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市场调查报告书
商品编码
1304454

全球电解质饮料市场 - 2023-2030

Global Electrolyte Drinks Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 102 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022年全球电解质饮料市场规模为337亿美元，预计到2030年将达到500亿美元。在2023-2030年的预测期内，该市场的复合年增长率为5.7%。

随着消费者认识到保持最佳水合水平对整体健康和福祉的重要性，包括电解质饮料在内的水合饮料正获得越来越多的关注。补液解决方案旨在恢复疾病或脱水等情况下的液体和电解质平衡，其配方和功效正在不断改进。电解质饮料采用钠、钾和镁等电解质的特定组合配制而成，可满足不同个体和特定活动的需求。

电解质饮料的总体需求正在增加，其原因包括健康和保健意识的提高、参与体育和健身活动的人数不断增加，以及在运动过程中需要补充水分和电解质。电解质饮料因其能够维持体内液体平衡而日益受到市场青睐。电解质饮料不仅能补充电解质，还能帮助体液保持和水合，支持身体的整体功能。

市场动态

人们对体育健身的兴趣日益浓厚，推动了电解质饮料市场的增长

参与体育、健身和锻炼活动的人数明显增加。人们越来越意识到经常进行体育锻炼对整体健康和幸福的重要性。据世界卫生组织统计，在低收入国家，12%的男性和24%的女性缺乏体育锻炼，而在高收入国家，26%的男性和35%的女性缺乏体育锻炼。

体力活动，尤其是剧烈运动或长时间运动，会导致出汗和体液流失。钠、钾和镁等电解质对维持体内正常的水合作用和电解质平衡至关重要。电解质饮料为补充这些电解质和确保最佳水合提供了一种方便有效的方式，从而提高了运动表现和恢复能力。因此，运动和健身兴趣的增加推动了电解质饮料的需求，电解质饮料是专门为支持水合和补充运动过程中流失的电解质而配制的。

对水合作用的日益重视是电解质饮料市场增长的重要驱动力

根据美国地质调查局的数据，水占人体大脑的73%、肺的83%、心脏的73%、肌肉的79%、骨骼的31%和肾脏的79%。因此，人们越来越意识到适当补充水分对整体健康和幸福的重要性。消费者越来越认识到水合在维持身体机能、支持新陈代谢、促进认知功能和提高体能方面的作用。

经常性的体力活动、运动和健身会导致水分通过出汗流失。在运动过程中适当补充水分对运动表现、耐力和恢复至关重要。电解质饮料是专为补充体力活动中流失的液体和必需电解质而配制的。因此，对水合作用的日益重视推动了对电解质饮料等能够有效补充人体水分的饮料的需求。

价格敏感性可能阻碍电解质饮料市场的增长

电解质饮料含有均衡的液体、电解质（如钠、钾和镁）组合，有时还含有碳水化合物、维生素或抗氧化剂等其他成分。配制和采购这些特定成分可能导致电解质饮料的生产成本较高，从而导致零售价格较高。

对价格敏感的消费者可能会选择更便宜的替代品，如白开水或其他低价饮料，如运动饮料，而不是电解质饮料。如果消费者认为他们可以通过更实惠的选择获得类似的水合作用，他们可能会选择放弃电解质饮料，从而影响市场增长。

COVID-19影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为振兴市场、行业或产业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施）。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第2章：定义和概述

第三章：执行摘要

  • 按产品划分
  • 按包装分类
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 对体育健身日益增长的兴趣推动电解质饮料市场增长
      • 对水合作用的日益重视是电解质饮料市场增长的重要驱动力
    • 限制因素
      • 价格敏感性可能阻碍电解质饮料市场的增长
    • 市场机会
    • 影响分析

第五章 行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19分析
    • Covid-19之前的情景
    • Covid-19 期间的情景
    • COVID-19之后的情景
  • COVID-19期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按产品分类

  • 等渗
  • 低渗
  • 高渗

第八章：按包装

  • PET瓶
  • 罐装
  • 其他包装

第九章：按销售渠道

  • 超市/大型超市
  • 便利店
  • 网上销售
  • 其他

第十章：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 日本
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十一章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十二章 ：公司简介

  • PepsiCo
    • 公司概况
    • 产品组合和描述
    • 财务概况
    • 主要发展
  • Coca Cola Company
  • The Kraft Heinz Company
  • PURE Sports Nutrition
  • The Vita Coco Company
  • Kent Corporation
  • Accolade Wines
  • Abbott Laboratories
  • NOOMA
  • Drinkwel, LLC

第十三章 ：附录

简介目录
Product Code: FB6481

Market Overview

The Global Electrolyte Drinks Market US$ 33.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 50.0 billion by 2030. The market is growing at a CAGR of 5.7% during the forecast period 2023-2030.

Hydration beverages, including electrolyte drinks, are gaining traction as consumers recognize the importance of maintaining optimal hydration levels for overall health and well-being. Rehydration solutions, designed to restore fluid and electrolyte balance in situations such as illness or dehydration, are being developed with improved formulations and effectiveness. Electrolyte drinks are formulated with specific combinations of electrolytes such as sodium, potassium, and magnesium, tailored to meet the needs of different individuals and specific activities.

The overall demand for electrolyte drinks is increasing due to factors such as rising health and wellness awareness, growing participation in sports and fitness activities, and the need for hydration and replenishment of electrolytes during exercise. Electrolyte drinks are increasingly being marketed for their ability to maintain fluid balance in the body. They are promoted as beverages that not only replenish electrolytes but also aid in fluid retention and hydration, supporting overall body functions.

Market Dynamics

Increasing Interest in Physical Fitness is Driving the Market Growth of Electrolyte Drinks

There has been a notable rise in the participation of individuals in sports, fitness, and exercise activities. People are becoming more aware of the importance of regular physical activity for overall health and well-being. According to WHO, Compared to 12% of men and 24% of women in low-income nations, 26% of men and 35% of women in high-income countries were not physically active enough.

Physical activity, especially intense workouts or prolonged exercise, leads to sweating and fluid loss. Electrolytes, such as sodium, potassium, and magnesium, are essential for maintaining proper hydration and electrolyte balance in the body. Electrolyte drinks provide a convenient and efficient way to replenish these electrolytes and ensure optimal hydration, thereby enhancing exercise performance and recovery. Hence, The increased interest in sports and fitness drives the demand for electrolyte drinks, which are specifically formulated to support hydration and replenish electrolytes lost during exercise.

Growing Emphasis on Hydration is a Significant Driver for the Market Growth of Electrolyte Drinks

According to the United States Geological Survey, water makes up 73% of the human brain 83% of the lungs, 73% of the heart, 79% of muscles, 31% of bones, and 79% of kidneys. Hence, there here is a growing awareness of the importance of proper hydration for overall health and well-being. Consumers are increasingly recognizing the role of hydration in maintaining bodily functions, supporting metabolism, promoting cognitive function, and enhancing physical performance.

Regular physical activity, sports, and fitness routines lead to fluid loss through sweating. Proper hydration during exercise is crucial for performance, endurance, and recovery. Electrolyte drinks are specifically formulated to replenish fluids and essential electrolytes lost during physical activity. Hence, the increased emphasis on hydration drives the demand for beverages that can effectively hydrate the body, such as electrolyte drinks.

Price-sensitive Can Hamper the Growth of the Electrolyte Drinks Market

Electrolyte drinks are formulated to contain a balanced combination of fluids, electrolytes (such as sodium, potassium, and magnesium), and sometimes additional ingredients like carbohydrates, vitamins, or antioxidants. Formulating and sourcing these specific ingredients can contribute to the higher production costs of electrolyte drinks, resulting in a higher retail price.

Price-sensitive consumers may opt for cheaper alternatives such as plain water or other lower-priced beverages like sports drinks instead of electrolyte drinks. In case consumers perceive that they can achieve similar hydration benefits through more affordable options, they may choose to forgo electrolyte drinks, impacting the market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global electrolyte drinks market is segmented based on product, packaging, distribution channel, and region.

Rehydration Strategies and Energy Replenishment of Isotonic Electrolyte Drinks

In 2022, based on product, the isotonic electrolyte drinks segment held the highest share in the electrolyte drinks market. Isotonic drinks are formulated to have a similar concentration of electrolytes and other solutes as the body's fluids. Isotonic drinks have a similar water, salt, and carbohydrate concentration (6-8%) to blood. This similarity allows for rapid absorption and hydration, making isotonic drinks highly effective for rehydration purposes.

Isotonic drinks contain a balanced combination of electrolytes such as sodium, potassium, magnesium, and calcium. This electrolyte composition helps restore the body's electrolyte balance, which is essential for proper muscle function, nerve transmission, and overall hydration. Isotonic drinks often contain carbohydrates in the form of sugars or glucose. These carbohydrates provide a quick source of energy, making isotonic drinks suitable for athletes and individuals participating in endurance activities.

Geographical Analysis

The Popularity of Sports and Fitness Activities in the Asia-Pacific Region

There has been a notable increase in health and fitness awareness in the Asia-Pacific region, driven by factors such as changing lifestyles, a growing middle-class population, and the influence of Western trends. As people become more conscious of their well-being, the demand for electrolyte drinks as a hydration and performance-enhancing beverage has risen.

The Asia-Pacific region has witnessed a surge in sports participation, fitness activities, and interest in competitive sports. For instance, the Ministry of Youth Affairs and Sports India receives a Budget allocation of Rs. 3397.32 crore for FY 2023-24, with an increase of 11% over FY 2022-23. This has led to s a higher demand for electrolyte drinks among athletes, fitness enthusiasts, and individuals engaged in sports and physical activities.

Competitive Landscape

The major global players in the market include: PepsiCo, Coca-Cola Company, The Kraft Heinz Company, PURE Sports Nutrition, The Vita Coco Company, Kent Corporation, Accolade Wines, Abbott Laboratories, NOOMA, and Drinkwel, LLC.

Why Purchase the Report?

  • To visualize the global electrolyte drinks market segmentation based on product, packaging, distribution channel, and region as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of electrolyte drinks market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Electrolyte Drinks Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product
  • 3.2. Snippet by Packaging
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Interest in Physical Fitness is Driving the Market Growth of Electrolyte Drinks
      • 4.1.1.2. Growing Emphasis on Hydration is a Significant Driver for the Market Growth of Electrolyte Drinks
    • 4.1.2. Restraints
      • 4.1.2.1. Price-Sensitivity Can Hamper the Growth of the Electrolyte Drinks Market
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before Covid-19
    • 6.1.2. Scenario During Covid-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Isotonic*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Hypotonic
  • 7.4. Hypertonic

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. PET Bottles*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Cans
  • 8.4. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.5.1. China
      • 10.5.5.2. India
      • 10.5.5.3. Japan
      • 10.5.5.4. Australia
      • 10.5.5.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. PepsiCo*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Coca Cola Company
  • 12.3. The Kraft Heinz Company
  • 12.4. PURE Sports Nutrition
  • 12.5. The Vita Coco Company
  • 12.6. Kent Corporation
  • 12.7. Accolade Wines
  • 12.8. Abbott Laboratories
  • 12.9. NOOMA
  • 12.10. Drinkwel, LLC

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us