企业汽车租赁市场：依租赁类型、车辆类型和地区划分

预计2025年企业租车市场价值将达到367.4亿美元，到2032年将达到506.7亿美元，2025年至2032年的年复合成长率（CAGR）为4.7%。

该市场涵盖各种汽车租赁服务，涵盖传统短期租赁以外的领域，包括长期租赁协议、车队管理解决方案以及专业的企业移动性方案。企业租赁服务能够提高业务效率、控製成本，并与企业差旅和费用管理系统无缝整合。该市场已从提供基础车辆发展到提供包括高级预订平台、即时车辆追踪、维护服务和客製化报告功能在内的完整出行解决方案。

市场动态

随着业务日益全球化，企业需要能够在不同地区使用的出行服务，这推动了对企业交通解决方案的需求。市场对成本优化和业务效率的重视，促使企业将交通需求外包。企业差旅管理的数位转型也推动了整合预订平台和自动化费用报告系统的采用，使企业租车服务更易于存取且管理更有效率。商务旅行的扩张，尤其是在新兴市场，也为服务提供者创造了新的商机。然而，现有企业之间的价格竞争正在影响利润率并限制定价弹性。经济不确定性和对潜在经济景气衰退的担忧也可能减少企业差旅预算，从而影响对企业租车服务的需求。儘管如此，市场相关人员应努力将电动和混合动力汽车整合到企业车队中，以满足企业的永续性计画和环境合规要求。全面的出行即服务平台的发展为服务差异化和增强客户价值提案提供了机会。

本次调查的主要特点

• 本报告对全球企业汽车租赁市场进行了详细分析，展示了预测期（2025-2032 年）的市场规模（十亿美元）和年复合成长率（CAGR%），以 2024 年为基准年。
• 它还强调了各个领域的潜在商机，并说明了针对该市场的引人注目的投资提案。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
• 该报告根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，概述了全球企业汽车租赁市场的主要企业参与者。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过用于分析全球企业汽车租赁市场的各种策略矩阵，相关人员将发现决策更容易。

目录

第一章：调查目标和先决条件

• 调查目的
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章：市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 市场机会
• 监管情景
• 主要进展
• 产业趋势

4. 全球企业租车市场（依租赁类型划分），2020 年至 2032 年

• 短期
• 长期
• 包括司机

5. 2020 年至 2032 年全球企业租车市场（依车型划分）

• 经济型轿车
• SUV和MUV
• 行政车
• 豪华轿车
• 其他的

6. 2020 年至 2032 年全球企业汽车租赁市场（按地区）

• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 其他亚太地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东地区
• 非洲
  • 南非
  • 北非
  • 中部非洲

第七章 竞争态势

• Enterprise Holdings
• Hertz Global Holdings
• Avis Budget Group
• Sixt SE
• Europcar Mobility Group
• Localiza
• Uber Technologies
• ANI Technologies
• Carzonrent
• Auto Europe
• Budget Rent a Car
• Fox Rent A Car
• Zipcar
• EMMANKO AG
• Alamo Rent a Car

第 8 章分析师建议

• 机会
• 分析师观点
• Coherent Opportunity Map

第九章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Enterprise Car Rental Market is estimated to be valued at USD 36.74 Bn in 2025 and is expected to reach USD 50.67 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.

The market includes different vehicle rental services other than traditional short-term rentals, including long-term leasing arrangements, fleet management solutions, and specialized corporate mobility programs. Enterprise car rental services offer operational efficiency, cost management, and smooth integration with corporate travel policies and expense management systems. The market has grown a lot from offering basic vehicle provision to providing complete mobility solutions that include advanced booking platforms, real-time fleet tracking, maintenance services, and customized reporting capabilities.

Market Dynamics

The increasing globalization of business operations has created a lot of demand for corporate transportation solutions, as companies need mobility services available in different geographic locations. The market is seeing a focus on cost optimization and operational efficiency, which has pushed organizations to outsource their transportation needs. Digital transformation initiatives within corporate travel management have also added to the adoption of integrated booking platforms and automated expense reporting systems, making enterprise car rental services more accessible and administratively efficient. The expansion of business travel, particularly in emerging markets, has also created new opportunities for service providers to explore. Still, the price competition seen among established players has affected profit margins and limited pricing flexibility. Also, economic uncertainties and potential recession concerns can reduce corporate travel budgets, thus, by extension, impacting demand for enterprise rental services. Nevertheless, market players should work on the integration of electric and hybrid vehicles into enterprise fleets, addressing corporate sustainability initiatives and environmental compliance requirements. The development of comprehensive mobility-as-a-service platforms presents opportunities for service differentiation and enhanced customer value propositions.

Key Features of the Study

• This report provides in-depth analysis of the global enterprise car rental market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global enterprise car rental market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Enterprise Holdings, Hertz Global Holdings, Avis Budget Group, Sixt SE, Europcar Mobility Group, Localiza, Uber Technologies, ANI Technologies, Carzonrent, Auto Europe, Budget Rent a Car, Fox Rent A Car, Zipcar, EMMANKO AG, and Alamo Rent a Car
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global enterprise car rental market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise car rental market

Market Segmentation

• Rental Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Short Term
  • Long Term
  • Chauffeur Driven
• Vehicle Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Economy Cars
  • SUVs & MUVs
  • Executive Cars
  • Luxury Cars
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Enterprise Holdings
  • Hertz Global Holdings
  • Avis Budget Group
  • Sixt SE
  • Europcar Mobility Group
  • Localiza
  • Uber Technologies
  • ANI Technologies
  • Carzonrent
  • Auto Europe
  • Budget Rent a Car
  • Fox Rent A Car
  • Zipcar
  • EMMANKO AG
  • Alamo Rent a Car

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Enterprise Car Rental Market, By Rental Type
  • Global Enterprise Car Rental Market, By Vehicle Type
  • Global Enterprise Car Rental Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Enterprise Car Rental Market, By Rental Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Short Term
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Long Term
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Chauffeur Driven
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Enterprise Car Rental Market, By Vehicle Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Economy Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• SUVs & MUVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Executive Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Luxury Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Enterprise Car Rental Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Rental Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Enterprise Holdings
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hertz Global Holdings
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Avis Budget Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sixt SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Europcar Mobility Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Localiza
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Uber Technologies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ANI Technologies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Carzonrent
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Auto Europe
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Budget Rent a Car
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fox Rent A Car
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zipcar
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• EMMANKO AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alamo Rent a Car
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us