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市场调查报告书
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1878274

音乐串流媒体市场－2025-2030年预测

Music Streaming Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 155 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计音乐串流媒体市场将从 2025 年的 283.56 亿美元成长到 2030 年的 552.08 亿美元，复合年增长率为 14.25%。

音乐串流媒体市场分析

音乐串流媒体市场已成为主流音乐消费方式，从根本上改变了听众获取和体验音讯内容的方式。随着点播音乐的普及，串流媒体服务已成为传统音乐购买方式的可行替代方案。该市场经历了爆炸式增长，Spotify、Apple Music、Amazon Music 和 YouTube Music 等主要平台在竞争格局中占据主导地位。随着科技的进步和音乐产业的不断发展，音乐串流市场正处于持续上升的趋势，为创新和扩张提供了许多机会。

这些主流平台在核心服务方面极具竞争力，同时又以独家内容、使用者介面设计和多样化的费率方案等独特功能脱颖而出。串流媒体服务为传统的音乐购买方式（如实体CD和数位下载）提供了一种替代方案，并因其便利性、经济性和庞大的音乐库而日益普及。音乐串流服务的收入模式通常包括用户订阅费、广告收入以及与互补型公司的策略合作。唱片公司和艺人对这一市场有着巨大的影响力，他们会与特定平台协商独家授权和推广协议。

主要市场趋势

串流媒体服务凭藉其点播功能和庞大的音乐库，正主导着市场，为消费者提供前所未有的选择和灵活性。主要服务商正透过独家内容合作、直觉的使用者介面和具有竞争力的定价结构来打造差异化服务，旨在吸引和留住用户群体。策略联盟透过捆绑订阅套餐和与电信业者的合作，扩大了服务的覆盖范围，降低了消费者的进入门槛。智慧型手机平台正推动着显着的成长，其提供的行动便利性和在各个年龄层的高普及率都功不可没。

主要市场驱动因素

技术进步

音乐串流媒体市场的发展主要受技术进步和主要企业为巩固市场地位而建立的策略联盟所驱动。高速网路通讯和高效能行动装置的普及等技术进步，让使用者随时随地轻鬆存取音乐串流服务。智慧音箱和语音助理让使用者无需与装置进行实体互动即可欣赏音乐，降低了进入门槛，拓展了音乐在日常生活中的应用场景，从而提升了便利性。

策略联盟与合作

音乐串流服务正与互补型公司建立合作关係，为用户提供独家内容和配套服务。许多服务也与电信业者合作，向其基本客群提供折扣或免费订阅，从而创造分销优势，降低获客成本，同时为通讯用户带来附加价值。

近期市场趋势

2023年1月，全球音乐娱乐平台TIDAL与音乐娱乐巨头环球音乐集团（UMG）宣布合作进行一项研究，旨在评估音乐串流领域独特的新型经济模式。该合作旨在更公平地补偿艺术家所创造的价值，同时更准确地反映TIDAL用户与艺术家及音乐内容的互动。透过这项协议，TIDAL和UMG将探索提升粉丝参与度的策略，并确保所有类型的艺术家都能从数位音乐服务和平台创造的更高商业性价值中受益。该研究旨在更好地了解多元化的经济模式如何提高用户留存率、促进用户成长并实现粉丝群的变现，从而使音乐人和整个音乐产业受益。

2023年3月，苹果宣布计画推出一款名为「Apple Music Classical」的全新独立应用，专门播放古典音乐。 Apple Music Classical预计将在3月下旬上线，届时将提供超过500万首古典音乐曲目。苹果声称，该应用程式将拥有全球最大的古典音乐曲库，其中包括数千张独家专辑。 Apple Music（苹果旗下音乐串流平台）的现有订阅用户可免费使用该应用程式，此举可望为现有用户带来更多价值，同时也将吸引对古典音乐内容感兴趣的新用户。

市场区隔分析

  • 根据平台分类，预计智慧型手机音乐串流媒体市场将呈现强劲成长。近年来，音乐串流媒体市场经历了显着增长，这主要得益于智慧型手机平台的普及。智慧型手机平台的主要成长要素在于其为用户提供的便利性和易用性。智慧型手机的音乐串流功能使用户能够随时随地存取自己喜爱的歌曲和播放列表，无需额外的硬体设备，从根本上改变了音乐消费模式，并拓展了音乐的使用场景。
  • 区域市场动态
  • 依地理划分，音乐串流市场分为北美、南美、欧洲、中东和非洲以及亚太地区。北美音乐串流媒体市场占据全球市场份额的大部分，并由少数几家大型企业主导，其中Spotify和Apple Music占据市场主导地位。 Pandora、Tidal和Amazon Music等小规模的竞争对手也在积极争夺市场份额，从而形成了充满活力的竞争格局。
  • 北美市场的主要成长要素包括智慧型手机和行动装置的日益普及，以及高速网路渗透率的不断提高。根据美国人口普查局的一份报告，到2021年，96%的美国家庭将拥有智慧型手机，77%的家庭将拥有宽频网路连接，这表明全部区域音乐串流服务具有巨大的普及潜力。
  • 由于智慧型手机普及率极高以及网路网路基础设施的显着发展，亚太地区的音乐串流市场正在快速扩张。该地区存在着各种各样的音乐串流平台，形成了一个竞争异常激烈的市场环境，各平台在价格、内容和功能方面竞争，以吸引和留住用户。

本报告的主要优势：

  • 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、行业垂直领域和其他细分市场。
  • 竞争格局：了解全球主要参与者的策略倡议，并了解透过正确的策略进入市场的机会。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在快速变化的环境中製定策略决策，发展新的商业机会和收入来源。
  • 受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。
  • 公司如何使用我们的报告范例
  • 产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2022年至2024年的历史数据和2025年至2030年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
  • 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

第五章：按类型分類的音乐串流市场

  • 介绍
  • 点播串流媒体
  • 直播

第六章：按平台分類的音乐串流市场

  • 介绍
  • 智慧型手机
  • 笔记型电脑/桌上型电脑
  • 其他的

第七章 音乐串流市场依收入模式划分

  • 介绍
  • 订阅类型
  • 免费增值
  • 下载收费类型
  • 配套服务

第八章：各地区音乐串流市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第十章：公司简介

  • Spotify AB
  • Amazon.com Inc.
  • Apple Inc.
  • MelOn
  • Google LLC
  • Deezer
  • Pandora Media, Inc.
  • Tencent Music Entertainment Group
  • YouTube
  • Aspiro AB（Tidal）

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061614834

The music streaming market, with a 14.25% CAGR, is expected to grow to USD 55.208 billion in 2030 from USD 28.356 billion in 2025.

Music Streaming Market Analysis

The music streaming market has emerged as the dominant force in music consumption, fundamentally transforming how audiences access and experience audio content. With the rise of on-demand music access, streaming services have established themselves as compelling alternatives to traditional music purchases. The market has experienced explosive growth, with major platforms including Spotify, Apple Music, Amazon Music, and YouTube Music dominating the competitive landscape. As technology continues advancing and the music industry evolves, the music streaming market is positioned for continued upward trajectory, presenting opportunities for innovation and expansion across multiple dimensions.

These leading platforms offer comparable core services while differentiating themselves through distinctive features including exclusive content, user interface design, and diverse pricing plans. Streaming services provide alternatives to traditional music purchases such as physical CDs or digital downloads, gaining popularity due to their convenience, affordability, and extensive music library access. The revenue model for music streaming services typically encompasses subscription fees from users, advertising revenue, and strategic partnerships with complementary companies. The market operates under significant influence from music labels and artists, who negotiate exclusive licensing deals and promotional arrangements with specific platforms.

Key Market Highlights

Streaming services are dominating the market through on-demand access capabilities and vast music libraries that provide consumers with unprecedented choice and flexibility. Major players differentiate their offerings through exclusive content arrangements, intuitive user interfaces, and competitive pricing structures designed to capture and retain subscriber bases. Strategic partnerships are expanding service offerings via bundled subscription packages and telecommunications company collaborations that reduce friction for consumer adoption. Smartphone platforms are driving substantial growth by providing mobile convenience and benefiting from high adoption rates across demographic segments.

Primary Market Drivers

Technological Advancements

The music streaming market is propelled by technological advancements and strategic collaborations among key companies seeking to strengthen their market positions. Technological progress, including faster internet speeds and increasingly capable mobile devices, has simplified user access to music streaming services while mobile. Smart speakers and voice assistants have enhanced convenience by enabling music access without requiring direct device interaction, reducing barriers to consumption and expanding usage occasions throughout daily routines.

Strategic Partnerships and Collaborations

Music streaming services have established partnerships and collaborations with complementary companies to provide exclusive content or deliver bundled services to users. Numerous services have partnered with telecommunications companies to offer discounted or complimentary subscriptions to their customer bases, creating distribution advantages and reducing customer acquisition costs while providing added value to telecom subscribers.

Recent Market Developments

In January 2023, TIDAL, a global music and entertainment platform, and Universal Music Group (UMG), a leader in music-based entertainment, announced their intention to collaborate on evaluating a unique new economic model for music streaming. This initiative aims to more fairly compensate artists for the value they provide while more accurately reflecting TIDAL subscriber engagement with artists and music content. Through this agreement, TIDAL and UMG seek to identify strategies for increasing fan engagement, enabling all artist categories to benefit from increased commercial value generated by digital music services and platforms. The study's objective is to better understand how various economic models may enhance subscriber retention, deepen subscriber growth, and monetize fandom for the benefit of musicians and the broader music industry.

In March 2023, Apple announced plans to launch Apple Music Classical, a new standalone application designed specifically for streaming classical music. Apple Music Classical was scheduled for late March availability, offering access to more than five million classical music tracks. The company claimed the application would feature the world's largest classical music catalog, including thousands of exclusive albums. The application would be provided free to users already subscribed to Apple Music, the company's original music streaming platform, creating additional value for existing subscribers while potentially attracting new audiences interested in classical music content.

Market Segmentation Analysis

  • Based on platform classification, the music streaming market is expected to demonstrate positive growth within the smartphone segment. The music streaming market has experienced significant expansion in recent years, driven substantially by increasing smartphone platform popularity. A key growth driver within smartphone platforms is the convenience and accessibility these platforms offer users. The ability to stream music from smartphones enables users to access favorite songs and playlists anytime, anywhere, without requiring additional hardware, fundamentally transforming music consumption patterns and expanding addressable usage occasions.
  • Regional Market Dynamics
  • Based on geographic segmentation, the music streaming market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The North American music streaming market maintains sizable portions of the global market, dominated by several major players with Spotify and Apple Music leading market positions. Smaller competitors including Pandora, Tidal, and Amazon Music compete actively for market share, creating a dynamic competitive environment.
  • Primary growth drivers in the North American market include increasing smartphone and mobile device usage alongside expanding high-speed internet availability. The US Census Bureau reported that in 2021, 96% of US households possessed smartphones and 77% maintained broadband internet connections, indicating high potential for music streaming adoption throughout the region.
  • The Asia-Pacific music streaming market is expanding rapidly due to exceptionally high smartphone adoption rates and significant internet network infrastructure development. The region features diverse music streaming platforms creating a highly competitive market environment, with services competing on pricing, content offerings, and feature sets to attract and retain users.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.
  • What do businesses use our reports for?
  • Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Music Streaming Market Segmentation:

  • MUSIC STREAMING MARKET BY TYPE
  • On-demand Streaming
  • Live Streaming
  • MUSIC STREAMING MARKET BY PLATFORM
  • Smartphones
  • Laptops & Desktops
  • Others
  • MUSIC STREAMING MARKET BY REVENUE MODEL
  • Subscription-based
  • Freemium
  • Pay-per-Download
  • Bundled Services
  • GLOBAL FOOD WASTE MANAGEMENT MARKET BY GEOGRAPHY
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MUSIC STREAMING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. On-demand Streaming
  • 5.3. Live Streaming

6. MUSIC STREAMING MARKET BY PLATFORM

  • 6.1. Introduction
  • 6.2. Smartphones
  • 6.3. Laptops & Desktops
  • 6.4. Others

7. MUSIC STREAMING MARKET BY REVENUE MODEL

  • 7.1. Introduction
  • 7.2. Subscription-based
  • 7.3. Freemium
  • 7.4. Pay-per-Download
  • 7.5. Bundled Services

8. GLOBAL FOOD WASTE MANAGEMENT MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Spotify AB
  • 10.2. Amazon.com Inc.
  • 10.3. Apple Inc.
  • 10.4. MelOn
  • 10.5. Google LLC
  • 10.6. Deezer
  • 10.7. Pandora Media, Inc.
  • 10.8. Tencent Music Entertainment Group
  • 10.9. YouTube
  • 10.10. Aspiro AB (Tidal)

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations