全球牛轧糖市场 - 2023-2030年

市场概况

全球牛轧糖市场在2022年达到3.505亿美元，预计到2030年将见证有利可图的增长，达到5.257亿美元。在2023-2030年的预测期内，该市场的复合年增长率为5.2%。

牛轧糖是一种流行的糖果点心，有各种形式和口味。它可以分为软牛轧糖和硬牛轧糖，每种都有独特的质地。牛轧糖品种结合了坚果和水果的愉快组合，如杏仁、开心果和小红莓干，增加了松脆和口味的多样性，推动了全球牛轧糖市场的收入。生产过程包括巧妙地结合糖、蜂蜜、蛋清和其他成分，形成平衡的质地。

牛轧糖的配方各不相同，从传统的配方到具有独特风味（如薰衣草）的创新创作，在全球牛轧糖市场上创造了有利可图的销售。包装起着至关重要的作用，牛轧糖通常单独包装或以有吸引力的盒子呈现，使其成为有吸引力的礼品选择。从其令人愉快的质地到各种各样的口味，牛轧糖吸引了糖果爱好者，并且仍然是许多人喜爱的点心。

市场动态

由于牛轧糖的各种健康益处，对它的需求不断增加。

牛轧糖产品通常含有坚果，如杏仁、榛子或开心果，它们富含健康脂肪、蛋白质、纤维、维生素和矿物质。这些营养成分提供了健康益处，包括支持心脏健康，促进饱腹感，并提供必要的营养物质。一些牛轧糖的变种加入了黑巧克力或富含抗氧化剂的水果等成分。抗氧化剂在减少氧化压力和防止各种疾病方面发挥着重要作用。在牛轧糖产品中强调富含抗氧化剂的成分可以吸引有健康意识的消费者，他们在寻找具有额外健康益处的放纵性食品。

牛轧糖制造商正在开发无糖或低糖的变体，使用甜叶菊、赤藓糖醇或罗汉果提取物等替代甜味剂，在全球牛轧糖市场创造有利可图的销售。这些甜味剂提供甜味，但没有高糖含量和热量的影响。例如，2022年7月22日，Betterland食品公司推出了一款奶油牛轧糖棒。

由于其高糖含量，预计牛轧糖市场将受到阻碍。

牛轧糖中的高糖含量确实会给市场带来挑战。人们对与过量食糖有关的负面健康影响的认识提高，导致对更健康的替代品的需求不断增加，消费者的偏好也发生了变化。因此，牛轧糖市场可能面临一些阻碍。

各国政府和监管机构已经实施或提出措施来解决糖的过度消费。这些法规可以包括糖税，强制标签，或限制高糖产品的广告。这些措施有可能影响到高糖含量的牛轧糖产品的营销、供应和消费。

COVID-19影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景以及定价动态（包括大流行期间和之后的定价变化与COVID前情景的比较），需求-供应谱（由于贸易限制、封锁和后续问题造成的需求和供应的转移），政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（这里将涉及制造商为缓解COVID问题所采取的措施）。

人工智能分析

人工智能（AI）分析可以大大增强牛轧糖的制备过程。人工智能算法可以通过分析成分组合和建议比例来优化牛轧糖的配方，以获得理想的口感和质地。通过计算机视觉，人工智能可以评估牛轧糖样品的质地，帮助制造商保持质量稳定。人工智能驱动的系统还可以通过检测生产过程中的缺陷来帮助进行质量控制。此外，人工智能可以优化制造过程，改善风味剖析，并根据客户的喜好提供个性化的建议。虽然人工智能提供了宝贵的见解，但人类的专业知识对于确保牛轧糖制备的艺术性和创造性方面仍然至关重要。

目录

第一章：方法和范围

• 研究方法
• 报告的研究目标和范围

第二章：定义和概述

第三章：执行摘要

• 按类型分析
• 按分销渠道分类
• 按地区分类

第四章：动态变化

• 影响因素
  • 驱动因素
    • 对牛轧糖产品的健康益处的认识不断提高
  • 限制因素
    • 由于其高糖含量，预计牛轧糖市场将受到阻碍。
  • 机会
    • 手工牛轧糖产品的推出
  • 影响分析

第五章：行业分析

• 波特的五力分析
• 供应链分析
• 价格分析
• 监管分析

第六章：COVID-19分析

• COVID-19的分析
  • COVID-19之前的情况
  • COVID-19期间的情况
  • COVID-19之后的情况
• 在COVID-19期间的定价动态
• 需求-供应谱系
• 大流行期间与市场有关的政府倡议
• 制造商的战略倡议
• 结语

第7章：按类型

• 白种人
• 棕色
• 其他类型

第8章：按销售渠道分类

• 零售店
• 网上零售商
• 糖果店和专营店
• 其他

第九章：按地区划分

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第十章：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併和收购分析

第十一章 ：公司简介

• Margaret River Nougat
  • 公司概述
  • 产品组合和说明
  • 财务概况
  • 主要发展情况
• Paton
• Walters Macadamia
• Flying Swan
• The Savanna
• Hawaiian
• Quaranta
• Golden Bonbon
• Mondo Nougat
• Chabert Et Guillot

第十二章 ：附录

Market Overview

The Global Nougat Market reached US$ 350.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 525.7 million by 2030. The market is growing at a CAGR of 5.2% during the forecast period 2023-2030.

Nougat, a popular confectionery treat, comes in various forms and flavors. It can be classified into soft nougat and hard nougat, each offering a distinct texture. Nougat varieties incorporate a delightful combination of nuts and fruits, such as almonds, pistachios, and dried cranberries, adding crunch and flavor diversity which drives the global nougat market revenue. The production process involves skillfully combining sugar, honey, egg whites, and other ingredients, resulting in a balanced texture.

Nougat formulations vary, ranging from traditional recipes to innovative creations with unique flavors like lavender and creates lucrative sales in the global nougats market. Packaging plays a vital role, with nougat often individually wrapped or presented in attractive boxes, making it an appealing gift choice. From its delightful textures to the wide array of flavors, nougat captivates confectionery enthusiasts and remains a beloved treat for many.

Market Dynamics

The Increasing Demand for Nougat, Owing to its Various Health Benefits.

Nougat products often contain nuts, such as almonds, hazelnuts, or pistachios, which are rich in healthy fats, protein, fiber, vitamins, and minerals. These nutritional components provide health benefits, including supporting heart health, promoting satiety, and providing essential nutrients. Some nougat variations incorporate ingredients like dark chocolate or fruits that are rich in antioxidants. Antioxidants play a vital role in reducing oxidative stress and protecting against various diseases. Emphasizing the presence of antioxidant-rich ingredients in nougat products can attract health-conscious consumers looking for indulgent treats with added health benefits.

Nougat manufacturers are developing sugar-free or low-sugar variants using alternative sweeteners like stevia, erythritol, or monk fruit extract creating lucrative sales in the global nougats market. These sweeteners provide sweetness without the high sugar content and caloric impact. For instance, on July 22, 2022, Betterland Foods launched a creamy nougat bar.

Due to its High Sugar Content, the Nougat Market is Expected to be Hampered.

The high sugar content in nougats can indeed pose challenges to the market. Increased awareness of the negative health effects associated with excessive sugar consumption has led to a growing demand for healthier alternatives and a shift in consumer preferences. As a result, the nougat market may face some hindrances.

Governments and regulatory bodies have implemented or proposed measures to address excessive sugar consumption. These regulations can include sugar taxes, mandatory labeling, or restrictions on advertising high-sugar products. Such measures can potentially affect the marketing, availability, and consumption of nougat products with high sugar content.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis can greatly enhance the process of nougat preparation. AI algorithms can optimize nougat recipes by analyzing ingredient combinations and suggesting proportions for desired taste and texture. Through computer vision, AI can assess the texture of nougat samples, helping manufacturers maintain consistent quality. AI-powered systems can also aid in quality control by detecting defects during production. Additionally, AI can optimize the manufacturing process, improve flavor profiling, and provide personalized recommendations to customers based on their preferences. While AI offers valuable insights, human expertise remains essential to ensure the artistic and creative aspects of nougat preparation.

Segment Analysis

The global nougat market is segmented based on type, distribution channel and region.

Brown Nougat Accounts Sizable Share in the Global Nougat Market

Brown nougats, also known as "nougat noir" or "black nougat," are a variation of nougat that have a distinctively dark color and unique flavor profile. Unlike traditional white nougat, which is made with sugar or honey, egg whites, and nuts, brown nougat incorporates caramelized sugar and often includes additional ingredients such as cocoa powder, chocolate, or coffee to achieve its rich, deep flavor and drives the segment expansion in the forecast period. For instance, Nougats, including brown nougats, often contain a moderate amount of fat due to the nuts and potential addition of chocolate. The fat content can vary depending on the specific ingredients used. It's common for brown nougats to have around 8-12 grams of fat per serving.

Geographical Analysis

North America Holds the Largest Share in the Global Nougat Market

By region, the global nougat market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

Nougats are popular confectionery treats enjoyed in North America, with various flavors and styles available throughout the region. While traditional nougats originated in Europe, they have gained popularity in North America, and local variations and adaptations have emerged.

Manufacturers differentiate their nougat products by offering unique flavors, textures, or ingredients. They may experiment with different nut varieties, and flavor combinations, or even incorporate innovative elements like spices, dried fruits, or specialty chocolates. By offering distinct and appealing options, manufacturers can attract a broader consumer base and stand out in the market. For instance, on November 18, 2021, Cloetta launched Tupla Double Layer White Nougat is a two milk chocolate mini bars filled with soft caramel and almond-crusted white nougat.

Competitive Landscape

The major global players include: Margaret River Nougat, Paton, Walters Macadamia, Flying Swan, The Savanna, Hawaiian, Quaranta, Golden Bonbon, Mondo Nougat and Chabert Et Guillot.

Why Purchase the Report?

• To visualize the global nougat market segmentation based on type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of nougat market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global nougat market report would provide approximately 53 tables, 46 figures and 195 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. The growing awareness about the health benefits of nougat products
  • 4.1.2. Restraints
    • 4.1.2.1. Due to its high sugar content, the nougat market is expected to be hampered
  • 4.1.3. Opportunity
    • 4.1.3.1. The introduction of artisanal nougat products
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. White *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Brown
• 7.4. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Retail Stores *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Online Retailers
• 8.4. Confectionery and Specialty Shops
• 8.5. Others

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
• 9.6. Introduction
• 9.7. Key Region-Specific Dynamics
  • 9.7.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.7.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.7.3.1. China
    • 9.7.3.2. India
    • 9.7.3.3. Japan
    • 9.7.3.4. Australia
    • 9.7.3.5. Rest of Asia-Pacific
• 9.8. Middle East and Africa
  • 9.8.1. Introduction
  • 9.8.2. Key Region-Specific Dynamics
  • 9.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Margaret River Nougat *
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Paton
• 11.3. Walters Macadamia
• 11.4. Flying Swan
• 11.5. The Savanna
• 11.6. Hawaiian
• 11.7. Quaranta
• 11.8. Golden Bonbon
• 11.9. Mondo Nougat
• 11.10. Chabert Et Guillot

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us