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市场调查报告书
商品编码
1661653
全球营养保健品市场评估:依产品、形式、来源、通路、地区、机会和预测,2018年至2032年Global Nutraceuticals Market Assessment, By Product, By Form, By Source By Distribution Channel Region, Opportunities and Forecast, 2018-2032F |
2024年全球营养保健品市场规模价值为 3,435.1亿美元,预计到2032年将达到 6,695.5亿美元,在2025-2032年预测期内的年复合成长率为 8.7%。预防性医疗保健、久坐生活方式相关疾病的增加以及消费者对健康饮食日益成长的兴趣是推动市场成长的主要因素。糖尿病、肥胖症和心血管疾病等慢性病的发生率不断上升,导致对可有效控制和治疗这些问题的营养补充剂的需求增加。根据世界卫生组织(WHO)统计,每年有1700万人死于慢性疾病,其中75%以上的死亡发生在中低收入国家。此外,高成长国家消费者购买力的提高预计将支持对营养保健品日益成长的需求。
人们对健康意识的不断增强,加上保持健康生活方式的愿望以及运动员对饮食中营养补充剂的需求不断成长,可能会在未来几年推动市场扩张。营养保健品有片剂、胶囊、液体、粉末、软糖和其他形式。然而,胶囊和片剂占据了大部分市场占有率,因为它们更容易食用的替代品。
营养保健品领域的技术进步预计将对客户需求产生正面影响。市场上不断成长的技术创新推动人工智慧的应用,这将使基于消费者饮食和健康资讯的解决方案更加个人化。因此,人工智慧很可能在扩大全球营养保健品市场方面发挥关键作用。
为所有地区和国家提供所有细分。
上述公司并未根据市场占有率排序,并且可能根据研究工作期间可用的资讯而变更。
Global Nutraceuticals Market size was valued at USD 343.51 billion in 2024 which is expected to reach USD 669.55 billion in 2032 with a CAGR of 8.7% for the forecast period between 2025 and 2032. Preventive healthcare, a rise in illnesses linked to a sedentary lifestyle, and a growing interest in health-promoting diets among consumers are the main market growth drivers. The rising prevalence of chronic diseases such as diabetes, obesity, and cardiac problems results in increased demand for nutraceuticals as they can be utilized to control and treat these issues in an efficient manner. According to World Health Organization (WHO), 17 million people die from chronic diseases every year with more than 75% of casualties happening in low- and middle-income countries. Additionally, it is anticipated that rising consumer purchasing power in high-growth nations would support the rising demand for nutraceutical goods.
Increasing awareness for health and wellness among people and the desire to maintain a healthy lifestyle coupled with growing demand for dietary supplements as a common athletic diet would boost market expansion in years to come. Nutraceuticals can be available in the form of tablets, capsules, liquid, powder, and gummies. However, capsules and tablets make most of the market share as they are considered as easy to consume alternatives.
Growing technical progress in the nutraceuticals sector is anticipated to have a favorable impact on customer demand. The market's increasing innovation has prompted the adoption of AI, which will allow for more individualized solutions based on a consumer's dietary and health information. AI will thus play a crucial role in the expansion of the global nutraceuticals market.
Growing Demand for Personalized Nutrition
Every individual is different in terms of his/her biochemistry, metabolism, genetics, and microbiota. To provide nutrition recommendations that delay ageing, assist in controlling and treating illnesses, and ultimately improve general health, personalized nutrition places an emphasis on the individual rather than mass. Rising acceptance of personalized nutrition is leading to a market expansion of nutraceuticals globally. As a result, a lot of nutraceuticals businesses have begun to provide customized nutrition services.
For instance, Amway started to offer personalized nutrition in partnership with South Korea-based Holzapfel Effective Microbes (HEM) in 2020 and now in 2022, it has announced second-round investment with microbiome startup HEM to continue the development of personalized probiotic supplements.
Rising Availability of Funding
With the availability of more funding, nutraceutical companies are able to invest in research and development activities and ensure the availability of novel products. They are also able to focus on improving existing products and ensure the availability of new ones that cater to the evolving consumer requirements. Increased funding also enables companies to respond effectively to the growing popularity of preventive healthcare by developing immunity-boosting supplements and other health-related solutions.
For instance, in January 2024, Zingavita, a nutraceuticals and supplement products manufacturing company, raised approximately USD 1.2 million in its pre-Series A funding round. The company is using the capital for the development of novel products that are focused on targeted nutrition and for supporting its entry into the premium ayurvedic supplement sector.
Growing Geriatric Population
The use of nutraceuticals, which are derived from commonly ingested plant products, can lengthen life, enhance health, and fend against stress and ageing. The consequences of food composition will significantly affect the rising need for specialized nutritional intervention. However, further research and scientific examination will be needed to fully understand the individual and combined impacts of nutraceuticals as a part of dietary composition. The medicinal potential of several nutraceuticals and their synthetic derivatives is being studied. Numerous encouraging findings in model organisms imply that these positive benefits are caused by evolutionarily conserved processes. Deciphering the molecular pathways of ageing that are common in several species has advanced greatly, and this knowledge is helpful in developing anti-aging therapies.
Increasing Awareness for Healthy & Functional Foods
Growing consumer interest in functional foods is a result of its perceived wellbeing, performance, and health advantages. The demand for functional end products such dairy goods, bakery and confectionery, snacks, cereals, fats and oils, meat, and baby food is growing as a result of how simple it is to incorporate nutraceutical components. A well-known fortification comprises protein, fibre, vitamins, and minerals. The true winner is high-protein meals since it is well-liked by fitness aficionados. Additionally, compared to the baby-boomer generation, people nowadays are much more worried about their health.
Companies are altering their distribution methods to set themselves apart from the competition and carve out space in a congested market. Newer delivery methods, such as soft chews, chewing gum, gummy bears, patches, lollipops, and quick-dissolving strips, have advanced past tablets and capsules. Single-serving quantities of fortified goods are supplied for ease of use. It is the cause of the enormous demand for useful snack bars. More 'food-like' delivery forms for dietary supplements have also emerged, including pudding-like squeeze packets for omega-3 fish oil, joint juice for glucosamine, calcium in chocolate chew, etc.
Impact of COVID-19
The fast onset and global spread of the COVID-19 pandemic have fueled the expansion of the global nutraceuticals industry. By the 26th of June 2022, COVID-19 had spread to 224 nations and had impacted 549.03 million individuals globally. The COVID issue has brought attention to the need to maintain a healthy lifestyle and have a robust immune system, greatly raising the market for nutraceuticals. The intake of numerous multivitamins, including those containing salt, zinc, vitamin C, and vitamin D, among other vitamins, has considerably increased throughout the pandemic crisis in 2020 and even beyond. Additionally, there has been an upsurge in demand for some functional foods. Nutraceuticals are in great demand due to the global population's preference for health and wellness post-pandemic crisis.
Key Players Landscape and Outlook
Key players in the nutraceuticals market are constantly involved in new product launches in order to offer a wide range of products to their consumers thereby sustaining their market share in years to come. Many big players are also entering the nutraceuticals market by collaborating with or acquiring regional level players. For example, Unilever Plc. is entering into health & wellness segment with focus on China, Europe and United States. Its portfolio includes brands namely OLLY, Welly, Equilibra, Nutrafol and Liquid I.V.
New protein snack bars from Kellogg's Special K with 6 grammes of protein and 90 calories were announced in June 2022. The new Special K protein snack bars, which have 90 calories, 6 grammes of protein, and two delectable flavors-sweet berry vanilla and rich chocolatey brownie sundae-provide a quick pick-me-up of protein on-the-go without compromising great taste. In supermarket shops around the nation, Special K protein snack bars are offered in five-count packages for USD 4.29.
In February 2022, PepsiCo's Rockstar Energy brand introduced a hemp-infused drink in the United States. The 'Rockstar Unplugged' energy drink contains hemp seed oil, B vitamins, spearmint, and lemon balm. The Caffeine amount of the beverage is only 80 mg, which is much lower than the caffeine concentration of other Rockstar Energy drinks. The hemp-infused drink will be offered in three flavours: blueberry, passionfruit, and raspberry cucumber, and it will include no sugar or calories.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work