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市场调查报告书
商品编码
1871305
营养保健品市场机会、成长驱动因素、产业趋势分析及预测(2025-2034年)Nutraceutical Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球营养保健品市场价值为 4,518 亿美元,预计到 2034 年将以 5% 的复合年增长率增长至 7,466 亿美元。

消费者对健康和保健意识的日益增强以及慢性病盛行率的上升是推动市场成长的主要因素。营养保健品,包括膳食补充剂、功能性食品、强化食品和其他健康促进产品,正被广泛用作预防性保健措施。消费者越来越多地将这些产品融入日常生活,以增强免疫力、改善认知功能并预防疾病。人们生活方式的转变,以及对植物性、有机和清洁标籤产品需求的成长,为市场扩张创造了巨大的机会。新兴市场中产阶级人口的增加和健康意识的提高进一步推动了市场成长。先进技术、个人化营养解决方案和功能性成分正在提升产品的功效,而粉末和软糖等创新剂型也深受现代消费者的青睐。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 4518亿美元 |
| 预测值 | 7466亿美元 |
| 复合年增长率 | 5% |
2024年,功能性食品市占率达到35.2%,预计到2034年将以5.2%的复合年增长率成长。其受欢迎的原因在于能够方便地将营养融入日常饮食,并且在零售通路广泛销售。允许添加维生素、矿物质和生物活性化合物的监管框架进一步推动了该领域的扩张。
到2024年,先进的给药系统市占率达到30.2%,并且预计到2034年将以5.3%的复合年增长率略微增长,这主要得益于消费者对更高生物利用度、标靶释放和更便捷给药方式的需求。这些创新技术包括脂质体配方、缓释技术、舌下给药系统和新型包封方法,其中许多技术源自药物研究,旨在提高营养吸收率和疗效。
2024年,北美营养保健品市占率达到42.1%,预计到2034年将以5.1%的复合年增长率成长。该地区市场成熟,受益于消费者较高的健康意识和丰富的产品组合。消费者日益关注预防性医疗保健和健康,包括增强免疫力和体重管理,这推动了千禧世代和老年族群的需求。严格的监管标准确保了产品的安全性和质量,而策略合作、创新产品的推出以及电子商务管道的成长则进一步巩固了市场扩张。
全球营养保健品市场的主要参与者包括雀巢公司、雅培公司、黑茉莉有限公司、格兰比亚公司、达布尔印度有限公司、达能公司、安丽公司、自然之宝公司、Persona Nutrition、康宝莱营养有限公司、Swisse Wellness Pty Ltd、Athletic Greens (AG1)、Garden of Life LLC 和大冢控股有限公司会大冢。这些公司正透过多种策略巩固其市场地位。他们大力投资研发,以创造创新、高效且个人化的产品。与电商平台、健康科技新创公司和零售连锁店的合作有助于扩大覆盖范围和提升产品可及性。此外,各公司也利用行销活动来提升品牌知名度,并向消费者普及健康益处。遵守严格的监管规定确保了消费者的信任,而推出清洁标籤、有机和植物性产品则吸引了注重健康的消费者。
The Global Nutraceutical Market was valued at USD 451.8 billion in 2024 and is estimated to grow at a CAGR of 5% to reach USD 746.6 billion by 2034.

The growth is driven by rising consumer awareness of health and wellness concerns, as well as the increasing prevalence of chronic diseases. Nutraceuticals, which include dietary supplements, functional foods, fortified products, and other health-enhancing offerings, are being widely adopted as preventive healthcare measures. Consumers are increasingly integrating these products into daily routines to support immune health, cognitive function, and overall disease prevention. The shift toward healthier lifestyles, along with growing demand for plant-based, organic, and clean-label products, is creating significant opportunities for market expansion. Rising middle-class populations and heightened health consciousness in emerging markets are fueling growth further. Advanced technologies, personalized nutrition solutions, and functional ingredients are enhancing the efficacy of products, while innovations in delivery formats, such as powders and gummies, are appealing to modern consumers.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $451.8 Billion |
| Forecast Value | $746.6 Billion |
| CAGR | 5% |
The functional foods segment held 35.2% share in 2024 and is expected to grow at a CAGR of 5.2% through 2034. Their popularity stems from the convenience of integrating nutrition into everyday diets and widespread availability in retail channels. Regulatory frameworks permitting fortification with vitamins, minerals, and bioactive compounds further support this segment's expansion.
The advanced delivery systems accounted for a 30.2% share in 2024 and are growing at a slightly higher CAGR of 5.3% through 2034, driven by consumer demand for enhanced bioavailability, targeted release, and improved convenience. This includes innovations like liposomal formulations, time-release technologies, sublingual delivery systems, and novel encapsulation methods, many adapted from pharmaceutical research to increase nutrient absorption and efficacy.
North America Nutraceutical Market held a 42.1% share in 2024 and is expected to grow at a CAGR of 5.1% through 2034. The region's mature market benefits from high consumer awareness and a robust portfolio of products. Increasing focus on preventive healthcare and wellness, including immunity support and weight management, is driving demand among both millennials and aging adults. Strict regulatory standards ensure product safety and quality, while strategic partnerships, innovative product launches, and the growth of e-commerce channels further strengthen market expansion.
Leading players in the Global Nutraceutical Market include Nestle S.A., Abbott Laboratories, Blackmores Limited, Glanbia plc, Dabur India Limited, Danone S.A., Amway Corporation, Nature's Bounty Co., Persona Nutrition, Herbalife Nutrition Ltd., Swisse Wellness Pty Ltd, Athletic Greens (AG1), Garden of Life LLC, and Otsuka Holdings Co., Ltd. Companies in the Global Nutraceutical Market are reinforcing their market positions through a combination of strategies. They invest heavily in research and development to create innovative, high-efficacy, and personalized products. Partnerships with e-commerce platforms, health-tech startups, and retail chains help expand reach and accessibility. Firms also leverage marketing campaigns to build brand awareness and educate consumers on health benefits. Compliance with stringent regulations ensures consumer trust, while introducing clean-label, organic, and plant-based options attracts health-conscious audiences.