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全球植物性鸡肉市场 - 2023-2030Global Plant-Based Chicken Market - 2023-2030 |
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2022 年,全球植物性鸡肉市场规模达到 45 亿美元,预计到 2030 年将达到 83 亿美元,2023-2030 年预测期间年复合成长率为 8.1%。人们对植物性鸡肉的健康益处的认识不断提高,以及对肉类替代品的需求不断增长,正在推动全球植物性鸡肉市场的增长。
新兴的健康问题涉及人们健康意识的提高。纯素食主义的普及和纯素鸡肉的日益普及,由于其对健康的益处,扩大了植物性鸡肉的渗透范围。此外,人们可支配收入的增加和环境问题的加剧也推动了市场的增长。
不断增长的医疗支出、对有机、植物性和清洁标籤等标籤的需求不断增长、职业女性数量的增加以及快速的城市化使消费者能够购买健康的植物性鸡肉。此外,新产品的推出也推动了市场的扩张。例如,2023 年 7 月,植物肉领域的领导者 Beyond Meat 宣布扩大其产品范围,推出两种植物性鸡肉类产品,包括鸡块和嫩肉。
纯素食主义的增加推动了全球植物性鸡肉市场的增长。
纯素饮食的各种好处增加了全世界纯素人口的数量。随着人们对健康的关注日益增加,消费者正在选择性地选择自己的饮食模式。消费者越来越了解饮食(包括动物性产品)对健康的负面影响。为了避免健康问题,消费者更喜欢采用植物性饮食。
以植物为基础的饮食有多种健康益处。健康意识的增强促使人们转向纯素饮食。世界动物基金会估计,全球约有 8800 万素食者。人们对虐待动物及其对环境的不利影响的认识的提高预计将推动素食人口的增长,从而增加全球植物性鸡肉市场。
对富含蛋白质食品的需求不断增长推动了全球植物性鸡肉市场的增长。
蛋白质被认为是身体发育和修復所需的必需营养。但据估计,全世界有十亿人患有蛋白质缺乏症。南亚和非洲是蛋白质缺乏症最严重的国家,其中大部分是儿童。为了弥补这一点,需要以蛋白质为基础的饮食。由于对动物性食品的健康担忧日益增加,植物性蛋白质被认为是更好的选择。从而带动市场。
新产品的推出也加大了市场的拓展。例如,肉类替代品供应商 Impossible Foods 宣布于 2023 年 2 月推出三种新的鸡肉产品,以扩大其植物性鸡肉产品线。产品线包括辣鸡块、辣鸡饼、鸡柳等产品。
植物性鸡肉的高成本限制了市场增长。
植物鸡市场的主要限制因素是产品成本高。原材料成本和产品加工投资的增加正在提高产品的最终价格。研发领域正在取得许多进展,以使味道和质地与普通鸡肉相匹配,从而增加了生产商的成本。
大豆和小麦过敏症的日益流行限制了大豆和小麦鸡肉的市场。以小麦为主的鸡肉中含有麸质。许多人患有麸质不耐症。另一方面,大豆鸡肉过敏的日益流行也阻碍了市场的增长。例如,大约 0.3% 的总人口对大豆不耐受。
COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态(包括大流行期间和大流行后与新冠疫情前情景进行比较的价格变化)、供需谱(需求和供应的变化)由于贸易限制、封锁和后续问题)、政府倡议(政府机构振兴市场、部门或行业的倡议)和製造商战略倡议(此处将介绍製造商为缓解新冠疫情问题所做的努力)。
Global Plant-Based Chicken Market reached US$ 4.5 billion in 2022 and is expected to reach US$ 8.3 billion by 2030 growing with a CAGR of 8.1% during the forecast period 2023-2030. Increased awareness among people about the health benefits of plant-based chicken and rising demand for meat alternatives is driving the global plant-based chicken market growth.
The emerging health concerns increased health awareness among people. The increased adoption of veganism and the growing popularity of vegan chicken has increased the scope of penetration of plant-based chicken due to its health benefits. Also, the increased disposable incomes of the people and rising environmental concerns fuel the market growth.
The growing health expenditure, rising demand for the labels like organic, plant-based, & clean labels, an increasing number of working women, and rapid urbanization enables consumers to buy healthy plant-based chicken. In addition, new product launches drive market expansion. For instance, In July 2023, Beyond Meat, a leader in plant-based meat, announced the expansion of its range introducing two plant-based chicken-style products, including nuggets and tenders.
Increasing Veganism Drives the Global Plant-Based Chicken Market Growth.
The various benefits of a vegan diet have increased the vegan population worldwide. With the increasing health concerns, consumers are selectively choosing their diet patterns. There is a rising consumer knowledge about the negative health effects of the diet, including animal-based products. To avoid health issues, consumers are preferring to adopt a plant-based diet.
The plant-based diet has several health benefits. The increased health consciousness drives people towards a vegan diet. The World Animal Foundation estimated that there are around 88 million vegans in the world. The rise in awareness related to animal cruelty and its adverse environmental effect is expected to drive the vegan population, thereby increasing the global plant-based chicken market.
The Rising Demand for the Protein-Rich Foods Drives the Global Plant-Based Chicken Market Growth.
Protein is considered an essential nutrition that is needed for the body's development and repair. But it is estimated that one billion people worldwide are suffering from protein deficiency. South Asia and Africa are at the top of protein deficiency, mostly among children. To compensate for that, the need for protein-based diet is needed. Due to the rising health concerns regarding animal-based foods, plant-based proteins are considered as the better options. Thus, driving the market.
The new product launches are also increasing the market expansion. For instance, Impossible Foods, a meat substitute provider, announced the launch of three new chicken products in February 2023, to expand its plant-based chicken line. The products like spicy chicken nuggets, spicy chicken patties, and chicken tenders are included in the product line.
The High Costs of Plant-Based Chicken Restrains Market Growth.
The major restraining factor for the plant-based chicken market is the high costs of the product. The higher costs of raw materials and investments in product processing are increasing the final price of the product. There are many developments taking place in the R&D sector to match up the taste and texture to that of regular chicken, adding costs to producers.
The increasing prevalence of soy and wheat allergies is restraining the market for soy-based and wheat-based chicken. The wheat-based chicken has gluten in them. Many people are suffering from gluten intolerance. On the other hand, the increasing prevalence of soy-based chicken allergies is also hindering market growth. For instance, about 0.3 % of the general population is intolerant to soy.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global plant-based chicken market is segmented based on source, product type, distribution channel, and region.
In the Global Plant-Based Chicken Market, the Soy-Based Protein Segment Holds the Largest Market Share.
The global plant-based chicken market has been segmented by source into flaxseed-based, lentil-based, fava-based, pea-based, canola-based, soy-based, chia-based, and others. The soy-based protein segment held the largest plant-based chicken market share of 28.8% in 2022 in the plant-based chicken market analysis report. The various health benefits provided by soy proteins are driving the segment's growth.
Soy is an excellent source of proteins in all plant-based diets. A total of 40% of the pure protein is present in it. The soy also contains vitamins and fatty acids. With all these nutritional benefits, soy-based proteins help in improving health. The reduction of heart problems, improvisation of bone health, and prevention of cancer are some of the health benefits provided by the soy-based diet, thus driving the segment's growth.
The North America Region Held the Largest Plant-Based Chicken Market Share.
The global plant-based chicken market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American plant-based chicken market held the largest market share of 38.6% in 2022 in the plant-based chicken market analysis. The increased health awareness and growing trend of veganism are driving this region's plant-based chicken market.
Animal Health Foundation found that around 6 % of US population is vegan. The increasing health concerns and rising prevalence of obesity in the region, are increasing the demand for plant-based foods such as plant-based chicken. The increasing veganism among people and rising demand for vegan products is driving the region's market for plant-based chicken.
The major global players in the market include: Ingredion Inc., Atlantic Natural Foods LLC, Beyond Meat Inc., Impossible Foods, Inc., CHS INC, Puris Proteins, LLC, Tyson Foods, Inc, Gardein, Puris Proteins, and Kellogg Company.
There was a rise in consumer interest in plant-based diets during COVID-19. Household demand witnessed a sudden spike owing to increased in-home food consumption among the population during lockdown periods. The pandemic affected the supply chain phases of plant-based chicken production. The sales were restricted due to high costs.
The Global Plant-Based Chicken Market report would provide approximately 61 tables, 65 figures and 165 Pages.
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