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市场调查报告书

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1908110

音乐串流媒体市场：按服务、内容、最终用户和地区划分

Music Streaming Market, By Service (On-demand Streaming, Live Streaming), By Content (Audio, Video), By End-user (Individual, Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

出版日期: 2025年12月30日 | 出版商:

Coherent Market Insights | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

简介目录

全球音乐串流媒体市场预计在 2026 年达到 490.9 亿美元，预计到 2033 年将达到 1,768.4 亿美元，2026 年至 2033 年的年复合成长率（CAGR）为 19.4%。

报告内容		报告详情
基准年：	2025	2025年市场规模：	490.9亿美元
历史数据时期：	2020-2024	预测期：	2025-2032
预测期间的复合年增长率：	19.40%	2032 年的预测值：	1768.4亿美元

全球音乐串流媒体市场在过去几年经历了显着成长。推动市场成长的因素包括消费者越来越倾向于按需串流服务而非实体唱片、高速网路的普及以及更丰富的音乐库。音乐串流媒体使用户无需在装置上储存音乐檔案即可在线上收听各种类型的音乐。各种串流媒体平台提供多种订阅服务，从免费的广告支援服务到高级的无广告选项，应有尽有。随着智慧型手机和智慧型装置的普及，音乐建议在千禧世代和Z世代用户中广受欢迎。人工智慧和机器学习等创新技术的出现有望进一步提升音乐发现和个人化音乐推荐的体验，从而扩大音乐串流平台的基本客群。

市场动态

推动音乐串流媒体市场发展的关键因素包括年轻人对数位音乐消费日益增长的偏好、低成本资料方案和智慧型手机的广泛普及，以及音乐串流媒体营运商不断进行的技术创新。然而，盗版、遍远地区网路普及率低以及主要企业日益增强的市场力量等挑战正在阻碍市场成长。另一方面，音频广告的货币化、向新兴经济体的扩张、直播功能的整合以及音乐串流媒体与其他OTT平台的捆绑销售，为市场参与者提供了丰厚的机会。此外，向订阅模式的模式转移以及音乐和影片串流媒体的融合预计将在未来几年重塑竞争格局。

本次调查的主要特点

本报告对全球音乐串流媒体市场进行了详细分析，以 2022 年为基准年，给出了预测期（2024-2030 年）内的市场规模和復合年增长率。
它重点介绍了各个细分市场的潜在商机，并说明了该市场具有吸引力的投资提案矩阵。
该研究还提供了有关市场驱动因素、限制因素、机会、新产品发布或核准、市场趋势、区域展望以及主要参与者采取的竞争策略的重要见解。
本报告根据以下参数对全球音乐串流媒体市场的主要参与者进行了分析：公司概况、产品系列、主要亮点、财务表现和策略。
本报告的研究结果将使负责人和企业经营团队能够就即将推出的产品、设备升级、市场扩张和行销策略做出明智的决策。
本市场报告的目标受众包括行业内的各种相关人员，例如投资者、供应商、产品製造商、经销商、新参与企业和金融分析师。
相关人员可以透过各种用于分析全球音乐串流媒体市场的策略矩阵轻鬆做出决策。

北美洲
- 美国
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲国家
欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- ASEAN
- 亚太其他地区
中东
- 海湾合作委员会国家
- 以色列
- 其他中东国家
非洲
- 南非
- 北非
- 中非

第八章竞争情势

Spotify AB
Apple, Inc.
Amazon.com, Inc.
Google LLC
Deezer SA
Pandora Media, Inc.
Tencent Music Entertainment Group
Tidal
SoundCloud Global Limited &Co. KG
iHeartMedia, Inc.

第九章分析师建议

机会
分析师观点
Coherent Opportunity Map

第十章参考文献与调查方法

参考
调查方法
关于本公司

简介目录

Product Code: CMI7613

Global Music Streaming Market is estimated to be valued at USD 49.09 Bn in 2026 and is expected to reach USD 176.84 Bn by 2033, growing at a compound annual growth rate (CAGR) of 19.4% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2025:	USD 49.09 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	19.40%	2032 Value Projection:	USD 176.84 Bn

The global music streaming market has witnessed tremendous growth over the past few years. Factors such as increasing consumer preference for on-demand streaming services over physical media, high-speed internet penetration, and availability of wider music catalogue have boosted the growth of this market. Music streaming allows users to listen to a variety of songs online without actually storing the music files on the local device. Various streaming platforms provide subscription services ranging from free ad-supported to premium ad-free options. With growing smartphone and smart device usage, music streaming apps have become widely popular among millennials and Gen Z users. The emergence of innovative technologies like AI and machine learning is further expected to enhance music discovery and personalized music recommendation, thereby expanding the customer base of music streaming platforms.

Market Dynamics

The key drivers fueling the music streaming market include growing preference of young demographics for digital music consumption, availability of low-cost data plans and smartphones, and constant innovation introduced by music streaming players. However, factors such as piracy concerns, lack of internet penetration in rural areas, and increasing market dominance of top players pose challenges for market growth. On the upside, monetization of audio advertising, expansion into emerging economies, integration of live streaming features, and bundling of music streaming with other OTT platforms present lucrative opportunities for market players. Moreover, paradigm shift towards subscription-based models and convergence of music and video streaming is expected to reshape the competitive dynamics in the coming years.

Key features of the study

This report provides in-depth analysis of the global music streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2030), considering 2022 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global music streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Spotify AB, Apple, Inc., Amazon.com, Inc., Google LLC, Deezer SA, Pandora Media, Inc., Tencent Music Entertainment Group, Tidal, SoundCloud Global Limited & Co. KG, iHeartMedia, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global music streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global music streaming market.

Market Segmentation

Service Insights (Revenue, USD Bn, 2026 - 2033)
- On-demand Streaming
- Live Streaming
Content Insights (Revenue, USD Bn, 2026 - 2033)
- Audio
- Video
End-user Insights (Revenue, USD Bn, 2026 - 2033)
- Individual
- Commercial
Regional Insights (Revenue, USD Bn, 2026 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Spotify AB
- Apple, Inc.
- Amazon.com, Inc.
- Google LLC
- Deezer SA
- Pandora Media, Inc.
- Tencent Music Entertainment Group
- Tidal
- SoundCloud Global Limited & Co. KG
- iHeartMedia, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Music Streaming Market, By Service
- Music Streaming Market, By Content
- Music Streaming Market, By End-user
- Music Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Music Streaming Market, By Service, 2026 - 2033, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
On-demand Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Music Streaming Market, By Content, 2026 - 2033, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Audio
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Video
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Music Streaming Market, By End-user, 2026 - 2033, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Individual
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Music Streaming Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Service, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Content, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End-user, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Spotify AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Deezer SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pandora Media, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent Music Entertainment Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tidal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SoundCloud Global Limited & Co. KG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
iHeartMedia, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. References and Research Methodology

References
Research Methodology
About us

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License/价格

音乐串流媒体市场：按服务、内容、最终用户和地区划分

Music Streaming Market, By Service (On-demand Streaming, Live Streaming), By Content (Audio, Video), By End-user (Individual, Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

市场动态