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市场调查报告书
商品编码
1900655
营养保健品市场规模、份额和成长分析（按分销管道、产品、功能性宣称、最终用户和地区划分）－2026-2033年产业预测Nutraceuticals Market Size, Share, and Growth Analysis, By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores), By Product, By Functional Claim, By End User, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年，全球营养保健品市场规模将达到 4,681.5 亿美元，从 2025 年的 5,154.3 亿美元成长到 2033 年的 1,1129.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 10.1%。
全球营养保健品市场持续成长，主要受健康意识提升、运动营养需求增加、人口老化等因素所驱动。消费者越来越注重预防保健，推动营养保健品作为一种积极的健康策略被广泛采用。慢性病的快速成长进一步加速了这一趋势，而电子商务和数位健康平台则提高了产品的可及性，简化了产品发现和购买流程。同时，消费者对合成化学物质持怀疑态度，更倾向于成分洁净标示、来源清晰的产品。然而，高端营养补充剂高成本、缺乏标准化以及对科学检验和潜在污染的担忧等挑战，可能会阻碍市场渗透和细分市场的成长。
全球营养保健品市场按产品、通路、功能性宣称、最终用户和地区进行细分。功能性宣称包括高纤维/添加纤维、维生素/矿物质强化、健脑、健骨/添加钙、体重管理、心血管健康、护肤护髮护甲、添加蛋白质等。产品类别包括膳食补充品（维生素、矿物质、酵素、脂肪酸、蛋白质等）、机能性食品（乳製品、早餐用麦片谷类、点心、婴幼儿食品等）和机能饮料（强化/功能性热饮、功能性碳酸饮料、强化果汁、草本饮料、强化/功能性能量饮料、强化水等）。分销管道包括超级市场/大卖场、便利商店、线上零售商等。最终用户包括注重生活方式的人、运动员、老年人、健身爱好者等。地区包括北美、欧洲、亚太地区、拉丁美洲以及中东和非洲。
全球营养保健品市场驱动因素
积极生活方式的兴起和人们对健身日益增长的兴趣，正推动着对提升运动表现的营养保健品的显着需求。运动和健身爱好者积极寻求蛋白质粉、胺基酸、能量补充剂和恢復产品等营养补充剂，以提高运动表现和耐力。社群媒体的影响，以及健身达人和健康应用程式的兴起，进一步提升了人们对这些营养保健品的认知度和消费量。这些因素共同推动了全球营养保健品市场的强劲成长，反映出人们对健康和提升运动表现的日益关注。
全球营养保健品市场面临的限制因素
全球营养保健品市场面临严峻挑战，这主要是由于各地在定义、品质标准和标籤要求等方面的法规存在差异。这种不统一性可能导致消费者困惑，并使国际贸易和合规变得更加复杂。执法力度不足可能导致低品质或检验的产品流入市场，从而可能损害消费者对该行业的信心。这些障碍可能会抑制市场的整体成长潜力，尤其对于那些寻求拓展海外市场、触达更广泛客户群的中小型企业而言更是如此。
全球营养保健品市场趋势
全球营养保健品市场正经历显着的需求成长，这主要得益于消费者对免疫支持和心理健康日益增长的关注。随着个人健康意识的提高，各公司正致力于开发富含维生素C、锌、益生菌、睡茄、L-茶氨酸和镁等关键成分的产品。这一趋势对于应对当今快节奏、以数位为中心的生活方式中普遍存在的倦怠、焦虑和睡眠障碍等挑战尤为重要。因此，各大品牌正策略性地将产品开发和行销重点放在这些注重健康的解决方案上，以满足日益增长的健康意识消费者的需求。
目录
介绍
- 调查目标
- 调查范围
- 定义
调查方法
- 资讯收集
- 二手资料和一手资料方法
- 市场规模预测
- 市场假设与限制
执行摘要
- 全球市场展望
- 供需趋势分析
- 细分市场机会分析
市场动态与展望
- 市场规模
- 市场动态
- 驱动因素和机会
- 限制与挑战
- 波特分析
关键市场考察
- 关键成功因素
- 竞争程度
- 关键投资机会
- 市场生态系统
- 市场吸引力指数（2025）
- PESTEL 分析
- 总体经济指标
- 价值链分析
- 定价分析
全球营养保健品市场规模（按来源和复合年增长率划分）（2026-2033 年）
- 植物来源
- 动物源性
- 微生物来源
全球营养保健品市场规模（依成分划分）及复合年增长率（2026-2033 年）
- 芦荟
- 胺基酸
- 植物来源成分
- 睡茄
- 姜黄素
- 参
- 麻
- 其他的
- 大麻二酚（CBD）
- 碳水化合物
- 肉碱
- 食用色素
- 类胡萝卜素
- 虾青素
- 叶黄素
- 茄红素
- 其他的
- 螺旋藻
- 胶原蛋白
- 初乳
- 菌种和发酵剂
- 乳製品原料
- 乳化剂
- 酵素
- 精油
- 脂肪替代品
- 油脂
- 膳食纤维
- 味道
- 水果和蔬菜产品
- 葡萄糖胺/软骨素
- 异黄酮
- 果汁和浓缩液
- 磷虾，脂质/脂肪酸
- 海洋来源成分
- 矿物
- 钙
- 铁
- 镁
- 碳粉匣
- 其他的
- Omega-3脂肪酸
- 海洋来源
- 植物来源
- 益生元
- 益生菌
- 蛋白质
- 甜味剂
- 甜菊糖
- 罗汉果
- 其他的
- 蜂蜜
- 蔗糖
- 果糖
- 其他的
- 维他命
- 维生素A
- 维生素B
- 维生素C
- 维生素D
- 维生素E
- 维生素K
- 其他的
- 乳清蛋白
- 其他的
全球营养保健品市场规模（依产品划分）及复合年增长率（2026-2033 年）
- 机能饮料
- 能量饮料和运动饮料
- 功能性果汁
- 其他的
- 机能性食品
- 益生菌
- 矿物
- 蛋白质和胺基酸
- 益生元
- 膳食纤维
- 维他命
- 其他的
- 营养补充品
- 维他命
- 植物成分
- 矿物
- 蛋白质和胺基酸
- 纤维和特殊碳水化合物
- 欧米伽脂肪酸
- 其他的
全球营养保健品市场规模（依剂型及复合年增长率划分）（2026-2033 年）
- 胶囊和片剂
- 液体
- 粉末
- 其他的
全球营养保健品市场规模（依通路划分）及复合年增长率（2026-2033 年）
- 大卖场/超级市场
- 零售店
- 专卖店
- 药局
- 线上管道
全球营养保健品市场规模（按应用领域划分）及复合年增长率（2026-2033 年）
- 过敏和不耐受
- 动物营养
- 健康老龄化
- 骨骼和关节健康
- 癌症预防
- 儿童健康
- 认知健康
- 糖尿病
- 消化器官系统/肠道健康
- 能量和耐力
- 眼部健康
- 心臟健康
- 免疫系统
- 婴儿健康
- 发炎
- 孕产妇健康
- 男性健康
- 营养美容
- 口腔清洁用品
- 个人化营养
- 产后及生殖健康
- 性健康
- 皮肤健康
- 运动营养
- 体重管理和饱足感
- 女性健康
- 其他的
全球营养保健品市场规模及复合年增长率（2026-2033）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区
竞争资讯
- 前五大公司对比
- 主要企业的市场定位（2025 年）
- 主要市场参与者所采取的策略
- 近期市场趋势
- 公司市占率分析（2025 年）
- 主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- Nestle（Switzerland）
- Danone（France）
- BASF（Germany）
- Herbalife Nutrition（USA）
- Ingredion（USA）
- Archer Daniels Midland Company（ADM）（USA）
- Yakult Honsha（Japan）
- Otsuka Holdings（Japan）
- Royal DSM（Netherlands）
- International Flavors & Fragrances（IFF）（USA）
- Tate & Lyle（UK）
- Medifast（USA）
- BellRing Brands（USA）
- Glanbia（Ireland）
- Meiji Holdings（Japan）
- USANA Health Sciences（USA）
- Jamieson Wellness（Canada）
- Perrigo Company（Ireland）
- Nature's Sunshine（USA）
- Aker BioMarine（Norway）
结论与建议
Global Nutraceuticals Market Size was valued at USD 468.15 Billion in 2024 and is poised to grow from USD 515.43 Billion in 2025 to USD 1112.94 Billion by 2033, growing at a CAGR of 10.1% during the forecast period (2026-2033).
The global nutraceuticals market is experiencing growth driven by increased health consciousness, rising demand for sports nutrition, and an expanding aging demographic. Consumers are increasingly leaning towards preventive healthcare, catalyzing the uptake of nutraceuticals as a proactive health measure. The surge in chronic diseases further fuels this trend, while e-commerce and digital wellness platforms enhance accessibility, simplifying product discovery and purchasing. Concurrently, consumers exhibit skepticism towards synthetic chemicals, fostering a preference for clean label ingredients and transparent sourcing. Nevertheless, challenges such as the high costs associated with premium nutraceutical products, lack of standardization, and concerns regarding scientific validation and potential contamination may hinder market penetration and growth in the segment.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutraceuticals market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Nutraceuticals Market Segments Analysis
The global nutraceuticals market is segmented by product, distribution channel, functional claim, end user, and region. Based on functional claim, the market is segmented into high/added fiber, vitamin/mineral fortified, brain health, bone health/added calcium, weight management, cardiovascular health, skin/hair/nails, added protein, and others. Based on product, the market is segmented into dietary supplements (vitamins, minerals, enzymes, fatty acids, proteins, others), functional foods (dairy food, breakfast cereals, snacks, baby food, others), and functional beverages (fortified and functional hot drinks, functional carbonates, fortified juices, herbal beverages, fortified and functional energy drinks, fortified water, others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, and others. Based on end user, the market is segmented into lifestyle users, athletes, geriatric users, fitness enthusiasts, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Driver of the Global Nutraceuticals Market
The increasing embrace of active lifestyles and a heightened focus on fitness are significantly boosting the demand for performance-enhancing nutraceuticals. Individuals engaged in sports and fitness activities are actively seeking out supplements like protein powders, amino acids, energy enhancers, and recovery products to improve their physical capabilities and endurance. The influence of social media, coupled with the rise of fitness influencers and wellness applications, is further amplifying awareness and consumption of these nutraceutical offerings. Collectively, these elements contribute to a positive trajectory for the global nutraceuticals market, reflecting a growing commitment to health and performance enhancement.
Restraints in the Global Nutraceuticals Market
The global nutraceuticals market faces significant challenges due to varied regulations concerning definitions, quality standards, and labeling requirements across different regions. This lack of uniformity can create confusion among consumers, making international trade and compliance more complicated. In the absence of rigorous enforcement, there is a risk of low-quality or unverified products entering the market, which can erode consumer trust in the industry. Such obstacles can hinder the market's overall growth potential, particularly impacting smaller companies that seek to expand their reach across borders and connect with a wider audience.
Market Trends of the Global Nutraceuticals Market
The Global Nutraceuticals market is experiencing a significant surge in demand, driven by a heightened consumer focus on immune support and mental health. As individuals increasingly prioritize their well-being, companies are innovating formulations rich in key ingredients such as vitamin C, zinc, probiotics, ashwagandha, L-theanine, and magnesium. This trend is particularly pertinent in addressing issues like burnout, anxiety, and sleep disorders, which have become prevalent in today's fast-paced, digitally dominated lifestyles. Consequently, brands are strategically centering their product development and marketing efforts around these health-oriented solutions, positioning themselves to meet the evolving needs of health-conscious consumers.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Nutraceuticals Market Size by Source & CAGR (2026-2033)
- Market Overview
- Plant
- Animal
- Microbial
Global Nutraceuticals Market Size by Ingredients & CAGR (2026-2033)
- Market Overview
- Aloe Vera
- Amino Acids
- Botanical Ingredients
- Ashwagandha
- Curcumin
- Ginseng
- Hemp
- Others
- Cannabidiol (CBD)
- Carbohydrates
- Carnitine
- Food Color
- Carotenoids
- Astaxanthin
- Lutein
- Lycopene
- Other
- Spirulina
- Collagen
- Colostrum
- Cultures and fermentation starters
- Dairy ingredients
- Emulsifiers
- Enzymes
- Essential oils
- Fat replacers
- Fats and oils
- Fibers
- Flavors
- Fruit and vegetable products
- Glucosamine / Chondroitin
- Isoflavones
- Juices and concentrates
- Krill, Lipids / Fatty Acids
- Marine ingredients
- Minerals
- Calcium
- Iron
- Magnesium
- Selenium
- Others
- Omega-3s
- Marine Derived
- Plant-derived
- Prebiotics
- Probiotics
- Proteins
- Sweeteners
- Stevia
- Monkfruit
- Others
- Honey
- Sucrose
- Fructose
- Others
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Vitamin K
- Others
- Whey proteins
- Others
Global Nutraceuticals Market Size by Product & CAGR (2026-2033)
- Market Overview
- Functional Beverage
- Energy and Sports Drinks
- Functional Juices
- Others
- Functional Foods
- Probiotics
- Minerals
- Proteins & Amino Acids
- Prebiotics
- Dietary Fibers
- Vitamins
- Others
- Dietary Supplements
- Vitamins
- Botanicals
- Minerals
- Proteins & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Others
Global Nutraceuticals Market Size by Form & CAGR (2026-2033)
- Market Overview
- Capsule and Tablets
- Liquid
- Powder
- Others
Global Nutraceuticals Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Hypermarket/Supermarket
- Retail Stores
- Specialty Stores
- Pharmacy
- Online Channels
Global Nutraceuticals Market Size by Application & CAGR (2026-2033)
- Market Overview
- Allergy & Intolerance
- Animal Nutrition
- Healthy Ageing
- Bone & Joint Health
- Cancer Prevention
- Children's Health
- Cognitive Health
- Diabetes
- Digestive / Gut Health
- Energy & Endurance
- Eye Health
- Heart Health
- Immune System
- Infant Health
- Inflammation
- Maternal Health
- Men's Health
- Nutricosmetics
- Oral Care
- Personalized Nutrition
- Post Pregnancy and Reproductive Health
- Sexual Health
- Skin Health
- Sports Nutrition
- Weight Management & Satiety
- Women's Health
- Other
Global Nutraceuticals Market Size & CAGR (2026-2033)
- North America (Source, Ingredients, Product, Form, Distribution Channel, Application)
- US
- Canada
- Europe (Source, Ingredients, Product, Form, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Source, Ingredients, Product, Form, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Source, Ingredients, Product, Form, Distribution Channel, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Source, Ingredients, Product, Form, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Danone (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BASF (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Herbalife Nutrition (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ingredion (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Archer Daniels Midland Company (ADM) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yakult Honsha (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Otsuka Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Royal DSM (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- International Flavors & Fragrances (IFF) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tate & Lyle (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Medifast (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BellRing Brands (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Glanbia (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Meiji Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- USANA Health Sciences (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Jamieson Wellness (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Perrigo Company (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nature's Sunshine (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Aker BioMarine (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
机能性食品和营养补充品市场成长预测至2032年：按类型、成分、剂型、分销管道、应用和地区分類的全球分析
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