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全球柠檬水市场 - 2023-2030 年
市场调查报告书
商品编码
1316246

全球柠檬水市场 - 2023-2030 年

Global Lemonade Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

全球柠檬水市场规模在 2022 年达到 51 亿美元，预计到 2030 年将达到 87 亿美元，在 2023-2030 年的预测期内将以 6.9% 的复合年增长率增长。

柠檬水属于柑橘类饮料，包括用柠檬、酸橙和橘子等柑橘类水果制成的饮料。柑橘类饮料因其香浓清爽的风味而广受欢迎，是追求柑橘类口味体验的消费者的首选。柠檬水市场对天然香料和甜味剂的需求日益增长。消费者更喜欢使用天然成分（如真正的柠檬汁）和天然甜味剂（如蜂蜜或甜叶菊）制作的产品，而不是人工添加剂或高果糖玉米糖浆。这一趋势与广大消费者向更天然、更清洁标签产品的转变相一致。

柠檬水市场受到围绕柑橘类饮料、柠檬汁、清爽饮料、天然风味、甜味剂、即饮柠檬水、浓缩柠檬水、柠檬水制造和风味变化等几个主要趋势的影响。将一个 48 克重的柠檬榨成汁后加入一杯水中，可补充 21% 的维生素 C。

市场动态

口味创新和多样化有望促进柠檬水行业的发展

消费者的喜好在不断变化，他们追求多样化和独特的口味体验。柠檬水市场的口味创新通过在传统柠檬水之外引入新的、令人兴奋的口味选择来应对这些不断变化的偏好。这有助于吸引和留住追求不同味觉感受的消费者。

在柠檬水中引入多种口味和变化，使生产商能够瞄准不同的细分人群。例如，水果口味可能会吸引年轻消费者，而草本或植物口味可能会吸引注重健康的人。通过迎合特定口味和偏好，口味创新有助于扩大消费群体和提高市场份额。

优质和手工细分市场正在创造机会

在包括饮料在内的各种产品类别中，消费者越来越多地寻求高品质的优质产品。优质和手工柠檬水产品通过在配料、口味、工艺和整体体验方面的优势定位，迎合了这一需求。这一细分市场让消费者尽情享受更高档、更令人满意的柠檬水体验。

优质和手工细分市场为柠檬水品牌提供了一个机会，使其有别于主流和大规模生产的产品。

柠檬水的季节性需求阻碍了市场增长

柠檬水通常与温暖的天气和夏季联系在一起，消费者在夏季会寻求清爽的饮料来解渴。因此，这些季节对柠檬水的需求往往较高。需求的季节性波动会给柠檬水生产商带来挑战，因为在寒冷的月份或不利于饮用冰镇饮料的天气条件下，他们的销售额可能会下降。

在寒冷的月份或淡季，消费者可能会转而选择其他饮料，如咖啡或茶等热饮，这些饮料在凉爽的天气里更有吸引力。在这些时期，多种饮料替代品的出现会导致柠檬水需求下降，从而制约市场的发展。

COVID-19 分析

COVID-19 的流行导致了消费者行为的重大变化，包括购买模式和消费偏好的转变。由于人们花更多的时间待在家里，寻求舒适和熟悉的体验，因此对可在家中享用的柠檬水等包装饮料的需求增加。在封锁和社会疏远措施期间，餐馆、咖啡馆和其他餐饮场所关闭或限制营业，直接影响了柠檬水的消费。随着堂食选择的减少，消费者可能会将柠檬水消费从餐饮场所转移到家中。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：市场定义与概述

第3章：执行摘要

  • 按类型分類的市场摘要
  • 按产品类型分類的市场摘要
  • 按包装类型分類的市场摘要
  • 按分销渠道分類的市场片段
  • 按地区分類的市场摘要

第 4 章：市场动态

  • 市场影响因素
    • 驱动因素
    • 限制因素
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 的市场分析
    • COVID-19 之前的情况
    • COVID-19 期间的情景
    • COVID-19 之后的情况
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第七章：按类型划分

  • 浑浊柠檬水
  • 粉色柠檬水
  • 透明柠檬水

第 8 章：按产品类型

  • 含酒精
  • 非酒精类
  • 碳酸饮料
  • 非碳酸饮料
  • 其他

第 9 章：按包装类型划分

  • 瓶装
  • 袋装
  • 罐装
  • 其他

第 10 章：按销售渠道

  • 超市/超级市场
  • 便利店
  • 网上商店
  • 其他

第 11 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 12 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第 13 章 ：公司简介

  • The Coca-Cola Company.
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 主要发展
  • PepsiCo.
  • Mike's Hard Lemonade.
  • Arizona Beverages.
  • The Kraft Heinz Company.
  • Hydro One Beverages.
  • Bud Light Lime.
  • Heineken
  • Hurbert Lemonade
  • Bacardi Silver Lemonade

第 14 章：附录

简介目录
Product Code: FB6525

Market Overview

The Global Lemonade Market reached US$ 5.1 billion in 2022 and is expected to reach US$ 8.7 billion by 2030 and is expected to grow with a CAGR of 6.9% during the forecast period 2023-2030.

Lemonade falls into the category of citrus beverages, which include drinks made with citrus fruits such as lemons, limes, and oranges. Citrus beverages are popular for their tangy and refreshing flavor profiles, making them a preferred choice for consumers seeking a citrusy taste experience. There is a growing demand for natural flavors and sweeteners in the lemonade market. Consumers prefer products that are made with natural ingredients, such as real lemon juice, and natural sweeteners like honey or stevia, rather than artificial additives or high-fructose corn syrup. This trend aligns with the broader consumer shift towards more natural and clean-label products.

The lemonade market is influenced by several key trends that revolve around citrus beverages, lemon juice, refreshing drinks, natural flavors, sweeteners, ready-to-drink lemonade, lemonade concentrate, lemonade manufacturing, and flavor variations. Squeezing the juice of a 48-gram lemon into a glass of water will provide you with 21% of the DV of vitamin C.

Market Dynamics

Flavor Innovation and Variety is Expected to Foster the Lemonade Industry

Consumer preferences are continuously evolving, and they seek variety and unique taste experiences. Flavor innovation in the lemonade market addresses these changing preferences by introducing new and exciting flavor options beyond the traditional lemonade. This helps to attract and retain consumers who are looking for different taste sensations.

The introduction of diverse flavors and variations in lemonade enables manufacturers to target different demographic segments. For example, fruit-infused flavors may appeal to younger consumers, while herbal or botanical flavors may attract health-conscious individuals. By catering to specific tastes and preferences, flavor innovation helps expand the consumer base and increase market share.

The Premium and Artisanal Segment is Creating Opportunities

Consumers are increasingly seeking high-quality, premium offerings across various product categories, including beverages. Premium and artisanal lemonade products cater to this demand by positioning themselves as superior in terms of ingredients, taste, craftsmanship, and overall experience. This segment allows consumers to indulge in a more elevated and satisfying lemonade experience.

The premium and artisanal segments provide an opportunity for lemonade brands to differentiate themselves from mainstream and mass-produced products.

The Seasonal Demand for Lemonade is Hampering the Market Growth

Lemonade is often associated with warm weather and summer months when consumers seek refreshing beverages to quench their thirst. Consequently, the demand for lemonade tends to be higher during these seasons. Seasonal fluctuations in demand can pose challenges for lemonade manufacturers, as they may experience a decline in sales during colder months or periods when weather conditions are not conducive to consuming chilled beverages.

During colder months or off-peak seasons, consumers may switch to other beverage options, such as hot beverages like coffee or tea, which are more appealing in cooler weather. The availability of a wide range of beverage alternatives can lead to a decline in demand for lemonade during these periods, thus restraining the market.

COVID-19 Analysis

The COVID-19 pandemic has led to significant changes in consumer behavior, including shifts in purchasing patterns and consumption preferences. As people spent more time at home and sought comforting and familiar experiences, there was an increased demand for packaged beverages like lemonade that could be enjoyed at home. The closure or limited operations of restaurants, cafes, and other food service establishments during lockdowns and social distancing measures had a direct impact on the consumption of lemonade. With reduced dine-in options, consumers may have shifted their lemonade consumption from food service establishments to home consumption.

Segment Analysis

The global lemonade market is segmented based on type, product type, packaging type, distribution channel, and region.

By Type, the Cloudy Lemonade Segment is Estimated to Have Significant Growth During the Forecast Period

Cloudy lemonade is often associated with a more authentic and natural lemonade experience. It retains the pulp and sediment from the lemon juice, giving it a cloudy appearance and a more rustic feel. This authenticity and natural appeal can resonate with consumers who prefer beverages that are closer to homemade or traditional preparations.

Cloudy lemonade tends to have a more robust and tangy flavor compared to clear lemonade. The presence of lemon pulp adds texture and depth to the beverage, providing a more satisfying taste experience for consumers. The unique flavor profile and textured mouthfeel can make cloudy lemonade a preferred choice for those seeking a bolder lemonade flavor.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Lemonade Market

The Asia Pacific region is home to a large and growing population, providing a substantial consumer base for various products, including lemonade. The sheer size of the population presents significant market potential.

Rapid urbanization and westernization in many countries within the Asia Pacific region have led to changes in consumer habits and preferences. According to FAO, World lime production reached an all-time high in 2019, with just over 20 million tons sourced, with the leading producing countries being India, Mexico, and China, which together produced almost 45% of all the world's lime. As more consumers are exposed to international brands and global food and beverage trends, the demand for lemonade and other Western-style beverages is on the rise.

Competitive Landscape

The major global players in the market include: The Coca-Cola Company, PepsiCo., Mike's Hard Lemonade, Arizona Beverages, The Kraft Heinz Company, Hydro One Beverages, Bud Light Lime, Heineken, Hurbert Lemonade, and Bacardi Silver Lemonade.

Why Purchase the Report?

  • To visualize the global lemonade market segmentation based on type, product type, packaging type, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of lemonade market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Lemonade market report would provide approximately 69 tables, 71 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Product Type
  • 3.3. Market Snippet, by Packaging Type
  • 3.4. Market Snippet, by Distribution Channel
  • 3.5. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Cloudy Lemonade*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Pink Lemonade
  • 7.4. Clear Lemonade

8. By Product Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 8.1.2. Market Attractiveness Index, By Product Type
  • 8.2. Alcoholic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Non-Alcoholic
  • 8.4. Carbonated
  • 8.5. Un-Carbonated
  • 8.6. Others

9. By Packaging Type

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 9.1.2. Market Attractiveness Index, By Packaging Type
  • 9.2. Bottles*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Pouches
  • 9.4. Cans
  • 9.5. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online Stores
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America*
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. The Coca-Cola Company.
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. PepsiCo.
  • 13.3. Mike's Hard Lemonade.
  • 13.4. Arizona Beverages.
  • 13.5. The Kraft Heinz Company.
  • 13.6. Hydro One Beverages.
  • 13.7. Bud Light Lime.
  • 13.8. Heineken
  • 13.9. Hurbert Lemonade
  • 13.10. Bacardi Silver Lemonade

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us