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市场调查报告书
商品编码
1324356
2030 年瓶装茶饮料市场预测:按口味、产地、瓶型、分销渠道、用途和地区进行全球分析Bottled Tea Market Forecasts to 2030 - Global Analysis By Flavor, Nature, Bottle Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球瓶装茶饮料市场在预测期内将以 6.5%的年复合成长率增长。
“瓶装茶饮料”是指以瓶装饮料形式销售的各种茶。在食品和饮料行业,瓶装茶饮料被称为即饮(RTD)茶。公司正在推出各种具有独特口味和风味的瓶装茶,以使其产品多样化并吸引更多客户。瓶装茶有多种包装选择,包括罐装、玻璃罐和瓶子。
据美国茶叶协会统计,美国的瓶装茶消费量约占北美茶叶消费量的70%。
繁忙的日程和生活方式的改变正在影响消费者的饮食习惯。随着越来越多的人选择方便食品,对加工瓶装茶饮料的需求不断增加。除了即饮饮料外,由于可共享零食和饮料的日益流行,对加工茶和瓶装茶饮料的需求也在增长。此外,随着工薪阶层女性的日益普及,对方便、简单、省力的食品和饮料的需求增加,导致瓶装茶饮料的扩张。
消费者对瓶装茶和冲泡茶质量的看法是主要问题之一。许多消费者更喜欢新泡茶的味道,可能不愿意购买瓶装茶饮料。人们对瓶子对环境影响的日益担忧也阻碍了市场的扩张。
千禧一代更喜欢瓶装茶饮料而不是自製茶。年轻消费者对风味瓶装茶饮料消费的增加正在加速市场增长。 Z 一代正在推动全球对瓶装冰茶饮料的需求。喝瓶装冰茶的好处包括抗氧化剂、供给压力和补水。因此,人们正在接受这种饮料并促进市场扩大。
瓶装茶饮料市场的增长受到气候条件不稳定带来的原材料价格波动的阻碍。与普通热茶和现磨咖啡相比,即饮茶和咖啡的成本较高,这是市场扩张的主要障碍。
COVID-19 的爆发对瓶装茶饮料市场产生了矛盾的影响。该市场最初受到餐饮业和移动消费渠道关闭的影响,但此后家庭消费和电子商务销售的增加出现了增长机会。然而,疫情凸显了增强免疫力饮料的价值,增加了消费者对茶产品的需求。
绿茶预计将在预测期内获得显着的市场份额,因为据说它具有健康益处和抗氧化特性。绿茶受到寻求天然、活力饮料的消费者的青睐。此外,绿茶被认为是世界上最健康的饮料之一,具有广泛的潜在健康益处。这些优势正在推动该行业的发展。
预计住宅领域在预测期内的年复合成长率最高。随着即饮饮料在工作成年人中越来越受欢迎,家庭对即饮饮料的需求预计将会增加。此外,瓶装冰茶是一种方便又健康的饮料,在世界各地的家庭中经常饮用。这些要素正在推动市场增长。
按地区划分,亚太地区的市场规模最大,预计在预测期内仍将占据主导地位。这是因为中国、日本、韩国、台湾和印度等国家的冰茶消费量正在增加。此外,可支配收入水平的上升和品牌零售店数量的增加预计将推动行业增长。
由于消费者对更健康饮料的偏好发生变化以及女性人口需求的增加(尤其是在夏季),预计北美地区将出现强劲增长。由于消费者信心增强和个人茶叶消费量增加,美国市场预计将显着增长。此外,大公司的存在可能会推动未来几年的行业增长。
According to Stratistics MRC, the Global Bottled Tea Market is growing at a CAGR of 6.5% during the forecast period. The term "bottled tea" refers to a variety of teas that are offered for sale as bottled beverages. In the food and beverage industry, tea in bottles is referred to as ready-to-drink (RTD) tea. Businesses have launched a variety of bottled teas with distinct tastes and flavors in an effort to diversify their product offerings and attract more customers. There are numerous packaging options for bottled tea, including cans, glass bottles, plastic bottles, and others.
According to the Tea Association of USA, consumption of bottled tea in the United States accounts for around 70% of overall tea consumption within North America.
The hectic schedule and changes in way of life had an impact on consumers' eating habits. More people than ever are choosing convenience foods, which has led to an increase in the demand for processed bottled tea. The demand for processed and bottled tea is also growing as a result of the rising popularity of shareable snacks and drinks as well as RTD. Additionally, as working class women have become more prevalent, they have increased the demand for quick, simple, and labor-saving food and drink products, which has led to the expansion of bottled tea.
Consumer perception of the quality of tea in bottles versus freshly brewed tea is among the main issues. Many customers might be reluctant to buy bottled tea because they prefer the flavor of freshly brewed tea. The expansion of the market is also being hampered by growing concern about the environmental effects of plastic bottles.
Millennials favor tea in bottles over tea that has been freshly brewed at home. Young consumers' increasing consumption of flavored bottled tea is accelerating market growth. Generation Z has aided the global demand for bottled iced tea beverages. A few benefits of drinking bottled iced tea include antioxidants, reduced stress, and hydration. People are embracing this beverage as a result, fostering the market's expansion.
The growth of the bottled tea market is being hampered by fluctuating raw material prices brought on by erratic climatic conditions. The higher cost of RTD tea and coffee compared to regular hot tea and ground coffee are major barriers to market expansion.
The COVID-19 pandemic has had a conflicting effect on the market for bottled tea. Although the market was initially impacted by the closure of foodservice establishments and on-the-go consumption channels, opportunities for growth were later created by the rise in at-home consumption and e-commerce sales. However, the pandemic increased consumer demand for tea products by highlighting the value of immune-boosting beverages.
Due to the alleged health advantages and antioxidant qualities, green tea will enjoy a sizable market share over the forecast period. It is favored by consumers who are looking for natural beverages that are energizing. Furthermore, green tea is regarded as one of the world's healthiest drinks and has a wide range of potential health advantages. These benefits are accelerating the segment's growth.
In the anticipated timeframe, the home segment is expected to witness highest CAGR. The demand for ready-to-drink beverages in homes is anticipated to increase due to their rising popularity among working professionals. Furthermore, bottled iced tea is frequently consumed at home across many different regions of the world because it is a convenient and healthy beverage option. Such factors are propelling market growth.
The largest regional market was in the Asia Pacific, and it is anticipated that it will remain dominant during the forecast period. This is due to the rise in iced tea consumption in nations like China, Japan, South Korea, Taiwan, and India. Additionally, rising disposable income levels and an increase in the number of branded retail outlets are predicted to fuel industry growth.
Due to shifting consumer preferences toward healthy beverages and increased demand from the female population, particularly during the summer, North America is predicted to experience significant growth. The market in the United States is expected to grow significantly as a result of rising consumer spending power and rising individual black tea consumption. Additionally, the presence of significant corporations will encourage industry growth in the upcoming years.
Some of the key players profiled in the Bottled Tea Market include: Adagio Teas, Arcadia Beverage, Argo Tea, Arizona Beverage Company, Honest Tea, Inko's Tea, Lipton, Monster Beverage Corporation, Nestle, Oishi Group, PepsiCo, Inc., Starbucks Corporation, Steaz, Suntory Products Ltd., Tejava, Tiesta Tea and TingHsin Group.
In July 2023, Monster Beverage Corporation and Vital Pharmaceuticals, Inc. (together with certain of its debtor affiliates, "Bang Energy") today announced they have entered into an Asset Purchase Agreement ("APA" or "Agreement") under which a subsidiary of Monster would acquire substantially all of Bang Energy's assets, including a beverage production facility located in Phoenix, AZ (the "Transaction"). The Transaction is subject to certain terms and closing conditions, which include obtaining Bankruptcy Court approval.
In June 2023, Vahdam India, the leading global wellness brand known for its organic and premium teas and spices from India, has unveiled an exciting new product line: ICED TEAS! Crafted using 100 percent real tea, this new range of iced teas is available in two convenient forms - instant premix and pitcher tea bags.
In January 2022, Monster Beverage Corporation announced that it has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash.