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全球可饮用酸奶市场 - 2023-2030 年
市场调查报告书
商品编码
1319214

全球可饮用酸奶市场 - 2023-2030 年

Global Drinkable Yogurt Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 117 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022 年，全球可饮用酸奶市场规模达到 381 亿美元，预计到 2030 年将实现利润丰厚的增长，达到 635 亿美元。在 2023-2030 年的预测期内，该市场的复合年增长率为 6.6%。

全球可饮用酸奶市场有望在预测期内实现大幅增长。推动市场发展的因素包括：消费者对方便、健康的随身零食的需求日益增长。人们对饮用酸奶有益健康的认识不断提高，也促进了市场的扩大。

产品创新、有效的营销策略和多样化的销售渠道进一步推动了市场的增长。在线零售平台的日益普及使生产商能够接触到更多的全球客户群。虽然市场格局可能会发生变化，但目前可饮用酸奶市场的增长依然乐观，增长和创新的机会很多。

市场动态

对健康和保健的日益关注推动市场增长

消费者正在寻求方便、随身携带的选择，不仅美味，还能提供营养价值。可饮用酸奶满足了这些要求，为健康零食或快捷早餐提供了一种便携、方便的消费方式。因此，随着越来越多注重健康的人将可饮用酸奶融入日常生活，可饮用酸奶的市场正在不断扩大。

生产商也在投资研发，通过引入新配料或强化产品的营养成分来提高产品的营养价值。例如，2022 年 3 月 2 日，达能旗下品牌 Activia 推出了新的产品系列：Activia + Multi-Benefit 可饮用酸奶。这种创新型酸奶是专门为支持免疫系统而配制的。Activia + Multi-Benefit 含有数十亿活性益生菌，可促进肠道健康，还含有以增强免疫力著称的必需维生素 C、D 和锌。

功能性食品需求增长推动市场增长

对功能性食品日益增长的需求是全球可饮用酸奶市场增长的主要驱动力。消费者正越来越多地寻求在基本营养之外还能提供更多健康益处的食品和饮料。可饮用酸奶因其固有的促进健康的特性，与这一趋势完美契合，成为消费者追捧的功能性食品。

生产商还在可饮用酸奶配方中加入益生菌、维生素、矿物质和抗氧化剂等功能性成分。例如，2020 年 12 月 10 日，Chobani 推出了一系列新鲜产品，扩大了产品组合，增加了令人兴奋的内容。其中的亮点是 Chobani 益生菌系列，包括各种富含有益益生菌的酸奶和饮料。该产品系列旨在支持肠道健康，为消费者提供丰富的益生菌选择。

原材料价格波动阻碍市场增长

可饮用酸奶的高成本可能会制约全球可饮用酸奶市场的发展。消费者在做出购买决定时，经济承受能力起着至关重要的作用，较高的价位会阻碍潜在买家选择饮用型酸奶而不是其他选择。

可饮用酸奶的高成本限制了其向更广泛的消费者群体的普及，尤其是在那些经济承受能力是影响购买决策的重要因素的地区。这种限制会阻碍市场渗透和扩张，阻碍可饮用酸奶市场的整体增长潜力。

COVID-19 影响分析

COVID-19 大流行对全球可饮用酸奶市场产生了重大影响。餐厅、咖啡馆和其他餐饮场所的关闭极大地影响了该行业对可饮用酸奶的需求。由于人流量减少，就餐选择有限，餐饮场所的饮用酸奶消费量下降。

然而，大流行病加速了电子商务和在线零售渠道的增长。由于消费者减少了对实体店的光顾，网络平台成为购买饮用型酸奶的首选渠道。制造商和零售商致力于加强其在线业务，扩大数字营销力度，并改善送货上门服务，以迎合消费者购买行为的这一转变。

人工智能影响分析

人工智能（AI）技术，如计算机视觉，可用于生产过程中的质量控制和食品安全。人工智能系统可以监控生产线，识别缺陷或污染物，并触发警报或自动调整，从而确保可饮用酸奶产品的一致性和安全性。这可以增强消费者的信任，降低潜在风险，维护品牌在市场上的声誉。

人工智能驱动的聊天机器人和虚拟助理可以即时回复咨询、提供产品推荐并解决客户关切的问题，从而提高客户参与度。这些基于人工智能的互动提供了个性化和高效的客户服务体验，在可饮用酸奶市场上培养了品牌忠诚度，提高了客户满意度。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：定义和概述

第 3 章：执行摘要

  • 按来源摘录
  • 按口味划分
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 消费者对酸奶健康益处的认识不断提高，推动市场增长
      • 功能性食品需求增长推动市场增长
    • 制约因素
      • 替代产品的竞争阻碍市场增长
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情况
    • COVID-19 期间的情景
    • COVID-19 后的情况
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第 7 章：按来源分类

  • 乳制品
  • 非乳制品

第 8 章：按口味分类

  • 风味
    • 草莓味
    • 混合浆果
    • 香草味
    • 香蕉味
    • 椰子味
    • 芦荟
    • 其他
  • 无味

第 9 章：按销售渠道划分

  • 超市和大卖场
  • 便利店
  • 网上商店
  • 其他

第 10 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 11 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第十二章 ：公司简介

  • Muller
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 主要发展
  • Danone S.A.
  • General Mills, Inc.
  • Dana Dairy Group
  • Chobani
  • Morinaga Nutritional Foods, Inc.
  • Grupo Lala
  • Pillars Yogurt
  • The Icelandic Milk and Skyr Corporation
  • Lifeway Foods, Inc.

第 13 章 ：附录

简介目录
Product Code: FB410

Market Overview

The Global Drinkable Yogurt Market reached US$ 38.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 63.5 billion by 2030. The market is growing at a CAGR of 6.6% during the forecast period 2023-2030.

The global drinkable yogurt market is poised for significant growth in the forecasting period. The market is being driven by several factors, including increasing consumer demand for convenient and healthy on-the-go snacks. The rising awareness of the health benefits associated with yogurt consumption is also contributing to the market's expansion.

Product innovation, effective marketing strategies, and the availability of diverse distribution channels are further fueling the market's growth. The increasing penetration of online retail platforms is enabling manufacturers to reach a larger global customer base. While the market landscape is subject to change, the current growth for the drinkable yogurt market remains optimistic, with ample opportunities for growth and innovation.

Market Dynamics

The Increasing Focus on Health and Wellness Drives the Market Growth

Consumers are seeking convenient and on-the-go options that are not only delicious but also provide nutritional value. Drinkable yogurt fulfills these requirements, offering a portable and convenient way to consume a healthy snack or a quick breakfast. As a result, the market for drinkable yogurt is expanding as more health-conscious individuals incorporate it into their daily lives.

Manufacturers are also investing in research and development to enhance the nutritional profile by introducing new ingredients or fortifying the product with additional nutrients. For instance, on March 2, 2022, Activia, a brand under Danone's umbrella, launched a new addition to its product lineup: Activia + Multi-Benefit drinkable yogurt. This innovative yogurt is specifically formulated to provide support to the immune system. Activia + Multi-Benefit combines the goodness of billions of live active probiotics to promote gut health along with essential vitamins C, D, and zinc, known for their immune-strengthening properties.

Growing Demand for Functional Foods Drives the Market Growth

The growing demand for functional foods is a key driver behind the growth of the global drinkable yogurt market. Consumers are increasingly seeking out food and beverage options that offer additional health benefits beyond basic nutrition. Drinkable yogurt, with its inherent health-promoting properties, aligns perfectly with this trend, positioning itself as a sought-after functional food choice.

Manufacturers are also incorporating functional ingredients such as probiotics, vitamins, minerals, and antioxidants into their drinkable yogurt formulations. For instance, on December 10, 2020, Chobani unveiled an expansive range of fresh offerings, expanding its product portfolio with exciting additions. Among the highlights is the Chobani Probiotics line, which includes a variety of yogurts and drinks enriched with beneficial probiotics. This lineup aims to support gut health and provide a wide selection of probiotic-rich options for consumers.

Fluctuating Raw Material Prices Hamper the Market Growth

The high cost of drinkable yogurt can pose a restraint on the global drinkable yogurt market. As consumers evaluate their purchasing decisions, affordability plays a crucial role, and a higher price point can deter potential buyers from choosing drinkable yogurt over other options.

The high cost of drinkable yogurt is limiting its accessibility to a broader consumer base, particularly in regions where affordability is a significant factor in purchasing decisions. This restriction can impede market penetration and expansion, hindering the overall growth potential of the drinkable yogurt market.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global drinkable yogurt market. The closure of restaurants, cafes, and other food service establishments significantly impacted the demand for drinkable yogurt in this sector. With reduced foot traffic and limited dining options, the consumption of drinkable yogurt in food service establishments declined.

However, the pandemic accelerated the growth of e-commerce and online retail channels. As consumers limited their visits to physical stores, online platforms became a preferred avenue for purchasing drinkable yogurt. Manufacturers and retailers focused on strengthening their online presence, expanding digital marketing efforts, and improving home delivery services to cater to this shift in consumer buying behavior.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) technologies, such as computer vision, can be employed for quality control and food safety in the production process. AI systems can monitor production lines, identify defects or contaminants, and trigger alerts or automatic adjustments, ensuring the consistency and safety of drinkable yogurt products. This enhances consumer trust, mitigates potential risks, and safeguards brand reputation in the market.

AI-powered chatbots and virtual assistants can enhance customer engagement by providing instant responses to inquiries, offering product recommendations, and addressing customer concerns. These AI-based interactions provide a personalized and efficient customer service experience, fostering brand loyalty and increasing customer satisfaction in the drinkable yogurt market.

Segment Analysis

The global drinkable yogurt market is segmented based on source, flavor and distribution channel, and region.

Consumers are Actively Seeking Alternatives to Traditional Dairy Products

The non-dairy segment held the largest share of the global drinkable yogurt market. Non-dairy alternatives often position themselves as healthier options compared to traditional dairy products. They are marketed as being free from cholesterol, lactose, and animal-derived ingredients, while also offering potential health benefits associated with plant-based ingredients. This health and wellness focus resonates with consumers seeking nutritious and functional beverages, driving the demand for non-dairy drinkable yogurts.

Manufacturers are also introducing innovative formulations, flavors, and textures to cater to diverse consumer preferences. For instance, on July 18, 2020, Danone introduced a lineup of plant-based yogurt drinks in Asda, a prominent U.K. supermarket. These dairy-free beverages, featuring enticing flavors such as Mango & Passionfruit and Blueberry, are set to make their debut in several major retailers later this year.

Geographical Analysis

Increasing Population and Retail Expansion in Asia Pacific

The Asia Pacific region has established its dominance by capturing the largest share of the global drinkable yogurt market. The region's sheer population size, including populous countries like China and India, is providing a vast consumer base for drinkable yogurt products. The cultural inclination towards yogurt consumption in many Asian countries is playing a significant role. Yogurt has been an integral part of the regional culinary traditions, making it widely accepted and consumed as a healthy and nutritious food item.

The growing health and wellness trends in Asia are propelling the demand for drinkable yogurt. As consumers become more health conscious, they are actively seeking probiotic-rich foods like yogurt, which are perceived to offer various health benefits. The expansion of modern retail channels, including supermarkets, hypermarkets, and online platforms, is further facilitating the accessibility and availability of drinkable yogurt products in the region.

Competitive Landscape

The major global drinkable yogurt market players include: Muller, Danone S.A., General Mills, Inc., Dana Dairy Group, Chobani, Morinaga Nutritional Foods, Inc., Grupo Lala, Pillars Yogurt, The Icelandic Milk and Skyr Corporation and Lifeway Foods, Inc.

Why Purchase the Report?

  • To visualize the global drinkable yogurt market segmentation based on source, flavor and distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of drinkable yogurt market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global drinkable yogurt market report would provide approximately 61 tables, 56 figures, and 117 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Source
  • 3.2. Snippet by Flavor
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Consumer Awareness about the Health Benefits of Yogurt Drives the Market Growth
      • 4.1.1.2. Growing Demand for Functional Foods Drives the Market Growth
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Alternative Products Hamper the Market Growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porters Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Source

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 7.1.2. Market Attractiveness Index, By Source
  • 7.2. Dairy*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Non-Dairy

8. By Flavor

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 8.1.2. Market Attractiveness Index, By Flavor
  • 8.2. Flavored*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 8.2.3. Strawberry
    • 8.2.4. Mixed berry
    • 8.2.5. Vanilla
    • 8.2.6. Banana
    • 8.2.7. Coconut
    • 8.2.8. Aloe Vera
    • 8.2.9. Others
  • 8.3. Non-Flavored

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets & Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Muller*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Danone S.A.
  • 12.3. General Mills, Inc.
  • 12.4. Dana Dairy Group
  • 12.5. Chobani
  • 12.6. Morinaga Nutritional Foods, Inc.
  • 12.7. Grupo Lala
  • 12.8. Pillars Yogurt
  • 12.9. The Icelandic Milk and Skyr Corporation
  • 12.10. Lifeway Foods, Inc.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us