查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1304577

全球麦芽饮料市场 - 2023-2030

Global Malt Beverage Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

市场概述

全球麦芽饮料市场规模在2022年达到65亿美元，预计到2030年将达到137亿美元，预计在2023-2030年期间将以9.8%的年复合增长率增长。

麦芽饮料和麦芽基饮料包括多种以麦芽提取物或麦芽谷物为主要成分的产品。这些产品包括麦芽奶昔、热饮、冰沙和能量饮料。这些产品利用麦芽的独特风味和营养优势，为消费者提供多样化的愉悦饮用体验。

麦芽饮料的主要市场趋势包括无酒精饮料的兴起、麦芽饮料的流行、麦芽提取物作为配料的多样性、风味创新、酿造技术和发酵工艺、天然和可持续配料的重要性以及营养成分和功能添加剂的加入。这些趋势反映了麦芽饮料市场不断变化的消费者需求和偏好。

市场动态

高端化和工艺文化的兴起有望促进麦芽饮料行业的发展

高端化是指提供高品质的产品，为消费者带来高端和独特的体验。根据Global Data的报告，超过40%的消费者至少偶尔购买高端或奢侈酒精饮料。消费者愿意为这些提供独特和精致饮用体验的产品支付溢价。

手工艺文化强调饮料生产背后的工艺、技能和激情。这引起了消费者的共鸣，他们欣赏手工艺生产者为其产品带来的真实性、对细节的关注以及个性化的触感。手工麦芽饮料通常迎合了消费者的这种情感，吸引了那些重视小规模生产商的艺术性和奉献精神的消费者。

对手工麦芽饮料和特色麦芽饮料日益增长的需求有望推动麦芽饮料市场的发展

麦芽饮料市场近年来经历了显著增长。手工啤酒厂在全球范围内大受欢迎，消费者对口味独特、风格迥异的手工啤酒越来越感兴趣。例如，根据IWSR的报告，到2024年，高端或 "超高端 "酒精饮料的市场份额将增长至13%。这一增长表明手工和特种麦芽饮料的市场环境良好。

与大规模生产的替代品相比，手工和特种麦芽饮料的价位通常较高。对优质配料、传统酿造技术和独特风味的关注有助于这些产品的高端化。这种高端定位可为生产商带来更高的利润率，为其增长和盈利提供了有利机会。

不断变化的观念和陈规阻碍了麦芽饮料市场的增长

麦芽饮料，尤其是以啤酒为基础的麦芽饮料，有时会与过度饮酒、上瘾和不负责任的行为等负面刻板印象联系在一起。这些刻板印象可能导致人们认为麦芽饮料仅用于麻醉目的，这可能会阻碍一些消费者探索或接受这些产品。

许多消费者可能对麦芽饮料的种类和潜力了解有限。对麦芽饮料的不同类型、口味和潜在益处缺乏了解可能会阻碍其发展，因为消费者可能会坚持选择熟悉的主流产品。

COVID-19影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为振兴市场、行业或产业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施）。

俄乌战争的影响

乌克兰历来是俄罗斯向欧洲出口天然气的过境国。冲突引发了对能源安全和天然气供应中断的担忧。俄罗斯和乌克兰在天然气价格和过境费方面的分歧导致了多次天然气争端，导致对乌克兰的天然气供应中断，并对欧洲天然气市场产生了潜在的溢出效应。2014年俄罗斯吞并克里米亚引发了冲突，对地区安全和领土完整的国际准则产生了深远影响。国际社会在很大程度上谴责了这一吞并行为，这仍然是一个有争议的问题。

目录

第一章 研究方法和范围

  • 研究方法
  • 研究目的和报告范围

第二章：市场定义和概述

第三章：执行摘要

  • 按口味分類的市场摘要
  • 按饮料类型分類的市场摘要
  • 按销售渠道分類的市场概况
  • 按地区分類的市场概况

第四章：市场动态

  • 市场影响因素
    • 驱动因素
      • 消费者对风味饮料的需求增加
    • 限制因素
      • 来自其他饮料类别的激烈竞争
    • 市场机会
    • 影响分析

第五章 行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 法规分析

第六章：COVID-19分析

  • COVID-19市场分析
    • COVID-19之前的情况
    • COVID-19期间的情景
    • COVID-19之后的情况
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按口味分类

  • 有味
  • 无味

第八章：按饮料类型

  • 酒精饮料
  • 非酒精饮料

第九章：按销售渠道

  • 超市/大型超市
  • 便利店
  • 网上商店
  • 其他

第10章：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 日本
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十一章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十二章 ：公司简介

  • Nestle S.A.
    • 公司概况
    • 产品组合和描述
    • 财务概况
    • 主要发展
  • Danish Royal Unibrew Group
  • Mondelez International
  • PureMalt
  • Van Pur S.A.
  • Barbican
  • RateBeer, LLC.
  • Monarch Custom Beverages
  • Harboe
  • United Brands Company, Inc.

第十三章 ：附录

简介目录
Product Code: FB4545

Market Overview

The Global Malt Beverage Market reached US$ 6.5 billion in 2022 and is expected to reach US$ 13.7 billion by 2030 and is expected to grow with a CAGR of 9.8% during the forecast period 2023-2030.

Malted drinks and malt-based beverages encompass a wide range of products that utilize malt extracts or malted grains as key ingredients. These include malted milkshakes, hot beverages, smoothies, and energy drinks. These products leverage malt's unique flavor profile and nutritional benefits to offer consumers diverse and enjoyable drinking experiences.

The key market trends in malted beverages include the rise of non-alcoholic variants, the popularity of malt-based drinks, the versatility of malt extract as an ingredient, flavour innovation, brewing techniques and fermentation processes, the importance of natural and sustainable ingredients, and the inclusion of nutritional content and functional additives. These trends reflect the evolving consumer demands and preferences in the malted beverages market.

Market Dynamics

Rise in Premiumization and Craft Culture is Expected to Foster the Malt Beverage Industry

Premiumization involves offering high-quality products that provide consumers an elevated and exclusive experience. According to reports by Global Data, over 40% of consumers buy premium or luxury alcoholic drinks at least occasionally. Consumers are willing to pay a premium for these products that offer a unique and refined drinking experience.

Craft culture emphasizes the craftsmanship, skill, and passion behind the production of beverages. This resonates with consumers who appreciate the authenticity, attention to detail, and personalized touch that craft producers bring to their products. Craft malt beverages often cater to this consumer sentiment, appealing to those who value the artistry and dedication of small-scale producers.

Increasing Demand for Craft and Specialty Malt Beverages is Expected to Fuel the Malt Beverages Market

The malt beverages market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted beers with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty malt beverages.

Craft and specialty malt beverages often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Changing Perception and Stereotyping is Hampering the Malt Beverage Market Growth

Malt beverages, particularly those with a beer base, can sometimes be associated with negative stereotypes related to excessive drinking, addiction, and irresponsible behavior. These stereotypes can lead to a perception that malt beverages are solely consumed for intoxication purposes, which may deter some consumers from exploring or embracing these products.

Many consumers may have limited knowledge and understanding of the variety and potential of malt beverages. This lack of awareness about the different types, flavors, and potential benefits of malt beverages can hinder their growth as consumers may stick to familiar and mainstream options.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Ukraine has historically been a transit country for Russian natural gas exports to Europe. The conflict led to concerns over energy security and disruptions in gas supplies. Disagreements between Russia and Ukraine on gas prices and transit fees have resulted in several gas disputes, leading to disruptions in supplies to Ukraine and potential spillover effects on European gas markets. The annexation of Crimea by Russia in 2014, which sparked the conflict, has had far-reaching implications for regional security and international norms on territorial integrity. The international community largely condemned the annexation, and it remains a contentious issue.

Segment Analysis

The Global Malt Beverage Market is segmented based on flavor, drink type, distribution channel, and region.

The Flavor Segment is Estimated to have Significant Growth During the Forecast Period.

Flavored malt beverages offer a wide range of taste options, catering to diverse consumer preferences. Flavors such as citrus, berry, tropical fruits, and spices add excitement and variety to the drinking experience. According to Statista, flavored malt beverages are alcoholic beverages that by regulation, must be made of 25 percent malt and 7.5 pounds of hops per 100 finished product barrels. Consumers often seek novel and unique flavors, driving the demand for flavored malt beverages.

The flavored segment is not limited to alcoholic malt beverages. Non-alcoholic flavored malt beverages, such as malted sodas or malt-based soft drinks, have become refreshing alternatives to traditional carbonated soft drinks. These non-alcoholic flavored options offer a unique flavor profile and nutritional benefits, appealing to health-conscious consumers.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in The Malt Beverage Market

The Asia Pacific region is home to a large and rapidly growing population, including emerging economies such as China and India. Rising disposable incomes, urbanization, and changing lifestyles have contributed to increased consumer spending on food and beverages, including malt beverages. According to Statista, in the Alcoholic Drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for Alcoholic Drinks market is expected to show a volume growth of 1.6% in 2024.

Malt beverages have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional malt beverages, along with the growing popularity of Western-style malt beverages, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: Nestle S.A., Danish Royal Unibrew Group, Mondelez International, PureMalt, Van Pur S.A., Barbican, RateBeer, LLC., Monarch Custom Beverages, Harboe, and United Brands Company, Inc.

Why Purchase the Report?

  • To visualize the Global Malt Beverage Market segmentation based on flavor, drink type, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous malt beverage market-level data points with all segments.
  • The PDF report consists of a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The Global Malt Beverages Market Report Would Provide Approximately 61 Tables, 56 Figures And 190 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Flavor
  • 3.2. Market Snippet, by Drink Type
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Customer Inclination Towards Flavored Drinks and Beverages
    • 4.1.2. Restraints
      • 4.1.2.1. The Intense Competition from Alternative Beverage Categories
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Flavor

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 7.1.2. Market Attractiveness Index, By Flavor
  • 7.2. Flavored*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Unflavored

8. By Drink Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 8.1.2. Market Attractiveness Index, By Drink Type
  • 8.2. Alcoholic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Non-Alcoholic

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Nestle S.A.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Danish Royal Unibrew Group
  • 12.3. Mondelez International
  • 12.4. PureMalt
  • 12.5. Van Pur S.A.
  • 12.6. Barbican
  • 12.7. RateBeer, LLC.
  • 12.8. Monarch Custom Beverages
  • 12.9. Harboe
  • 12.10. United Brands Company, Inc.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us