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市场调查报告书
商品编码
1304458

全球个人护理淋浴和沐浴市场 - 2023-2030

Global Personal Care Shower and Bath Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

全球个人护理淋浴和沐浴市场规模在2022年达到857亿美元，预计到2030年将达到1315亿美元，实现利润丰厚的增长。在2023-2030年的预测期内，该市场的复合年增长率为5.5%。

用于淋浴和沐浴的个人护理产品提供了多种选择，可提升沐浴体验。这些产品包括沐浴露、沐浴液、香皂、浴盐、沐浴油以及淋浴和沐浴配件，可满足个人喜好并确保舒缓和恢复活力的体验。

除了用香料和香味营造奢华氛围外，这些产品还加入了保湿剂，可有效滋养和保湿皮肤。

预计这些全面的产品将推动全球个人护理淋浴和沐浴市场的大幅销售和增长。此外，市场对长效香氛产品的需求不断增加，对有效解决头皮屑问题的光亮修复洗发水产品的接受度也在不断提高，这也促进了市场的扩大。

市场动态

酒店设施采用率的提高将推动市场发展。

个人护理产品在商业环境中的应用不断扩大，特别是在包括度假村和住宿设施在内的酒店业，预计将促进市场的增长。例如，2022年11月22日，欧莱雅与新罗酒店和Anchor Equity合作，通过合资企业推出了一个名为Loshian的新奢侈美容品牌。

新推出的品牌 "Shihyo "的名字来源于其主要成分 "ShiHyo24"，这是一种由24种草药成分混合而成的独特配方，这些草药成分来自韩国当地农民，在每个季节的高峰期收获。Shihyo的配方与众不同，加入了发酵大米和人参水。

个人护理产品中的有毒成分阻碍了市场增长。

一些研究和报告强调了有毒成分对个人护理产品的负面影响及其对市场增长的影响。例如，一家领先的消费者权益组织进行的一项调查显示，超过60%的消费者在2022年会主动避免使用含有有害化学物质的产品。此外，监管机构和环境工作组（EWG）等组织也对个人护理产品中存在的对羟基苯甲酸酯、邻苯二甲酸盐和甲醛等有毒成分表示担忧，并指出其存在潜在的健康风险。

COVID-19影响分析

COVID-19影响分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施将在此涵盖）。

人工智能分析

人工智能分析可为淋浴和沐浴个人护理产品市场提供有价值的见解。通过利用自然语言处理和机器学习算法等人工智能技术，可以分析大量数据，包括消费者偏好、市场趋势和产品评论。

这种分析有助于确定模式、了解消费者情绪并预测未来市场趋势。人工智能可用于分析客户反馈和评论，以深入了解产品性能，确定需要改进的领域，并制定有针对性的营销策略。

通过分析社交媒体帖子、在线论坛和客户调查，人工智能可以发现淋浴和沐浴个人护理产品的新兴趋势和偏好。此外，人工智能驱动的推荐系统可根据个人偏好、以往购买记录和用户行为提供个性化产品推荐。这有助于通过提供量身定制的建议和加强产品发现来改善客户体验。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第2章：定义和概述

第三章：执行摘要

  • 按产品类型划分
  • 按形式划分
  • 按最终用户划分
  • 按销售渠道划分
  • 按地区划分

第四章 动态

  • 影响因素
    • 驱动因素
      • 更多酒店设施采用该技术，推动市场发展
    • 限制因素
      • 个人护理产品中的有毒成分阻碍了市场增长
    • 机会
      • 床上沐浴产品创造了新的机会
    • 影响分析

第五章：行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19分析
    • COVID-19之前的情况
    • COVID-19期间的情景
    • COVID-19之后的情况
  • COVID-19期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按产品类型

  • 沐浴露
  • 沐浴露
  • 身体磨砂膏
  • 其他产品

第八章：按形态

  • 固体
  • 凝胶和啫喱
  • 液体
  • 其他

第九章：按最终用户分类

  • 男性
  • 女性

第10章：按销售渠道

  • 线上
  • 线下

第十一章：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十二章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十三章 ：公司简介

  • Unilever plc
    • 公司概况
    • 等级组合和描述
    • 财务概况
    • 主要发展
  • Procter & Gamble
  • Reckitt Benckiser Group plc
  • Amway
  • L'Oreal S.A.
  • The Face Shop
  • 3Lab Inc.
  • GOJO Industries, Inc.
  • Shiseido
  • Lion Corporation

第十四章：附录

简介目录
Product Code: CPG5520

Market Overview

The Global Personal Care Shower and Bath Market reached US$ 85.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 131.5 billion by 2030. The market is growing at a CAGR of 5.5% during the forecast period 2023-2030.

Personal care products for showers and baths present diverse options that enhance the bathing experience. They encompass shower gels, body washes, bar soaps, bath salts, bath oils, and shower and bath accessories, catering to individual preferences and ensuring a soothing and rejuvenating experience.

Alongside creating a luxurious ambiance with fragrances and scents, these products also incorporate moisturizing agents that effectively nourish and hydrate the skin.

This comprehensive range of offerings is projected to drive substantial sales and contribute to the growth of the Global Personal Care Shower and Bath Market. Additionally, the market's expansion is bolstered by the increasing demand for long-lasting scent products and the growing acceptance of glossy repair shampoo products, which effectively address dandruff issues.

Market Dynamics

Increased Adoption in Hospitality Facilities to Boost the Market.

The expanding adoption of personal care products in commercial settings, particularly in the hospitality sector encompassing resorts and lodging facilities, is expected to contribute to the market's growth. For instance, on November 22, 2022, L'Oreal has teamed up with Hotel Shilla and Anchor Equity Partnered and launched a newly created luxury beauty brand via a joint venture named Loshian.

The newly launched brand, Shihyo, derives its name from its key ingredient, ShiHyo24, a unique blend of 24 herbal ingredients sourced from local Korean farmers and harvested at the peak of each season. Shihyo offers a distinctive formulation, infused with fermented rice and ginseng water.

The Inclusion of Toxic Ingredients in Personal Care Products is Hampering the Market Growth.

Several studies and reports have highlighted the negative impact of toxic ingredients on personal care products and their effect on market growth. For instance, a survey conducted by a leading consumer advocacy organization revealed that over 60% of consumers actively avoid products containing harmful chemicals in 2022. Additionally, regulatory agencies and organizations such as the Environmental Working Group (EWG) have raised concerns about the presence of toxic ingredients like parabens, phthalates, and formaldehyde in personal care products, citing potential health risks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence analysis can provide valuable insights into the personal care products for showers and baths market. By leveraging AI technologies such as natural language processing and machine learning algorithms, it becomes possible to analyze vast amounts of data, including consumer preferences, market trends, and product reviews.

This analysis can help identify patterns, understand consumer sentiments, and predict future market trends. AI can be utilized to analyze customer feedback and reviews to gain insights into product performance, identify areas for improvement, and develop targeted marketing strategies.

AI can uncover emerging trends and preferences in personal care products for showers and baths by analyzing social media posts, online forums, and customer surveys. Furthermore, AI-powered recommendation systems can provide personalized product recommendations based on individual preferences, previous purchases, and user behavior. This helps improve the customer experience by offering tailored suggestions and enhancing product discovery.

Segment Analysis

The Global Personal Pare Shower and Bath Market is segmented based on product type, form, end-user, distribution channel and region.

Solid Segment Accounts Sizable Share in the Global Personal Care Shower and Bath Market

The solid segment offers diverse products like bars, salts, bath bombs, and petals. Children are increasingly captivated by creatively shaped reliable bathing products featuring colorful cartoon characters. Moreover, artisan and handmade soap slabs have gained significant popularity among consumers.

Additionally, the convenience of compact options like Shiseido's small-sized Bath Tablets has garnered attention, particularly for travel purposes. Consequently, the solid segment will wield substantial influence and dominate the bath and shower products market in the forecast period.

For instance, on May 4, 2022, Mono Skincare launched Makeup Meltaway Skin Care Tablets. When dissolved in water, a solitary tablet containing alpha-glucan oligosaccharide for reinforcing the skin's barrier, moisturizing inulin, and fragrant elements like mandarin and Litsea cubeba produces an entire bottle's worth of the product.

Geographical Analysis

Asia Pacific Holds the Largest Share of the Global Personal Care Shower and Bath Market

The Global Personal Care Shower and Bath market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

The Asia Pacific region plays a significant role in the personal care shower and bath market. With a growing population and increasing disposable income, consumers in countries like China, India, Japan, and South Korea drive the demand for personal care products.

The region's increasing urbanization, changing lifestyles, and growing awareness of personal hygiene and grooming practices have led to a rise in adopting personal care shower and bath products. Additionally, the presence of renowned personal care brands and the availability of a wide range of products have contributed to the market's popularity in Asia Pacific.

Manufacturers are focusing on product innovation, offering unique formulations, fragrances, and packaging to cater to the diverse preferences of consumers in the region. For instance, on January 15, 2021, St. Botanica launched a premium all-new haircare range - GO Range under St. Botanica. The GO Range is formulated with powerful naturally-derived ingredients, carefully blended with essential botanical extracts.

Competitive Landscape

The major global players include: Unilever plc, Procter & Gamble, Reckitt Benckiser Group plc, Amway, L'Oreal S.A., The Face Shop, 3Lab Inc., GOJO Industries, Inc., Shiseido, and Lion Corporation.

Why Purchase the Report?

  • To visualize the Global Personal Care Shower and Bath Market segmentation based on product type, form, end-user, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of personal care shower and bath market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Personal Care Shower and Bath Market Report Would Provide Approximately 53 Tables, 46 Figures And 195 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Form
  • 3.3. Snippet by End-User
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increased adoption in hospitality facilities to boost market
    • 4.1.2. Restraints
      • 4.1.2.1. The inclusion of toxic ingredients in personal care products is hampering the market growth
    • 4.1.3. Opportunity
      • 4.1.3.1. The bed bathing products create new opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Bath Soaps *
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Shower Gels
  • 7.4. Body Scrubs
  • 7.5. Others

8. By Form

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 8.1.2. Market Attractiveness Index, By Form
  • 8.2. Solid *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Gels & Jellies
  • 8.4. Liquid
  • 8.5. Others

9. By End-User

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. Men *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Women

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Online *
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Offline

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
  • 11.6. Introduction
  • 11.7. Key Region-Specific Dynamics
    • 11.7.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.7.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.7.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.7.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 11.7.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.7.5.1. China
      • 11.7.5.2. India
      • 11.7.5.3. Japan
      • 11.7.5.4. Australia
      • 11.7.5.5. Rest of Asia-Pacific
  • 11.8. Middle East and Africa
    • 11.8.1. Introduction
    • 11.8.2. Key Region-Specific Dynamics
    • 11.8.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.8.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.8.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.8.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Unilever plc*
    • 13.1.1. Company Overview
    • 13.1.2. Grade Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Procter & Gamble
  • 13.3. Reckitt Benckiser Group plc
  • 13.4. Amway
  • 13.5. L'Oreal S.A.
  • 13.6. The Face Shop
  • 13.7. 3Lab Inc.
  • 13.8. GOJO Industries, Inc.
  • 13.9. Shiseido
  • 13.10. Lion Corporation

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us