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市场调查报告书
商品编码
1316259
全球软糖市场 - 2023-2030 年Global Gummy Market - 2023-2030 |
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全球软糖市场规模在 2022 年达到 192 亿美元,预计到 2030 年将达到 405 亿美元,在 2023-2030 年的预测期内将以 9.8%% 的复合年增长率增长。功能性软糖的需求不断增长,软糖市场对添加维生素、矿物质和其他增强健康成分的功能性软糖的需求激增,因为消费者正在寻求方便、愉快的方式来支持他们的整体健康。
软糖市场正经历着强劲的增长,其驱动因素包括消费者对美味、方便零食的需求日益增长。软糖以其舒适的口感和多种口味著称,吸引着各个年龄段的消费者。随着口味、配料和包装的不断创新,软糖市场有望进一步扩大,并为老品牌和新兴企业带来巨大潜力。
注重健康的零食习惯推动了软糖市场的发展,因为消费者越来越多地寻求具有营养价值的美味食品。软糖生产商正顺应这一趋势,推出更健康的配方,如低糖、有机和强化配方,以满足注重健康的消费者的需求。
消费者对健康和保健的日益关注推动了软糖市场的发展趋势。随着对个人健康的高度重视,人们开始寻求既方便又有营养价值的软糖。含有维生素、矿物质和草药提取物的软糖迎合了这一趋势,为补充饮食提供了一种便捷的方式。市场正在使用明胶和果胶等胶凝剂,以确保软糖具有理想的质地和结构。
此外,从水果和蔬菜中提取的天然调味剂和着色剂也符合清洁标签运动的要求,从而吸引了注重健康、喜欢天然健康产品的消费者。对具有保健功能的软糖的需求将继续推动市场的增长。
随着制造商努力满足消费者不断变化的喜好,产品创新和定制化正在推动软糖市场的发展。软糖为尝试各种口味、质地和形状提供了一个多功能平台。各公司正在利用明胶和果胶等胶凝剂创造出各种各样的软糖产品,包括独特的口味组合、新奇的形状和个性化配方。
着色剂的使用使软糖具有吸引力和视觉冲击力。质地改良剂可确保所需的咀嚼感或柔软度,增强整体食用体验。随着产品的不断创新和定制,软糖制造商正在吸引消费者的注意力,推动市场增长。
软糖市场的一个制约因素是竞争激烈和市场饱和。软糖的流行导致众多企业进入市场,形成了一个拥挤和高度竞争的市场格局。老品牌和新进入者都在争夺市场份额,导致价格战和激进的营销策略。此外,软糖产品种类繁多,包括各种口味、形状和配方,使市场趋于饱和。
这种饱和状态使得各品牌在差异化竞争和吸引消费者注意力方面面临挑战。由于产品差异化的机会有限,生产商不得不开发独特的价值主张,以在激烈的市场竞争中脱颖而出。有效的品牌塑造、创新和战略合作伙伴关系成为持续增长和市场成功的关键。
COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景,以及定价动态(包括大流行期间和之后的定价变化,并与 COVID 前情景进行比较)、供求光谱(由于贸易限制、封锁和后续问题而导致的供求变化)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(此处将涵盖制造商为缓解 COVID 问题而采取的措施)。
The Global Gummy Market reached US$ 19.2 billion in 2022 and is expected to reach US$ 40.5 billion by 2030 and is expected to grow with a CAGR of 9.8% during the forecast period 2023-2030. Rising Demand for Functional Gummies, the gummy market is witnessing a surge in demand for functional gummies infused with vitamins, minerals, and other health-enhancing ingredients, as consumers seek convenient and enjoyable ways to support their overall well-being.
The gummy market is experiencing robust growth, driven by factors such as increasing consumer demand for indulgent and convenient snacks. Gummies, known for their enjoyable texture and wide range of flavors, appeal to consumers of all ages. With continuous innovation in flavors, ingredients, and packaging, the gummy market is poised for further expansion and holds significant potential for both established brands and emerging players.
The driver of health-conscious snacking habits is propelling the gummy market, as consumers increasingly seek out indulgent treats that offer nutritional benefits. Gummy manufacturers are responding to this trend by introducing healthier formulations, such as low-sugar, organic, and fortified options, to meet the demands of health-conscious consumers.
The gummy market trend is driven by the growing focus on health and wellness among consumers. With a strong emphasis on personal well-being, individuals are seeking gummies that offer both convenience and nutritional benefits. Gummies formulated with vitamins, minerals, and herbal extracts cater to this trend, providing a convenient way to supplement one's diet. The market is witnessing the use of gelling agents like gelatin and pectin to ensure the desired texture and structure of the gummies.
Additionally, the inclusion of natural flavoring agents and coloring agents derived from fruits and vegetables aligns with the clean label movement, appealing to health-conscious consumers who prefer natural and wholesome products. The demand for gummies with health-enhancing properties continues to drive the growth of the market.
Product innovation and customization are driving the gummy market as manufacturers strive to meet evolving consumer preferences. Gummies offer a versatile platform for experimentation with flavors, textures, and shapes. Companies are leveraging gelling agents like gelatin and pectin to create a wide variety of gummy products, including unique flavor combinations, novelty shapes, and personalized formulations.
The use of coloring agents allows for attractive and visually appealing gummies. Texture modifiers ensure the desired chewiness or softness, enhancing the overall eating experience. With continuous product innovation and customization, gummy manufacturers are capturing consumer attention and driving market growth.
A restraint in the gummy market is the presence of intense competition and market saturation. The popularity of gummies has led to the entry of numerous players, resulting in a crowded and highly competitive landscape. Established brands, as well as new entrants, are vying for market share, leading to price wars and aggressive marketing strategies. Moreover, the market is saturated with a wide range of gummy products, including various flavors, shapes, and formulations.
This saturation makes it challenging for brands to differentiate themselves and capture consumer attention. With limited opportunities for product differentiation, manufacturers face the restraint of developing unique value propositions to stand out in a competitive market. Effective branding, innovation, and strategic partnerships become crucial for sustained growth and market success.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global gummy market has been segmented by source, flavor, distribution channel, and region.
As the gummy market evolves, plant-based gummies have emerged as a significant and fast-growing segment. With increasing consumer awareness about vegan and vegetarian lifestyles, the demand for plant-based alternatives has skyrocketed. Plant-based gummies, crafted using ingredients like pectin, agar, or starch, offer a delightful chewiness and a diverse range of flavors.
This segment has gained considerable traction, capturing a substantial market share of approximately 30%. As more consumers prioritize ethical and sustainable choices, the popularity of plant-based gummies continues to soar, presenting lucrative opportunities for manufacturers and brands to tap into this growing market.
By region, the global gummy market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.
The Asia Pacific gummy market showcases a thriving industry encompassing a wide range of products, including gummy candy, gummy vitamins, and gummy supplements. With a substantial gummy market size, the region offers immense growth opportunities for manufacturers and distributors. Gummy candy holds a significant market share in the region, appealing to consumers of all ages with its enticing flavors and enjoyable chewiness.
Moreover, the rising interest in health and wellness has fueled the demand for gummy vitamins and supplements, contributing to their growing market share. As the Asia Pacific gummy market continues to expand, companies are focusing on product innovation, strategic partnerships, and effective marketing strategies to capitalize on the region's potential and strengthen their gummy market share.
The major global players in the market include: The Kraft Heinz Company, Mars, Incorporated, Haribo GmbH & Co. KG, Nestle S.A., Ferrara Candy Company, Perfetti Van Melle, Albanese Confectionery Group, Inc., Black Forest GmbH, Jelly Belly Candy Company, and Hershey Company.
The global gummy market report would provide approximately 61 tables, 62 figures, and 190 Pages.
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