市场调查报告书
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1176543
2023-2030 年全球美容镜片市场Global Cosmetic Lens Market - 2023-2030 |
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在预测期内 (2023-2030),美妆镜片市场预计将以 5.67% 的复合年增长率增长。
美瞳主要用于改变眼睛的颜色,用于矫正和非矫正视力。 两者都被认为是医疗设备,需要医生的处方,但有时是出于个人原因。 随着时尚潮流的兴起和美容镜片的广泛采用,具有各种吸引人的颜色、色调和质地以增强眼睛外观的时尚产品越来越受欢迎,这在很大程度上推动了该行业的发展。
此外,由于眼睛受伤和缺陷是可见的,因此它们会影响患者在公共场合外出和互动时的感受。 化妆镜片通过为行业添加独特的视觉元素来彰显时尚魅力,尤其是在时尚行业,由于不断变化的消费者口味会增强眼睛颜色以增强面部外观和风格,这是促使业务扩张的一些因素。
近来,美瞳已成为重要的时尚配饰,而美瞳则受到新兴美容潮流的青睐,尤其是在城市年轻时尚人群中迅速流行起来。 例如,根据 GfK 的零售审计报告,美容隐形眼镜的零售额将继续增长并在 2020 年达到 1990 万美元。 人们越来越多地接触到世界各地的最新时尚潮流,包括最新的光学配件,如彩色隐形眼镜。 此外,全球对美容镜片的采用和使用频率的增加也在推动市场增长。 新产品在市场上的推出,以及社交媒体的高渗透率,以及主要市场参与者对搜索引擎优化和社交媒体优化的高投资,预计将在未来几年推动市场增长。
此外,由于眼睛缺陷和疤痕是可见的,它们会影响患者在公共场合外出和与他人互动时的感受。 模仿自然眼睛外观的美容镜片让患者能够在自己的皮肤上感觉更自在,吸引消费者群并推动未来的市场增长。
2021 年,在线商店细分市场占据主导地位,占全球销售额的 YY%。 通过这些渠道,由于互联网在全球的普及率不断提高,消费者可以同时获得范围广泛的产品。 此外,电子商务行业的强劲增长,背靠庞大的消费群体,极大地刺激了产品需求。 此外,送货上门的便利性也推动了网上商店隐形眼镜的销售,刺激了市场增长。 此外,亚马逊、eBay 和 Lenskart 等电子商务公司提供多种品牌、颜色和色调以及低成本产品,这将进一步推动业务需求。 在线商店以低价提供产品,因为它们的运营和销售成本低。 因此,消费者更喜欢在线商店购买镜片,从而推动了这一细分市场。
2021 年,亚太地区以较大优势占据市场主导地位。 这是由于消费者偏好转向美容和时尚。 日本、韩国、中国等国家对美瞳的需求量很大,而且市场随着人口的增加而扩大。 通过包括在线门户在内的分销渠道实现的快速销售也在推动市场增长。 同样在该地区,技术进步在产品中引入了带有彩色小点和线条的下一级纹理。 领先品牌提供多种颜色,如蓝色、淡褐色、绿色、紫罗兰色、棕色、灰色和紫水晶色,吸引了中国、印度和韩国等国家的更多消费者。 大消费者对增强型眼镜产品的需求增加正在推动行业增长。 该品牌使用软材料来提高产品可用性和灵活性,提高质量标准并推动亚太地区的工业增长。
Cosmetic Lens Market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 5.67% during the forecast period (2023-2030).
Cosmetic lens is basically used to alter the colour of the eye and are prescribed in both vision correcting and non-vision correcting versions. Both the things are considered as medical devices and require a doctor's prescription and it is also done for personal reasons. The increasing popularity of stylish product with varied attractive colours, shades, and textures for enhancing eye appearance along with rising fashion trends coupled and higher adoption of cosmetic lenses are primarily driving the industry growth.
In addition, eye injuries or defects are so visible, they can affect how patients feel when they are out in public or interacting and the cosmetic lenses that mimic the look of a natural eye give patients the ability to feel more at home in their own skin. The cosmetic lens make great fashion statement owing to adding distinctive visual elements in the industry and the and the changing consumer preference towards enhancing eye colours for enhance facial look and style especially fashion industry are some factors that are instigating business expansion.
Cosmetic lenses are preferred owing to the rising beauty trends as lenses have become an important fashion accessory these days and the beauty contact lens is rapidly gaining grounds among the young and trendy population especially those living in the urban areas. For instance, in 2020, according to the, GfK retail audit report, retail sales of beauty contact lenses continue on its rise, raking in a high of USD 19.9 million. The people are more exposed to the latest fashion trends around the world, including the latest optical accessories such as colored contact lenses. In addition, the increasing adoption and usage of cosmetic lenses globally have been growing the market. Along with high social media penetration coupled with high investment in search engine optimization and social media optimization by key market players are expected to boost the market growth in the coming years by introducing new products in the market.
Furthermore, the defects or the eye injuries are so visible, they can affect how patients feel when they are out in public or interacting and the cosmetic lenses that mimic the look of a natural eye give patients the ability to feel more at home in their own skin which attracts the consumer base and drives the market growth in coming years.
In 2021, online stores segment dominated the market, accounting for YY% of global sales. Consumers can access a variety of products in one place through these channels owing to owing to enhanced internet penetration globally. In addition, strong e-commerce industry growth owing to huge consumer base majorly stimulating product demand. Furthermore, high convenience offered owing to home delivery options is also driving the online stores sale for cosmetic contact lens and adding to the growth of the market. Moreover, presence of e-commerce companies including Amazon, eBay, and Lenskart are offering multiple brands, color & shades that are offering product at low cost will further surge the business demand. Online stores offer products at lower prices because they have lower operating and selling costs. Thus, consumers prefer online stores to buy the lenses which are driving the segment.
In 2021, Asia-Pacific segment dominated the market, accounting for YY% of global sales. owing to the shifting consumer preferences towards beauty and fashion. High demand of cosmetic lens in countries such as Japan, South Korea, and China owing to the escalating adoption among large population fostering the market growth. Rapid sales through the distribution channels including online portals are also driving the market growth. In addition, technological advancement has brought next level of textures featuring tiny colored dots and lines in the product in this region. Major brands are offering multiple colors such as blue, hazel, green, violet, brown, grey, and amethyst to attract more consumers in countries such as China, India, and South Korea. Improved demand for enhanced eyewear products among large consumers globally fostering the industry growth. The brands are developing product availability and flexibility benefits owing to the usage of soft material which is enhancing the quality standards driving the industry growth in APAC.
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. CooperVision, Johnson & Johnson Vision Care, CIBA Vision, Bausch & Lomb, GrandVision, InnoVision Co Ltd, Novartis, QualiMed, Viewell Inc. and Lagado Corp. among others are some of the key players in the market. High product demand for power cosmetic lenses by adoption of modern and latest technology catering large consumer base globally. The introduction of smart contact lenses has proved to be a technological breakthrough and has opened new verticals of end use applications. For instance, in December 2021, Onion Global Limited announced that Xinyang Wujie or Sunwah Ocean, the joint venture between Onion Global and Sunwah Chuanyu, will incubate and launch its first private label contact lens brand called "Eyelicious" partnering with EYEMERA, a Korean specialized contact lens manufacturer.
The COVID-19 pandemic has adversely affected the economies of various countries due to lockdowns, business close, and travel bans. Food and beverages, agriculture, personal care and cosmetic industry is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants. The cosmetic lens market had a negative impact due to COVID-19 pandemic due to the shutdown of many companies that affected the manufacturing and trading of cosmetic lenses. In addition to this, customers purchasing behavioral changes inclined towards reliable and safe products. Furthermore, supply chain disruption had slow down impacting cosmetic lenses market and decreased sales. The rise in demand for e-commerce channel has led to alterations in business marketing strategies. However, there has been increase in the demand for cosmetic lenses owing increased awareness changing beauty trends which adds to the growth of the market.
The global cosmetic lens market report would provide an access to approximately 53 market data tables, 44 figures and 170 pages.