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衣服手錶/贵金属

市场调查报告书

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1336684

全球手錶市场 - 2023-2030

Global Watch Market - 2023-2030

出版日期: 2023年08月22日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 约2个工作天内

价格

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简介目录

市场概况

全球手錶市场在 2022 年达到 716 亿美元，预计到 2030 年将达到 991 亿美元，2023-2030 年预测期间年复合成长率为 4.9%。对品牌知名度和地位象征的日益关注预计将推动市场增长。豪华手錶通常被视为身份象征和个人成就信号。对品牌识别的需求和拥有豪华手錶的声望推动了市场的发展。

历史悠久、声誉良好的知名奢侈手錶品牌在捕捉消费者需求方面具有竞争优势。 2022年，亚太手錶市场将占全球市场的1/3以上。消费者行为的变化和可支配收入的增加，特别是在中国、印度和日本等主要国家，正在推动亚太市场的增长。

市场动态

不断崛起的产品创新

随着消费者对环境可持续发展意识的增强，人们正在开发由回收材料或竹子、木材或回收塑料等可持续替代品製造的手錶。材料科学的进步导致钛、陶瓷和碳纤维等轻质耐用材料的使用，提高了手錶的实用性和美观性。

美国精工手錶(Seiko Watch of America) 宣布将于2021 年8 月推出两款非凡的US Exceptional Edition 腕錶，致敬过时的“Seigaiha”或“蓝色海浪”设计。这些腕錶仅在美国市场发售，将最伟大的腕錶创新与数百种技术融为一体。多年的习俗和他们的工作。

对奢侈品的需求不断增长

为了满足消费者的需求，豪华手錶行业的製造商不断开发和推出新产品。它涉及使用新技术和材料来提高手錶的质量和性能，同时保持客户期望的耐用性和舒适性。豪华手錶消费者希望手錶经过精确设计并采用最优质的材料製成。

品牌对销售也有很大影响，因为买家经常识别具有声望和地位的豪华手錶品牌。因此，製造商专注于推出新产品来满足消费者的需求。例如，Louis Vuitton 于 2022 年 1 月推出了 Tambour Horizon Light Up 系列，增加了其智能手錶系列。该产品包括定制设计的操作系统、LED 通知灯和专门的心率监测器。

假冒和仿冒手錶

假冒和仿製手錶是一个世界性问题，生产中心大多集中在知识产权保护不足的国家。造假者利用在线市场，在那里他们可以匿名操作并轻鬆接触世界各地的买家。市场上出现的低成本假冒和復製手表可能会给真正的手錶品牌带来降低定价的压力，从而降低利润率。

借助互联网提供的匿名性和便捷性，造假者可以营销和销售他们的产品，从而使当局难以有效监控和关闭这些非法企业。假冒和復刻手錶转移了正品手錶品牌的销售，导致正品製造商的直接收入和利润损失。

COVID-19 影响分析

疫情期间，经济不确定性和大量失业影响了消费者对豪华手錶等非必需品的支出。许多顾客推迟了非必需品的购买，影响了手錶的整体销售。由于疫情期间社交和旅行的机会减少，消费者的偏好转向更休閒的功能性手錶，而不是更正装或奢华的手錶。

为了应对 COVID-19 大流行，手錶製造商改进并推出了可检测个人 COVID-19 早期症状的产品。例如，苹果公司于 2021 年 9 月发布了 Apple Watch Series 7，其中包括心率和血氧传感器，用于检测流感和 COVID-19 等呼吸道疾病的早期指标。由于用于生产手錶的芯片组的价格不断上涨，智能可穿戴设备和智能手錶的价格与 2020 年相比变得更加昂贵。

俄罗斯-乌克兰战争影响

一些手錶品牌在受影响地区设有製造厂或供应商。政治紧张局势和供应链中断可能会影响其运营和製造能力。手錶市场使用的材料种类繁多，其中一些材料来自俄罗斯、乌克兰或邻近国家。某些材料的供应中断可能会对产量和定价产生影响。

例如，百达翡丽（Patek Philippe）、劳力士（Rolex）、宇舶表（Hublot）等高端品牌的经销商水星公司（Mercury）已将现有型号的成本提高或增加两倍，以防止短期内商店橱窗空空如也。二级市场参与者和当舖也蓬勃发展，但豪华手錶不再有合法的、结构化的市场。

Market Overview

Global Watch Market reached US$ 71.6 billion in 2022 and is expected to reach US$ 99.1 billion by 2030, growing with a CAGR of 4.9% during the forecast period 2023-2030. The growing focus on brand awareness and status symbols is expected to boost market growth. Luxury watches are usually seen as status symbols and personal accomplishment signals. The need for brand identification and the prestige of having luxury watches drives the market.

Renowned luxury watch brands with a long history and a good reputation have a competitive advantage when it comes to capturing consumer demand. In 2022, Asia-Pacific watch market will account for more than 1/3rd of the global market. Changing consumer behavior and rising disposable income, particularly in major nations such as China, India and Japan, are driving Asia-Pacific market growth.

Market Dynamics

The Rising Product Innovations

As consumer awareness of environmental sustainability grows, watches manufactured from recycled materials or sustainable alternatives such as bamboo, wood or recycled plastics are being developed. Materials science advancements have resulted in the usage of lightweight and durable materials such as titanium, ceramic and carbon fiber, increasing the utility and aesthetics of watches.

Seiko Watch of America has announced the release of two extraordinary U.S. Exceptional Editions honoring the outdated "Seigaiha" or "blue sea waves" design in August 2021. The watches, which are only available in U.S. market, combine the greatest watch innovation with hundreds of years of custom and their work.

The Growing Demand for Luxury Goods

To meet consumer needs, manufacturers in the luxury watch sector are continually developing and introducing new goods. It involves using new technologies and materials to improve watch quality and performance while keeping the durability and comfort that customers expect. Luxury watch consumers want watches to be precisely designed and made from the finest materials.

Branding also has a big impact on sales since buyers frequently identify luxury watch brands with prestige and status. As a consequence, manufacturers have focused on introducing new products to meet consumer demand. For example, Louis Vuitton increased their smartwatch collection in January 2022 with the introduction of the Tambour Horizon Light Up series. The product includes a custom-designed operating system, an LED notification light and a specialized heart-rate monitor.

Counterfeiting and Replica Watches

Counterfeit and imitation watches are a worldwide problem, with production hubs mostly concentrated in nations with inadequate intellectual property protection. Counterfeiters make use of the online marketplace, where they can operate anonymously and easily reach buyers all over the world. The availability of low-cost counterfeit and replica watches on the market can put pressure on real watch brands to cut their pricing, reducing profit margins.

With the anonymity and ease of access provided by the Internet, counterfeiters may market and sell their products, making it difficult for authorities to efficiently monitor and shut down these unlawful businesses. Counterfeit and replica watches divert sales away from authentic watch brands, resulting in direct revenue and profit losses for genuine manufacturers.

COVID-19 Impact Analysis

During the pandemic, economic uncertainty and significant job losses affected consumer expenditure on discretionary products such as luxury watches. Non-essential purchases were postponed by many customers, affecting overall watch sales. As there were less opportunities for socializing and travel during the epidemic, consumer preferences switched toward more casual functional watches rather than dressier or luxury watches.

To deal with the COVID-19 pandemic, wristwatch manufacturers have improved and introduced products that detect COVID-19 early signs in individuals. For example, Apple Inc. released the Apple Watch Series 7 in September 2021, which includes heart rate and blood oxygen sensors to detect early indicators of respiratory illnesses such as influenza and COVID-19. Owing to the growing pricing of chipsets used to produce watches, smart wearables and smartwatches have grown more expensive in comparison to 2020.

Russia- Ukraine War Impact

Some watch brands have manufacturing plants or suppliers in the affected areas. Political tensions and supply chain disruptions could have an influence on their operations and manufacturing capacity. The watch market uses a wide range of materials, some of which come from Russia, Ukraine or close nations. Supply disruptions in certain materials could have an impact on output and pricing.

Mercury, for example, the distributor of Patek Philippe, Rolex, Hublot and other premium brands, has increased or tripled the cost of available models in order to prevent having empty shop windows in the short term. Secondary-market players and pawn shops have also flourished, but there is no longer a legitimate, structured market for luxury watches.

Segment Analysis

The global watch market is segmented based on product, price range, distribution channel, end-user and region.

The Favorable Valued-Added Services in the Online Distribution Channel

Online distribution channel is expected to grow at a significant rate and hold about 30.2% of the global watch market during the forecast period 2023-2030. Consumers prefer to buy luxury products through online channels because of useful value-added services such as cash-on-delivery, rapid return options, secure transactions and integrated and centralized customer support.

To reduce operational expenses and improve earnings, key firms are setting up online retail systems. Companies like Rolex Inc., Fossil Group and Ralph Lauren have a strong web presence and sell their items online to expand their market reach. The distribution channel also allows producers to offer their items on a global scale.

Geographical Analysis

The Strong Demand for Smartwatch in North America

North America is anticipated to have a significant growth holding around 1/4th of the global watch market during the forecast period 2023-2030. Several manufacturers in the region are incorporating this 'healthcare factor' to distinguish smartwatches from smartphones in terms of operation and to overcome the 'product objective challenge,' because consumers need a reason to purchase a wrist gadget that provides everything smartphones already do.

The recent version of Apple Watch offers to take electrocardiograms or ECGs, a capability approved by U.S. Food and Drug Administration (FDA). Features like this, that offer access to real-time data on this scale, have the potential to change healthcare operations, driving the region's watch industry. It was also endorsed by Ivor Benjamin, a cardiologist and the president of the American Heart Association.

Competitive Landscape

The major global players include: Fossil Group Inc., Citizen Watch Co. Ltd, Titan Company Limited, Apple Inc., Seiko Holdings Corporation, The Swatch Group Ltd, Casio Computer Co. Ltd, Daniel Wellington AB, Timex Group and Rolex SA.

Why Purchase the Report?

To visualize the global watch market segmentation based on product, price range, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of watch market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global watch market report would provide approximately 69 tables, 65 figures and 203 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Price Range
3.3. Snippet by Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The Rising Product Innovations
  - 4.1.1.2. The Growing Demand for Luxury Goods
- 4.1.2. Restraints
  - 4.1.2.1. Counterfeiting and Replica Watches
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Quartz Watch*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Digital
- 7.3.1. Smart
- 7.3.2. Others

8. By Price Range

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 8.1.2. Market Attractiveness Index, By Price Range
8.2. Low Range*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Mid Range
8.4. Luxury
8.5. Aluminum
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Online*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Offline

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Men*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Women
10.4. Unisex

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Fossil Group Inc.*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Recent Developments
13.2. Citizen Watch Co. Ltd
13.3. Titan Company Limited
13.4. Apple Inc.
13.5. Seiko Holdings Corporation
13.6. The Swatch Group Ltd
13.7. Casio Computer Co. Ltd
13.8. Daniel Wellington AB
13.9. Timex Group
13.10. Rolex SA

LIST NOT EXHAUSTIVE