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欧洲营养保健品市场预测（2031年）-区域分析-按类型和配销通路

Europe Nutraceuticals Market Forecast to 2031 - Regional Analysis - by Type and Distribution Channel

出版日期: 2025年07月10日 | 出版商:

The Insight Partners | 英文 162 Pages | 订单完成后即时交付

价格

简介目录图表

2023 年欧洲营养保健品市场价值为 1,189.8 亿美元，预计到 2031 年将达到 2,154.3 亿美元；预计 2023 年至 2031 年的复合年增长率为 7.7%。

电子商务渗透率不断上升推动欧洲营养保健品市场

电子商务的兴起极大地改变了人们购物和消费的方式。有组织的零售业的积极变化、智慧型手机和互联网普及率的提高、购买力的飙升、新兴技术的便捷获取以及在线零售购物平台随时随地提供的便利，这些都是推动电子商务在全球范围内普及的主要因素。消费者对在线购买各种营养保健产品越来越有信心，并从传统的购买模式转向送货上门的服务模式。此外，由于实体店关闭和政府实施的社会限制措施，在新冠疫情期间，营养保健品的线上销售额大幅成长。由于封锁限制了人们的行动，迫使他们待在家里，人们倾向于在线上购物。

随着网购的日益普及，製造商纷纷透过推出线上零售网站，透过直接面向客户 (D-to-C) 的管道销售产品，从而无需投资昂贵的营销和分销基础设施。例如，康宝莱国际公司 (Herbalife International, Inc)、Now Foods 和 Quest Nutrition 都拥有自己的零售通路。因此，製造商对电商服务的日益依赖以及 D-to-C 策略的采用，预计将为未来几年营养保健品市场的成长创造丰厚的利润机会。

欧洲营养保健品市场收入及预测（2031年）（百万美元）

欧洲营养保健品市场细分

欧洲营养保健品市场按类型、配销通路和国家分类。

根据类型，欧洲营养保健品市场细分为功能性食品、功能性饮料和膳食补充品。功能性食品在2023年占据了最大的市场。膳食补充剂细分市场进一步细分为一般健康、运动营养、体重管理、免疫健康等。

就配销通路而言，欧洲营养保健品市场细分为超市和大卖场、专卖店、线上零售、便利商店等。 2023年，超市和大卖场占据了最大的市场。

依国家划分，欧洲营养保健品市场分为德国、法国、义大利、西班牙、英国和欧洲其他地区。 2023年，欧洲其他地区占据了欧洲营养保健品市场的主导份额。

Glanbia Plc、NOW Health Group Inc、Amway Corp、Nature's Bounty、Garden of Life LLC、Danone SA、GNC Holdings LLC、Quest Nutrition LLC、Kellanova 和 Chobani LLC 是欧洲营养保健品市场的领先公司。

The emergence of e-commerce has significantly transformed the way people shop and spend their money. A positive change in the organized retail sector, a rise in the reach of smartphones and the internet, upsurge in purchasing power, easy access to emerging technologies, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the penetration of e-commerce worldwide. Consumers are becoming confident about purchasing various nutraceutical products online, moving from the traditional purchasing model to the home delivery service model. Moreover, online sales of nutraceuticals grew significantly during the COVID-19 pandemic due to the shutdown of physical stores and the government's imposition of social restrictions. As lockdowns constrained people's movement and compelled them to stay home, there was a substantial inclination toward online shopping.

With the increasing penetration of online shopping, manufacturers are selling products through direct-to-customer (D-to-C) channels by launching their online retail sites, thereby eliminating the need to invest in expensive marketing and distribution infrastructure. For instance, Herbalife International, Inc; Now Foods, Quest Nutrition has their own retail channels. Thus, the increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to create lucrative opportunities for the nutraceuticals market growth in the coming years.

Europe Nutraceuticals Market Revenue and Forecast to 2031 (US$ Million)

Europe Nutraceuticals Market Segmentation

The Europe nutraceuticals market is categorized into type, distribution channel, and country.

Based on type, the Europe nutraceuticals market is segmented into gr functional foods, functional beverages, and dietary supplements. The functional foods segment held the largest market share in 2023. The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the Europe nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Europe nutraceuticals market is segmented into Germany, France, Italy, Spain, the UK, and the Rest of Europe. The Rest of Europe dominated the Europe nutraceuticals market share in 2023.

Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC are among the leading companies operating in the Europe nutraceuticals market.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Europe Nutraceuticals Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Porter's Five Forces Analysis
- 4.2.2 Bargaining Power of Suppliers
- 4.2.3 Bargaining Power of Buyers
- 4.2.4 Threat of New Entrants
- 4.2.5 Competitive Rivalry
- 4.2.6 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Retailers
4.4 List of Vendors in the Value Chain

5. Europe Nutraceuticals Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Consumer Focus on Preventive Health
- 5.1.2 Innovations and Strategic Developments by Market Players
5.2 Market Restraints
- 5.2.1 Complexity of Regulations
5.3 Market Opportunities
- 5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
- 5.4.1 Plant-Based and Organic Nutraceuticals
5.5 Impact of Drivers and Restraints:

6. Nutraceuticals Market - Europe Analysis

6.1 Europe Nutraceuticals Market Revenue (US$ Billion), 2021-2031
6.2 Europe Nutraceuticals Market Forecast Analysis

7. Europe Nutraceuticals Market Analysis - by Type

7.1 Functional Foods
- 7.1.1 Overview
- 7.1.2 Functional Foods: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.2 Functional Beverages
- 7.2.1 Overview
- 7.2.2 Functional Beverages: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.3 Dietary Supplements
- 7.3.1 Overview
- 7.3.2 Dietary Supplements: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.4 General Wellness
- 7.4.1 Overview
- 7.4.2 General Wellness: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.5 Sports Nutrition
- 7.5.1 Overview
- 7.5.2 Sports Nutrition: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.6 Weight Management
- 7.6.1 Overview
- 7.6.2 Weight Management: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.7 Immune Health
- 7.7.1 Overview
- 7.7.2 Immune Health: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.8 Others
- 7.8.1 Overview
- 7.8.2 Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

8. Europe Nutraceuticals Market Analysis - by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.4 Convenience Stores
- 8.4.1 Overview
- 8.4.2 Convenience Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

9. Europe Nutraceuticals Market - Country Analysis

9.1 Europe
- 9.1.1 Europe Nutraceuticals Market Overview
- 9.1.2 Europe Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.1 Europe Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.2 Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.2.1 Germany: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.2.2 Germany: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.3 France: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.3.1 France: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.3.2 France: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.4 Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.4.1 Italy: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.4.2 Italy: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.5 Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.5.1 Spain: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.5.2 Spain: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.6 United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.6.1 United Kingdom: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.6.2 United Kingdom: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.7 Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.7.1 Rest of Europe: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.7.2 Rest of Europe: Europe Nutraceuticals Market Share - by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration

11. Industry Landscape

11.1 Overview
11.2 Agreements, Collaborations, And Joint Ventures
11.3 Product Launch
11.4 Expansions And Other Strategic Developments

12. Company Profiles

12.1 Glanbia Plc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 NOW Health Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Amway Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Nature's Bounty
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Garden of Life LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Danone SA
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 GNC Holdings LLC
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Quest Nutrition LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Kellanova
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Chobani LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

简介目录图表

List Of Tables

Table 1. Europe Nutraceuticals Market Segmentation
Table 2. List of Vendors
Table 3. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Table 4. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Type
Table 5. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Distribution Channel
Table 6. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Country
Table 7. Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 8. Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 9. France: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 10. France: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 11. Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 12. Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 13. Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 14. Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 15. United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 16. United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 17. Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 18. Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel

List Of Figures

Figure 1. Europe Nutraceuticals Market Segmentation - Country
Figure 2. Ecosystem: Nutraceuticals Market
Figure 3. Europe Nutraceuticals Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Europe Nutraceuticals Market Revenue (US$ Billion), 2021-2031
Figure 6. Europe Nutraceuticals Market Share (%) - by Type (2023 and 2031)
Figure 7. Functional Foods: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 8. Functional Beverages: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 9. Dietary Supplements: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 10. General Wellness: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 11. Sports Nutrition: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 12. Weight Management: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 13. Immune Health: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 14. Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 15. Europe Nutraceuticals Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 16. Supermarkets and Hypermarkets: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 17. Specialty Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 18. Online Retail: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 19. Convenience Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 20. Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 21. Europe Nutraceuticals Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 22. Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 23. France: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 24. Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 25. Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 26. United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 27. Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 28. Heat Map Analysis by Key Players
Figure 29. Company Positioning & Concentration