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2031年北美营养保健品市场预测－区域分析－按类型和配销通路

North America Nutraceuticals Market Forecast to 2031 - Regional Analysis - by Type and Distribution Channel

出版日期: 2025年07月10日 | 出版商:

The Insight Partners | 英文 152 Pages | 订单完成后即时交付

价格

简介目录图表

2023 年北美营养保健品市场价值为 1,804.3 亿美元，预计到 2031 年将达到 3,131.6 亿美元；预计 2023 年至 2031 年的复合年增长率为 7.1%。

植物性和有机营养保健品推动北美营养保健品市场

全球日益增长的健康意识推动了对纯素、有机和植物性营养保健食品的需求。人们日益意识到植物性营养保健食品比传统保健食品具有更显着的营养价值，预计这将在预测期内推动对植物性营养保健食品的需求。这些产品富含胶原蛋白、矿物质、抗氧化剂和碳水化合物，脂肪含量较低，吸引了寻求更健康营养保健食品的消费者。为了跟上有机和植物性产品日益增长的趋势，一些公司专注于推出植物性营养保健食品，并扩展其现有产品线。加拿大蛋白质工业协会 (Protein Industries Canada) 和英国创新局 (Innovate-UK) 宣布，作为双边伙伴关係的一部分，双方将于2024年启动首个合作研发计画。两家机构将与联盟成员携手，向两个联合研发项目投资570万美元，旨在推动大西洋两岸植物性成分和食品的开发和商业化。此外，PB2 Foods, Inc. 于2023年8月推出了PB2 Performance蛋白棒，扩大了其蛋白棒产品线。这些植物性产品采用非基因改造原料製成，符合犹太教规，提供两种口味：巧克力杏仁口味和巧克力花生酱口味。此外，West Family Ventures LLC于2025年宣布推出Zyra蛋白粉，这是一款由豌豆蛋白、枣糖、草莓粉和盐製成的植物性营养补充剂。 Zyra成立于2024年，旨在革新蛋白粉产业。本产品不含麸质，适合纯素食者，非基因改造，100%纯天然，仅含四种成分。因此，植物性和有机营养保健品正成为重要的营养保健品市场趋势。

北美营养保健品市场概况

功能性食品、饮料和膳食补充剂等营养保健产品在美国民众中越来越受欢迎。消费者对营养保健品的认知度不断提高，健康意识也日益增强，这推动了北美营养保健品市场的发展。肥胖是糖尿病和其他慢性疾病的主要原因。根据美国健康信託基金的数据，截至2023年9月，41.9%的美国人患有肥胖症。为了克服这些健康问题，大多数人正在选择更健康的、具有功能性的产品。他们也采取了积极的生活方式，包括体育锻炼和运动，这进一步刺激了对运动和健康补充剂的需求。为了顺应这一趋势，该地区的几家主要企业正在提供全面的营养保健产品组合。例如，2023年11月，Vinatura Supplements LLC推出了高品质的健康生活和保健补充剂。该公司旨在赋能那些专注于实现最佳健康的个人。

北美国家对强化乳製品、能量饮料、膳食补充品、功能性饮料和蛋白棒的需求持续成长。消费者对方便携带、带有功能性宣称的即饮 (RTD) 饮料（例如运动饮料、能量饮料、益生菌饮料和免疫增强饮料等）的偏好，推动了对功能性饮料的需求。此外，消费者也倾向于服用运动补充剂来提高运动表现并促进快速恢復。 2023 年 12 月，Barebells 推出了 Soft Bar 香蕉焦糖蛋白棒，扩大了其蛋白棒产品组合，以满足消费者对健康和功能性食品日益增长的偏好。因此，消费者生活方式的转变正在推动北美对蛋白棒、强化食品、RTD 运动饮料和维生素补充剂等营养保健产品的需求。

北美营养保健品市场收入及预测（2031 年）（百万美元）

北美营养保健品市场细分

北美营养保健品市场按类型、配销通路和国家分类。

根据类型，北美营养保健品市场细分为功能性食品、功能性饮料和膳食补充品。功能性食品在2023年占据了最大的市场。膳食补充剂细分进一步细分为一般健康、运动营养、体重管理、免疫健康等。

就配销通路而言，北美营养保健品市场细分为超市和大卖场、专卖店、线上零售、便利商店等。超市和大卖场在2023年占据了最大的市场。

依国家划分，北美营养保健品市场分为美国、加拿大和墨西哥。 2023年，美国占据了北美营养保健品市场的主导地位。

Glanbia Plc、NOW Health Group Inc、Amway Corp、Nature's Bounty、Garden of Life LLC、Danone SA、GNC Holdings LLC、Quest Nutrition LLC、Kellanova 和 Chobani LLC 是北美营养保健品市场的一些领先公司。

The increasing number of health-conscious consumers worldwide boosts the demand for nutraceuticals with vegan, organic, and plant-based tags. The burgeoning awareness of the more significant nutritional profiles of plant-based nutraceuticals than their traditional counterparts is expected to propel the demand for plant-based nutraceuticals over the forecast period. These products contain collagen, minerals, antioxidants, and carbohydrates in higher amounts with lower fat content, which appeals to consumers seeking healthier nutraceuticals. To keep up with the growing trend of organic and plant-based products, several companies focus on launching their plant-based nutraceuticals, along with expanding their existing product lines. In 2024, Protein Industries Canada and Innovate-UK announced their first collaborative research and development projects as part of their bilateral partnership. Along with consortium members, the organizations are investing US$ 5.7 million into two joint R&D projects aimed at advancing the development and commercialization of plant-based ingredients and foods on both sides of the Atlantic. Also, in August 2023, PB2 Foods, Inc expanded its protein bar product line by launching PB2 Performance protein bars. These plant-based products, made with non-GMO ingredients and kosher, have been made available in two different flavors: chocolate almond and chocolate peanut butter. Furthermore, in 2025, West Family Ventures LLC announced the launch of Zyra Protein Powder, a plant-based nutritional supplement made with pea protein, date sugar, strawberry powder, and salt. Founded in 2024, Zyra aims to transform the protein powder industry. The product is gluten-free, vegan-friendly, non-GMO, 100% natural, and contains only four ingredients. Thus, plant-based and organic nutraceuticals are emerging as significant nutraceuticals market trends.

North America Nutraceuticals Market Overview

Nutraceutical products such as functional food and beverages, and dietary supplements are gaining huge popularity among the American population. The increasing awareness of nutraceuticals and rising health concerns among consumers drive the North American nutraceuticals market. Obesity is a major cause of diabetes and other chronic diseases. According to the Trust for America's Health, as of September 2023, 41.9% of Americans in the US were suffering from obesity. To overcome these health issues, a majority of the population is resorting to healthier diets with functional claims. They are also adopting an active lifestyle with the inclusion of physical exercises and sports which further boosts the demand for sports and health benefitting supplements. In response to this trend, several key players in the region are offering a comprehensive product portfolio of nutraceutical products. For instance, in November 2023, Vinatura Supplements LLC launched high-quality supplements for healthy living and wellness. The company aims to empower individuals focused on achieving optimal well-being.

The demand for fortified dairy products, energy drinks, dietary supplements, functional beverages, and protein bars is increasing continuously in North American countries. The preference for convenient and on-the-go ready-to-drink (RTD) beverages with functional claims such as sports drinks, energy drinks, probiotic drinks, and immune boosting shots, among others propels the demand for functional beverages. Also, consumers are inclined toward the consumption of sports supplements to boost their performance in workouts and aid in quick recovery. In December 2023, Barebells expanded its protein bars product portfolio by launching the Soft Bar Banana Caramel protein bar to cater to the growing consumer preference for healthy and functional foods. Thus, the shift in consumer lifestyle is boosting the demand for nutraceutical products such as protein bars, fortified food, RTD sports drinks, and vitamin supplements in North America.

North America Nutraceuticals Market Revenue and Forecast to 2031 (US$ Million)

North America Nutraceuticals Market Segmentation

The North America nutraceuticals market is categorized into type, distribution channel, and country.

Based on type, the North America nutraceuticals market is segmented into gr functional foods, functional beverages, dietary supplements. The functional foods segment held the largest market share in 2023. The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the North America nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America nutraceuticals market is segmented into the US, Canada, and Mexico. The US dominated the North America nutraceuticals market share in 2023.

Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC are some of the leading companies operating in the North America nutraceuticals market.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. North America Nutraceuticals Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Retailers
4.4 List of Vendors in the Value Chain

5. North America Nutraceuticals Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Consumer Focus on Preventive Health
- 5.1.2 Innovations and Strategic Developments by Market Players
5.2 Market Restraints
- 5.2.1 Complexity of Regulations
5.3 Market Opportunities
- 5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
- 5.4.1 Plant-Based and Organic Nutraceuticals
5.5 Impact of Drivers and Restraints:

6. Nutraceuticals Market - North America Analysis

6.1 North America Nutraceuticals Market Revenue (US$ Billion), 2021-2031
6.2 North America Nutraceuticals Market Forecast Analysis

7. North America Nutraceuticals Market Analysis - by Type

7.1 Functional Foods
- 7.1.1 Overview
- 7.1.2 Functional Foods: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.2 Functional Beverages
- 7.2.1 Overview
- 7.2.2 Functional Beverages: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.3 Dietary Supplements
- 7.3.1 Overview
- 7.3.2 Dietary Supplements: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.4 General Wellness
- 7.4.1 Overview
- 7.4.2 General Wellness: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.5 Sports Nutrition
- 7.5.1 Overview
- 7.5.2 Sports Nutrition: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.6 Weight Management
- 7.6.1 Overview
- 7.6.2 Weight Management: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.7 Immune Health
- 7.7.1 Overview
- 7.7.2 Immune Health: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.8 Others
- 7.8.1 Overview
- 7.8.2 Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

8. North America Nutraceuticals Market Analysis - by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.4 Convenience Stores
- 8.4.1 Overview
- 8.4.2 Convenience Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

9. North America Nutraceuticals Market - Country Analysis

9.1 North America
- 9.1.1 North America Nutraceuticals Market Overview
- 9.1.2 North America Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.1 North America Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.2 United States: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.2.1 United States: North America Nutraceuticals Market Share - by Type
    - 9.1.2.2.2 United States: North America Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.3 Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.3.1 Canada: North America Nutraceuticals Market Share - by Type
    - 9.1.2.3.2 Canada: North America Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.4 Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.4.1 Mexico: North America Nutraceuticals Market Share - by Type
    - 9.1.2.4.2 Mexico: North America Nutraceuticals Market Share - by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration

11. Industry Landscape

11.1 Overview
11.2 Agreements, Collaborations, And Joint Ventures
11.3 Product Launch
11.4 Expansions And Other Strategic Developments

12. Company Profiles

12.1 Glanbia Plc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 NOW Health Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Amway Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Nature's Bounty
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Garden of Life LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Danone SA
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 GNC Holdings LLC
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Quest Nutrition LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Kellanova
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Chobani LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

简介目录图表

List Of Tables

Table 1. North America Nutraceuticals Market Segmentation
Table 2. List of Vendors
Table 3. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Table 4. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Type
Table 5. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Distribution Channel
Table 6. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Country
Table 7. United States: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 8. United States: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 9. Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 10. Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 11. Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 12. Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel

List Of Figures

Figure 1. North America Nutraceuticals Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Nutraceuticals Market
Figure 4. North America Nutraceuticals Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Nutraceuticals Market Revenue (US$ Billion), 2021-2031
Figure 7. North America Nutraceuticals Market Share (%) - by Type (2023 and 2031)
Figure 8. Functional Foods: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 9. Functional Beverages: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 10. Dietary Supplements: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 11. General Wellness: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 12. Sports Nutrition: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 13. Weight Management: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 14. Immune Health: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 15. Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 16. North America Nutraceuticals Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 17. Supermarkets and Hypermarkets: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 18. Specialty Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 19. Online Retail: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 20. Convenience Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 21. Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 22. North America Nutraceuticals Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 23. United States: North America Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 24. Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 25. Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 26. Heat Map Analysis by Key Players
Figure 27. Company Positioning & Concentration