatives utilizing mobile technologies for oral health, such as text message promotions, are enhancing public engagement in oral health practices. The market is further bolstered by the prevalence of dental conditions like gingivitis and periodontitis, an aging demographic, and an increasing number of product innovations.

Restraints in the Global Mouthwash Market

The global mouthwash market faces potential obstacles due to the side effects associated with certain mouthwash products. Specifically, mouthwashes containing alcohol, which can reach concentrations of up to 25%, may lead to adverse reactions such as a burning sensation and dry mouth, as alcohol acts as a drying agent that strips moisture away. This discomfort can deter consumers, consequently hindering market growth. Additionally, chlorhexidine, while effective, poses the risk of staining tooth surfaces, restorations, and the tongue. This factor may lead dentists to avoid recommending it, particularly for patients with numerous anterior white fillings, further limiting portfolio attractiveness.

Market Trends of the Global Mouthwash Market

The Global Mouthwash market is witnessing a significant trend towards the adoption of herbal mouthwashes driven by increasing consumer sensitivity to conventional products. As awareness of the potential irritants in traditional mouthwashes grows, innovative formulations featuring natural plant extracts have gained traction. These herbal alternatives are favored for their gentleness, non-staining properties, and absence of alcohol, making them suitable for users of all ages, and are often recommended by dental professionals. With diverse ingredients sourced from fruits, seeds, and essential oils, herbal mouthwashes present minimal side effects and a compelling alternative to chemical formulations, positioning them as a rising preference amidst ongoing market evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Mouthwash Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Cosmetic Mouthwash
• Therapeutic Mouthwash
  • Antiseptic Mouthwash
  • Fluoride Mouthwash
  • Natural Mouthwash
  • Whitening Mouthwash

Global Mouthwash Market Size by Flavour & CAGR (2024-2031)

• Market Overview
• Mint
• Citrus
• Herbal
• Others

Global Mouthwash Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Offline
  • Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Specialty Stores
• Online
  • E-commerce Websites
  • Company-Owned Websites

Global Mouthwash Market Size by End User & CAGR (2024-2031)

• Market Overview
• Adults
• Children

Global Mouthwash Market Size & CAGR (2024-2031)

• North America (Product Type, Flavour, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Flavour, Distribution Channel, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product Type, Flavour, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product Type, Flavour, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavour, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartMouth Oral Health Laboratories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TheraBreath
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation