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汽车市场

市场调查报告书

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1325367

全球豪华车市场 - 2023-2030

Global Luxury Car Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

2022年全球豪华车市场规模达到6724亿美元，预计到2030年将达到10320亿美元，2023-2030年预测期间复合年增长率为5.5%。

随着新设计、产品发布和新参与者的出现，豪华汽车市场正在不断发展。随着亚太地区等快速发展地区收入的持续增长，全球豪华车市场。预计新兴地区将成为预测期内全球市场的主要增长来源。

几乎所有主要豪华汽车製造商都在全面采用电动汽车 (EV)。将电动汽车引入其产品系列还使汽车製造商能够引入新的汽车技术。据估计，到 2030 年，电动汽车预计将占所有豪华汽车销量的 50% 至 60%。

市场动态

豪华汽车製造商扩大租赁计划

对于有抱负的豪华车购买者来说，最大的担忧之一是高昂的拥有成本。豪华汽车需要大量的维修和保养，以保持最佳状态。高昂的维护成本可能成为新买家的潜在障碍。为了克服这个问题，豪华汽车製造商正在扩大其有吸引力的租赁选择的范围。

公司提供为期 24 至 48 个月的租赁，与购买融资相比，每月付款较低。每月付款计入维护和服务成本。租赁期结束时，客户可以选择延长租赁期或租赁具有类似有吸引力条款的另一辆车。豪华汽车製造商扩大租赁计划扩大了潜在客户群并创造了新的增长机会。

豪华车型引入新的装饰级别

为了扩大潜在客户群并增加对其品牌的兴趣，豪华汽车製造商正在通过推出新产品来更新其产品阵容。梅赛德斯奔驰、宝马和奥迪等大众市场豪华汽车製造商正在通过推出更多入门级车型来扩大其产品组合，以吸引有抱负的首次购买者。

此外，豪华汽车製造商也在提高现有车型的装饰水平。提高装饰水平会导致同一型号的两辆汽车之间产生相当大的价格差异，而较低的装饰水平对买家来说是更有吸引力的选择。不同价位的新装饰级别的推出为汽车製造商带来了新的增长机会。

改变消费者偏好

现代高密度城市化导致生活方式的改变，导致消费者偏好的转变。在人口稠密的城市，停车限制、交通拥堵和高效公共交通系统的可用性使得一些高收入消费者不太愿意拥有豪华汽车。

此外，基于应用程序的豪华出租车服务（例如 Uber Lux）的兴起也影响了消费者的偏好。许多消费者，特别是城市地区的消费者，选择依赖这些服务，而不是拥有和运营豪华汽车。向共享替代移动解决方案的转变减少了对豪华车的需求。

COVID-19 影响分析

COVID-19 大流行导致汽车工厂暂时关闭，导致生产中断。这些中断导致豪华汽车的製造和交付延迟，影响了客户的车型和选择的可用性。这场大流行导致了向数字平台和在线汽车购买的转变。豪华汽车製造商通过增加在线业务、提供虚拟展厅并为客户提供非接触式交付选项来适应这一流行病。

疫情过后，各主要市场的豪华车销量均出现强劲反弹，主要得益于疫情期间积累的被压抑的需求。由于消费者需求依然强劲，并且预计未来几年将出现大幅增长，各公司正在通过推出新产品来逐步扩大其产品阵容。

人工智能影响分析

豪华汽车製造商正在大力投资人工智能技术，例如机器学习算法和计算机视觉系统，以实现先进的驾驶员辅助功能和自动驾驶功能。自动驾驶技术为豪华车车主提供了更多便利。

豪华汽车目前正在集成人工智能驱动的信息娱乐系统，提供语音识别和个性化内容推荐。人工智能驱动的连接功能使车主能够与智能手机、智能家居设备和其他数字服务无缝集成，从而获得更大的便利。

俄罗斯-乌克兰战争影响分析

俄乌战争并未对两国以外的全球市场产生重大影响。由于战争期间造成的广泛破坏和大量人口逃离该国，乌克兰的豪华车市场完全被扰乱，并且在中短期内不太可能复苏。

俄罗斯因捲入战争而受到严厉的经济制裁，对其国内豪华车市场造成很大影响。几乎所有主要豪华汽车製造商都已停止本地生产，并停止向俄罗斯出口汽车。它创造了对灰色市场向俄罗斯运送新车和二手豪华车的旺盛需求。

Market Overview

Global Luxury Car Market reached US$ 672.4 billion in 2022 and is expected to reach US$ 1,032 billion by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.

The luxury cars market is witnessing continued evolution, with new designs, product launches and the emergence of new players. With sustained income growth in rapidly developing regions, such as Asia-Pacific, the global luxury cars market. Emerging regions are expected to become the main source of growth for the global market during the forecast period.

Nearly all major luxury car manufacturers are moving towards the full-fledged adoption of electric vehicles (EVs). The introduction of EVs into their product lineup also allows carmakers to introduce new automotive technologies. According to estimates, EVs are expected to account for 50 to 60% of all luxury vehicle sales by 2030.

Market Dynamics

Expansion of Leasing Programs By Luxury Car Manufacturers

One of the biggest worries for aspirational luxury car buyers is the high cost of ownership. Luxury cars require extensive servicing and maintenance to keep them in optimum condition. The high maintenance costs can act as a potential barrier for new buyers. To overcome this, luxury carmakers are expanding their offerings of attractive leasing options.

Companies offer leasing for a period of 24 to 48 months, with lower monthly payments as compared to purchase financing. The monthly payments factor in maintenance and servicing costs. At the end of the leasing period, the customer can choose to either extend the lease or lease another vehicle with similar attractive terms. The expansion of leasing programs by luxury carmakersexpands their potential client base and creates new growth opportunities.

Introduction of New Trim Levels in Luxury Car Models

In order to expand their potential customer base and increase interest in their brand, luxury car manufacturers are refreshing their product lineups with new launches. Mass market luxury car manufacturers such as Mercedes Benz, BMW and Audi are expanding their product portfolio by introducing more entry level models to attract aspirational first time buyers.

Furthermore, luxury car manufacturers are also increasing the trim levels in their existing models. Increasing trim levels creates a sizeable price differential between two cars of the same model, with the lower trim level being positioned as a more appealing option for buyers. The introduction of new trim levels at varying price points presents new growth opportunities for car manufacturers.

Changing Consumer Preferences

Modern high-density urbanization has led ot changing lifestyles, leading to a shift in consumer preferences. In densely populated cities, parking constraints, traffic congestion and the availability of efficient public transportation systems have made luxury car ownership less desirable for some high-income consumers.

Furthermore, the rise of app-based luxury cab services, such as Uber Lux has also impacted consumer preferences. Many consumers, particularly in urban areas, are choosing to rely on these services instead of owning and operating luxury cars. The shift towards shared alternative mobility solutions has reduced the demand for luxury vehicles.

COVID-19 Impact Analysis

The COVID-19 pandemic led to temporary closure of car factories resulting in production disruption. The disruptions resulted in delays in the manufacturing and delivery of luxury cars, affecting the availability of models and options for customers. The pandemic led to a shift towards digital platforms and online car buying. Luxury carmakers adapted to the pandemic by increasing their online presence, offering virtual showrooms and providing customers with contactless delivery options.

In the aftermath of the pandemic, luxury car sales witness a strong rebound in all major markets, mainly due to the pent-up demand accumulated during the pandemic. With consumer demand remaining strong and in anticipation of major growth over the coming years, companies are gradually expanding their product lineup with new launches.

AI Impact Analysis

Luxury carmakers are investing significantly in AI-powered technologies such as machine learning algorithms and computer vision systems to enable advanced driver-assistance features and autonomous driving capabilities. Autonomous driving technology offers enhanced convenience to luxury car owners.

Luxury cars are currently integrating AI-driven infotainment systems that offer voice recognition, and personalized content recommendations. AI-powered connectivity features allow car owners seamless integration with smartphones, smart home devices, and other digital services, for greater convenience.

Russia- Ukraine War Impact Analysis

The Russia-Ukraine war has not had a major impact on the global market beyond the two affected countries. With widespread destruction over the course of the war and a large population fleeing the country, the luxury car market in Ukraine was completely disrupted and is unlikely to be revived during the short and medium term.

The strong economic sanctions imposed on Russia for its involvement in the war have greatly impacted its domestic luxury car market. Almost all major luxury car manufacturers have ceased local production and have halted car exports to Russia. It has created a thriving demand for grey market to ship new and used luxury cars to Russia.

Segment Analysis

The global luxury cars market is segmented based on vehicle type, propulsion and region.

Sports Utility Vehicles (SUVs) are the Most Preferred Type of Luxury Vehicle

Luxury sports utility vehicles (SUVs) have become a major status symbol due to their commanding road presence. SUVs also offer several practical features such as large and spacious interiors and cargo carrying capacity. Luxury SUVs also offer high-end infotainment systems, premium sound systems, luxurious leather upholstery, panoramic sunroofs and sophisticated interior trims.

The growing consumer preference for luxury SUVs has led to major developments in the global market. Many high-end luxury carmakers such as Lamborghini, Ferrari, Rolls-Royce, Bentley and Aston Martin have launched their first-ever SUV models in order to cater to growing consumer demand. SUVs will continue to remain a popular choice for consumers in the coming years.

Geographical Analysis

Middle East and Africa is a Promising Region for the Global Market

Middle East and Africa are expected to grow at a faster CAGR of 6.5% during the forecast period. The middle east has emerged as a major market for luxury cars over the last decade mainly due to large oil wealth. Furthermore, due to low taxes on goods and no taxes on personal income, countries such as the United Arab Emirates (UAE), Qatar, Kuwait and Bahrain have become attractive destinations for expatriate high net worth individuals, further fueling the demand for luxury cars in the region.

The middle east is also a popular destination for countries in Africa to import luxury cars due to its low tax regime. Official dealership networks for luxury cars are poorly developed in Africa mainly due to the region's high poverty and low demand. However, with high economic growth rates, some African countries are expected to reach middle income status in the coming decade. It could provide major opportunity for the expansion of the luxury car market in the region.

Competitive Landscape

The major global players include Volkswagen Group, BMW Group, Mercedes-Benz Group AG, General Motors, Ferrari S.p.A., Tesla, Inc., Tata Motors, Aston Martin, Toyota Motor Corporation and China FAW Group Co. Ltd.

Why Purchase the Report?

To visualize the global luxury car market segmentation based on vehicle type, propulsion and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of luxury cars market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global luxury car market report would provide approximately 50 tables, 50 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Vehicle Type
3.2. Snippet by Propulsion
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Expansion of leasing programs by luxury car manufacturers
  - 4.1.1.2. Introduction of new trim levels in luxury car models
- 4.1.2. Restraints
  - 4.1.2.1. Changing consumer preferences
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Vehicle Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 7.1.2. Market Attractiveness Index, By Vehicle Type
7.2. Hatchback*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sedan
7.4. Sports Utility Vehicle (SUV)
7.5. Coupe
7.6. Limousine
7.7. Sports Car

8. By Propulsion

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 8.1.2. Market Attractiveness Index, By Propulsion
8.2. Internal Combustion Engine (ICE)*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Hybrid
8.4. Electric

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Volkswagen Group*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Recent Developments
11.2. BMW Group
11.3. Mercedes-Benz Group AG
11.4. General Motors
11.5. Ferrari S.p.A.
11.6. Tesla, Inc.
11.7. Tata Motors
11.8. Aston Martin
11.9. Toyota Motor Corporation
11.10. China FAW Group Co. Ltd

LIST NOT EXHAUSTIVE