市场调查报告书
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全球空气炸锅市场 - 2023-2030Global Air Fryer Market - 2023-2030 |
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2022年,全球空气炸锅市场规模达到11亿美元,预计到2030年将达到20亿美元,2023-2030年期间的年复合增长率为8.8%。
由于空气炸锅能够以最少的油脂制作出香脆可口的食品,因此受到了广泛关注。制造商正在不断改进空气炸锅技术,增强其功能,如精确的温度控制、直观的数字显示、可编程设置和预设烹饪功能。一些先进机型还集成了智能连接功能,可实现远程控制并提供食谱建议。
数字式空气炸锅占有相当大的份额,在全球排名第三,预计在预测期内将出现大幅增长。数码空气炸锅的发展得益于其先进的功能、易于操作以及比手动空气炸锅更高的效率。
健康意识的提高和对健康烹饪替代品的渴望推动了对空气炸锅的需求。根据巧克力制造商好时公司2021年发布的博客,78%的消费者认为熟食是健康饮食的关键,全球60%的消费者认为食用营养丰富的食物对保持健康至关重要。
这些设备提供了一种解决方案,使消费者能够在享受油炸食品的美味和口感的同时,减少油的消耗并促进更健康的饮食习惯。人们越来越倾向于采用更健康的生活方式,这鼓励了主要企业投资空气炸锅业务。
例如,2017年,Tovala推出了智能烤箱和送餐服务,将配餐过程简化为只需练习和扫描二维码一分钟。此外,该公司还在2023年推出了第二代厨房电器Tovala Smart Oven Air Fryer,该产品在具备之前的Smart Oven Pro所有功能的基础上,增加了复杂的对流烹饪功能。
空气炸锅的高成本使其与其他烹饪器具或烹饪方法相比缺乏竞争力。消费者可能会选择对流烤箱、多士炉或传统油炸锅等替代品,而这些产品通常预算更低。来自廉价替代品的竞争会影响空气炸锅的市场份额和增长。
此外,空气炸锅的高成本也会降低该产品的市场渗透率和采用率。有兴趣尝试空气炸锅或对其优点感到好奇的消费者可能会对投资昂贵的设备犹豫不决。较低的市场渗透率会限制空气炸锅市场的整体增长潜力。
COVID-19最初引发了空气炸锅需求的激增,但值得注意的是,随着形势的发展,市场动态也会发生变化。例如,餐馆的关闭和外出就餐选择的限制促使人们转向在家就餐。这就需要能够帮助重新制作餐馆风格菜肴的厨房设备。
空气炸锅广受欢迎,因为它可以让人们在舒适的家中烹制出香脆可口的食物,包括薯条、鸡翅和其他油炸食品,成为市场的积极增长因素。然而,由于供应链中断和客户对副产品的投资减少,空气炸锅市场在大流行阶段的全球总收入有所下降。
Global Air Fryer Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 2.0 billion by 2030, growing with a CAGR of 8.8% during the forecast period 2023-2030.
It gained traction due to its ability to produce crispy and delicious foods with minimal oil or fat. Manufacturers are continuously improving air fryer technology, enhancing features such as precise temperature control, intuitive digital displays, programmable settings and pre-set cooking functions. Some advanced models also incorporate smart connectivity for remote control and recipe suggestions.
Digital air fryers hold a significant share, covering /3rd globally and are expected to show substantial growth in the forecast period. The development of digital air fryers is due to their advanced features, easy handling and better efficiency than manual air fryers
The rising health consciousness and the desire for healthier cooking alternatives have fueled the demand for air fryers. According to a 2021 blog release by a chocolate manufacturer, The Hershey Company, 78% of consumers believe that cooked meals are the key to healthy eating and 60% of consumers globally believe that consuming nutrient-dense foods is essential to remaining healthy.
These appliances provide a solution that allows consumers to enjoy the taste and texture of fried foods while reducing oil consumption and promoting healthier eating habits. The growing shift toward adopting a healthier lifestyle has encouraged key players to invest in the air fryers business.
For instance, In 2017, Tovala introduced their smart oven and meal delivery service, which streamlines meal preparation to just one minute of practice and scanning a QR code. Additionally, the company launched its second-generation kitchen appliance, for Tovala Smart Oven Air Fryer, in 2023, which gives all the functionality of the prior Smart Oven Pro with the additional benefit of sophisticated convection cooking.
The high cost of air fryers makes them less competitive compared to other cooking appliances or methods that provide similar results. Consumers may choose alternatives like convection ovens, toaster ovens, or traditional deep fryers that are often more budget-friendly. The competition from cheaper alternatives can impact air fryers' market share and growth.
Furthermore, the high cost of air fryers can slow down the product's market penetration and adoption rate. Consumers interested in trying out air frying or curious about its benefits may be hesitant to invest in an expensive appliance. Lower market penetration can limit the overall growth potential of the air fryer market.
COVID-19 initially sparked a surge in demand for air fryers, it's important to note that market dynamics can shift as the situation evolves. For instance, the closure of restaurants and limited dining-out options prompted a shift towards at-home dining. It created a need for kitchen appliances that could help recreate restaurant-style dishes.
Air fryers gained popularity as they allowed individuals to prepare crispy and flavorful foods, including fries, chicken wings and other fried favorites, in the comfort of their own homes which acts as a positive growth factor for the market. However, the supply chain disruption and less customer investment in secondary items have reduced the overall global revenue of the air fryers market during the pandemic phase.
The Global Air Fryer Market is segmented based on type, distribution channel, application, and region.
Manual air fryer holds a significant share of the global air fryer market. The easy availability of manual air fryers is a major factor contributing to the market growth. Manual air fryers are widely available from various brands and manufacturers. Their dominance in the market is partly due to the extensive range of options and price points offered by different companies. Consumers have ample choices regarding manual air fryers, making them readily accessible.
Furthermore, manual air fryers have been in the market for longer and have gained significant market penetration. Many consumers have become accustomed to the functionality and reliability of manual models, leading to continued demand and market dominance.
The Asia-Pacific air fryer market is witnessing robust growth driven by increasing health consciousness, changing lifestyles, technological advancements, and online shopping convenience. As consumers in the region continue to prioritize healthier cooking methods and seek convenient kitchen appliances, the demand for air fryers is expected to increase further in the coming years.
Furthermore, the Asia-Pacific air fryer market is highly competitive, with local and international manufacturers vying for market share. Key players in the market focus on product innovations, expanding their product portfolios and catering to the specific preferences and needs of consumers in the region. The competitive landscape has contributed to the overall growth and development of the air fryer market in Asia-Pacific.
The major global players include: Koninklijke Philips N.V., Avalon Bay, GoWISE USA, De'Longhi America Inc, Tatung Company of America, Inc., Groupe SEB's (Krups), Bajaj Electricals Limited, Meyer Corporation, Pigeon Corporation and American Micronic Instruments.
The Global Air Fryer Market Report Would Provide Approximately 61 Tables, 59 Figures And 210 pages.
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