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全球赛车运动市场 - 2023-2030

Global Motorsports Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 197 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球赛车运动市场规模在2022年达到52亿美元，预计到2030年将达到92.9亿美元，在2023-2030年期间的年复合增长率为7.8%。赛车运动行业涉及原型车的设计、开发和制造，以及全球范围内赛车活动的组织和转播。

现代赛车运动公司已经开发出一种独特的能力，即利用体育竞赛和娱乐作为工程和制造进步的催化剂，创造收入并吸引消费者购买其产品。

以先进技术为基础的赛事（如专门针对电子汽车的赛事）的不断增加，往往会提高赛车运动的参与度和观众人数，从而推动全球赛车运动市场的发展趋势。年轻人对赛车运动和体育赛事的浓厚兴趣也为全球赛车运动市场提供了广阔的市场机会。

欧洲在全球赛车运动市场中占有最大份额，超过40%。欧洲的主导地位可归因于几个因素，包括主要市场参与者的存在以及该地区成功举办大型体育赛事的能力。在不同的系列赛事中，方程式赛车占据了超过四分之一的市场份额。上述事实主要归因于其广泛的知名度及其享有的大量粉丝。

市场动态

赛车运动催生汽车新技术

汽车制造商从赛车运动中获益的形式是真实、具体的经济激励。许多汽车制造商将赛车运动作为研发项目和广告平台，在开发和测试新技术的同时，还可以炫耀自己与其他制造商相比的性能。

例如，电动汽车在现代社会迅速发展起来，制造商试图提供依靠电池和电动马达驱动的汽车。然而，在全球范围内获得吸引力之前，相关技术首先被引入赛车运动领域。

2014年9月开始的国际汽联新系列赛事Formula E是首个完全由电力驱动的单座赛车平台。同样，许多为赛道开发的技术现已应用于汽车消费市场。

因此，因赛车运动而产生的新汽车技术是吸引更多参与者和投资者进入赛车市场的主要市场驱动力。

赞助和广告机会

赛车运动赛事，如一级方程式赛车、纳斯卡赛事和耐力赛等，对主办国和主办地区的经济产生重大影响。这些赛事吸引了成千上万的观众，创造了旅游收入，并促进了当地商业的发展，包括酒店、零售和运输。

商务和旅游部2020年后的统计数据显示，举办大型国际赛车赛事平均可增加20%的旅游收入。上述积极影响主要归功于大量国际游客的涌入，他们通过住宿、餐饮、购物和交通为当地经济做出了贡献。

综上所述，可以得出结论，赛车运动为企业向全球观众推广其产品和服务提供了一个独特的平台。由于拥有数以百万计的观众和多样化的粉丝群体，赛车运动的赞助和广告已成为各行各业企业的重要营销策略。此外，数字时代通过直播和社交媒体扩大了赛车运动的影响力，为赞助商提供了更多曝光机会。

根据工商部的最新数据，自2020年以来，赛车运动行业的赞助收入年均增长率为12%。这一趋势表明，赛车运动作为营销平台的吸引力和有效性日益增强，赞助和广告机会也促进了赛车运动市场的发展。

对化石燃料大量燃烧的环境问题日益关注

除了汽车造成的可见污染外，体育运动中最大的污染源是物流。十支一级方程式赛车队的设备和汽车从一侧飞往另一侧，只有一小部分货物通过海路运输。车队成员乘坐普通飞机往返于各国之间，而车手和高层管理人员则乘坐私人飞机。每个周末，倍耐力都会提供数千条轮胎；如果比赛是干胎，2000条湿胎就会被丢弃。

此外，倍耐力还声称通过燃烧轮胎来发电，这绝对不是最环保的方法。由于赛车运动极度污染环境，越来越多的公众对此深恶痛绝。

上述事实可能会影响市场的收视率和创收潜力，从而制约市场的增长。然而，通过采用更环保的技术并与更广泛的可持续发展目标保持一致，赛车运动行业可以减轻环境问题的负面影响，并确保其长期相关性和增长。

COVID-19影响分析

COVID-19严重影响了车迷对赛车运动的参与。由于比赛没有观众或被完全取消，现场赛事体验大打折扣。车迷无法目睹比赛通常带来的兴奋和气氛，导致整体兴趣下降。因此，广播公司在维持收视率和广告收入方面面临挑战。然而，赛车组织和车队通过利用数字平台和虚拟体验与车迷进行远程互动来进行调整。

此外，赛车运动赛事的缺席影响了依赖赛事旅游的当地经济，如酒店、餐馆和运输服务，大大减少了这些行业的收入和就业机会。尽管如此，世界各国政府还是认识到了赛车运动的重要性，并提供支持以减轻疫情的影响。

财政援助、税收减免和其他救济措施的实施帮助赛车系列、车队和相关企业渡过危机。然而，该行业通过适应数字平台和实施严格的安全措施表现出了顽强的生命力。

Market Overview

The Global Motorsports Market reached US$ 5.2 billion in 2022 and is expected to reach US$ US$ 9.29 billion by 2030, growing with a CAGR of 7.8% during the forecast period 2023-2030. The motorsport industry is involved with the design, development and manufacture of prototypes, conduction and telecast of racing events across the globe.

Modern motorsport companies have developed a unique ability to use sporting competition and entertainment as a catalyst for engineering and manufacturing advancements, generate revenue and attract consumer attraction towards their products.

The growing incorporation of advanced technology-based events such as events specifically for electronic vehicles, tends to increase the participation and viewership of motorsports, thereby push the Global Motorsports Market trends upward. The booming interest in motorsports and sporting events from youngsters also provides the Global Motorsports Market with extensive market opportunities.

Europe holds the largest share in the global motorsports market, accounting for more than 40% of the market. The dominant position of Europe can be attributed to several factors, including the presence of major market players and the region's ability to host large-scale sporting events successfully. Among the different race series segments, formula racing takes the lead with over a quarter of the market share. The aforementioned fact can be primarily attributed to its widespread popularity and the substantial fan base it enjoys.

Market Dynamics

Generation of New Automotive Technologies due to Motorsports

Automobile manufacturers benefit from motorsports in the form of a real, concrete economic incentive. Many automakers function as a research and development program and an advertising platform, allowing them to concurrently develop and test new technologies while also boasting about their performance compared to other manufacturers.

For instance, electric vehicles have quickly gained traction in modernity, with manufacturers trying to provide automobiles that run on batteries and are propelled by electric motors. However, the respective technology was first introduced in the world of motorsports before it gaine dtraction globally.

Formula E, a new FIA racing series that began in September 2014 was the first platform to feature single-seater cars that are powered entirely by electricity. Similarly, many technologies developed for the race tracks are now employed in the automotive consumer market.

Further, such technologies could improve the engagement of fans in motorsports Therefore, the generation of new automotive technologies due to motorsports is a major market driver capable of attracting more participants and investors into the automotive racing market.

Sponsorship and Advertising Opportunities

Motorsports events, such as Formula 1 races, NASCAR events, and endurance races, have a significant economic impact on host countries and regions. Such events attract thousands of spectators, generate tourism revenue, and boost local businesses, including hospitality, retail, and transportation.

Post-2020 statistics from the Ministry of Commerce and Tourism reveal that the hosting of a major international motorsports event increases tourism revenue by an average of 20%. The aforementioned positive impact is mainly due to the influx of international visitors who contribute to local economies through accommodation, dining, shopping, and transportation.

Due to the facts mentioned above, it could be concluded that motorsports offer a unique platform for companies to promote their products and services to a global audience. With millions of viewers and a diverse fan base, sponsorship and advertising in motorsports have become a valuable marketing strategies for businesses across various sectors. Furthermore, the digital age has expanded the reach of motorsports through live streaming and social media, providing enhanced exposure for sponsors.

Based on the latest data from the Department of Business and Industry, the sponsorship revenue in the motorsports industry has witnessed an average annual growth rate of 12% since 2020. The respective trend demonstrates the increasing appeal and effectiveness of motorsports as a marketing platform as well as how sponsorship and advertising opportunities boost the motorsports market

Growing Environmental Concerns Regarding the Extensive Combustion of Fossil Fuels

Apart from the visible pollution created by cars, the biggest source of pollution in sports is logistics. The ten Formula One teams fly their equipment and cars from one side to the next, with just a small portion of their freight traveling by sea. Team members travel by conventional airplane between countries, while drivers and top executives travel by private jet. Every weekend, Pirelli supplies thousands of tires; if the race is dry, the 2000 wet weather tires are discarded.

Further, Pirelli claims to generate power by burning tires, which is definitely not the most environmentally friendly approach. As the extremely polluting nature of motorsports is being frowned upon by more and more woke public.

The aforementioned fact could affect the viewership and revenue generation potential of the market, the respective factor could restrain the market's growth. However, by adopting greener technologies and aligning with broader sustainability goals, the motorsports industry can mitigate the negative impact of environmental concerns and ensure its long-term relevance and growth.

COVID-19 Impact Analysis

COVID-19 severely impacted fan engagement in motorsports. With races taking place without spectators or being canceled altogether, the live event experience was compromised. Fans were unable to witness the excitement and atmosphere that races usually provide, leading to a decline in overall interest. As a result, broadcasters faced challenges in maintaining viewership and advertising revenue. However, motorsports organizations and teams adapted by leveraging digital platforms and virtual experiences to engage with fans remotely.

Further, the absence of motorsports events impacted local economies that rely on race tourism, such as hotels, restaurants, and transportation services, significantly reducing revenue and job losses in these sectors. Nonetheless, governments worldwide recognized the motorsports industry's significance and provided support to mitigate the pandemic's impact.

Financial assistance, tax breaks, and other relief measures were implemented to help racing series, teams, and associated businesses navigate the crisis. However, the industry demonstrated resilience by adapting to digital platforms and implementing strict safety measures.

Segment Analysis

The Global Motorsports Market is segmented based on type, channel, race series and region.

Ability to Generate Sponsorships and Extensive Revenue

Broadcasting networks are the most important source of earnings for the motorsport industry. With the growth of the OTT audience, producers may reach a wider range of audiences. As a result, investment in television rights is projected to bring in billions of dollars in revenue for racing. Sponsorships constitute an important way to cover the costs of presenting an event; nevertheless, ticketing for live audiences serves a purpose in generating income from the events. Therefore, broadcasting holds major share in the channel segment of motorsports market.

Additionally, merchandising has become an important aspect in ensuring the financial viability of businesses affiliated with motorsport events. The sale of shirts and other items provides a consistent stream of cash while also encouraging fan interaction. As the fan base for motorsports is growing, and modern consumers are exhibiting increased affinity towards merchandises, the respective segment is growing at a very swift pace.

Geographical Analysis

Presence of Major Players, Growing Fanbase for Motor Racing Events and Growing Automotive Sector

Asia-Pacific is the fastest growing region in the motorsports industry owing to the presence of major manufacturers, particularly motorcycle manufacturers such as Suzuki, Honda, among other. Further, as the population of Asia-Pacific and the fanbase for automotive racing is growing, the revenue generated by motorsports through broadcasting the racing events also grows significantly.

Thus, making the respective region a major hub in terms of revenue generated through broadcasting racing events. Additionally, Australia is one of the major hosts in dirt and off road racing events in addition to Japan, whose MotoGP segment also has a major fanbase across the globe. Moreover, China, South Korea and India shows major growth in their automotive industries during the forcast period.

Further, Asia-Pacific's robust economic growth has been a key catalyst for the rapid development of the motorsports industry. As countries in the region witness a rise in disposable income, the demand for recreational activities, including motorsports, has surged. Increasing affluence has led to a growing number of enthusiasts, both as spectators and participants, fueling the expansion of the market. Governments across Asia-Pacific have recognized the economic and tourism potential of the motorsports sector, resulting in substantial support and infrastructure investments.

Competitive Landscape

The major global players include: Ferrari S.p.A, Mercedes-Benz GmbH, Red Bull GmbH, McLaren Automotive Limited, Aston Martin Racing, Audi Sport, Dempsey-Proton Racing, e.dams-Renault, Extreme Speed Motorsports, and Force India.

Why Purchase the Report?

To visualize the Global Motorsports Market segmentation based on type, channel, race series and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of motorsports market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Motorsports Market Report Would Provide Approximately 61 Tables, 67 Figures And 197 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Channel
3.3. Snippet by Race Series
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Integration of Internet and Social Media into Motorsports
  - 4.1.1.2. Technological Advancements and Development of Youth Talent
  - 4.1.1.3. Generation of New Automotive Technologies Due to Motorsports
  - 4.1.1.4. Sponsorship and Advertising Opportunities
- 4.1.2. Restraints
  - 4.1.2.1. Growing Environmental Concerns Regarding the Extensive Combustion of Fossil Fuels
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. 4-Wheelers*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. 2-Wheelers

8. By Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 8.1.2. Market Attractiveness Index, By Channel
8.2. Broadcasting*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Ticketing
8.4. Advertiser/Sponsorship
8.5. Race Host Fees
8.6. Merchandizing
8.7. Others

9. By Race Series

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 9.1.2. Market Attractiveness Index, By Race Series
9.2. Formula Racing*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Speedway/Sprint Car
9.4. Hill climb
9.5. Touring Car Racing
9.6. Off-Road Racing
9.7. Rally Racing
9.8. Rallycross
9.9. Stock Car Racing
9.10. Drag Racing
9.11. Kart Racing
9.12. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Race Series

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Red Bull GmbH*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Ferrari S.p.A
12.3. Mercedes-Benz GmbH
12.4. McLaren Automotive Limited
12.5. Aston Martin Racing
12.6. Audi Sport
12.7. Dempsey-Proton Racing
12.8. e.dams-Renault
12.9. Extreme Speed Motorsports
12.10. Force India

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球赛车运动市场 - 2023-2030

Global Motorsports Market - 2023-2030

市场概述

市场动态

目录

第一章 研究方法和范围

第2章：定义和概述

第3章：执行摘要

第四章：动态

第五章 行业分析

第六章：COVID-19分析

第七章：按类型划分

第八章：按渠道

第九章：按赛事系列分类

第十章：按地区分类

第十一章 ：竞争格局

第十二章 ：公司简介

第十三章 ：附录