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全球燕麦蛋白市场 - 2023-2030Global Oat Protein Market - 2023-2030 |
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全球燕麦蛋白市场规模在2022年达到5250万美元,预计到2030年将实现利润丰厚的增长,达到7460万美元。在2023-2030年的预测期内,该市场的复合年增长率为4.5%。
素食和纯素生活方式的兴起促进了对植物蛋白(包括燕麦蛋白)需求的增长。遵循这些饮食习惯的消费者寻求符合其饮食选择的蛋白质来源,燕麦蛋白因其营养成分和对过敏原友好的特性而成为一种有吸引力的选择。燕麦蛋白以植物为基础,受益于这一趋势,作为动物蛋白的可行替代品,燕麦蛋白的需求不断增长。
燕麦蛋白已被广泛应用于食品和饮料产品中,包括蛋白棒、奶昔、植物奶替代品、烘焙食品和肉类替代品。生产商正在添加燕麦蛋白,以提高这些产品的营养成分,改善其质地和功能。燕麦蛋白的多功能性及其与其他配料混合的能力促使其在该行业的应用不断扩大。
燕麦蛋白的无过敏原和非转基因特性推动市场增长
食物过敏和不耐受正变得越来越普遍,对无过敏原食品的需求也在不断增长。例如,据食品过敏研究与教育组织称,3200万美国人受到食品过敏的影响,其中包括560万18岁以下的儿童。燕麦蛋白天然不含常见的过敏原,如麸质、乳制品、大豆和坚果,对有特殊饮食限制或过敏的消费者很有吸引力。不含过敏原的燕麦蛋白产品迎合了这一需求,扩大了潜在消费群。
消费者正越来越多地寻求清洁标签产品,认为这样的产品更健康、更天然。燕麦蛋白,尤其是来自非转基因燕麦的燕麦蛋白,非常符合这一清洁标签趋势。非转基因属性向消费者保证,用于生产燕麦蛋白的燕麦没有经过转基因处理,满足了消费者对更天然、更可持续食品选择的偏好。
对植物蛋白的兴趣日益增长推动市场增长
消费者的饮食模式发生了重大变化,越来越多的人采用植物性饮食或在膳食中加入更多植物性食品。例如,欧盟委员会报告称,在过去两年中,欧洲植物性食品市场总体增长了49%,销售额达到36亿欧元。燕麦蛋白源自植物,符合植物性饮食者的偏好,推动了其市场增长。
消费者越来越注重健康,寻求既能提供均衡的必需营养素,又能降低饱和脂肪和胆固醇含量的蛋白质来源。包括燕麦蛋白在内的植物性蛋白质被普遍认为是动物性蛋白质的健康替代品。燕麦蛋白因其良好的营养成分,包括高蛋白含量、纤维和必需氨基酸而受到重视,促进了其市场增长。
来自其他植物蛋白的竞争抑制了燕麦蛋白市场的增长
植物蛋白市场竞争激烈,消费者有多种选择。除燕麦蛋白外,还有其他流行的植物蛋白,如大豆、豌豆、大米和大麻。多种植物蛋白来源的出现为消费者提供了多种选择,这可能会影响燕麦蛋白的市场份额和增长。
不同的植物蛋白具有不同的口味和质地。消费者的喜好和口味偏好各不相同,有些人可能更喜欢燕麦蛋白以外的植物蛋白的口味和质地。这种对替代性植物蛋白的偏好会导致市场份额竞争,并抑制燕麦蛋白的市场增长。
COVID-19影响分析
COVID-19影响分析包括COVID前情景、COVID情景和COVID后情景,以及价格动态(包括大流行期间和之后的价格变化,并与COVID前情景进行比较)、供求关系(由于贸易限制、封锁和后续问题导致的供求变化)、政府倡议(政府机构为振兴市场、行业或产业而采取的倡议)和制造商战略倡议(制造商为缓解COVID问题而采取的措施)。
COVID-19的影响
在大流行期间,由于消费者寻求增强免疫系统和采用更健康的生活方式,他们对健康和植物性食品的兴趣与日俱增。燕麦蛋白以植物为基础,是人体必需营养素的良好来源,其需求可能因此而增加。然而,由于封锁措施、旅行限制和劳动力短缺,COVID-19导致全球供应链中断。这些中断可能会影响燕麦蛋白产品的采购、生产和分销,从而可能导致暂时性短缺或延误。
人工智能的影响
人工智能可以优化氨基酸谱、消化率、功能特性、营养成分和食品应用等各个方面,从而对燕麦蛋白市场产生重大影响。人工智能可用于分析和优化燕麦蛋白的氨基酸谱。人工智能可帮助分析燕麦蛋白的营养成分并对其进行优化,以满足特定的营养要求。
通过预测燕麦蛋白在人体消化系统中的行为,人工智能可帮助评估燕麦蛋白的消化率。人工智能可以帮助研究燕麦蛋白的功能特性,如乳化、发泡和凝胶化。机器学习算法可以分析有关蛋白质结构和组成、加工条件以及成分相互作用的数据,从而优化燕麦蛋白的功能特性,以满足特定应用的需要,例如改善食品配方的质地或稳定性。
The Global Oat Protein Market reached US$ 52.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 74.6 million by 2030. The market is growing at a CAGR of 4.5% during the forecast period 2023-2030.
The rise of vegan and vegetarian lifestyles has contributed to the increased demand for plant-based proteins, including oat protein. Consumers following these diets seek protein sources that align with their dietary choices, and oat protein has emerged as an appealing option due to its nutritional profile and allergen-friendly nature. Oat protein, being plant-based, has benefited from this trend and witnessed growing demand as a viable alternative to animal-based proteins.
Oat protein has found application in a wide range of food and beverage products, including protein bars, shakes, plant-based milk alternatives, bakery items, and meat substitutes. Manufacturers are incorporating oat protein to enhance the nutritional profile and improve the texture and functionality of these products. The versatility of oat protein and its ability to blend well with other ingredients have contributed to its expanding usage in the industry.
Food allergies and intolerances are becoming more prevalent, and there is a growing demand for allergen-free food products. For instance, according to Food Allergy Research & Education, Food allergies affect 32 million Americans, including 5.6 million children under the age of 18. Oat protein, being naturally free from common allergens such as gluten, dairy, soy, and nuts, appeals to consumers with specific dietary restrictions or allergies. The availability of allergen-free oat protein products caters to this demand and expands the potential consumer base.
Consumers are increasingly seeking clean-label products, which are perceived as healthier and more natural. Oat protein, especially when sourced from non-GMO oats, aligns well with this clean-label trend. The non-GMO attribute assures consumers that the oats used in the production of oat protein are not genetically modified, meeting their preference for more natural and sustainable food choices.
There is a significant shift in consumer dietary patterns, with more people adopting plant-based diets or incorporating more plant-based foods into their meals. For instance, the European Commission reports that the market for plant-based foods in Europe saw an astonishing 49% growth overall during the preceding two years, with sales of EUR 3.6 billion. Oat protein, being derived from plants, aligns with the preferences of individuals following plant-based diets, driving its market growth.
Consumers are becoming more health-conscious and seeking protein sources that offer a balance of essential nutrients while being lower in saturated fats and cholesterol. Plant-based proteins, including oat protein, are generally recognized as healthier alternatives to animal-based proteins. Oat protein is valued for its favorable nutritional profile, including its high protein content, fiber, and essential amino acids, contributing to its market growth.
The market for plant-based proteins has become highly competitive, with a wide range of options available to consumers. In addition to oat protein, there are other popular plant-based proteins such as soy, pea, rice, and hemp. The availability of diverse plant-based protein sources provides consumers with a variety of choices, which can potentially impact the market share and growth of oat protein.
Different plant-based proteins have distinct taste profiles and textures. Consumer preferences and taste preferences vary, and some individuals may prefer the taste and texture of plant-based proteins other than oat protein. This preference for alternative plant-based proteins can result in competition for market share and restrain the growth of oat protein in the market.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
During the pandemic, there was a growing interest in healthy and plant-based food options as consumers sought to strengthen their immune systems and adopt healthier lifestyles. Oat protein, being plant-based and a good source of essential nutrients, may have experienced increased demand as a result. However, COVID-19 led to disruptions in global supply chains due to lockdown measures, travel restrictions, and labor shortages. These disruptions could have affected the sourcing, production, and distribution of oat protein products, potentially leading to temporary shortages or delays.
AI can have a significant impact on the oat protein market by optimizing various aspects such as amino acid profile, digestibility, functional properties, nutritional composition, and food applications. AI can be utilized to analyze and optimize the amino acid profile of oat protein. AI can aid in analyzing the nutritional composition of oat protein and optimizing it to meet specific nutritional requirements.
AI can contribute to assessing the digestibility of oat protein by predicting its behavior in the human digestive system. AI can assist in studying the functional properties of oat protein, such as emulsification, foaming, and gelation. Machine learning algorithms can analyze data on protein structure and composition, processing conditions, and ingredient interactions to optimize the functional properties of oat protein for specific applications, such as improving texture or stability in food formulations.
The global oat protein market is segmented based on form, application, and region.
Depending upon the form, the oat protein market is divided into concentrates and isolates.
In 2022, oat concentrates had the highest share in the oat protein market. Oat protein concentrate typically contains a higher protein content compared to other oat protein products, such as oat protein isolate or oat flour. Oat protein concentrates typically have a protein concentration of 60 to 70%. It is produced by removing a portion of the non-protein components from whole oat flour, resulting in a higher concentration of protein. This higher protein content makes OPC attractive to manufacturers looking to fortify their products with plant-based protein.
Oat protein concentrate is a versatile ingredient that can be used in a wide range of food and beverage applications. It can be incorporated into various products, including protein bars, shakes, baked goods, cereals, and meat alternatives. Its versatility and compatibility with different formulations make it a preferred choice for manufacturers. For instance, in February 2022, Lantmannen Foods, launched PrOatein, a oat protein concentrate. PrOatein is clean-label, contains 55% oat protein concentrate, and is high in essential amino acids.
In 2023, North America held a significant share of the oat protein market. In 2021, 578220 tons of oats are produced in the US. The awareness and understanding of the benefits associated with oat protein have been growing in North America. Oat protein is known to be a good source of essential amino acids, dietary fiber, and other nutrients. As consumers become more aware of these advantages, the demand for oat protein products has increased.
North America has a well-established market for health and wellness products, including protein supplements, functional foods, and beverages. Oat protein, with its nutritional benefits and versatility, has found a place in these markets. It is commonly used in protein bars, shakes, plant-based milk alternatives, and other health-oriented products.
The major global players include: Tate & Lyle PLC, Oy Karl Fazer AB, Givaudan, Lantmannen, Croda International PLC, Harke Group, Lonza Group, Oat Tech, Inc., Provital Group and Shaanxi Pioneer Biotech Co., Ltd.
The Global Oat Protein Market Report Would Provide Approximately 51 Tables, 47 Figures And 102 Pages.
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