全球抹茶市场 - 2023-2030

市场概述

全球抹茶市场在2022年达到29亿美元，预计到2030年将见证有利可图的增长，达到64亿美元。在2023-2030年的预测期间，该市场预计将呈现10.2%的复合年增长率。

年轻的茶叶被采摘下来，用花岗岩巨石磨成薄薄的绿色粉末，以生产被称为抹茶的绿茶变体。因为抹茶比普通绿茶叶含有更多的叶绿素，所以它是一种充满活力的绿色。由于其抗氧化剂含量高，抹茶对人的健康有好处。它能提高新陈代谢，燃烧热量，降低胆固醇，降低血糖，同时增强情绪，推动抹茶市场的增长。

根据美国国家生物技术信息中心（NCBI）的数据，当植物在生长阶段被遮蔽时，生理活性化合物的合成和积累过程，如茶氨酸、咖啡因、叶绿素和其他形式的儿茶素，会得到促进。消费者繁忙的生活方式和不断变化的饮食偏好为全球抹茶市场需求提供了大量的潜力。

市场动态

与抹茶有关的健康益处正在推动市场增长。

该产品的氨基酸浓度几乎比传统的红茶和绿茶高五倍。该产品的氨基酸，"L-茶氨酸"，可以降低压力，鼓励放松，提高精神清晰度和宁静度，并防止慢性疾病，如2型糖尿病和消化系统问题。

根据全国慢性病主任协会的说法，患有慢性病和精神健康问题的人占全国每年3.8万亿美元医疗费用的90%。根据抗击慢性病伙伴关系发布的最新报告，到2030年，美国治疗七种最流行的慢性病的费用每年将达到2万亿美元，或每人8,600美元。

根据同一份报告，减少有害行为可能每年防止110万人死亡。因此，由于世界各地生活方式疾病的发病率上升，正在鼓励客户吃更多的营养食品和饮料，反过来，在2023-2030年的预测期间，抹茶市场的增长也在推动。

抹茶的高价格限制了市场的增长

与其替代品相比，抹茶的价格相当高，将阻碍市场的发展。由于土壤和环境类型的限制，抹茶只能在日本京都地区的宇治和爱知地区的西尾种植，这提高了生产成本。抹茶是由生长在阴凉处的山茶植物的天茶叶制成。它的成本可能是传统绿茶的3至6倍。

例如，抹茶对大多数人来说应该没有问题，但不是每个人都会喜欢它，因为它含有比绿茶更多的咖啡因。例如，哈佛健康出版社建议，有心脏问题的人也应遵守每天200毫克的咖啡因限制。

COVID-19影响分析

COVID-19分析包括COVID前情况、COVID情况和COVID后情况以及定价动态（包括大流行期间和之后的定价变化与COVID前情况的比较）、需求-供应谱（由于贸易限制、封锁和后续问题造成的需求和供应转变）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（这里将涉及制造商为缓解COVID问题所做的工作）。

目录

第一章：方法和范围

• 研究方法
• 报告的研究目标和范围

第二章：市场定义和概述

第三章：执行摘要

• 按等级分類的市场分析
• 按应用分类的市场分析
• 按地区分類的市场分析

第四章：市场动态

• 影响市场的因素
  • 驱动因素
  • 限制因素
  • 机会
  • 影响分析

第五章：行业分析

• 波特的五力分析
• 供应链分析
• 价格分析
• 监管分析

第六章：COVID-19分析

• 对COVID-19的市场分析
  • COVID-19之前的市场情况
  • COVID-19期间的市场情况
  • COVID-19之后和未来的情况
• 在COVID-19期间的定价动态
• 需求-供应谱系
• 大流行期间与市场有关的政府倡议
• 制造商的战略倡议
• 结语

第七章：按等级划分

• 仪式性的
• 烹饪类
  • 经典
  • 优质
  • 营养成分
  • 咖啡馆
  • 厨房

第8章：按应用分类

• 普通茶
• 抹茶饮料
• 食品
• 个人护理和化妆品

第9章：按地区划分

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第十章：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併和收购分析

第十一章 ：公司简介

• AIYA CO., LTD
  • 公司概述
  • 产品组合和说明
  • 财务概况
  • 主要发展情况
• The AOI Tea Company
• Ippodo Tea Co., Ltd
• Vivid Vitality Ltd
• DoMatcha
• Encha
• TEAJA Organic
• ITO EN, LTD.
• Midori Spring LTD
• Jade Monk LLC.

第十二章 ：附录

Market Overview

The Global Matcha Market reached US$ 2.9 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.4 billion by 2030. The market is expected to exhibit a CAGR of 10.2% during the forecast period 2023-2030.

Young tea leaves are plucked and ground into a thin green powder using granite boulders to produce the green tea variation known as matcha. Because matcha contains more chlorophyll than regular green tea leaves, it is a vibrant green. Due to its high antioxidant content, matcha is good for one's health. It raises metabolism, burns calories, lowers cholesterol, and lowers blood sugar while enhancing mood, driving the matcha market growth.

The processes of synthesis and accumulation of physiologically active compounds, such as theanine, caffeine, chlorophyll, and other forms of catechins, are facilitated when plants are shaded during their growth stage, according to the National Centre for Biotechnology Information (NCBI). The hectic lifestyles of consumers and shifting dietary preferences present numerous potentials for matcha market demand globally.

Market Dynamics

The Health Benefits Associated with Matcha is Driving the Market Growth.

The product has an amino acid concentration almost five times higher than conventional black and green tea. The product's amino acid, "L-theanine," can lower stress, encourage relaxation, improve mental clarity and tranquillity, and guard against chronic illnesses like type 2 diabetes and digestive issues.

According to the National Association of Chronic Disease Directors, people with chronic diseases and mental health issues are responsible for 90% of the nation's $3.8 trillion in annual healthcare costs. According to an update released by the Partnership to Fight Chronic Disease, by 2030, the expense of treating the seven most prevalent chronic diseases in the United States will total $2 trillion annually or $8,600 per person.

According to the same report, reducing harmful behaviors might prevent 1,100,000 deaths annually. Hence, customers are being encouraged to eat more nutritious foods and beverages because of the rising incidence of lifestyle diseases throughout the world, which in turn, the matcha market growth is driving during the forecast period of 2023-2030.

The Higher Price of Matcha is Limiting the Market Growth

Matcha's considerably higher price will hamper the market compared to its alternatives. Due to limitations in soil and environment type, matcha can only be grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan, which raises the cost of production. Matcha is made from tencha leaves of the Camellia sinensis plant that are grown in the shade. It could cost anywhere from 3 to 6 times as much as conventional green tea.

For instance, Matcha should be fine for most individuals, but not everyone will enjoy it because it contains more caffeine than green tea. For instance, Harvard Health Publishing advises that individuals with cardiac problems should also adhere to a daily caffeine limit of 200 mg.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Matcha Market is segmented based on grade, application, and region.

In the Global Market of Matcha, the Regular Tea Holds the Largest Market Share.

The Global Matcha Market has been segmented by grade into regular tea, matcha beverages, food, personal care. The regular tea segment held the largest matcha market share of 62.6% in 2022 in the matcha market analysis report.

The segment's growth is due to the substantial health benefits of matcha when taken as normal tea. Due to matcha's purifying and energising qualities, its popularity in cafes has expanded in response to the growing demand for low-calorie beverages. Starbucks Corporation and other well-known coffee shops offer matcha drinks on their menu, which is increasing the demand for matcha in regular tea, hence driving the matcha market growth.

Geographical Analysis

The Asia-Pacific Held the Largest Share in Matcha Market.

In the Matcha market analysis, the Asia-Pacific matcha market held the largest market share of 58.4% in 2022. The Asia Pacific region's product industry focus was mostly influenced by ancient tea traditions from China and Japan. Due to rising health awareness, it is also projected that nations like Australia, Singapore, and India will become prospective markets.

However, because of its health advantages and growing consumer interest, matcha is anticipated to become much more well-liked in the Asia-Pacific region during the forecast period of 2023-2030.

Competitive Landscape

The major global players in the market: Aiyo Co. Ltd., The AOI Tea Company, Ippodo Tea Co., Ltd, Vivid Vitality Ltd., DoMatcha, Encha, TEAJA Organic, ITO EN, LTD., Midori Spring LTD, and Jade Monk LLC.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The Global Matcha Market was directly and negatively impacted by the COVID-19 outbreak. The distribution channels were badly impacted by lockdowns to stop and contain the outbreak. Disrupted distribution channels have an impact on value-adding operations by reducing the marketability of finished goods.

The growing and processing of tea requires less labor than the matcha sector, which requires more labor. The production of high-quality tea was hampered by the announcement of aggressive containments, which fell around the busiest times for collecting fine tea leaves.

Global Recession Impact:

Over the past two years, prices have increased significantly because of the high inflation rates in developed economies around the world. It is anticipated that the aggregate purchasing power will considerably affect developing economies and is thought to be non-beneficial in many ways, including the lessened consumer buying of matcha-based products.

Why Purchase the Report?

• To visualize the global matcha market segmentation based on grade, application, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of matcha market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Matcha Market Report Would Provide Approximately 93 Tables, 109 Figures And 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Grade
• 3.2. Market Snippet by Application
• 3.3. Market Snippet by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Market Scenario Before COVID-19
  • 6.1.2. Market Scenario During COVID-19
  • 6.1.3. After COVID-19 and Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Grade

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 7.1.2. Market Attractiveness Index, By Grade
• 7.2. Ceremonial*
  • 7.2.1.1. Introduction
  • 7.2.1.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Culinary
  • 7.3.1. Classic
  • 7.3.2. Premium
  • 7.3.3. Ingredient
  • 7.3.4. Cafe
  • 7.3.5. Kitchen

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Regular Tea*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Matcha Beverages
• 8.4. Food
• 8.5. Personal Care and Cosmetics

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. AIYA CO., LTD
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. The AOI Tea Company
• 11.3. Ippodo Tea Co., Ltd
• 11.4. Vivid Vitality Ltd
• 11.5. DoMatcha
• 11.6. Encha
• 11.7. TEAJA Organic
• 11.8. ITO EN, LTD.
• 11.9. Midori Spring LTD
• 11.10. Jade Monk LLC.

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us