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全球燕麦牛奶市场 - 2023-2030年
市场调查报告书
商品编码
1297840

全球燕麦牛奶市场 - 2023-2030年

Global Oat Milk Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 135 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球燕麦奶市场在2022年达到30亿美元，预计到2030年将见证有利可图的增长，达到60亿美元。在2023-2030年的预测期间，市场正以9.8%的复合年增长率增长。

全球燕麦牛奶市场正经历着显著的增长，这是由对植物性牛奶替代品不断升级的需求所驱动的。随着越来越多的消费者接受基于植物的生活方式，并寻求传统乳制品的替代品，市场见证了大幅扩张。制造商正在推出各种口味和强化的燕麦牛奶产品，以满足不同消费者的喜好。

这些创新增强了燕麦奶的吸引力和多功能性，吸引了更多消费者。分销渠道的扩展在燕麦奶市场的增长中起着关键作用。燕麦牛奶产品在超市、便利店、健康食品店和网上平台广泛销售。这种可及性的提高有助于市场的扩大和消费者的增加。

市场动态

素食主义者和乳糖不耐受者人数的增加推动了市场的发展

市场的增长是由全世界越来越多的素食主义者和不断上升的乳糖不耐受的流行率所维持的。随着越来越多的人遵循植物性饮食或发现他们的乳糖不耐受，对燕麦奶的需求将继续保持上升趋势。

制造商正在不断创新和改进燕麦奶的配方，以提供与牛奶相当的口感和质地。例如，2022年5月24日，植物性乳制品的领导者Ripple Foods宣布其植物性产品系列的最新成员 ：燕麦牛奶+蛋白质。

这款味道好、营养丰富、口感细腻的燕麦奶每份含有6克植物蛋白 - 比大多数普通燕麦奶产品多3倍的蛋白质 - 而且比牛奶少50%的糖和50%的钙。

燕麦奶的产品创新推动市场增长

制造商不断推出新的口味、配方和变化，以满足不同消费者的喜好，增强市场的吸引力。市场对产品创新的反应体现在超市、健康食品店和网络平台上专门用于燕麦牛奶的货架空间增加。

制造商和品牌投资于研究和开发，继续推动燕麦牛奶产品创新的界限。例如，在2020年，Arla食品公司在其新品牌Jord下推出了三种燕麦饮料。该公司进入以植物为基础的领域，以满足对素食替代品日益增长的需求，使其能够实现产品组合的多样化。

COVID-19影响分析

COVID-19大流行病影响了供应链，面临着中断，导致了暂时的短缺。食品服务机构的关闭也影响了市场的增长。然而，由于消费者寻求不易腐烂和基于植物的食品选择，市场经历了需求的激增。这场大流行加速了购买燕麦奶向电子商务平台的转变。消费者对健康和保健的关注增加，推动了对燕麦奶的持续需求。

人工智能影响分析

人工智能（AI）对全球燕麦奶市场产生了重大影响，改变了该行业的各个方面。人工智能算法和机器学习模型已经彻底改变了市场分析和预测，使公司能够在准确的数据基础上做出明智的决定。

由人工智能驱动的推荐系统实现了个性化的营销工作，提高了客户的参与度和满意度。人工智能技术改善了燕麦牛奶生产的质量控制，确保只有高质量的产品进入市场。

目录

第一章：方法和范围

  • 研究方法
  • 报告的研究目标和范围

第二章：定义和概述

第三章：执行摘要

  • 按性质抽查
  • 按类型分类
  • 按包装形式分类
  • 按分销渠道分类
  • 按地区分类

第4章：动态变化

  • 影响因素
    • 驱动因素
      • 消费者健康意识的增强推动了市场的增长。
    • 限制因素
      • 原材料供应有限阻碍了市场的增长
    • 机会
      • 燕麦奶的环境可持续性推动了市场的增长
    • 影响分析

第五章：行业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 监管分析

第六章：COVID-19分析

  • COVID-19的分析
    • COVID-19之前的情况
    • COVID-19期间的情况
    • 后COVID-19和未来的情况
  • 在COVID-19期间的定价动态
  • 需求-供应谱系
  • 大流行期间与市场有关的政府倡议
  • 制造商的战略倡议
  • 结语

第7章：按性质划分

  • 有机产品
  • 传统的

第8章：按类型分类

  • 有味
  • 无味的

第九章：按包装形式分类

  • 纸箱
  • 瓶装
  • 其他包装

第十章：按销售渠道分类

  • 超市/大卖场
  • 便利店
  • 网上销售
  • 其他渠道

第十一章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十二章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併和收购分析

第十三章 ：公司简介

  • Danone S.A.
    • 公司概述
    • 产品组合和说明
    • 财务概况
    • 主要发展情况
  • Pacific Foods
  • Elmhurst Milked Direct LLC
  • Lima Foods Srl
  • Califia Farms
  • DuClaw Brewing Co.
  • Chobani
  • Oatly AB
  • Oath Drinks
  • Nestle S.A.

第十四章：附录

简介目录
Product Code: FB3196

Market Overview

The Global Oat Milk Market reached US$ 3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6 billion by 2030. The market is growing at a CAGR of 9.8% during the forecast period 2023-2030.

The global oat milk market is experiencing remarkable growth, driven by the escalating demand for plant-based milk alternatives. The market witnesses a substantial expansion as more consumers embrace a plant-based lifestyle and seek alternatives to traditional dairy products. Manufacturers are introducing various flavored and fortified oat milk products to cater to diverse consumer preferences.

These innovations enhance the appeal and versatility of oat milk, attracting more consumers. The expansion of distribution channels plays a crucial role in the growth of the oat milk market. Oat milk products are widely available in supermarkets, convenience stores, health food stores, and online platforms. This improved accessibility contributes to the market's expansion and increased consumer reach.

Market Dynamics

The Rise in Vegan and Lactose Intolerant Population Drives the Market

The market growth is sustained by the increasing adoption of veganism and the rising prevalence of lactose intolerance worldwide. As more individuals follow plant-based diets or discover their lactose intolerance, the demand for oat milk will continue its upward trajectory.

Manufacturers are constantly innovating and improving oat milk formulations to provide a comparable taste and texture to dairy milk. For instance, on May 24, 2022, Ripple Foods, the leader in plant-based dairy, announced the newest addition to its portfolio of plant-based products: Oatmilk + Protein.

The great-tasting, nutritious, and creamy oat milk contained 6 grams of plant-based protein per serving - 3x more protein than most regular oat milk offerings - plus 50% less sugar and 50% more calcium than dairy milk.

Product Innovations in Oat Milk Drive the Market Growth

Manufacturers continuously introduce new flavors, formulations, and variations to cater to diverse consumer preferences and enhance the market's appeal. The market's response to product innovations is evident in the increased shelf space dedicated to oat milk in supermarkets, health food stores, and online platforms.

Manufacturers and brands invest in research and development to continue pushing the boundaries of oat milk product innovations. For instance, in 2020, Arla Foods launched three oat drinks under its new brand, Jord. The company entered the plant-based sector to meet the growing demand for vegan alternatives, enabling it to diversify its product portfolio.

COVID-19 Impact Analysis

The COVID-19 pandemic impacted supply chains and faced disruptions, leading to temporary shortages. The closure of food service establishments also affected the market growth. However, the market experienced a surge in demand as consumers sought non-perishable and plant-based food options. The pandemic accelerated the shift towards e-commerce platforms for oat milk purchases. Consumer focus on health and wellness increased, driving sustained demand for oat milk.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) has significantly impacted the global oat milk market, transforming various aspects of the industry. AI algorithms and machine learning models have revolutionized market analysis and prediction, enabling companies to make informed decisions based on accurate data.

AI-powered recommendation systems have personalized marketing efforts, enhancing customer engagement and satisfaction. AI technologies have improved quality control in oat milk production, ensuring that only high-quality products reach the market.

Segment Analysis

The Global Oat Milk Market is segmented based on nature, type, packaging form, distribution channel, and region.

Increased Penetration of Oat Milk Through Supermarkets

The supermarkets and hypermarkets segment emerged as the dominant distribution channel segment, accounting for the largest share in 2022. An improvement in the retail sector globally, coupled with the availability of global brands at these stores, contributed to increasing the penetration of oat milk through supermarkets. Major grocery stores such as Target, Lidl, Kroger, and Walmart offered dairy alternatives, including oat milk. For instance, on March 22, 2021, Target expanded its offerings with its new in-house brand, Favorite Day, by introducing over 700 new products, including vegan ice cream pints and bars.

Alongside their existing non-dairy ice cream pint flavors, such as Vanilla Cake & Cookie Dough and Strawberry Fudge, Target introduced new oat milk bars in three delicious flavors. These chocolate-coated bars came in peanut butter, vanilla salted caramel, and forest fruit & raspberry varieties and were sold in 4-packs.

Geographical Analysis

Rising Demand for Nutritive Food in Asia Pacific

Asia Pacific dominated the market for oat milk and held the largest revenue share in 2022. Lifestyle changes, urbanization, and shifting dietary preferences have led to a rise in the demand for nutritive food in Asia Pacific, which drove the market statistics. A favorable outlook toward the plant-based milk market, driven by the rising prevalence of cardiovascular diseases and the number of weight management programs, was expected to boost the market growth in the region.

Competitive Landscape

The major Global Oat Milk Market players include: Danone S.A., Pacific Foods, Elmhurst Milked Direct LLC, Lima Foods Srl, Califia Farms, DuClaw Brewing Co., Chobani, Oatly AB, Oath Drinks, and Nestle S.A.

Why Purchase the Report?

  • To visualize the Global Oat Milk Market segmentation based on nature, type, packaging form, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous oat milk market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Oat Milk Market Report Would Provide Approximately 69 Tables, 66 Figures And 135 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Nature
  • 3.2. Snippet by Type
  • 3.3. Snippet by Packaging Form
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing health consciousness among consumers drives the market growth
    • 4.1.2. Restraints
      • 4.1.2.1. Limited availability of raw materials hampers the market growth
    • 4.1.3. Opportunity
      • 4.1.3.1. Environmental sustainability of the oat milk drives the market growth
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Post COVID-19 and Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Nature

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 7.1.2. Market Attractiveness Index, By Nature
  • 7.2. Organic*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Conventional

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 8.1.2. Market Attractiveness Index, By Type
  • 8.2. Flavored*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Unflavored

9. By Packaging Form

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
    • 9.1.2. Market Attractiveness Index, By Packaging Form
  • 9.2. Carton*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Bottle
  • 9.4. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online Sales
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Form
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Danone S.A.*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Pacific Foods
  • 13.3. Elmhurst Milked Direct LLC
  • 13.4. Lima Foods Srl
  • 13.5. Califia Farms
  • 13.6. DuClaw Brewing Co.
  • 13.7. Chobani
  • 13.8. Oatly AB
  • 13.9. Oath Drinks
  • 13.10. Nestle S.A.

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us