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全球有机葡萄酒市场 - 2023-2030 年

Global Organic Wine Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球有机葡萄酒市场规模在 2022 年达到 105 亿美元，预计到 2030 年将达到 250 亿美元，在 2023-2030 年的预测期内将以 11.5% 的复合年增长率增长。

有机葡萄酒是指使用有机耕作法种植的葡萄酿造的葡萄酒，这种耕作法优先考虑环境的可持续发展，避免使用合成杀虫剂、除草剂和化肥。有机葡萄酒的生产需要遵守认证机构制定的特定有机葡萄栽培和酿造标准。

生物动力葡萄酒的生产超越了有机种植原则，融入了整体和精神理念。它强调葡萄园生态系统的相互关联性，并遵循特定的生物动力原则和实践。生物动力葡萄园通常采用月季种植和使用生物动力制剂等做法。一个显著的市场趋势是人们对生物动力葡萄酒的兴趣与日俱增。例如，法国勃艮第地区的一些酿酒厂采用了生物动力法，其高品质的生物动力葡萄酒获得了认可。

市场动态

有机食品和饮料市场的增长推动了有机葡萄酒市场的发展

对健康和保健的关注是有机食品和饮料市场的主要驱动力。消费者正在寻求更健康、不含合成化学物质的产品。根据国家有机和自然农业中心的数据，有机农业在 187 个国家得到了发展，至少有 310 万农民对 7230 万公顷的农业用地进行了有机管理。有机葡萄酒在生产过程中不使用合成杀虫剂和除草剂，符合人们对健康的关注，吸引了优先选择有机产品的消费者。

有机食品和饮料市场与可持续发展和环境管理密切相关。消费者越来越意识到他们的选择对环境的影响，并寻求以环保方式生产的产品。有机葡萄酒生产强调可持续的耕作方式，促进土壤健康和生物多样性，减少化学投入，与这些可持续发展的价值观不谋而合。

葡萄酒旅游和试验性市场营销蕴含巨大商机

葡萄酒旅游包括参观酒庄、葡萄园和葡萄酒产区，体验葡萄酒文化，品尝葡萄酒，了解酿酒过程。它为葡萄酒爱好者和游客提供了身临其境的教育体验。葡萄酒旅游可以为有机葡萄酒庄创造展示其产品、分享其可持续发展实践以及直接与消费者接触的机会。在葡萄酒旅游过程中获得的积极体验和建立的人际关系可以提高品牌忠诚度，促进口碑传播。

实验营销涉及创造独特难忘的体验，从情感和感官层面吸引消费者。其目的是超越传统营销方法，创造互动和身临其境的体验，给消费者留下深刻印象。对于有机葡萄酒市场来说，实验性营销可以包括活动、品鉴会、研讨会或合作，突出有机葡萄酒的独特品质，如其可持续性、风土条件和生产方法。这些体验式营销活动可以吸引新的消费者，提高品牌知名度，使有机葡萄酒在激烈的市场竞争中脱颖而出。

较高的生产成本阻碍了有机葡萄酒市场的发展

有机葡萄酒的生产需要遵守特定的有机种植和酿造标准，这通常需要额外的成本。这些成本包括与有机认证、检查和遵守监管要求相关的费用。这些较高的生产成本会影响有机葡萄酒生产的盈利能力，并可能制约市场的增长。

与传统耕作方法相比，有机耕作方法（如使用有机肥料、覆盖作物和天然虫害控制方法）可能更加劳动密集，成本更高。有机葡萄园通常需要更多的人工，包括手工除草和病虫害防治。这些额外的劳动力成本和有机投入导致有机葡萄酒的生产成本更高。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将介绍制造商为缓解 COVID 问题而采取的措施）。

俄乌战争的影响

地缘政治冲突会造成经济不稳定，影响消费者购买力和整体市场状况。不确定性和经济挑战会导致消费者支出减少，影响对有机葡萄酒的需求和市场增长。地缘政治冲突会影响相关国家的认知和形象。与一个国家的负面联系会影响其产品在国际市场上的声誉和接受度，包括有机葡萄酒。这可能导致对来自受影响地区的有机葡萄酒的需求减少。

Market Overview

The Global Organic Wine Market reached US$ 10.5 billion in 2022 and is expected to reach US$ 25.0 billion by 2030 and is expected to grow with a CAGR of 11.5% during the forecast period 2023-2030.

Organic wine refers to wine produced from grapes that have been grown using organic farming practices, which prioritize environmental sustainability and avoid the use of synthetic pesticides, herbicides, and fertilizers. The production of organic wine involves adhering to specific organic viticulture and winemaking standards set by certification organizations.

Biodynamic wine production goes beyond organic farming principles and incorporates holistic and spiritual concepts. It emphasizes the interconnectedness of the vineyard ecosystem and follows specific biodynamic principles and practices. Biodynamic vineyards often employ practices such as lunar planting and the use of biodynamic preparations. A notable market trend is the growing interest in biodynamic wines. For instance, some wineries in France's Burgundy region have adopted biodynamic practices and gained recognition for their high-quality biodynamic wines.

Market Dynamics

Growing Organic Food and Beverages Market is Driving the Organic Wine Market

The focus on health and wellness is a major driver in the organic food and beverage market. Consumers are seeking products that are perceived as healthier and free from synthetic chemicals. According to National Centre for Organic and Natural Farming, organic agriculture is practiced in 187 countries, and 72.3 million hectares of agricultural land were managed organically by at least 3.1 million farmers. Organic wines, produced without the use of synthetic pesticides and herbicides, align with this health-conscious mindset and attract consumers who prioritize organic choices.

The organic food and beverage market is closely linked to sustainability and environmental stewardship. Consumers are increasingly conscious of the environmental impact of their choices and are seeking products that are produced in an environmentally-friendly manner. Organic wine production, which emphasizes sustainable farming practices, promotes soil health, and biodiversity, and reduces chemical inputs, resonates with these sustainability values.

Wine Tourism and Experimental Marketing can Show a Remarkable Opportunity

Wine tourism involves visiting wineries, vineyards, and wine-producing regions to experience the wine culture, taste wines, and learn about the winemaking process. It offers an immersive and educational experience for wine enthusiasts and tourists. Wine tourism can create opportunities for organic wineries to showcase their products, share their sustainable practices, and engage directly with consumers. The positive experiences and personal connections forged during wine tourism can lead to increased brand loyalty and word-of-mouth promotion.

Experimental marketing involves creating unique and memorable experiences to engage consumers on an emotional and sensory level. It aims to go beyond traditional marketing methods by creating interactive and immersive experiences that leave a lasting impression. For the organic wine market, experimental marketing can include events, tastings, workshops, or collaborations that highlight the distinctive qualities of organic wines, such as their sustainability, terroir, and production methods. These experiential marketing initiatives can attract new consumers, increase brand awareness, and differentiate organic wines in a competitive market.

Higher Production Costs are Holding Back the Organic Wine Market

Organic wine production requires adherence to specific organic farming and winemaking standards, which often involve additional costs. These costs include expenses related to organic certification, inspections, and compliance with regulatory requirements. These higher production costs can impact the profitability of organic wine production and potentially restrain the market growth.

Organic farming practices, such as using organic fertilizers, cover crops, and natural pest control methods, can be more labor-intensive and costly compared to conventional farming practices. Organic vineyards often require more manual labor, including hand weeding and pest management. These additional costs of labor and organic inputs contribute to higher production costs for organic wines.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Geopolitical conflicts can create economic instability, affecting consumer purchasing power and overall market conditions. Uncertainty and economic challenges can lead to reduced consumer spending, impacting the demand for organic wines and the growth of the market. Geopolitical conflicts may influence the perception and image of the countries involved. Negative associations with a country can impact the reputation and acceptance of its products in international markets, including organic wines. This could result in decreased demand for organic wines originating from the affected regions.

Segment Analysis

The global organic wine market is segmented based on type, packaging, distribution channel, and region.

By Distribution Channel, the Restaurants Segment is Estimated to have Significant Growth During the Forecast Period

Restaurants often strive to offer unique and high-quality products to attract customers and differentiate themselves from competitors. Organic wines, with their emphasis on sustainable farming practices and natural winemaking, can be seen as premium and distinctive offerings. By including a variety of organic wines on their menus, restaurants can cater to discerning customers who value sustainability and organic choices.

Restaurants curate food and wine pairing experiences to enhance the dining experience for their customers. Organic wines, with their unique flavors and characteristics influenced by sustainable farming practices, can provide interesting and complementary pairings with organic and locally sourced food offerings. This focus on food and wine pairing can drive the demand for organic wines in restaurants.

Geographical Analysis

North America is the Fastest Growing Market in the Organic Wine Market

North America has established regulatory frameworks and certification programs for organic products, providing a favorable environment for organic wine producers. The United States, for instance, has the National Organic Program (NOP) that sets standards for organic agricultural products, including wine. This supportive regulatory environment facilitates the production, labeling, and marketing of organic wines, encouraging the growth of the market.

North America is known for its vibrant wine culture, and the region has seen a surge in local and boutique wineries, including those focusing on organic production. These smaller-scale wineries often have more flexibility in adopting organic farming practices and catering to the increasing demand for organic wines. The presence of these local and boutique wineries has contributed to the growth of the organic wine market in North America.

Competitive Landscape

The major global players in the market include: The Organic Wine Company, The Wine Cellar Group, King Estate Winery, Dry Farm Wines, Mount Avoca, Organic Wine, Vintage Roots, Tamburlaine Organic Wines, Frey Vineyards, and Elgin Ridge Wines.

Why Purchase the Report?

To visualize the global organic wine market segmentation based on type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of organic wine market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global Organic Wine market report would provide approximately 61 tables, 59 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Bacteria*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Yeast

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Plastic Bottles*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Glass Bottles
8.4. Cans
8.5. Tetra Pack
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. On-Trade*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Off-Trade

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. The Organic Wine Company*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. The Wine Cellar Group
12.3. King Estate Winery
12.4. Dry Farm Wines
12.5. Mount Avoca
12.6. Organic Wine
12.7. Vintage Roots
12.8. Tamburlaine Organic Wines
12.9. Frey Vineyards
12.10. Elgin Ridge Wines

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球有机葡萄酒市场 - 2023-2030 年

Global Organic Wine Market - 2023-2030

市场概述

市场动态

有机食品和饮料市场的增长推动了有机葡萄酒市场的发展

葡萄酒旅游和试验性市场营销蕴含巨大商机

较高的生产成本阻碍了有机葡萄酒市场的发展

COVID-19 影响分析

俄乌战争的影响

目 录

第 1 章：研究方法与范围

第2章：市场定义与概述

第3章：执行摘要

第 4 章：市场动态

第 5 章：行业分析

第 6 章：COVID-19 分析

第七章：按类型划分

第 8 章：按包装分类

第 9 章：按销售渠道划分

第 10 章：按地区

第 11 章 ：竞争格局

第十二章 ：公司简介

第 13 章 ：附录