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全球龙舌兰酒市场 - 2023-2030 年

Global Tequila Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022 年，全球龙舌兰酒市场规模达到 105 亿美元，预计到 2030 年将达到 161 亿美元，实现利润丰厚的增长。在 2023-2030 年的预测期内，市场年复合增长率为 5.5%。

高端化趋势推动了龙舌兰酒市场的增长。消费者越来越愿意在高品质龙舌兰酒上花更多的钱，追求优质和超优质的龙舌兰酒。人们认为优质龙舌兰酒质量上乘、工艺精湛、风味独特，从而推动了这一趋势的发展。采用传统方法和优质原料小批量生产的手工艺龙舌兰酒越来越受欢迎。消费者正在寻求独特的手工制作的龙舌兰酒，这些酒具有独特的风味，并与传统的生产工艺相联系。

除了龙舌兰酒之外，对龙舌兰烈酒的探索也成为一个突出的趋势。消费者对其他龙舌兰烈酒，如 mezcal、raicilla 和 bacanora 也表现出了浓厚的兴趣，欣赏它们独特的风味和文化遗产。龙舌兰烈酒类别的多样化正在推动市场增长，并为消费者提供了更多的选择。

市场动态

手工烈酒鸡尾酒的流行趋势推动龙舌兰酒市场增长

消费者对高品质手工制作产品的需求不断增长，推动了包括龙舌兰酒在内的手工制作烈酒的流行。这种向高端化的转变使人们对龙舌兰酒这种精致典雅的烈酒越来越感兴趣。例如，DISCUS 总裁兼首席执行官 Chris Swonger 报告说，2022 年美国烈酒供应商的销售额增长了 5.1%，达到创纪录的 376 亿美元，销量增长了 4.8%，达到 3.05 亿箱 9 升装。

包括龙舌兰酒在内的手工制作烈酒口味多样，吸引着追求新口味体验的消费者。手工龙舌兰酒生产商经常尝试使用陈酿技术、橡木桶类型和独特的风味注入，为消费者提供了更广泛的选择。这种口味探索趋势吸引了消费者尝试不同的龙舌兰酒，并将其融入鸡尾酒中。

龙舌兰酒消费量的增长推动了龙舌兰酒市场的增长

龙舌兰基烈酒具有多种风味，吸引着追求独特口味体验的消费者。这种多样性使消费者能够探索和欣赏不同龙舌兰酒的细微差别，从而推动了这一趋势的增长。例如，根据 IWSR 的数据。2021 年全球龙舌兰烈酒的销量增长了 18%。

龙舌兰酒作为一种龙舌兰基烈酒，其独特的风味使其有别于其他烈酒，从而推动了市场的增长。根据 IWSR 的数据，2021 年龙舌兰酒在全球烈酒市场的销量份额为 2.5%。龙舌兰酒由蓝龙舌兰植物酿制而成，具有独特的风味，包括泥土味、草本味，有时还有甜味。与伏特加、朗姆酒或威士忌等传统烈酒相比，龙舌兰酒的这种风味吸引了追求不同口味体验的消费者。龙舌兰酒的独特风味使其越来越受消费者欢迎和青睐。

对含酒精饮料对健康的负面影响的认识不断加深，抑制了龙舌兰酒市场的增长

据世界卫生组织统计，饮酒导致全球 5830 万人残疾调整寿命年（DALYs）和 180 万人死亡（占总死亡人数的 3.2%）。因此，消费者越来越注重健康，也越来越注意饮酒。他们更加意识到过量饮酒对整体健康和幸福的潜在不利影响。这种意识的提高会导致饮酒量下降或转向更健康的替代品，从而影响龙舌兰酒和其他酒精饮料的市场增长。

研究表明，过量和经常饮酒会导致各种健康问题，包括肝损伤、心血管问题、成瘾和某些类型的癌症。随着人们对这些风险的了解越来越广泛，一些消费者可能会选择减少总体饮酒量或完全戒酒，从而影响龙舌兰酒的需求。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将介绍制造商为缓解 COVID 问题而采取的措施）。

人工智能的影响

人工智能对龙舌兰酒市场的影响方兴未艾，但它有可能彻底改变龙舌兰酒生产、龙舌兰种植、收获、烹饪方法、发酵和蒸馏技术的各个方面。人工智能可通过分析生产各阶段收集的数据来优化龙舌兰酒的生产过程。机器学习算法可以分析温度、发酵时间和陈酿条件等生产数据，找出规律并优化参数，以保证产品质量和效率的一致性。

人工智能还可以通过监测和分析土壤湿度、温度和阳光照射等因素来帮助龙舌兰种植。传感器和人工智能算法可以提供实时见解，帮助农民优化浇水计划、肥料使用和龙舌兰植物的整体健康。人工智能还能根据龙舌兰的成熟指标帮助预测最佳收获时间，确保龙舌兰植物在龙舌兰酒生产的理想阶段收获。

Market Overview

The Global Tequila Market reached US$ 10.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.1 billion by 2030. The market is growing at a CAGR of 5.5% during the forecast period 2023-2030.

The trend of premiumization is driving the growth of the tequila market. Consumers are increasingly willing to spend more on high-quality tequilas, seeking out premium and ultra-premium expressions. This trend is fueled by the perception of premium tequilas as offering superior quality, craftsmanship, and unique flavor profiles. Craft tequilas, produced in smaller batches using traditional methods and high-quality ingredients, are gaining popularity. Consumers are seeking unique and artisanal tequilas that offer distinct flavor profiles and a connection to the traditional production process.

The exploration of agave-based spirits beyond tequila is becoming a prominent trend. Consumers are showing interest in other agave spirits like mezcal, raicilla, and bacanora, appreciating their distinct flavor profiles and cultural heritage. This diversification within the agave-based spirits category is driving market growth and providing consumers with more options to explore.

Market Dynamics

Rising Cocktail Trends for Artisanal Craft Spirits are Driving the Tequila Market Growth

The popularity of artisanal craft spirits, including tequila, has been fueled by growing consumer demand for high-quality, handcrafted products. This shift towards premiumization has led to an increased interest in tequila as a sophisticated and refined spirit. For instance, DISCUS President and CEO Chris Swonger reported that sales of spirits suppliers in the US increased by 5.1 percent in 2022 to a record $37.6 billion, while volumes increased by 4.8 percent to 305 million 9-liter cases.

Artisanal craft spirits, including tequila, offer a diverse range of flavor profiles that appeal to consumers seeking new taste experiences. Craft tequila producers often experiment with aging techniques, barrel types, and unique flavor infusions, providing consumers with a broader range of options to explore. This flavor exploration trend has attracted consumers looking to try different tequilas and incorporate them into their cocktails.

Rising Consumption of Agave-Based Spirits is Driving the Tequila Market Growth

Agave-based spirits offer a wide range of flavor profiles that appeal to consumers seeking unique taste experiences. This diversity allows consumers to explore and appreciate the nuances of different agave spirits, driving the trend's growth. For instance, according to IWSR. Volumes for agave-based spirits increased globally by 18% in 2021.

Tequila, as an agave-based spirit, offers a distinctive flavor profile that sets it apart from other spirits which drives the market growth. According to IWSR, tequila had a volume share of 2.5% of the global spirits market in 2021. The blue agave plant, from which tequila is derived, imparts its unique characteristics, including earthy, herbal, and sometimes sweet notes. This flavor profile appeals to consumers seeking a different taste experience compared to traditional spirits like vodka, rum, or whiskey. The unique flavors of tequila have contributed to its growing popularity and consumer preference.

Growing Understanding of the Negative Health Impacts of Alcoholic Beverages is Restraining the Market Growth of Tequila Market

According to the WHO, alcohol use results in 58.3 million Disability-Adjusted Life Years (DALYs) and 1.8 million deaths globally (3.2% of all deaths). Hence, consumers are becoming increasingly health-conscious and mindful of their alcohol consumption. They are more aware of the potential adverse effects of excessive alcohol consumption on overall health and well-being. This heightened awareness can lead to a decrease in alcohol consumption or a shift towards healthier alternatives, impacting the market growth of tequila and other alcoholic beverages.

Research has shown that excessive and regular alcohol consumption can contribute to various health issues, including liver damage, cardiovascular problems, addiction, and certain types of cancer. As the understanding of these risks becomes more widespread, some consumers may choose to reduce their overall alcohol consumption or abstain from alcoholic beverages altogether, affecting the demand for tequila.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

AI Impact

The impact of AI on the tequila market is still emerging, but it has the potential to revolutionize various aspects of tequila production, agave cultivation, harvesting, cooking methods, fermentation, and distillation techniques. AI can be used to optimize the tequila production process by analyzing data collected during various stages of production. Machine learning algorithms can analyze production data, such as temperature, fermentation time, and aging conditions, to identify patterns and optimize parameters for consistent product quality and efficiency.

AI can also assist in agave cultivation by monitoring and analyzing factors such as soil moisture, temperature, and sunlight exposure. Sensors and AI algorithms can provide real-time insights, helping farmers optimize watering schedules, fertilizer usage, and overall agave plant health. AI can also aid in predicting optimal harvesting times based on agave maturity indicators, ensuring the agave plants are harvested at the ideal stage for tequila production.

Segment Analysis

The global tequila market is segmented based on product type, grade, distribution channel, and region.

Availability of Premium Tequila

In 2022. the premium segment has indeed captured the highest share in the tequila market based on grade. The premium segment is associated with higher-quality tequilas. Premium tequilas are made from 100% blue agave, while cheaper varieties, known as "mixtos," often have 51% agave and the rest of their ingredients are sugars like molasses, corn syrup, or other sweeteners.

Premium tequilas are often associated with craft and artisanal production. They are made in smaller batches, with meticulous attention to detail, and may involve traditional production techniques such as slow-roasting the agave, using traditional stone mills, and employing copper pot stills. The craftsmanship and artisanal approach lend an air of exclusivity and authenticity to premium tequilas, attracting consumers looking for unique and handcrafted spirits.

Geographical Analysis

Changing Consumer Preferences in Asia-Pacific Region

The Asia Pacific region has seen a shift in consumer preferences towards Western spirits and a growing interest in premium and high-quality alcoholic beverages. As consumers in the region become more exposed to global trends and diverse drinking cultures, their interest in tequila has increased, driving the market growth. For instance, according to Statista, in 2020, the size of the tequila market in Asia-Pacific was 512.78 million dollars.

The rise of cocktail culture and mixology in the Asia Pacific region has significantly contributed to the growth of the tequila market. Bartenders and mixologists in cities like Tokyo, Seoul, Shanghai, and Singapore have embraced tequila as a versatile and trendy ingredient for creating innovative and unique cocktails. This has created a demand for high-quality tequilas, driving market expansion.

Competitive Landscape

The major global players include: Diageo Plc., Tequila Ocho, Bacardi & Company Ltd., Vault Fine Spirits Pvt. Ltd., Charbay Distillery, Tequila Fortaleza, Proximo Spirits, Inc., Brown-Forman Corporation, Pernod Ricard S.A., Casa Aceves Spirits

Why Purchase the Report?

To visualize the global tequila market segmentation based on product type, grade, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of tequila market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Global Tequila Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Grade
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Blanco*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Anejo
7.4. Reposado
7.5. Others

8. By Grade

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 8.1.2. Market Attractiveness Index, By Grade
8.2. Premium*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Value
8.4. Ultra-premium
8.5. Super Premium
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Off-Trade*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. On-Trade

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.5.1. China
  - 10.5.5.2. India
  - 10.5.5.3. Japan
  - 10.5.5.4. Australia
  - 10.5.5.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Diageo Plc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Tequila Ocho
12.3. Bacardi & Company Ltd.
12.4. Vault Fine Spirits Pvt. Ltd.
12.5. Charbay Distillery
12.6. Tequila Fortaleza
12.7. Proximo Spirits, Inc.
12.8. Brown-Forman Corporation
12.9. Pernod Ricard S.A.
12.10. Casa Aceves Spirits

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球龙舌兰酒市场 - 2023-2030 年

Global Tequila Market - 2023-2030

市场概述

市场动态

手工烈酒鸡尾酒的流行趋势推动龙舌兰酒市场增长

龙舌兰酒消费量的增长推动了龙舌兰酒市场的增长

对含酒精饮料对健康的负面影响的认识不断加深，抑制了龙舌兰酒市场的增长

COVID-19 影响分析

人工智能的影响

目 录

第 1 章：研究方法与范围

第2章：定义和概述

第3章：执行摘要

第四章：动态

第 5 章：行业分析

第 6 章：COVID-19 分析

第七章：按产品类型划分

第 8 章：按等级

第 9 章：按销售渠道划分

第 10 章：按地区

第 11 章 ：竞争格局

第十二章 ：公司简介

第 13 章 ：附录