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市场调查报告书

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1304523

全球防伪包装市场 - 2023-2030

Global Anti-Counterfeit Packaging Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 约2个工作天内

价格

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简介目录

市场概述

全球防伪包装市场规模在2022年达到1157亿美元，预计到2030年将达到2996亿美元，在2023-2030年期间的复合年增长率为12.7%。

防伪包装解决方案广泛应用于各行各业，这些行业面临着巨大的造假风险，从而推动了市场的发展。制药、食品和饮料、化妆品、电子产品、汽车和奢侈品等行业积极采取防伪措施，以保护其产品、品牌和消费者。

亚太地区在全球防伪包装市场占据主导地位，2022年占全球份额近58.2%。增长的原因是所有主要终端用户领域的假冒行为不断增加。消费者对假冒伪劣产品的认识提高，导致该地区消费者在消费前更多地了解产品相关信息。由于该地区有多家医药产品制造商，预计中国的医药包装需求将出现大幅增长。

市场动态

假冒伪劣产品日益增多

据国际商会（ICC）估计，到2022年，假冒和盗版将使全球经济损失4.2万亿美元，并使540万个合法工作岗位面临风险。此外，世界卫生组织（WHO）估计，中低收入国家约有10%的药品是假药。

假冒奢侈品在整个假冒市场中占有相当大的比重。因此，各行各业假冒伪劣产品的发生率不断上升，对有效的防伪包装解决方案产生了强烈需求。

企业也在投资推动防伪包装市场的发展。例如，2021年1月，NeuroTags推出了万无一失的防伪解决方案，并在品牌与客户之间建立了强大的数字联系渠道。该公司的 "高级保修解决方案 "将实体保修卡转化为数字平台，消费者可以在设备上搜索二维码并获得保修卡。消费者无需保留实际保修卡/发票，因此品牌可获得客户数据。

技术进步

技术进步在推动防伪包装市场发展方面发挥了重要作用，提供了增强安全性和认证的创新解决方案。跟踪和追踪系统的实施是防伪包装发生革命性变化的重要技术进步之一。这些系统使企业能够监控和追踪产品从生产到最终消费者的整个供应链的流动情况。

跟踪和追溯系统的好处包括供应链的可视性和透明度，使公司能够识别产品运输过程中的任何偏差或差异。它有助于检测和防止假冒产品进入市场。此外，这些系统还允许最终消费者对其购买的产品进行验证。通过使用智能手机或专用应用程序扫描唯一的代码，消费者可以访问产品信息，验证其真实性，并确保产品未被篡改。

包装成本高

实施防伪包装解决方案通常涉及额外成本，包括研发、设备、材料和实施。例如，开发有效的防伪包装解决方案需要大量的研发工作。

公司投入资源设计和测试各种技术、材料和方法，以确保其产品的安全性和真实性。这些研发成本可能相当可观，增加了防伪包装的总体支出，阻碍了市场增长。

此外，防伪包装通常涉及使用具有独特性能的专用材料、涂层或油墨，以达到认证和防伪目的。这些材料可能比传统包装材料更昂贵。使用此类专用材料会增加防伪包装的总体成本。

COVID-19 影响分析

据联合国贸易和发展会议（UNCTAD）估计，由于制造业的衰退以及工厂停产，COVID-19疫情可能导致全球外国直接投资萎缩5%-15%。预计COVID-19对石油、汽车和航空业的外国直接投资的不利影响将很大。

COVID-19对全球制造业影响的研究分为汽车、食品饮料、化工、机械、电子电气、制药和医疗器械以及其他行业。因此，制造活动的减少严重影响了防伪包装市场的增长，特别是在2020年，原因是供应链管理的分布和全球不同行业的各种制造单位的关闭。

Market Overview

The Global Anti-Counterfeit Packaging Market reached US$ 115.7 billion in 2022 and is expected to reach US$ 299.6 billion by 2030, growing with a CAGR of 12.7% during the forecast period 2023-2030.

Adopting anti-counterfeit packaging solutions is widespread across industries that face significant counterfeiting risks leading to a boost in the market. Initiatives such as pharmaceuticals, food and beverages, cosmetics, electronics, automotive, and luxury goods actively implement anti-counterfeit measures to protect their products, brands, and consumers.

Asia-Pacific is dominating the Global Anti-Counterfeit Packaging Market, accounted nearly 58.2% global share in 2022. The growth is due to rising counterfeit practices in all major end-user sectors. Increased consumer awareness of fake products led to more understanding of product-related information before consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region

Market Dynamics

Growing Incidence of Counterfeiting

The International Chamber of Commerce (ICC) estimates that counterfeiting and piracy will cost the global economy US$4.2 trillion and put 5.4 million legitimate jobs at risk by 2022. Furthermore, the World Health Organization (WHO) estimates that about 10% of medicines in low- and middle-income countries are counterfeit.

Counterfeit luxury products account for a substantial portion of the overall counterfeiting market. Thus, the growing incidence of counterfeiting across industries has created a strong demand for effective anti-counterfeit packaging solutions.

Companies are also investing to boost the anti-counterfeit packaging market. For instance, in January 2021, NeuroTags came up with foolproof anti-counterfeiting solutions and created powerful digital channels of contact between brands and their customers. The company's Advanced Warranty Solution turns physical warranty cards into a digital platform where consumers can search the QR code on their devices and get their warranty cards. Consumers do not need to keep the actual warranty card/invoice, so brands get customer data.

Technological Advancements

Technological advancements have played a crucial role in boosting the anti-counterfeit packaging market by offering innovative solutions that enhance security and authentication. One significant technological advancement that has revolutionized anti-counterfeit packaging is the implementation of track and trace systems. These systems enable companies to monitor and trace the movement of products throughout the supply chain, from manufacturing to the end consumer.

The benefits of track and trace systems include supply chain visibility and transparency, allowing companies to identify any deviations or discrepancies in the product's journey. It helps detect and prevent counterfeit products from entering the market. Furthermore, these systems allow end consumers to authenticate the products they purchase. By scanning the unique codes using their smartphones or dedicated applications, consumers can access product information, verify its authenticity, and ensure it has not been tampered with.

High Packaging Cost

Implementing anti-counterfeit packaging solutions often involves additional costs, including research and development, equipment, materials, and implementation. For instance, developing effective anti-counterfeit packaging solutions requires significant research and development efforts.

Companies invest resources in designing and testing various technologies, materials, and methods to ensure the security and authenticity of their products. These R&D costs can be substantial and contribute to the overall expense of anti-counterfeit packaging, hampering the market growth.

Furthermore, anti-counterfeit packaging often involves using specialized materials, coatings, or inks with unique properties for authentication and security purposes. These materials may be more expensive than traditional packaging materials. Using such specialized materials contributes to the overall cost of anti-counterfeit packaging.

COVID-19 Impact Analysis

As estimated by the United Nations Conference on Trade and Development (UNCTAD), due to the decline in the manufacturing sector coupled with the factory shutdown, the COVID-19 outbreak could cause global FDI to shrink by 5 percent -15 percent. The adverse effects of COVID-19 on FDI investments in the oil, automotive, and airline industries are expected to be high.

The research on the global manufacturing industry effect of COVID-19 is divided into vehicles, food & beverage, chemicals, machinery, electrical and electronics, pharmaceutical and medical devices, and others. Thus, a decline in manufacturing activities has severely affected the anti-counterfeit packaging market's growth, particularly in 2020, owing to distribution in supply chain management and shut of various manufacturing units across different sectors of the globe.

Segment Analysis

The Global Anti-Counterfeit Packaging Market is segmented based on technology, end-user and region.

Rising Demand For Independent Of Database And User-Friendly Anti-Counterfeiting Solutions

Hologram has shown tremendous growth in the global anti-counterfeit market and is expected to cover nearly 23.4% in the forecast period. Holograms are the most popular, as holographic technology is independent of databases or anything else, ranking high on the list of conventional anti-counterfeiting solutions. Users find this visual protection solution easy to use and identify. The growing segmental growth of the product has encouraged the entry of new players in the market.

For instance, on 19 January 2023, one of the biggest producers of Security Optically Variable Devices (OVDs) or holograms in the world, Holostik India Limited, is prepared to create new products, raise awareness about regulatory compliance, and implement anti-counterfeiting measures to stop the growing problem of fake goods.

Nano Optical Image OVDs (Optically Variable Devices), or ultra-secure holograms, are among the new technologies created and produced by Holostik India to address the global demand for anti-counterfeiting solutions. These OVDs or security holograms are the safest and most cutting-edge technology.

Geographical Analysis

Asia-Pacific's Rising Counterfeit Practices, Coupled With Increasing Consumer Awareness

Asia-Pacific is dominating the global anti-counterfeit packaging market and accounts for the largest market share due to rising counterfeit practices in all major end-user sectors, coupled with increasing consumer awareness of fake products leading to more understanding of product-related information before actual consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region.

Besides, the increasing investments by both companies and governments in the region reflect the growing recognition of the need for effective anti-counterfeit packaging solutions. The market is witnessing the development and deployment of advanced technologies, such as RFID (Radio Frequency Identification), tamper-evident features, unique identifiers, and track-and-trace systems, to protect products and combat counterfeiting.

Competitive Landscape

The major global players include: Avery Dennison Corporation, 3M, DuPont, AlpVision, SICPA HOLDING SA, Cypheme, Savi Technology, CCL Industries, Systech, Authentix Inc, TraceLink, and among others.

Why Purchase the Report?

To visualize the Global Anti-Counterfeit Packaging Market segmentation based on technology, end-user and region, and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous anti-counterfeit packaging market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Anti-Counterfeit Packaging Market Report Would Provide Approximately 53 Tables, 50 Figures And 201 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Technology
3.2. Snippet by End-User
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Incidence of Counterfeiting
  - 4.1.1.2. Technological Advancements
- 4.1.2. Restraints
  - 4.1.2.1. High Packaging Cost
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Technology

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 7.1.2. Market Attractiveness Index, By Technology
7.2. Holograms *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. 2-D Barcodes
7.4. Forensic Techniques
7.5. Visible or Overt Features
7.6. Radio Frequency Identification (RIF)
7.7. Hidden or Covert Markers
7.8. Serialization
7.9. Others

8. By End-User

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2. Market Attractiveness Index, By End-User
8.2. Food & Beverage*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cosmetics & Personal Care
8.4. Pharmaceuticals
8.5. Electrical & Electronics
8.6. Apparel & Footwear
8.7. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Systech *
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
11.2. 3M
11.3. DuPont
11.4. AlpVision
11.5. SICPA HOLDING SA
11.6. Cypheme
11.7. Savi Technology
11.8. CCL Industries
11.9. Avery Dennison Corporation
11.10. TraceLink

LIST NOT EXHAUSTIVE