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全球烟草包装市场 - 2023-2030Global Tobacco Packaging Market - 2023-2030 |
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2022年,全球烟草包装市场规模达到169亿美元,预计到2030年将达到220亿美元,2023-2030年预测期间复合年增长率为3.3%。
全球烟草包装市场正在经历增长,小众品牌所有者逐渐采用环保包装。虽然主流品牌在采用可持续包装方面进展缓慢,但 Natural American Spirit 和 Pall Mall 等一些品牌已经推出了环保选择。 BAT 和 PMI 等品牌正在努力使其包装更加可回收和环保。
Innovia Films 等公司正在使用生命週期分析工具和可持续产品开发来创造环保的包装选择。目标是转向循环包装系统,但消费者行为的改变对于成功采用也至关重要。由于地区监管存在差异,烟草行业对环保包装的需求不断增长,BMJ 等公司正在提供创新解决方案,包括可生物降解纸和环保涂料。
亚太地区预计将在烟草包装行业中占据最大份额,中国烟草业的蓬勃发展及其作为主要烟草生产国和消费国的地位促进了该地区包装行业的扩张。据布鲁金斯学会报告,中国是世界上最大的烟草生产国,每年生产超过2.3万亿支捲烟。产量约占全球总量的40%,是第二大烟草生产国美国产量的近四倍
烟草包装行业预计将受到新包装进步的推动,智能包装技术(例如 RFID 标籤)不仅可以增强产品安全性,还可以通过互动体验和年龄验证吸引消费者。可生物降解材料的集成提高了环保意识,与具有生态意识的客户产生共鸣,使您的品牌与可持续发展趋势保持一致。
印度烟草业正在采取独特的包装战略,以应对散装捲烟销售和政府遏製烟草相关疾病所带来的挑战。印度最大的烟草製造商 ITC 认识到,由于经济实惠,75% 的捲烟以单支形式出售,因此推出了一种改变游戏规则的方法。受到快速消费品袋装趋势的启发,ITC 推出了 5 支装香烟,符合让产品更实惠、更容易为更广泛的客户群所接受的原则。 “低单位包装”(LUP) 的概念旨在增加销量并吸引新客户,类似于快速消费品小袋彻底改变市场的方式。
烟草包装预计将受到平装包装增长趋势的推动,且全球范围内观察到的势头不断增强。根据加拿大癌症协会发布的一份国际报告,全球对烟草产品实施无装饰包装的趋势强劲且不可阻挡,多年来一直在稳步发展。
烟草包装行业见证了全球向平装包装的显着转变,其特点是跨越 38 个国家和地区的加速势头。遏製烟草消费(尤其是年轻人)的迫切需要推动了这一运动,21 个国家已经采用了无装饰包装法规,其中 3 个国家已实际实施,14 个国家积极致力于实施。
烟草包装市场预计将受到不断增长的环保和可持续方法的推动,通过一次性烟盒等创新概念,这些概念旨在减轻与传统烟草包装相关的环境影响。使用环保材料可以最大限度地减少浪费,并解决传统包装中不可回收成分(例如铝箔和塑料层)的问题。
製造商甚至进一步采用环保方法,製造可堆肥香烟盒,可以将其集成到堆肥系统中,将其转化为有价值的有机物质。通过采用此类材料和实践,烟草业可以有效降低碳排放,并为全球应对气候变化的努力做出贡献。
烟草包装行业受到严格的政府监管的显着影响,这给烟草包装行业带来了重大变化,塑造了烟草产品的营销、销售和包装方式。这些法规对行业内的包装设计、营销策略和消费者行为有直接影响。
印度政府提议在烟草包装上引入健康警语,这是一项重大转变,将重塑包装设计、信息传递和消费者观念。对现有捲烟和其他烟草製品规则的拟议修正案表明了政府对公共卫生和意识的承诺。随着这些法规的生效,烟草包装行业必须适应新规范,这可能会影响烟草产品的设计流程、材料选择和消费者认知。
消费者和监管机构越来越关注包括烟草在内的产品的环境足迹。随着人们越来越认识到烟草种植在森林砍伐、排放和化学污染方面的作用,对可持续包装解决方案的需求不断增长。这种需求正在促使烟草公司重新考虑其包装材料、设计和实践,以尽量减少对生态的影响。
Global Tobacco Packaging Market reached US$ 16.9 billion in 2022 and is expected to reach US$ 22.0 billion by 2030, growing with a CAGR of 3.3% during the forecast period 2023-2030.
The worldwide tobacco packaging market is experiencing growth, with a slow adoption of eco-friendly packaging by niche brand owners. While mainstream brands have been slower to adopt sustainable packaging, some brands like Natural American Spirit and Pall Mall have introduced eco-friendly options. Brands like BAT and PMI are working towards making their packaging more recyclable and eco-friendly.
Companies like Innovia Films are using life cycle analysis tools and sustainable product development to create eco-friendly packaging options. The goal is to move towards circular packaging systems, but consumer behavior change is also vital for successful adoption. Amidst regulatory differences in regions, the demand for eco-friendly packaging in the tobacco industry is growing and companies like BMJ are offering innovative solutions including biodegradable paper and eco-friendly coatings.
Asia-Pacific region is expected to hold the largest share in the tobacco packaging industry, with China's booming tobacco industry and its role as a major tobacco producer and consumer have contributed to the expansion of the packaging sector in the region. According to Brookings report China is the world's largest tobacco producer, manufacturing over 2.3 trillion cigarettes annually. The production accounts for approximately 40 percent of the global total, which is nearly four times the output of the second-largest tobacco-producing country, U.S.
The tobacco packaging industry is expected to driven with the new packaging advancements smart packaging technology, like RFID tags, not only bolsters product safety but also engages consumers through interactive experiences and age verification. Elevating environmental consciousness, the integration of biodegradable materials resonates with eco-conscious customers, aligning your brand with sustainability trends.
In India's tobacco industry, a unique packaging strategy is unfolding to tackle the challenges posed by the sale of loose cigarettes and the government's efforts to curb tobacco-related diseases. Recognizing that 75% of cigarettes are sold as single sticks due to affordability, India's largest tobacco manufacturer, ITC, has introduced a game-changing approach. Taking inspiration from the FMCG sachetisation trend, ITC introduced a 5-cigarette pack that aligns with the principles of making products more affordable and accessible to a wider customer base. The concept of a 'low unit pack' (LUP) aims to increase sales and appeal to new customers, similar to how FMCG sachets revolutionized the market.
The tobacco packaging is expected to be driven with the growing trend of plain packaging with increasing momentum observed globally. According to an international report released by the Canadian Cancer Society, there is a strong and unstoppable global trend towards implementing plain packaging for tobacco products, which is gaining momentum steadily over the years.
The tobacco packaging industry has witnessed a remarkable global shift towards plain packaging, marked by an accelerating momentum that spans 38 countries and territories. The movement is fueled by the imperative to curb tobacco consumption, particularly among the youth and is exemplified by 21 countries having already adopted plain packaging regulations, with 3 having implemented them practically and 14 actively working towards implementation.
The tobacco packaging market is expected to be driven by the growing eco-friendly and sustainable approach through innovative concepts like disposable cigarette boxes, which are designed to mitigate the environmental impact that are associated with conventional tobacco packaging. The use of eco-friendly materials minimizes waste and also addresses the concern of non-recyclable components in traditional packaging, such as aluminum foil and plastic layers.
Manufacturers are even taking the eco-friendly approach a step further by creating compostable cigarette boxes, which can be integrated into composting systems, transforming them into valuable organic matter. By embracing such materials and practices, the tobacco industry can effectively lower its carbon emissions and contribute to global efforts to combat climate change.
The tobacco packaging industry is significantly impacted by the stringent government regulation which have brought about significant changes in the tobacco packaging industry, shaping the way tobacco products are marketed, sold and packaged. The regulations have direct implications for packaging design, marketing strategies and consumer behavior within the industry.
The Indian government's proposal to introduce health warnings on tobacco packaging represents a significant shift that will reshape packaging design, messaging and consumer perceptions. The proposed amendments to the existing cigarettes and other tobacco products rules demonstrate the government's commitment to public health and awareness. As these regulations come into effect, the tobacco packaging industry must adapt to the new norms, which will likely impact design processes, material choices and consumer perceptions of tobacco products.
Consumers and regulatory bodies are becoming increasingly concerned about the environmental footprint of products, including tobacco. As awareness grows about the role of tobacco cultivation in deforestation, emissions and chemical pollution, there is a growing demand for sustainable packaging solutions. The demand is pushing tobacco companies to reconsider their packaging materials, designs and practices to minimize their ecological impact.
The global tobacco packaging market is segmented based on material, product, packaging and region.
Paper and cardboard packaging is expected to hold the largest share in the tobacco packaging industry, as these type of packaging are renewable and recyclable materials, aligning with growing consumer and industry demands for sustainable packaging options. These materials offer a combination of strength, stiffness and light weight, which helps the packaging maintain its shape even after multiple openings and closings.
Specialized coated boards like Ensocoat L by Stora Enso and Koppar offer enhanced features specifically tailored for tobacco packaging. These boards provide excellent printability, whiteness and surface smoothness, making them suitable for luxury packaging and demanding finishing techniques. Furthermore, for printing on paper and cardboard tobacco packaging, solvent-based ink series like Gecko Tobacco are widely used. These inks deliver outstanding printability, heat seal resistance and blocking resistance, meeting the stringent requirements of major tobacco brands.
Asia-pacific region is expected to hold the largest share in the tobacco packaging industry, drawing the attention of major tobacco companies due to its unique demographic and market characteristics. As with vast populations, particularly in countries like China and India, the region presents significant opportunities for tobacco companies to tap into a large consumer base. The high prevalence of male smokers and the potential to attract female smokers have further fueled the industry's interest in the region.
Asia-Pacific's role in the tobacco industry extends beyond consumption to production. The region currently accounts for half of the world's tobacco production and consumption. The smoke industry made significant growth with male and female population progress in countries like Hong Kong, Japan and Singapore. Governments have taken steps to counter the industry's tactics, implementing measures such as standardized packaging, graphic health warnings and bans on advertising and promotion. Industry interference, from misrepresenting evidence to challenging tobacco control legislation, has been a persistent issue.
The major global players in the market include: Amcor plc, International Paper Company, Innovia Films Ltd., WestRock Company, TCPL Packaging Limited, ITC Limited, West Rock, Sonoco Products Company, Schweitzer-Mauduit International, Inc. and Essentra plc
COVID-19 made a significant impact on tobacco packaging industry presented a complex landscape for the tobacco industry, with both challenges and opportunities emerging. Despite initial concerns about reduced consumption and stock shortages due to factory closures, major tobacco companies reported relatively limited short-term impact. Surprisingly, the industry has leveraged the pandemic to engage with government bodies and participate in relief efforts, potentially emerging from the crisis in better shape.
Tobacco companies capitalized on the crisis to not only bolster their image but also to protect their interests in the evolving health context. They pushed for inclusion of tobacco products as essential goods and even contested production restrictions in various countries. Also, tobacco firms have embraced the so-called nicotine hypothesis, suggesting a link between nicotine use and COVID-19 protection, a notion that could bolster demand for heated tobacco products.
The Russia-Ukraine war made a significant impact on the tobacco packaging industry, as well as other global corporations operating within Russia. Despite the conflict and international efforts to curtail revenues through sanctions, some major international companies chose to remain in Russia, generating substantial profits and tax contributions to the Russian government.
A report by civil society umbrella group B4Ukraine and the Kyiv School of Economics revealed that these companies collectively earned $214 billion in revenue in 2022 through their Russian operations. Tobacco company Philip Morris made significant revenue and paid substantial profit taxes to the Russian government. Competitor Japan Tobacco International (JTI) also earned substantial revenue, even though the operating environment remained challenging due to the conflict.
The global tobacco packaging market report would provide approximately 61 tables, 60 figures and 193 Pages.
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