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市场调查报告书
商品编码
1352156
全球奖项管理软体市场 - 2023-2030Global Award Management Software Market - 2023-2030 |
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全球奖项管理软体市场将于 2022 年达到 6 亿美元,预计到 2030 年将达到 11 亿美元,2023-2030 年预测期间复合年增长率为 8.8%。
公共和私营部门的组织越来越多地采用和认识到奖项的价值,这些计划可以提高员工士气,提高品牌声誉并表彰杰出成就。因此,对高效、精简的奖励管理流程的需求不断增长。许多奖励计划已从纸质系统过渡到数位平台。
奖项在标准、类别和评估流程方面可能存在很大差异。奖励管理软体可以灵活且有效率地配置和管理不同的奖励计划,从而节省时间并减少错误。奖项管理软体提供数据驱动的见解和报告功能,使组织能够评估其奖项的影响和有效性。
亚太地区是全球奖项管理软体市场成长最快的地区,到2022 年,其市场份额将不足1/4。随着该地区的企业和组织不断发展并在全球范围内竞争,人们对奖项管理软体的认可度越来越高。奖项和认可的价值。许多公司将奖项视为展示其成就并获得市场竞争优势的一种方式。
动力学
奖励管理软体的需求增加
随着组织和行业寻求对其成就的认可和讚誉,可获得的奖项、助学金和奖学金的数量不断增加,而数量的增加需要高效的管理系统来处理申请、评估和分配流程。奖励计划变得更加复杂,通常涉及多个类别、标准和阶段。该软体有助于简化这些复杂的流程,使管理和参与此类计划变得更加容易。
例如,2023 年 6 月 13 日,Freshworks 是一家以其客户支援、对话式讯息传递和 IT 服务管理软体应用程式而闻名的软体公司,在巴西第四届年度 B2B Stack 奖中获得认可。颁奖典礼在拉丁美洲最大的线上创新活动之一的 TD 网路会议期间举行。 Freshworks 的 Freshdesk 和 Freshchat 应用程式荣获支援和聊天类别的主要 B2B 软体奖。
对赠款管理解决方案的高需求
包括政府机构、非营利组织和教育机构在内的组织正在认识到有效管理赠款和奖项的重要性。手动流程是耗时且容易出错的流程,导致对能够简化整个拨款管理生命週期的软体解决方案的需求不断增长。资助计划变得更加复杂,通常涉及多个利害关係人、合规要求和报告义务。
例如,2023 年3 月9 日,基于云端的补助金管理和企业捐赠解决方案领先供应商SmartSimple Software 推出了SmartSimple Cloud AI,这是一款变革性产品,将人工智慧融入整个补助金管理生命週期,这项突破性产品引入了- 端到端的人工智慧支持,简化拨款管理流程并减轻行政负担。
技术进步
基于云端的解决方案的采用使得奖项管理软体具有更大的可存取性和可扩展性。云端技术使组织能够从任何地方存取其奖励管理系统、无缝协作并接收自动软体更新,推动技术进步。人工智慧和机器学习技术正在应用于奖励管理软体,以实现日常任务的自动化、改进决策并增强资料分析。
例如,2023 年 9 月 1 日,2023 年 SAP 创新奖获奖者强调了技术和人类专业知识在推动各行业创新方面的变革力量。虽然数位工具和基于云端的解决方案彻底改变了协作,但必须认识到,人类的聪明才智和奉献精神对于推动产业向前发展仍然至关重要。
2023 年 SAP 创新奖旨在表彰组织在利用技术实现永续和有影响力的创新方面所取得的成就。多年来,该奖项的参赛作品数量显着增加,反映出技术创新日益重要。
过程昂贵且耗时
实施奖励管理软体通常需要对可能不熟悉该系统的员工进行培训。学习有效地使用软体可能需要时间,并且团队成员可能会抵制变革。虽然奖项管理软体提供客製化选项,但进行广泛的客製化可能很复杂,并且可能需要 IT 专业知识,这可能会减慢实施流程。
购买和实施奖励管理软体需要支付前期成本,包括许可费、设定和培训费用。对于预算有限的小型组织或非营利组织来说,这种成本可能是一个障碍。将奖励管理软体与现有系统(例如财务软体或 CRM 工具)整合可能具有挑战性。可能会出现相容性问题,从而导致资料传输问题。
Global Award Management Software Market reached US$ 0.6 billion in 2022 and is expected to reach US$ 1.1 billion by 2030, growing with a CAGR of 8.8% during the forecast period 2023-2030.
Organizations, both in the public and private sectors, are increasingly adopting and recognizing the value of awards and these programs boost employee morale, enhance brand reputation and acknowledge outstanding achievements. As a result, there is a growing demand for efficient and streamlined award management processes. As many award programs have transitioned from paper-based systems to digital platforms.
Awards can vary significantly in terms of criteria, categories and evaluation processes. Award management software provides the flexibility to configure and manage diverse award programs efficiently, saving time and reducing errors. Award management software offers data-driven insights and reporting capabilities, enabling organizations to assess the impact and effectiveness of their awards.
Asia-Pacific is the fastest growing region in the global award management software market covering less than 1/4th of the market in 2022. As businesses and organizations in the region are continuously growing and compete on a global scale, there is an increasing recognition of the value of awards and recognitions. Many companies see awards as a way to showcase their achievements and gain a competitive edge in the market.
Dynamics
Increased Requirement of Award Management Software
As organizations and industries seek recognition and accolades for their achievements, there is a growing number of awards, grant and scholarships available and this increased volume necessitates efficient management systems to handle the application, evaluation and distribution processes. Award programs have become more intricate, often involving multiple categories, criteria and stages. The software helps streamline these complex processes, making it easier to administer and participate in such programs.
For instance, on 13 June 2023, Freshworks, a software company known for its customer support, conversational messaging and IT service management software applications, received recognition at the fourth annual B2B Stack Awards in Brazil. The awards ceremony took place during the TD Web Conference one of Latin America's largest online innovation events. Freshworks' Freshdesk and Freshchat applications were honored with the main B2B software awards in the Support and Chat categories.
High Demand for Grant Management Solutions
Organizations, that includes government agencies, non-profits and educational institutions, are recognizing the importance of efficiently managing grants and awards. Manual processes are time-consuming process and error-prone process, leading to a growing demand for software solutions that can streamline the entire grant management lifecycle. Grant programs have become more complex, often involving multiple stakeholders, compliance requirements and reporting obligations.
For instance, on 9 March 2023, SmartSimple Software, a leading provider of cloud-based solutions for grants management and corporate giving, launched SmartSimple Cloud AI, a transformative product that incorporates artificial intelligence into the entire grant management lifecycle and this groundbreaking product introduces end-to-end AI support, streamlining the grant management process and reducing administrative burdens.
Technology Advancement
The adoption of cloud-based solutions has allowed for greater accessibility and scalability of award management software. Cloud technology enables organizations to access their award management systems from anywhere, collaborate seamlessly and receive automatic software updates, driving technological advancement. AI and machine learning technologies are being applied to award management software to automate routine tasks, improve decision-making and enhance data analysis.
For instance, on 1 September 2023, the 2023 SAP Innovation Award winners highlight the transformative power of technology and human expertise in driving innovation across various industries. While digital tools and cloud-based solutions have revolutionized collaboration, it's essential to recognize that human ingenuity and dedication remain crucial to propelling industries forward.
The 2023 SAP Innovation Awards celebrated organizations' achievements in harnessing technology for sustainable and impactful innovation. The number of submissions for the awards has significantly increased over the years, reflecting the growing importance of technological innovation.
Expensive and Time Taken Process
Implementing award management software often requires training for staff who may not be familiar with the system. Learning to use the software effectively can take time and there may be resistance to change among team members. While award management software offers customization options, making extensive customizations can be complex and may require IT expertise and this can slow down the implementation process.
There is an upfront cost associated with purchasing and implementing award management software, including licensing fees, setup and training expenses. For small organizations or nonprofits with limited budgets, this cost can be a barrier. Integrating award management software with existing systems, such as financial software or CRM tools, can be challenging. Compatibility issues may arise, leading to data transfer problems.
The global award management software market is segmented based deployment, component, organizational size, function, platform, end-user and region.
Adoption of Cloud-Based Platform
Cloud based deployment is expected to cover about 1/3rd of the global market during the forecast period 2023-2030. Increasingly shift towards operations to digital platforms the demand for cloud-based solutions that include award management software. Cloud-based software allows for flexibility, scalability and accessibility that make attractive options for modern businesses. The software eliminates the requirement of infrastructure and maintenance costs.
For instance, on 29 August 2023, NetApp was recognized with two prestigious awards at the 2023 Google Cloud Technology Partner of the Year Awards. NetApp received awards in the categories of Infrastructure Storage and Marketplace Infrastructure and these awards highlight NetApp's commitment to delivering scalable, high-performance and secure storage solutions for customers as they migrate, modernize and transform their IT environments with Google Cloud.
Geographical Penetration
Growing Number of Awards Opportunities in North America
North America is the largest region in the global award management software market covering about 1/3rd of the market. The region hosts a wide range of award programs, spanning industries such as technology, healthcare, finance and more. The sheer number of award opportunities drives the demand for efficient software to manage submissions and evaluations.
For instance, on 7 March 2023, Mevisio, a Swedish provider of digital visual management solutions for businesses and organizations, has registered its U.S. subsidiary, Mevisio North America Inc., in U.S. Federal Government's System for Award Management and this registration allows the company to bid on government contracts and receive federal funding, providing new growth opportunities in U.S.
The major global players in the market include: Blackbaud, Inc., Evalato, Creative Force Ltd, SmarterSelect, Currinda, AwardStage, Untap Technologies, OpenWater, eAwards and Omnipress.
Lockdowns and social distancing measures in place, organizations and institutions that previously relied on manual or in-person award management processes turned to online solutions and this led to a surge in demand for Award Management Software as a means to facilitate remote collaboration, application submissions and evaluations. Many award ceremonies and events transitioned to virtual formats due to restrictions on large gatherings.
The pandemic disrupted many industries and sectors, affecting eligibility criteria and deadlines for awards. Award Management Software needed to be flexible enough to accommodate these changes and ensure fairness in the selection process. Award Management Software played a pivotal role in facilitating communication through automated notifications, messaging features and centralized information sharing.
The shift to online award management raised concerns about data security and privacy, especially when handling sensitive applicant information. Software providers had to enhance security measures and compliance with data protection regulations. Some organizations faced resource constraints during the pandemic, affecting their ability to implement and maintain award management solutions.
AI Impact
AI automates many routine tasks that are involved in the award management process, such as data entry, document processing and communication and this automation saves time and reduces the risk of errors, allowing staff to focus on more strategic tasks. AI-powered analytics process large volumes of data to provide insights and trends. Award managers use these insights to make data-driven decisions, identify opportunities for improvement and optimize their award programs.
AI can help predict award outcomes and identify potential issues before they occur and this predictive capability allows award managers to take proactive measures to improve the chances of success. AI-powered NLP can analyze written documents, emails and other textual data to extract relevant information, this is especially useful for managing communication with applicants, judges and stakeholders.
For instance, on 7 August 2021, Telangana's innovative artificial intelligence-driven crowd monitoring program has been awarded the AI Gamechanger Exemplar Award by NASSCOM. The AI-based application was used during the Medaram jatara, Asia's biggest biennial tribal festival and the India Vs West Indies T20 match in Hyderabad. It enables authorities to take corrective measures such as deploying manpower, making public announcements and rerouting crowds to prevent incidents like stampedes.
Russia- Ukraine War Impact
The conflict has led to geopolitical disruptions, which can affect international collaborations and partnerships related to awards and grants. Organizations using Award management software for managing international awards may face challenges in communication, coordination and funding allocation. The war has diverted attention and resources towards humanitarian efforts, defense and crisis management.
Economic instability resulting from the war can affect the funding available for awards and grants. Organizations may need to reassess their budgets and funding sources, which could impact the number and size of awards offered. Individuals and organizations based in conflict-affected regions may face challenges in accessing and applying for awards. Award management software may need to incorporate flexibility in eligibility criteria to accommodate these applicants.
The global award management software market report would provide approximately 85 tables, 91 figures and 210 pages.
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