植物性鸡肉市场：现状分析与预测（2022-2028）

由于与动物福利相关的健康和保健的增加，植物性鸡肉市场预计将大幅增长约 7.6%。 市场上的主要参与者正在与其他公司合作，以扩大对植物性鸡肉产品的需求。 例如，2022年1月，肯德基在全国范围内推出了Beyond Meat製作的植物基炸鸡。

市场按类型分为鸡块、嫩肉、条状、汉堡/爆米花等。 在预测期内，掘金类别将主导市场。 这是由于植物性饮食作为美味且方便的肉类替代品越来越受欢迎。 此外，对动物福利和肉类生产对环境影响的担忧进一步推动了鸡块市场的增长。 此外，许多领先公司正在推出产品以扩大其产品组合。 例如，2022年11月，Beyond Meat推出了两款新的纯素鸡肉产品：纯素爆米花鸡肉和由蚕豆和其他植物蛋白製成的鸡块。

根据分销渠道，市场分为在线商店和零售店（大卖场/超市、便利店、特色食品店等）。 其中，大卖场/超市预计在预测期内将以显着的复合年增长率增长。 这很大程度上是因为植物性产品有专门的区域和货架，使消费者更容易找到和购买这些产品。 此外，一些超市推出了自己品牌的植物性产品，这些产品通常比品牌产品更便宜。 另外，随着越来越多的人意识到植物性饮食对健康和环境的好处，超市和大卖场将继续扩大植物性产品的库存以满足消费者的需求，我认为它会消失。

为了更好地了解植物性鸡肉行业的市场采用情况，我们将市场分为北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、意大利和其他地区）。欧洲）、亚太地区根据在地区（中国、印度、日本、亚太其他地区）和世界其他国家/地区的全球业务进行分析。 预计亚太地区在预测期内将以显着的复合年增长率增长。 这主要是由于人们对植物性饮食的健康和环境效益的认识不断提高，以及对食品安全和动物福利的日益关注。 此外，亚太地区是中国和印度等全球最大的肉类消费国，由于担心肉类生产对环境的影响和人畜共患疾病的传播，植物性鸡肉替代品的消费正在增加。 市场上有许多公司在各个行业提供植物性鸡肉。 例如，2022 年 12 月，Another Foods 推出了印度首款植物性餐饮鸡。 它致力于提供食品服务，满足整个酒店和餐饮业的需求。

目录

第一章市场介绍

• 市场定义
• 主要目的
• 利益相关者
• 限制

第二章研究方法或假设

• 调查过程
• 调查方法
• 受访者简介

第三章市场总结

第 4 章执行摘要

第五章 COVID-19 对植物性鸡肉市场的影响

第 6 章植物性鸡肉市场收入，2020-2028

第 7 章按类型划分的市场洞察

• 金块
• 招标
• 剥离
• 汉堡爆米花
• 其他

第 8 章按分销渠道划分的市场洞察

• 网上商店
• 零售店
  • 大型超市/超级市场
  • 便利店
  • 特色杂货店
  • 其他

第 9 章按地区划分的市场洞察

• 北美
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 意大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 其他亚太地区
• 世界其他地区

第10章植物性鸡肉市场动态

• 市场驱动因素
• 市场挑战
• 影响分析

第 11 章植物性鸡肉市场机会

第12章植物性鸡肉市场趋势

第13章需求方和供给方分析

• 需求方分析
• 供给侧分析

第14章价值链分析

第15章价格分析

第 16 章战略考虑

第17章竞争场景

• 竞争状况
  • 波特五力分析

第18章公司简介

• Beyond Meat
• Impossible Foods Inc.
• Tofurky
• Gardein（Conagra, Inc.）
• Kellogg NA Co.
• Lightlife Foods, Inc（Maple Leaf Foods）
• BlueTribe
• Imagine Foods Pvt. Ltd
• FIRST PRIDE（Tyson Foods, Inc）
• Tata Simply Better

第19章 免责事项

Plant-Based Chicken is a food product created to imitate the taste and texture of chicken, to prevent the killing of chickens for food. A culinary product called "plant-based chicken" aims to replicate the flavor and texture of real chicken. Typically, soy, wheat, or vegetable protein is used to make plant-based chicken, which is then formed into patties, nuggets, or roasts. Foods like plant-based chicken are typically regarded as healthier alternatives to meat since they have lower amounts of saturated fat and higher levels of fiber. Most significantly, selecting a plant-based diet as an alternative to meat is a humane one. Every time you eat one, you contribute to improvements in animal welfare.

The Plant-Based Chicken Market is expected to grow at a significant rate of around 7.6% owing to the increasing health & wellness coupled with animal welfare. Major companies in the market are collaborating with other players to increase the demand for plant-based chicken products. For instance, in Jan 2022, KFC launched plant-based fried chicken made with Beyond Meat nationwide. To create a meat substitute that mimicked the taste and texture of whole-muscle chicken, like chicken breast, rather than the ground-up consistency of nuggets.

Based on type, the market is segmented into nuggets, tenders, strips, burgers & popcorn, and others. The nuggets category is to dominate the market during the forecast period. This is owing to the increasing popularity of plant-based diets as they are tasty and convenient alternatives to meat. Also, concerns about animal welfare and the environmental impact of meat production are further adding to the growth of the plant-based chicken nugget market. Moreover, many major players are launching products to increase their product portfolio. For instance, in Nov 2022, Beyond Meat launched 2 New Vegan Chicken Products i.e vegan popcorn chicken and chicken nuggets made with a base of faba beans and other plant proteins.

Based on distribution channel, the market is categorized into online stores, and retail stores (hypermarkets/ supermarkets, convenience stores, specialty food stores, and others). Among these, the hypermarkets/ supermarkets are expected to grow with a significant CAGR during the forecast period. This is mainly owing to having dedicated sections or shelves for plant-based products, making it easier for consumers to find and purchase these items. In addition, some supermarkets are even creating their brand of plant-based products, which can often be more affordable than branded products. Furthermore, more people are becoming aware of the health and environmental benefits of plant-based diets, it is likely that supermarkets and hypermarkets will continue to expand their plant-based offerings to meet the demand of consumers.

For a better understanding of the market adoption of the Plant-Based Chicken industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the increasing awareness of the health and environmental benefits of plant-based diets, as well as growing concerns about food safety and animal welfare. In addition, APAC is home to some of the world's largest meat-consuming countries, including China and India, where concerns about the environmental impact of meat production and the spread of zoonotic diseases have led to a growing consumption of plant-based chicken alternatives. Many companies in the market offer plant-based chicken across various industries. For instance, in Dec 2022, Another Foods launched India's First Plant-Based Food-Service-Ready Chicken. It is specifically for food service to support the demands across the hospitality and restaurant industries.

Some of the major players operating in the market include: Beyond Meat; Impossible Foods Inc.; Tofurky; Gardein (Conagra, Inc.); Kellogg NA Co.; Lightlife Foods, Inc (Maple Leaf Foods); BlueTribe; Imagine Foods Pvt. Ltd; FIRST PRIDE (Tyson Foods, Inc); Tata Simply Better.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Plant-Based Chicken Market
• 2.2. Research Methodology of the Plant-Based Chicken Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE PLANT-BASED CHICKEN MARKET

6 PLANT-BASED CHICKEN MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY TYPE

• 7.1. Nuggets
• 7.2. Tenders
• 7.3. Strips
• 7.4. Burgers & Popcorn
• 7.5. Others

8 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 8.1. Online Stores
• 8.2. Retail Stores
  • 8.2.1. Hypermarkets/ Supermarkets
  • 8.2.2. Convenience Stores
  • 8.2.3. Specialty Food Stores
  • 8.2.4. Others

9 MARKET INSIGHTS BY REGION

• 9.1. North America
  • 9.1.1. U.S.
  • 9.1.2. Canada
  • 9.1.3. Rest of North America
• 9.2. Europe
  • 9.2.1. Germany
  • 9.2.2. U.K.
  • 9.2.3. France
  • 9.2.4. Spain
  • 9.2.5. Italy
  • 9.2.6. Rest of Europe
• 9.3. Asia-Pacific
  • 9.3.1. China
  • 9.3.2. India
  • 9.3.3. Japan
  • 9.3.4. Rest of Asia-Pacific
• 9.4. Rest of World

10 PLANT-BASED CHICKEN MARKET DYNAMICS

• 10.1. Market Drivers
• 10.2. Market Challenges
• 10.3. Impact Analysis

11 PLANT-BASED CHICKEN MARKET OPPORTUNITIES

12 PLANT-BASED CHICKEN MARKET TRENDS

13 DEMAND AND SUPPLY-SIDE ANALYSIS

• 13.1. Demand Side Analysis
• 13.2. Supply Side Analysis

14 VALUE CHAIN ANALYSIS

15 PRICING ANALYSIS

16 STRATEGIC INSIGHTS

17 COMPETITIVE SCENARIO

• 17.1. Competitive Landscape
  • 17.1.1. Porters Fiver Forces Analysis

18 COMPANY PROFILED

• 18.1. Beyond Meat
• 18.2. Impossible Foods Inc.
• 18.3. Tofurky
• 18.4. Gardein (Conagra, Inc.)
• 18.5. Kellogg NA Co.
• 18.6. Lightlife Foods, Inc (Maple Leaf Foods)
• 18.7. BlueTribe
• 18.8. Imagine Foods Pvt. Ltd
• 18.9. FIRST PRIDE (Tyson Foods, Inc)
• 18.10. Tata Simply Better

19 DISCLAIMER