电动皮卡市场按动力传动系统类型、负载容量、车辆尺寸和地区划分

预计到 2025 年，电动皮卡市场规模将达到 246 亿美元，到 2032 年将达到 1,270 亿美元，2025 年至 2032 年的复合年增长率为 19.6%。

全球电动皮卡市场是汽车产业一个具有变革意义的细分市场，它将传统皮卡的实用性与尖端电动车技术完美结合。随着製造商意识到市场对永续的商用和个人交通解决方案的巨大需求，同时又希望保持皮卡应用所需的强劲性能，这个新兴市场正以前所未有的速度发展。电动皮卡将零排放动力传动系统与先进的电池技术相结合，为消费者提供了环保的选择，同时又不影响负载容量、牵引能力或越野性能。

该市场涵盖了从小型多用途卡车到重型商用车的多元化车型，满足了包括车队营运商、建设公司和具有环保意识的个人买家在内的各类消费群体。电池成本的下降和充电基础设施的扩展，以及政府鼓励推广电动车的倡议，正显着加速市场发展。各大汽车製造商正投入数十亿美元研发电动皮卡，并引入诸如车网互联（V2G）功能、空中软体更新以及用于工作场所的整合式电源插座等创新特性。这一市场转型反映了向永续交通、能源独立以及车辆设计和製造技术进步的更广泛转变。

市场动态

全球电动皮卡市场正受到多方面强劲因素的推动，包括：严格的环境法规强制要求减少碳排放；政府为鼓励电动车普及而提供的巨额补贴；以及企业为实现车队电气化而加大永续性力度。意识提升显着提升了对零排放车辆的需求，而电池化学技术的进步则提高了续航里程并缩短了充电时间，从而解决了消费者对电动车实用性的主要担忧。

此外，由于燃料和维护成本降低，总拥有成本 (TCO) 也随之降低，这为推广皮卡提供了强有力的经济奖励。然而，市场也存在许多限制因素，包括皮卡主要使用地点——农村和偏远地区——充电基础设施不足、初始购买价格高于传统卡车，以及续航里程问题，尤其是在牵引重物或恶劣天气条件下行驶时。

本次调查的主要特点

• 本报告对全球电动皮卡市场进行了详细分析，以 2024 年为基准年，给出了预测期（2025-2032 年）内的市场规模（十亿美元）和復合年增长率（%）。
• 我们也将重点介绍各个细分市场的潜在商机，并说明该市场具有吸引力的投资提案矩阵。
• 该研究还提供了有关市场驱动因素、限制因素、机会、新产品发布或核准、市场趋势、区域展望以及主要企业采取的竞争策略的重要见解。
• 该报告根据以下参数对全球电动皮卡市场的主要企业参与者进行了分析：公司概况、产品系列、主要亮点、财务表现和策略。
• 本报告的研究结果将帮助负责人和经营团队就未来的产品推出、型号升级、市场扩张和行销策略做出明智的决策。
• 这份全球电动皮卡市场报告的目标受众是该行业的各类相关人员，包括投资者、供应商、产品製造商、经销商、新参与企业和金融分析师。
• 相关人员可以透过各种用于分析全球电动皮卡市场的策略矩阵轻鬆做出决策。

目录

第一章 研究目标与前提条件

• 调查目的
• 先决条件
• 简称

第二章 市场范围

• 报告概述
  • 市场定义和范围
• 执行摘要

第三章 市场动态、监理及趋势分析

• 市场动态
• 司机
• 抑制因素
• 机会
• 影响分析
• 重大进展
• 法规环境
• 产品上市及核准
• PEST分析
• 波特分析
• 併购趋势
• 产业趋势

4. 2020-2032年全球电动皮卡市场（依动力传动系统类型划分）

• 电池电动皮卡
• 氢燃料电池皮卡
• 插电式混合动力皮卡

5. 2020-2032年全球电动皮卡市场（依负载容量）

• 少量
• 中等重量
• 重量

6. 2020-2032年全球电动皮卡市场（依车辆尺寸划分）

• 紧凑型皮卡
• 中型皮卡
• 全尺寸皮卡

7. 2020-2032年全球电动皮卡市场（依地区划分）

• 北美洲
• 美国
• 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲国家
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 其他亚太地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东国家
• 非洲
  • 南非
  • 北非
  • 中非

第八章 竞争情势

• Tesla
• Ford Motor Company
• Rivian Automotive
• General Motors
• Toyota Motor Corporation
• Isuzu Motors
• Mercedes-Benz Group
• Nissan Motor Company
• Mahindra &Mahindra
• Volkswagen AG
• FAW Group
• Fiat Chrysler Automobiles
• Dongfeng Motor Corporation
• AB Volvo
• Workhorse Group

第九章 分析师建议

• 机会
• 分析师观点
• Coherent Opportunity Map

第十章 参考文献与调查方法

• 参考
• 调查方法
• 关于本公司

Electric Pickup Truck Market is estimated to be valued at USD 24.6 Bn in 2025 and is expected to reach USD 127 Bn by 2032, growing at a compound annual growth rate (CAGR) of 19.6% from 2025 to 2032.

The global electric pickup truck market represents a transformative segment within the broader automotive industry, characterized by the convergence of traditional truck utility with cutting-edge electric vehicle technology. This emerging market has gained unprecedented momentum as manufacturers recognize the substantial demand for sustainable commercial and personal transportation solutions that maintain the robust performance characteristics essential to pickup truck applications. Electric pickup trucks combine zero-emission powertrains with advanced battery technologies, offering consumers environmentally conscious alternatives without compromising payload capacity, towing capabilities, or off-road performance.

The market encompasses various vehicle configurations, from compact utility trucks to heavy-duty commercial variants, catering to diverse consumer segments including fleet operators, construction companies, and environmentally aware individual buyers. Government initiatives promoting electric vehicle adoption, coupled with declining battery costs and expanding charging infrastructure, have accelerated market development significantly. Major automotive manufacturers are investing Bns in electric pickup development, introducing innovative features such as vehicle-to-grid capabilities, over-the-air software updates, and integrated power outlets for job site applications. This market transformation reflects broader shifts toward sustainable transportation, energy independence, and technological advancement in automotive design and manufacturing.

Market Dynamics

The global electric pickup truck market is driven by several compelling factors, including stringent environmental regulations mandating reduced carbon emissions, substantial government incentives promoting electric vehicle adoption, and growing corporate sustainability commitments requiring fleet electrification. Consumer awareness regarding climate change impacts has significantly increased demand for zero-emission vehicles, while technological advancements in battery chemistry have enhanced range capabilities and reduced charging times, addressing primary consumer concerns about electric vehicle practicality.

Additionally, lower total cost of ownership through reduced fuel and maintenance expenses provides strong economic incentives for adoption. However, the market faces notable restraints including limited charging infrastructure in rural and remote areas where pickup trucks are predominantly used, higher upfront purchase prices compared to conventional trucks, and range anxiety particularly when towing heavy loads or operating in extreme weather conditions.

Key Features of the Study

• This report provides in-depth analysis of the global electric pickup truck market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global electric pickup truck market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Tesla, Ford Motor Company, Rivian Automotive, General Motors, Toyota Motor Corporation, Isuzu Motors, Mercedes-Benz Group, Nissan Motor Company, Mahindra & Mahindra, Volkswagen AG, FAW Group, Fiat Chrysler Automobiles (now part of Stellantis), Dongfeng Motor Corporation, AB Volvo, and Workhorse Group
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global electric pickup truck market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global electric pickup truck market

Market Segmentation

• Powertrain Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Battery Electric Pickup Vehicles
  • Hydrogen Fuel Cell Pickup Vehicles
  • Plug-In Hybrid Electric Pickup Vehicles
• Payload Capacity Insights (Revenue, USD Bn, 2020 - 2032)
  • Light Duty
  • Medium Duty
  • Heavy Duty
• Vehicle Size Insights (Revenue, USD Bn, 2020 - 2032)
  • Compact Pickup
  • Midsize Pickup
  • Full-Size Pickup
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Tesla
  • Ford Motor Company
  • Rivian Automotive
  • General Motors
  • Toyota Motor Corporation
  • Isuzu Motors
  • Mercedes-Benz Group
  • Nissan Motor Company
  • Mahindra & Mahindra
  • Volkswagen AG
  • FAW Group
  • Fiat Chrysler Automobiles
  • Dongfeng Motor Corporation
  • AB Volvo
  • Workhorse Group

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Electric Pickup Truck Market, By Powertrain Type
  • Global Electric Pickup Truck Market, By Payload Capacity
  • Global Electric Pickup Truck Market, By Vehicle Size
  • Global Electric Pickup Truck Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Driver
• Restraint
• Opportunity
• Impact Analysis
• Key Developments
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Electric Pickup Truck Market, By Powertrain Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Battery Electric Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Hydrogen Fuel Cell Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Plug-In Hybrid Electric Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Electric Pickup Truck Market, By Payload Capacity, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Light Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Medium Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Heavy Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Electric Pickup Truck Market, By Vehicle Size, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Compact Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Midsize Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Full-Size Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Electric Pickup Truck Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
• U.S.
• Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Tesla
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ford Motor Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Rivian Automotive
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• General Motors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Toyota Motor Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Isuzu Motors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mercedes-Benz Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nissan Motor Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mahindra & Mahindra
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Volkswagen AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• FAW Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fiat Chrysler Automobiles
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dongfeng Motor Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• AB Volvo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Workhorse Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us