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市场调查报告书
商品编码
1290370
全球营养食品市场 - 2023-2030年Global Nutritional Food Market - 2023-2030 |
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全球营养食品市场在2022年达到51亿美元,预计到2030年将见证有利可图的增长,达到97亿美元。在预测期内(2023-2030年),该市场预计将呈现8.5%的复合增长率。
营养丰富(或营养密集)的食品,不健康的脂肪、钠、糖和碳水化合物含量低。它们的卡路里很少,并含有维生素和矿物质。人体需要维生素和矿物质等微量营养素。营养品为身体提供营养,支持良好的健康,这推动了营养食品市场的发展。
随着消费者对自身健康的认识、对健康生活方式的关注和饮食的增加,全球对营养食品的需求已经扩大。消费者对功能性食品所提供的营养优势的认识不断提高,也得到了政府组织、非政府组织和企业不断增加的宣传倡议的支持,这预计将推动营养食品市场的增长。
作为健康生活的策略,超级食品和植物性饮食正变得越来越受欢迎。在营养补充剂市场上,一些企业集中推出了新的商品系列,这些商品不只是简单的药片,而且还有糖果和软嚼片等美味的形式,有各种口味。
对于那些不喜欢咀嚼糖果或吃药的人来说,一些商品,如Frunutta公司的维生素补充剂,可以在舌头下溶解,并对人体有益。因此,在2023-2030年的预测期内,这一方面刺激了营养食品市场的增长。
通过零售和互联网平台,购买一些膳食补充剂已经变得相当简单。营养食品市场已经受到了营养餐容易获得的重大影响。
产品知名度的提高和在所有年龄组和社会经济阶层的扩大,电子商务平台也在加速市场的增长。因为大流行,电子商务平台的使用大幅增长,这进一步加速了行业增长。
COVID-19分析包括COVID前情景、COVID情景和COVID后情景以及定价动态(包括大流行期间和大流行后的定价变化与COVID前情景的比较)、需求-供应谱(由于贸易限制、封锁和后续问题造成的需求和供应的变化)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(这里将涉及制造商为缓解COVID问题所采取的措施)。
The Global Nutritional Food Market reached US$ 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 9.7 billion by 2030. The market is expected to exhibit a CAGR of 8.5% during the forecast period (2023-2030).
Foods that are nutrient-rich (or nutrient-dense) are low in unhealthy fats, sodium, sugar, and carbohydrates. They have few calories and are packed with vitamins and minerals. The human body needs micronutrients like vitamins and minerals. Nutraceuticals provide nutrition for the body and support good health, which is driving the nutritional food market.
The demand for nutritional foods has expanded globally as consumers' awareness of their health, attention to healthy lifestyles, and diets have all increased. Rising consumer awareness of the nutritional advantages provided by functional foods has also been supported by increasing awareness initiatives by government organizations, nongovernmental organizations, and businesses, which are projected to fuel nutritional food market growth.
Superfoods and plant-based diets are becoming increasingly popular as strategies to lead healthy lives. In the nutritional supplement market, a number of businesses have concentrated on introducing a new line of goods that are not simply tablets but also come in tasty forms like candies and soft chews with a variety of flavors.
For those who prefer not to chew candies or take pills, a number of goods, such as vitamin supplements from Frunutta, dissolve beneath the tongue and are beneficial. As a result, this aspect spurs nutritional food market growth during the forecast period of 2023-2030.
Through retail and internet platforms, purchasing several dietary supplements has become considerably simpler. The nutritional food market has been significantly influenced by how easily nutritious meals are accessible.
The enhanced product visibility and expanded reach across all age groups and socioeconomic strata, e-commerce platforms are also accelerating the market's growth. Because of the pandemic, e-commerce platform use has grown significantly, which has further accelerated industry growth.
The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).
In the Global Market of Nutritional Food, the Bakery and Cereals Segment Holds the Largest Market Share.
The global nutritional food market has been segmented by products into bakery and cereals, dairy products, fish and eggs, soy products, fats and oils, and others. The bakery and cereals segment held the largest nutritional food market share of 32.6% in 2022 in the nutritional food market analysis report. The market is anticipated to grow as a result of new product advancements in the bread and cereal business sectors.
Furthermore, the market is anticipated to rise significantly due to increased demand for cereal bars and functional foods including protein bars, nutrition bars, and energy bars. With companies like Kellogg's developing new product lines like the fiber-rich Crunchy Granola, Special K, Muesli, and Corn Flakes fortified with iron, zinc, and 9 key vitamins, it is predicted that the market for fortified cereals will continue to grow quickly.
The North America nutritional food market held the largest market share of 38.4% in 2022 in the nutritional food market analysis. This is a result of improved ingredient disclosure among savvy consumers, which has led to an increase in phytochemicals and nutrient-dense food ingredients in countries like the U.S, and Canada.
Additionally, it is anticipated that North America will continue to hold a significant value share in the global market for nutritional food components over the forecasted period of 2023-2030. More than any other nation, American consumers are more concerned with their health. Customers are therefore well-informed about the nutrients in food products.
The major global players in the market include: Medifast Inc., Bayer AG, Abbott, DuPont, Amway, The Nature's Bounty Co., GSK plc., Nestle S.A, RiceBran Technologies, and Mead Johnson & Company, LLC.
The global nutritional food market was directly and negatively impacted by the COVID-19 outbreak. The distribution channels were badly impacted by lockdowns to stop and contain the outbreak. Disrupted distribution channels have an impact on value-adding operations by reducing the marketability of finished goods.
Concerns about one's health, desire to be informed about information from others, and intention to consume nutritious foods are all significantly influenced by COVID-19 viral anxiety. On the intention to consume nutritious foods, the mediating effects of health consciousness and eWOM (Electronic Word of Mouth) were also seen.
When consumers accept the source of the eWOM information, the fear of the COVID-19 virus and their concern for their health act as strong motivators for buying nutritious foods, which has increased the demand for nutritional foods post COVID-19.
The global nutritional food market report would provide approximately 93 tables, 109 figures and 190 pages.
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