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全球水果啤酒市场 - 2023-2030

Global Fruit Beer Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 165 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

2022年，全球水果啤酒市场规模达到4021亿美元，预计到2030年将达到6319亿美元，2023-2030年预测期间复合年增长率为5.8%。消费者对精酿果啤酒丰富的营养价值和卓越口味的偏好不断上升，推动了全球果啤酒市场的增长。

意识的提高已经改变了消费者对低度啤酒或无酒精啤酒的偏好。水果兰别克市场的製造商一直在推出各种口味的无酒精饮料，以抵消对低度或无酒精啤酒不断增长的需求。例如，2020年，美国酿酒公司NewBelgiumBrewing推出了MuralAguaFrescaCervezaVarietyPack。凭藉这款西瓜酸橙，新比利时啤酒公司还推出了两种新口味：浆果番石榴和芒果橙。

水果啤酒不仅味道鲜美，而且营养丰富。这些果啤酒是维生素、矿物质和膳食纤维的良好来源，吸引了消费者的关注。水果啤酒的低酒精体积比是其受欢迎的主要因素，因为所有年龄段的人都可以饮用。人们越来越喜欢安全的水果啤酒而不是有害的酒精饮料，这推动了市场的增长。

市场动态

新产品开发预计将推动果啤酒市场的增长。

随着人们对酒精饮料健康问题的日益关注，非酒精饮料越来越受欢迎。水果啤酒不仅酒精含量可以忽略不计，而且含有水果和果泥，营养丰富。随着人们对果味啤酒的喜爱程度不断提高，果啤酒市场厂商不断推出新产品。

大多数主要参与者正在扩大其产品组合以吸引更多消费者，为他们提供广泛的产品。异域风味的运用和果啤风格的创新是市场的趋势。例如，2022年，加拿大酿酒公司Sonnen Hill Brewing推出了限量版水果啤酒、覆盆子啤酒和黑莓啤酒。

健康意识的提高推动了果啤酒市场的增长。

世界卫生组织估计，酗酒每年导致 300 万人死亡。此外，残疾调整生命年表明，酒精造成的疾病和伤害负担约占世界疾病和伤害负担的 5.1%。饮酒与影响身体大部分部位的多种健康问题有关。因此，对这些健康问题的认识不断提高促使人们购买不含酒精的水果啤酒。

由于酒精含量较低，水果啤酒也被认为比传统啤酒产品危害更小。水果啤酒具有多种健康益处以及果香和风味。它们含有大量的营养物质，如叶酸、可溶性膳食纤维、维生素 E 和其他矿物质。它们有助于证明身体健康，从而推动市场增长。

越来越多的避免饮酒的运动限制了果啤酒市场的增长。

强调饮酒有害影响的各种宣传活动的增加，使消费者相信水果啤酒也有害。这一行动对市场的增长构成了重大障碍。数字大众传播活动和病毒式口号鼓励酗酒的美国成年人减少饮酒，以提高健康质量。

去戒瘾中心和接受完全避免饮酒治疗的人数增加对市场增长产生了负面影响。将水果啤酒误认为是酒精正在阻碍市场增长。长期饮用果啤酒会使消费者面临糖尿病、肝损伤和酒精成瘾的风险。这可能会导致全球市场对果啤酒的需求减少。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括大流行期间和大流行后与新冠疫情前情景进行比较的价格变化）、供需谱（需求和供应的变化）由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

Market Overview

Global Fruit Beer Market reached US$ 402.1 billion in 2022 and is expected to reach US$ 631.9 billion by 2030 growing with a CAGR of 5.8% during the forecast period 2023-2030. The rising consumer preference for craft fruit beer's rich nutritional values and exceptional taste drive the growth of the global fruit beer market.

Increasing awareness has shifted consumers' preference towards low or alcohol-free beers. The manufacturers in the fruit lambic market have been launching alcohol-free drinks with various flavors to offset the growing demand for low or alcohol-free beer. For instance, in 2020, New Belgium Brewing, a brewing company in the U.S., launched Mural Agua Fresca Cerveza Variety Pack. With this watermelon lime, New Belgium Brewing also introduced two new flavors, berry guava, and mango orange.

The fruit beers are not only tasty but also nutritious. These fruit beers are good sources of vitamins, minerals, and dietary fiber, attracting consumers' attention. The low alcohol-by-volume ratio of fruit beers is the main factor boosting its popularity since all age groups can consume it. The growing preference for safe fruit beer instead of harmful alcoholic drinks fuels market growth.

Market Dynamics

New Product Developments is Estimated to Drive the Fruit Beer Market Growth.

Non-alcoholic beverages are gaining immense popularity with the rising health concerns regarding alcoholic beverages. The fruit-infused beers not only have the most negligible alcohol content but are also nutritious with the fruit and fruit purees present in them. With the rising preference for fruit-flavored beers, the market players of fruit beer have constantly been launching new products.

Most key players are expanding their product portfolio to attract more consumers, providing them with broad product offerings. The use of exotic flavors and innovations in fruit beer styles are trending in the market. For instance, in 2022, the limited-edition fruit ale, raspberry, and blackberry beer were launched by Sonnen Hill Brewing, a Canadian brewing company.

Rising Health Awareness Drives the Fruit Beer Market Growth.

The World Health Organization estimates that alcoholism causes 3 million deaths annually. In addition, disability-adjusted life years state that alcohol contributes approximately 5.1% of the world's disease and injury burden. Alcohol consumption is linked with several health problems affecting most of the body parts. Thus, the rising awareness regarding these health issues drives people to obtain non-alcoholic fruit beers.

Fruit beers are also regarded as less hazardous than conventional beer products due to their less alcohol content. Fruit beers provide various health benefits along with fruity scent and flavor. They contain significant amounts of nutrients such as folic acid, soluble dietary fiber, vitamin E, and other minerals. They help in proving good health, thus driving market growth.

The Increasing Campaigns to Avoid Alcohol Consumption Restrain the Fruit Beer Market Growth.

The increase in the various campaigns emphasizing the harmful effects of alcohol consumption made consumers believe that fruit beers are also harmful. This action poses a significant barrier to the growth of the market. The digital mass communications campaigns and viral slogans encouraged U.S. adults who drink excessively to drink less to increase their quality of health.

The increase in visits to de-addiction centers and undergoing therapies to avoid the consumption of alcohol totally is negatively affecting the market growth. The misconception of fruit-based beer as alcohol is hindering market growth. The long-term consumption of fruit beer can put the consumer at risk of diabetes, liver damage, and alcohol addiction. This can cause a reduction in the demand for fruit beer in the global market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global fruit beer market is segmented based on fruit flavor, distribution channel, and region.

In the Global Fruit Beer Market, the Raspberry Segment Holds the Largest Market Share.

The global fruit beer market has been segmented by fruit flavor into raspberry, strawberry, blueberry, peaches, and others. into cereals and legumes. The raspberry segment held the largest fruit beer market share of 38.8% in 2022 in the fruit beer market analysis report. The consumer's preference for the exceptional flavor of raspberries drives the segment's expansion.

Raspberries are a rich source of essential minerals, mainly potassium. The potassium mineral is highly essential for ensuring proper heart function and is proven to regulate blood pressure. In addition, raspberries have an excellent content of omega-3 fatty acids that can help prevent heart strokes and diseases. Raspberries' tart and sweet taste and their excellent nutritional values drive the segment's growth.

Geographical Analysis

The North America Region Held the Largest Fruit Beer Market Share.

The global fruit beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American fruit beer market held the largest market share of 38.6% in 2022 in the fruit beer market analysis. The increasing demand for alcohol-free beverages among the consumers of this region is driving the market.

The rising consciousness among consumers concerning the harmful effects of alcohol is driving the target market in this region. NIH estimates that above 140,000 people die from alcohol-related causes annually. This makes alcohol the fourth-leading preventable cause of death in the United States. So, people of this region are shifting to non-alcoholic fruit-based beverages, increasing the fruit beer market expansion.

Competitive Landscape

The major global players in the market include Abita Brewing Company, Coolberg Beverages Pvt ltd., New Glarus Brewing Company, St Peter's Brewing Co Ltd., New Belgium brewing company, Allagash Brewing Company, Sapporo Breweries, Company, Carlsberg Group, Magic Hat Brewing Company, and Founders Brewing Co.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving fruit beers production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing increased trends like fruit beers. The beverage businesses are launching innovative programs, including fruit beers, that are straightforward to consume.

Why Purchase the Report?

To visualize the global fruit beer market segmentation based on fruit flavor, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of fruit beer market-level with all segments.
The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Fruit Beer Market report would provide approximately 53 tables, 48 figures and 165 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Fruit Flavor
3.2. Market Snippet, by Distribution Channel
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Fruit Flavor

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
- 7.1.2. Market Attractiveness Index, By Fruit Flavor
7.2. Raspberry
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Strawberry
7.4. Blueberry
7.5. Peaches
7.6. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. On-Trade
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.2.3. Bars
- 8.2.4. Restaurants
- 8.2.5. Pubs
- 8.2.6. Others
8.3. Off-Trade
- 8.3.1. Supermarkets and Hypermarkets
- 8.3.2. Specialty Stores
- 8.3.3. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Flavor
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Abita Brewing Company
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Coolberg Beverages Pvt Ltd.
11.3. New Glarus Brewing Company
11.4. St Peter's Brewing Co Ltd.
11.5. New Belgium Brewing Company
11.6. Allagash Brewing Company
11.7. Sapporo Breweries Ltd.
11.8. Carlsberg Group
11.9. Magic Hat Brewing Company
11.10. Founders Brewing Company

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球水果啤酒市场 - 2023-2030

Global Fruit Beer Market - 2023-2030

市场概况

市场动态

COVID-19 影响分析

目录

第 1 章：方法和范围

第 2 章：市场定义和概述

第 3 章：执行摘要

第 4 章：市场动态

第 5 章：行业分析

第 6 章：COVID-19 分析

第 7 章：按水果口味

第 8 章：按分销渠道

第 9 章：按地区

第 10 章：竞争格局

第 11 章：公司简介

第 12 章：附录