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全球即饮茶市场 - 2023-2030年
市场调查报告书
商品编码
1297836

全球即饮茶市场 - 2023-2030年

Global Ready-to-Drink Tea Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 195 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

全球即饮茶市场在2022年达到了543亿美元，预计到2030年将见证有利可图的增长，达到878亿美元。在2023-2030年的预测期间，该市场预计将呈现6.2%的复合增长率。

即饮茶是一个受欢迎的饮料类别，包括各种具有不同茶味的茶基饮料。加糖和不加糖的茶是两种常见的选择，迎合了不同消费者的喜好。这些以茶为基础的饮料提供了一种方便和清爽的方式，可以在旅途中享受茶的独特风味。

近几年来，即饮茶市场一直在经历着强劲的增长。消费者对方便和健康的饮料选择的需求不断增加，是这种增长的主要驱动力。市场已经见证了各种产品创新，包括不同的茶叶口味、功能成分和各种包装形式。随着消费者对与茶叶消费相关的健康益处的认识不断提高，预计即饮茶市场将保持其上升的轨迹。

市场动态

消费者对茶叶冲泡方法的兴趣推动了即饮茶市场的增长

根据即饮茶市场的分析，一个关键的驱动因素是消费者对茶叶冲泡方法的兴趣不断增加。消费者正在探索不同的方法来冲泡和享受茶，如冷泡和使用专门的冲泡设备。这一趋势促进了即饮茶的增长，提供了方便和即饮的选择。

即饮茶趋势表明，对采用独特冲泡方法的即饮茶的需求不断增长。例如，冷泡茶已获得普及，近年来的增长率超过50%。这种冲泡方法产生了更平滑和更少苦味的味道，吸引了寻求清爽和温和的茶体验的消费者。

即饮茶领域在整个茶叶市场中占有相当大的比重，份额约为40%。这突出了消费者对方便和即饮茶饮料的强烈偏好。

对糖和添加剂日益增长的健康关注限制了即饮茶市场的增长

根据即饮茶市场分析，即饮茶市场的一个主要限制因素是对这些饮料中的糖含量和人工添加剂的日益关注。随着消费者的健康意识增强，他们积极寻求低糖水平和清洁成分的饮料。即饮茶通常含有添加的糖或甜味剂以增强风味，这可能会阻止具有健康意识的消费者购买这些产品。

一项调查显示，65%的消费者积极寻找含糖量较低的饮料，而72%的人喜欢天然成分的产品。这一趋势在年轻人群中尤为突出，85%的千禧一代和Z世代表示更喜欢健康的饮料选择。

此外，人工添加剂和防腐剂的存在也会对那些寻求天然和健康饮料选择的人造成阻碍。为了解决这种限制，即饮茶品牌必须提供更健康的替代品，减少含糖量、天然甜味剂和清洁标签的配方。解决这些问题可以吸引更多关注健康的消费者，提高他们在即饮茶行业的市场地位。

COVID-19影响分析

COVID-19分析包括COVID前情况、COVID情况和COVID后情况以及定价动态（包括大流行期间和之后的定价变化与COVID前情况的比较）、需求-供应谱（由于贸易限制、封锁和后续问题造成的需求和供应转移）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（这里将涵盖制造商为缓解COVID问题所采取的措施）。

目录

第一章：方法和范围

  • 研究方法
  • 报告的研究目标和范围

第二章：定义和概述

第三章：执行摘要

  • 按类型抽查
  • 按类别分析
  • 按分销渠道分类
  • 按地区分类

第四章：动态变化

  • 影响因素
    • 驱动因素
    • 限制因素
    • 机会
    • 影响分析

第五章：行业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 监管分析

第六章：COVID-19分析

  • COVID-19的分析
    • COVID-19之前的情况
    • COVID-19期间的情况
    • 后COVID-19和未来的情况
  • 在COVID-19期间的定价动态
  • 需求-供应谱系
  • 大流行期间与市场有关的政府倡议
  • 制造商的战略倡议
  • 结语

第7章：按类型

  • 绿茶
  • 红茶
  • 其他类型

第8章：按类别划分

  • 有机茶
  • 传统的

第九章：按销售渠道分类

  • 超市/综合超市
  • 专业店
  • 网上商店
  • 其他渠道

第十章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第11章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併和收购分析

第十二章 ：公司简介

  • Suntory Holdings
    • 公司概述
    • 等级组合和描述
    • 财务概况
    • 主要发展情况
  • Nestle S.A.
  • Unilever NV
  • The Coca-Cola Company
  • Starbucks Corporation
  • The Republic of Tea
  • Tata Global Beverages
  • Danone S.A.
  • Snapple Beverage Corp.
  • Harney & Sons Fine Teas

第十三章 ：附录

简介目录
Product Code: FB5066

Market Overview

The Global Ready-to-Drink Tea market reached US$ 54.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 87.8 billion by 2030. The market is expected to exhibit a CAGR of 6.2% during the forecast period 2023-2030.

Ready-to-drink tea is a popular beverage category that includes a variety of Tea-based beverages with different Tea flavor profiles. Sweetened and unsweetened tea are two common options catering to diverse consumer preferences. These Tea-based beverages offer a convenient and refreshing way to enjoy the unique flavors of tea on the go.

The ready-to-drink tea market has been experiencing robust growth in recent years. The increasing consumer demand for convenient and healthier beverage options has been a key driver of this growth. The market has witnessed various product innovations, including different tea flavors, functional ingredients, and varied packaging formats. As consumer awareness of the health benefits associated with tea consumption continues to rise, the ready-to-drink tea market is expected to maintain its upward trajectory.

Market Dynamics

Consumer Interest in Tea Brewing Methods Drives Growth of Ready-to-Drink Tea Market

According to the ready-to-drink tea market analysis, one key driver is the increasing consumer interest in tea brewing methods. Consumers are exploring different ways to brew and enjoy tea, such as cold brewing and using specialized brewing equipment. This trend has contributed to the growth of ready-to-drink teas offering convenient and ready-to-consume options.

The ready-to-drink tea trend indicates a growing demand for ready-to-drink teas that incorporate unique brewing methods. Cold brew teas, for example, have gained popularity with a growth rate of over 50% in recent years. This brewing method produces a smoother and less bitter flavor profile, appealing to consumers seeking a refreshing and milder tea experience.

The ready-to-drink tea segment holds a significant portion of the overall tea market, with a share of approximately 40%. This highlights the strong consumer preference for convenient and ready-to-consume tea beverages.

Growing Health Concerns over Sugar and Additives Restraining Ready-to-Drink Tea Market Growth

According to the ready-to-drink tea market analysis, one major restraint in the ready-to-drink tea market is the increasing concern over sugar content and artificial additives in these beverages. As consumers become more health conscious, they actively seek beverages with lower sugar levels and cleaner ingredient profiles. Ready-to-Drink Teas often contain added sugars or sweeteners to enhance the flavor, which may deter health-conscious consumers from purchasing these products.

A survey revealed that 65% of consumers actively look for beverages with reduced sugar levels, while 72% prefer products with natural ingredients. This trend is particularly prominent among the younger demographic, with 85% of millennials and Gen Z expressing a preference for healthier beverage options.

Moreover, the presence of artificial additives and preservatives can also be a deterrent for those seeking natural and wholesome beverage options. To address this restraint, ready-to-drink tea brands must offer healthier alternatives with reduced sugar content, natural sweeteners, and clean-label formulations. Addressing these concerns can attract a larger segment of health-conscious consumers and enhance their market position in the ready-to-drink tea industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Ready-to-Drink Tea Market is segmented based on type, category, distribution channel, and region.

Ready-to-Drink Tea Market Thrives Through Diverse Distribution Channels and Product Innovation

The distribution channel of the ready-to-drink tea market comprises various channels that help reach a wide consumer base. These channels include supermarkets, convenience stores, online platforms, specialty tea shops, and food service outlets. Supermarkets and convenience stores are key contributors, offering a wide range of ready-to-drink tea products from different brands.

Online platforms have grown significantly, providing convenience and access to a diverse selection of ready-to-drink teas. The market share of ready-to-drink tea is substantial, holding a significant portion of the overall beverage market. The ready-to-drink tea market trend is focused on product innovation, with brands introducing unique flavors, functional ingredients, and attractive packaging to meet consumer preferences for natural and organic options.

Geographical Analysis

Asia Pacific Ready-to-Drink Tea Market Set to Soar with Growing Demand for Bottled and Canned Tea in This Region

The Global Ready-to-Drink Tea Market is segmented by region into North America, South America, Europe, Asia-Pacific, and Middle-east & America.

The Asia Pacific ready-to-drink (RTD) tea market is witnessing significant growth, driven by various factors and the increasing popularity of tea-based beverages. Bottled tea and canned tea are among the preferred formats in the region, offering convenience and a wide range of flavors to consumers. According to the recent ready-to-drink tea market analysis, the market for RTD tea in the Asia Pacific region is projected to experience a robust growth rate of over 8% during the forecast period.

The demand for RTD tea is driven by the rising consumption of iced tea and the growing preference for cold brew tea, which is known for its smoother flavor and lower bitterness. As consumers in the Asia Pacific region embrace healthier beverage options, the market for RTD tea, particularly in the bottled and canned formats, is poised for continued growth.

Competitive Landscape

The major global players include: Suntory Holdings, Nestle S.A., Unilever NV, The Coca-Cola Company, Starbucks Corporation, The Republic of Tea, Tata Global Beverages, Danone S.A., Snapple Beverage Corp., and Harney & Sons Fine Teas.

Why Purchase the Report?

  • To visualize the Global Ready-to-Drink Tea Market segmentation based on type, category, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous Ready-to-Drink Tea market-level data points with all segments.
  • The PDF report includes a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Ready-to-Drink Tea Market Report Would Provide Approximately 61 Tables, 57 Figures And 195 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Category
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Post COVID-19 and Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Green Tea*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Black Tea
  • 7.4. Others

8. By Category

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 8.1.2. Market Attractiveness Index, By Category
  • 8.2. Organic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Conventional

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Specialty Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Suntory Holdings
    • 12.1.1. Company Overview
    • 12.1.2. Grade Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Nestle S.A.
  • 12.3. Unilever NV
  • 12.4. The Coca-Cola Company
  • 12.5. Starbucks Corporation
  • 12.6. The Republic of Tea
  • 12.7. Tata Global Beverages
  • 12.8. Danone S.A.
  • 12.9. Snapple Beverage Corp.
  • 12.10. Harney & Sons Fine Teas

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us