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全球水果零食市场 - 2023-2030 年Global Fruit Snacks Market - 2023-2030 |
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2022 年全球水果零食市场规模为 141 亿美元,预计到 2030 年将达到 244 亿美元,实现利润丰厚的增长。在 2023-2030 年的预测期内,市场年复合增长率为 7.1%。
人们对植物性饮食和素食生活方式的兴趣与日俱增,这对水果零食市场产生了影响。消费者正在寻找以植物为基础的传统零食替代品,而水果零食很好地满足了这一要求。不含动物提取成分的植物性和纯素食水果零食正受到注重健康的消费者和遵循特定饮食偏好的消费者的青睐。
水果零食制造商不断推出新颖独特的口味,以迎合不同消费者的喜好。这些口味包括异国水果口味、新奇组合和季节性变化。此外,水果条、水果块、可挤压小袋和干果团块等创新形式也在不断推出,为消费者提供不同的零食体验。
随着忙碌的生活方式和随身携带的消费变得越来越普遍,消费者开始寻求便于携带和食用的零食。根据国际食品信息委员会 2022 年食品与健康调查,近四分之三的美国人(73%)表示他们每天至少吃一次零食,与 2021 年的 58% 相比有了显著增长。水果零食,如干果、水果棒或水果袋,为零食提供了方便和便携的选择。
人们越来越重视健康的饮食习惯,消费者正在积极寻找营养丰富的零食,以替代通常高热量、高脂肪和高糖分的传统零食。水果零食被认为是更健康的选择,因为它们由真正的水果制成,与其他零食相比,通常含有较少的添加剂和防腐剂。水果零食是维生素、矿物质和纤维的天然来源,对注重健康的消费者很有吸引力。
薯片、饼干和糖果等传统零食往往含有高热量、不健康脂肪和添加糖,容易导致肥胖。全球心脏联盟指出,近 23 亿儿童和成人患有超重和肥胖症。随着人们努力采用更健康的生活方式,他们正在寻找符合其饮食目标的零食替代品。水果零食提供了一种既能满足零食欲望又不影响营养的健康选择,从而为人们提供了一种解决方案。水果零食被视为将水果方便地纳入日常饮食的一种方式。
由于其成分,水果零食通常被认为是一种有益健康的天然选择。它们由真正的水果制成,许多品种还保留了水果的天然味道、颜色和口感。这种天然的吸引力引起了注重健康的消费者的共鸣,他们更愿意选择加工程度最低的完整食品。水果固有的营养成分,包括维生素、矿物质和膳食纤维,使水果零食被视为健康之选。
对于水果零食生产商来说,遵守法规要求的成本可能很高。他们需要对设备、设施和工艺进行投资,以达到监管机构规定的安全和质量标准。这些成本可能会成为小企业或新企业进入市场的障碍,因为他们可能难以承受与符合法规相关的财务负担。
水果零食与其他食品一样,必须遵守严格的食品安全法规,以确保消费者的安全。要遵守这些法规,就必须遵守卫生生产规范、定期检查和测试程序。制造商需要在质量控制系统、可追溯机制和风险管理规程方面进行投资,以满足这些要求。不符合食品安全标准可能导致产品召回、法律诉讼或品牌声誉受损,从而阻碍市场增长。
COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景,以及定价动态(包括大流行期间和之后的定价变化,并与 COVID 前情景进行比较)、供求光谱(由于贸易限制、封锁和后续问题而导致的供求变化)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(此处将涵盖制造商为缓解 COVID 问题而采取的措施)。
The Global Fruit Snacks Market US$ 14.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 24.4 billion by 2030. The market is growing at a CAGR of 7.1% during the forecast period 2023-2030.
The growing interest in plant-based diets and vegan lifestyles has influenced the fruit snack market. Consumers are looking for plant-based alternatives to traditional snacks, and fruit snacks fit this requirement well. Plant-based and vegan fruit snacks, made without animal-derived ingredients, are gaining traction among health-conscious consumers and those following specific dietary preferences.
Fruit snack manufacturers are continually introducing new and unique flavors to cater to diverse consumer preferences. These include exotic fruit flavors, novel combinations, and seasonal variations. Additionally, innovative formats such as fruit strips, bites, squeezable pouches, and dried fruit clusters are being introduced to offer consumers different snacking experiences.
With busy lifestyles and on-the-go consumption becoming more common, consumers are seeking snacks that are easy to carry and consume. According to the 2022 Food and Health Survey by International Food Information Council, nearly three in four Americans (73%) say they snack at least once per day, a significant increase from the 58% who claimed the same in 2021. Fruit snacks, such as dried fruits, fruit bars, or fruit pouches, provide a convenient and portable option for snacking.
There is a growing emphasis on healthier eating habits, and consumers are actively seeking nutritious alternatives to traditional snacks that are often high in calories, fat, and sugar. Fruit snacks are perceived as a healthier option since they are made from real fruits and often contain fewer additives and preservatives compared to other snacks. They offer a natural source of vitamins, minerals, and fiber, appealing to health-conscious consumers.
Traditional snack options like chips, cookies, and candy are often associated with high calories, unhealthy fats, and added sugars which can contribute to obesity. Global Heart Federation, almost 2.3 billion children, and adults are living with overweight and obesity. As people strive to adopt healthier lifestyles, they are looking for snack alternatives that fit into their dietary goals. Fruit snacks offer a solution by providing a healthier option that satisfies snacking cravings without compromising on nutrition. They are seen as a way to incorporate fruits into daily diets conveniently.
Fruit snacks are often perceived as a wholesome and natural option due to their ingredients. They are made from real fruits, and many variants retain the natural taste, color, and texture of the fruits. This natural appeal resonates with health-conscious consumers who prefer minimally processed and whole food options. The inherent nutritional benefits of fruits, including vitamins, minerals, and dietary fiber, contribute to the perception of fruit snacks as a healthy choice.
Adhering to regulatory requirements can be expensive for fruit snack manufacturers. They need to invest in equipment, facilities, and processes to meet safety and quality standards set by regulatory authorities. These costs can be a barrier for small or new players entering the market, as they may struggle to meet the financial burden associated with regulatory compliance.
Fruit snacks, like any other food product, must comply with stringent food safety regulations to ensure consumer safety. Compliance with these regulations requires adherence to hygienic manufacturing practices, regular inspections, and testing procedures. Manufacturers need to invest in quality control systems, traceability mechanisms, and risk management protocols to meet these requirements. Failure to meet food safety standards can result in product recalls, legal actions, or damage to brand reputation, hampering market growth.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global fruit snacks market is segmented based on product type, fruit type, distribution channel, and region.
Depending upon fruit type, the fruit snacks market is divided into apple, mango, strawberry, grape, banana, mixed fruit, and others.
In 2022, mixed fruit have the highest share in the fruit snack market. Mixed fruit snacks are convenient for consumers who may not have access to fresh whole fruits or prefer the convenience of pre-packaged snacks. These snacks eliminate the need for consumers to purchase and mix individual fruits themselves, saving time and effort. Mixed fruit snacks are often available in portion-controlled packs, making them suitable for on-the-go consumption.
Mixed fruit snacks offer a combination of various fruits, providing a wider range of essential nutrients, vitamins, minerals, and dietary fiber compared to single-fruit snacks. For instance, 1 pouch (26 grams) of mixed fruit snacks has 100% of the recommended daily intake of vitamin C and 25% of the daily value of vitamin A. Consumers perceive mixed fruit snacks as a way to incorporate a variety of fruits into their diets, ensuring they receive a broader spectrum of nutritional benefits.
Many countries in the Asia Pacific region have a cultural affinity for fruits and value their nutritional benefits. According to a recently released report from the China Chamber of Commerce for Import and Export of Foodstuffs, China imported fruit worth $14.6 billion or 7.33 million metric tonnes in 2022, reflecting 4% and 8% year-over-year (YOY) growth, respectively. Fruits are often consumed as a regular part of meals or as snacks. This cultural preference for fruits translates into a natural inclination towards fruit-based snacks, further driving the demand for fruit snacks in the region.
The growing focus on health and wellness is not limited to Western markets but is also gaining traction in the Asia Pacific region. Consumers are increasingly becoming conscious of their dietary choices and seeking healthier alternatives to traditional snacks. Fruit snacks, with their perception as a natural and nutritious option, align with the health and wellness trends in the region.
The major global players include: Welch Foods Inc., Annie's Homegrown, Ferrara Candy Company, Mott's LLP, Mount Franklin Foods, Kind Company, SunOpta, Chaucer Foods Ltd., Kellogg NA Co., and Crispy Green Inc.
The Global Fruit Snacks Market Report Would Provide Approximately 61 Tables, 63 Figures, And 102 Pages.
LIST NOT EXHAUSTIVE