水果啤酒市场规模、份额及成长分析（依口味、包装、​​酒精浓度度、通路及地区）－2025-2032 年产业预测

2023 年果啤市场规模为 5.156 亿美元，预计将从 2024 年的 5.4293 亿美元增长到 2032 年的 8.2067 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

由于消费者对更健康饮料的偏好不断变化、可支配收入不断增加以及精酿啤酒厂的扩张，全球水果啤酒市场预计将显着增长。日益增强的健康意识和对独特饮酒体验的渴望推动了对水果啤酒的需求，而创新的营销和季节性吸引力进一步增强了市场潜力。波士顿啤酒公司的无酒精水果啤酒和林德曼斯啤酒厂的混合发酵啤酒等值得注意的新产品就是该领域创造性进步的例子。在替代饮料竞争日益激烈以及面临原料采购和生产成本等挑战的情况下，企业必须优先考虑独特的风味创新、策略合作伙伴关係和市场扩张，以保持竞争力。在可预见的未来，水果啤酒的流行似乎仍将持续下去。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 原料分析

水果啤酒市场规模（按口味和复合年增长率） (2025-2032)

• 市场概览
• 桃
• 覆盆子
• 樱桃
• 杏
• 其他的

水果啤酒市场规模（按包装和复合年增长率） (2025-2032)

• 市场概览
• 瓶子
• 能
• 其他的

水果啤酒市场规模（按酒精浓度和复合年增长率） (2025-2032)

• 市场概览
• 低酒精
• 非酒精性

水果啤酒市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• On-Trade
• Off-Trade

水果啤酒市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Jester King Brewery（USA）
• New Glarus Brewing Company（USA）
• Allagash Brewing Company（USA）
• Siren Craft Brew（UK）
• Founders Brewing Co.（USA）
• New Belgium Brewing Company（USA）
• The Boston Beer Company（USA）
• Anchor Brewing Company（USA）
• The Golden Road Brewing（USA）
• Sixpoint Brewery（USA）
• Carlsberg Group（Denmark）

结论和建议

Fruit Beer Market size was valued at USD 515.6 million in 2023 and is poised to grow from USD 542.93 million in 2024 to USD 820.67 million by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global fruit beer market is poised for significant growth driven by evolving consumer preferences towards healthier beverages, rising disposable incomes, and the expansion of craft breweries. Increasing health consciousness and the desire for unique drinking experiences are propelling fruit beer demand, while innovative marketing and seasonal appeal further enhance its market potential. Notable new offerings like Boston Beer Co.'s non-alcoholic fruit brew and Lindemans Brewery's mixed fermentation beers exemplify the creative advancements in the sector. As competition intensifies from alternative beverages, and challenges like ingredient sourcing and production costs emerge, companies must prioritize unique flavor innovations, strategic collaborations, and market expansion to maintain a competitive edge. The outlook remains positive for fruit beer's popularity in the years ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fruit Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fruit Beer Market Segments Analysis

Global Fruit Beer Market is segmented by Flavor, Packaging, Alcohol Content, Distribution Channel and region. Based on Flavor, the market is segmented into Peach, Raspberry, Cherry, Apricot and Others. Based on Packaging, the market is segmented into Bottles, Cans and Others. Based on Alcohol Content, the market is segmented into Low Alcohol and Non-Alcoholic. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fruit Beer Market

The Fruit Beer market is significantly driven by the extensive availability of various fruit flavors, enabling breweries and beer manufacturers to innovate and develop unique products tailored to diverse consumer tastes. With a range of choices spanning from classic flavors such as cherry and raspberry to more exotic selections like mango and passion fruit, breweries are increasingly focusing on flavor and product diversification. This strategy not only helps them attract a broader audience but also distinguishes them from their competitors, ensuring their long-term success in the dynamic beverage industry. Ultimately, the trend towards diverse fruit flavors is a key factor in the growth of the Fruit Beer market.

Restraints in the Fruit Beer Market

The fruit beer market is facing several challenges due to the extensive range of beverage alternatives that consumers can choose from, including hard seltzers, flavored ciders, and non-alcoholic options. This wide array of choices caters to diverse consumer preferences, resulting in intense competition for fruit beer manufacturers. As a consequence, it becomes increasingly difficult for these market players to enhance their sales and attract new customers. The presence of such a variety of competing beverages creates a challenging environment for fruit beer brands, hindering their growth potential and making it imperative for them to develop innovative strategies to stand out in the marketplace.

Market Trends of the Fruit Beer Market

As the Fruit Beer market experiences a notable shift towards sustainability, companies are embracing eco-friendly practices by prioritizing local and ethical sourcing of organic fruits. This market trend caters to the growing segment of eco-conscious consumers who seek products aligning with their values. By integrating sustainable practices, brands can not only foster consumer loyalty but also attract new audiences eager to explore unique and innovative flavor profiles. The emphasis on sustainability not only enhances the appeal of fruit beers but also positions companies to capitalize on the increasing demand for environmentally responsible products, paving the way for a more diverse and dynamic market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Fruit Beer Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Peach
• Raspberry
• Cherry
• Apricot
• Others

Global Fruit Beer Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Others

Global Fruit Beer Market Size by Alcohol Content & CAGR (2025-2032)

• Market Overview
• Low Alcohol
• Non-Alcoholic

Global Fruit Beer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Fruit Beer Market Size & CAGR (2025-2032)

• North America (Flavor, Packaging, Alcohol Content, Distribution Channel)
  • US
  • Canada
• Europe (Flavor, Packaging, Alcohol Content, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Packaging, Alcohol Content, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Packaging, Alcohol Content, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Packaging, Alcohol Content, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Jester King Brewery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Glarus Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allagash Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siren Craft Brew (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Founders Brewing Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Belgium Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Boston Beer Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anchor Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Golden Road Brewing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sixpoint Brewery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations