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市场调查报告书
商品编码
1325315
全球甜甜圈市场 - 2023-2030Global Donuts Market - 2023-2030 |
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全球甜甜圈市场在2022 年达到71 亿美元,预计到2030 年将实现利润丰厚的增长,达到132 亿美元。在2023 年至2030 年的预测期内,该市场的复合年增长率为8.1% 。
甜甜圈是一种方便携带的零食选择,适合随身携带。随着忙碌的生活方式和日益城市化,消费者正在寻找可以在通勤和休息期间食用的方便食品选择。各种即拿即走形式的甜甜圈的便携性和可用性正在刺激其市场需求。
市场参与者不断推出创新的口味、形状和馅料,以吸引消费者并跟上不断变化的偏好。这包括开发具有独特成分和创意配料的美食和手工甜甜圈。市场上不断的产品创新和多样性通过令人兴奋的新产品吸引消费者,促进了其增长。
提供各种甜甜圈的麵包连锁店和咖啡馆的扩张推动了市场增长
麵包连锁店和咖啡馆的扩张为甜甜圈提供了广泛的可及性。随着门店和地点的增加,消费者有更多机会享用甜甜圈。这些场所通常专门展示新鲜出炉的甜甜圈,吸引顾客并增加对甜甜圈市场的需求。
麵包连锁店和咖啡馆提供的各种甜甜圈在推动市场方面发挥着至关重要的作用。这些餐厅不断推出创新口味、独特馅料和创意配料,以多样化的选择吸引顾客。不同口味和定制选择的可用性增强了甜甜圈的吸引力并鼓励重复购买,从而促进市场增长。
创意和创新的风味组合和配料吸引消费者的兴趣推动市场增长
创意风味组合和配料正在为消费者带来兴奋和新奇感。甜甜圈製造商和零售商不断探索新的独特口味,突破传统产品的界限。这些创新作品吸引了消费者的注意力并产生了好奇心,从而增加了消费者对甜甜圈市场的兴趣和需求。
创新口味和配料的推出可提高重复购买率和客户忠诚度。当消费者发现一种有吸引力且令人难忘的风味组合时,他们更有可能回到同一家店进行未来的购买。这种忠诚度有助于对甜甜圈的持续需求并促进市场增长。
替代早餐和零食选择的竞争日益激烈阻碍了市场增长
全球对健康和保健的关注正在影响消费者的选择和饮食习惯。随着人们越来越重视营养和均衡饮食,消费者正在探索提供更好营养成分的选择。水果盘、蛋白质棒和全谷物产品等替代早餐和零食选择符合这些健康和保健趋势,为市场上的甜甜圈提供了竞争,并进一步抑制了市场增长。
市场上越来越多的健康零食替代品可以与甜甜圈竞争。坚果和种子棒、蔬菜片、爆米花和其他有益健康的零食越来越受到注重健康的消费者的欢迎。这些替代品提供了方便且令人满意的零食选择,有可能减少对甜甜圈的需求。
由于 COVID-19 大流行,全球甜甜圈市场经历了重大破坏和消费者行为的转变。封锁措施和限制导致许多甜甜圈店和麵包店暂时关闭并缩短营业时间,从而导致销售额下降。外出吃零食的次数减少以及对健康和安全的重视影响了消费者的偏好,消费者更加关注更健康和自製的选择。
然而,随着封锁措施的实施,许多消费者转向家庭烘焙和烹饪。这导致了包括甜甜圈在内的自製烘焙食品的激增,因为消费者试图在家里复製他们最喜欢的美食体验。这种趋势影响了市场,因为消费者选择自製甜甜圈,而不是从商业商店购买甜甜圈。
人工智能影响分析
人工智能 (AI) 可根据消费者偏好和行为实现个性化营销活动和有针对性的广告。通过分析客户数据,人工智能可以提供定制的建议、优惠和促销,提高客户参与度并推动销售。人工智能驱动的聊天机器人还可以提供个性化的客户支持和帮助,创造无缝、高效的客户体验。
面部识别和智能信息亭等人工智能技术可以增强甜甜圈店和麵包店的客户体验。面部识别可以根据客户之前的购买或偏好提供个性化问候和定制推荐。配备人工智能的智能信息亭可以简化订购流程,使客户能够定制他们的甜甜圈选择并提供交互式菜单显示。
Global Donuts Market reached US$ 7.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 13.2 billion by 2030. The market is growing at a CAGR of 8.1% during the forecast period 2023-2030.
Donuts are a convenient and portable snack option, making them suitable for on-the-go consumption. With busy lifestyles and increasing urbanization, consumers are seeking convenient food options that can be consumed while commuting and during breaks. The portability and availability of donuts in various grab-and-go formats are fueling its market demand.
Market players are continually introducing innovative flavors, shapes, and fillings to attract consumers and keep up with evolving preferences. This includes the development of gourmet and artisanal donuts with unique ingredients and creative toppings. The constant product innovation and variety in the market are contributing to its growth by captivating consumers with new and exciting offerings.
Expansion of Bakery Chains and Cafes Offering a Wide Variety of Donuts Drive the Market Growth
The expansion of bakery chains and cafes is providing wide accessibility to donuts. With an increasing number of outlets and locations, consumers have more opportunities to indulge in donuts. These establishments often are a dedicated display of freshly baked donuts, attracting customers and creating a heightened demand for the donut market.
The wide variety of donuts offered by bakery chains and cafes is playing a crucial role in driving the market. These establishments are introducing innovative flavors, unique fillings, and creative toppings, enticing customers with a diverse range of options. The availability of different flavors and customization choices are enhancing the appeal of donuts and encourages repeat purchases, contributing to market growth.
Creative and Innovative Flavor Combinations and Toppings Attracting Consumer Interest Drives Market Growth
Creative flavor combinations and toppings are creating a sense of excitement and novelty among consumers. Donut manufacturers and retailers are constantly exploring new and unique flavors, pushing the boundaries of traditional offerings. These innovative creations are capturing consumer attention and generate curiosity, leading to increased consumer interest and demand for the donuts market.
The introduction of innovative flavors and toppings drives repeat purchases and customer loyalty. When consumers discover an appealing and memorable flavor combination, they are more likely to return to the same establishment for future purchases. This loyalty is contributing to sustained demand for donuts and promotes market growth.
Increasing Competition from Alternative Breakfast and Snack Options Hamper the Market Growth
The global focus on health and wellness is influencing consumer choices and eating habits. With an increasing emphasis on nutritious and balanced diets, consumers are exploring options that offer better nutritional profiles. Alternative breakfast and snack options, such as fruit bowls, protein bars, and whole grain products, align with these health and wellness trends, provide competition to donuts in the market, and further restrain the market growth.
The market is witnessing an increase in the availability of healthier snack alternatives that compete with donuts. Nut and seed bars, vegetable chips, air-popped popcorn, and other wholesome snacks are gaining popularity among health-conscious consumers. These alternatives provide convenient and satisfying snack options, potentially reducing the demand for donuts.
The global donuts market experienced significant disruptions and shifts in consumer behavior due to the COVID-19 pandemic. Lockdown measures and restrictions resulted in temporary closures and reduced operating hours for many donut shops and bakeries, which has led to a decline in sales. The decrease in on-the-go snacking occasions and the emphasis on health and safety influenced consumer preferences, with a greater focus on healthier and homemade options.
However, as lockdown measures were implemented, many consumers turned to home baking and cooking. This led to a surge in homemade baked goods, including donuts, as consumers sought to replicate the experience of their favorite treats at home. This trend impacted the market, as consumers opted for homemade options instead of purchasing donuts from commercial outlets.
Artificial Intelligence Impact Analysis
Artificial intelligence (AI) enables personalized marketing campaigns and targeted advertising based on consumer preferences and behavior. By analyzing customer data, AI can deliver customized recommendations, offers, and promotions, enhancing customer engagement and driving sales. AI-powered chatbots can also provide personalized customer support and assistance, creating a seamless and efficient customer experience.
AI-powered technologies like facial recognition and smart kiosks can enhance the customer experience in donut shops and bakeries. Facial recognition can enable personalized greetings and customized recommendations based on a customer's previous purchases or preferences. Smart kiosks equipped with AI can streamline the ordering process, enabling customers to customize their donut selections and providing interactive menu displays.
The global donuts market is segmented based on type, end user, and region.
Increasing Demand for Donuts with a Wide Expansion of Food Service Centers
The food service centers segment has emerged as a dominant player in the global donuts market, holding the largest share. Food service centers have an extensive network of outlets, often operating in prime locations such as malls, shopping centers, and busy urban areas. This strategic presence is enabling them to cater to a large customer base, including locals, tourists, office-goers, and students. The widespread market reach of food service centers is contributing to their dominance in the global donuts market.
For instance, on February 4, 2023, in East Brisbane, a new pop-up called OMG Decadent Donuts has been introduced by a couple from Wynnum West, aiming to delight locals with their delectable treats.
Growing Demand for Donuts with a Wide Consumption in North America
North America asserts its dominance in the global donuts market through its strong market presence and consumer demand. The region boasts a well-established market for donuts, with a rich history of donut consumption deeply ingrained in its culture. Iconic donut chains and independent shops thrive across North America, offering a wide variety of flavors, fillings, and toppings to cater to diverse consumer preferences.
The market penetration of donuts in North America is widespread, with donut shops present in urban and suburban areas, providing convenient access to consumers. For instance, in June 2020, Tim Hortons, a brand under Restaurant Brands International, Inc. introduced Dream Donuts, a brand new line of meticulously handcrafted doughnuts in the U.S. This launch aims to expand their product portfolio and offer consumers a premium donut experience with specialty ingredients. With Dream Donuts, Tim Hortons is dedicated to providing its customers with a delectable selection of top-tier donuts, elevating their indulgence to new heights.
The major global donuts market players include Dunkin' Brands, Daylight Donuts, Mister Donuts, Honey Dew Donuts, Krispy Kreme, Tim Horton's, Robin's Donuts, Donut King, Mad Over Donuts, and J.CO Donuts.
The global donuts market report would provide approximately 53 tables, 46 figures, and 99 Pages.
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