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市场调查报告书

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1359939

全球风味茶市场 - 2023-2030

Global Flavored Tea Market - 2023-2030

出版日期: 2023年10月11日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述：

2022年，全球风味茶市场规模达26亿美元，预计2030年将达到47亿美元，2023-2030年预测期间复合年增长率为7.9%。

在调味茶市场上可以找到种类繁多的花草茶。其中包括木槿茶、玫瑰茶、小荳蔻茶、有机茶、甘菊茶、薄荷茶和纯香草茶。在预测期内推动市场成长的关键因素之一是世界人口对健康和生活方式采取预防措施的意识不断增强。

消费者喜欢调味茶的风味和香气。此外，它还提供一些医疗优势，吸引了来自世界各地关心健康的人。它含有大量维生素 C，可支持健康的血糖和胆固醇水平，有助于减肥，并增强免疫系统。为了提供消费者完全的满足以及多种口味和优点，调味茶被广泛使用。随着消费者对饮食习惯态度的改变，对该产品的需求不断增加。

研究和开发是茶业企业的持续投资。由于这种模式，人们已经习惯了定期喝茶，公司也以新的口味和感觉扩大了茶叶市场。人们的品味和偏好也随着市场趋势的变化而改变。 2022年，亚太地区占据最高的市场收入份额，超过45%。在亚太风味茶市场，消费者乐于尝试新事物，并深受名人代言的影响，提高了对产品治疗和健康的认识好处。

动态：

健康与保健的上升趋势

许多风味茶被视为苏打水和果汁等甜饮料的更健康替代品。越来越多的顾客正在寻找天然、低热量、低糖的选择。例如，草本茶和水果茶通常含有抗氧化剂和其他促进健康的成分。

抗氧化剂与许多健康益处有关，包括抵抗氧化压力、降低慢性疾病的风险以及促进整体健康的能力。根据德国茶叶和草药浸剂协会的数据，2021 年有机优质茶、草药浸剂和水果浸剂的销量大幅增长，所售茶中 15.9% 带有有机标籤。

人们对人造成分和添加剂很少的清洁标籤产品越来越感兴趣

健康产业现在主要关註消化健康。人们普遍选择用薄荷、茴香和生姜等成分製成的茶，因为它们据称能够缓解消化不适并促进更好的消化。此外，压力管理和放鬆在当今快节奏的世界中至关重要。宣扬调味茶对于放鬆、减轻压力和改善睡眠的好处。

客户对不含人工成分和添加剂的清洁标籤产品越来越感兴趣。这种趋势得到了用天然香料、真正的水果和香草而不是人工添加剂或防腐剂製成的调味茶的支持。清洁标籤风味茶透过清楚列出成分，让顾客更容易了解他们所消费的东西。

各自的透明度可以促进信任，并使人们能够就自己的饮食偏好做出明智的决定。透过使用清洁标籤产品，可以保留调味茶中所用成分的天然风味和营养价值，其目的是尽量减少加工和化学处理。

便利性是风味茶受欢迎的关键因素

风味茶为消费者提供了一种便捷的方式来享受他们喜欢的口味，而无需耗时的准备，这对于在饮料选择中寻求口味和便利性之间平衡的人来说是一个有吸引力的选择。包装保证了每份茶都卫生且使用方便，同时也保持了茶的新鲜度。

瓶装或罐装风味茶非常方便携带，经常在便利商店、自动贩卖机和咖啡馆买到，让顾客可以在旅途中购买。有些即饮茶采用可重新密封的容器，让顾客可以存放剩余的茶，而不必担心溢出或失去新鲜度。无论是以茶包或即饮瓶的形式出售，许多风味茶都是单份装的。

例如，2022 年 6 月，英国 Clipper Tea Company 的美国分部在其现有产品线中添加了新口味和包装。最近添加的口味包括有机伯爵红茶、橙子和姜黄花草茶、绿茶和柠檬、冬季苹果和肉桂花草茶以及有机冬季浆果花草茶。

风味茶成本高

与其他一些饮料选择相比，调味茶，尤其是优质或手工品种的茶，可能相对更昂贵。消费者价格敏感性，特别是在价格敏感的细分市场，可能会限制市场扩张。高品质茶叶和有机成分（如真正的水果片、香草、香料和精油）经常用于优质风味茶。较高的生产成本是由于这些优质成分造成的。

此外，经常需要复杂的混合技术来在调味茶中产生独特且均衡的风味特征。将各种茶品种、药草和植物药混合以获得特定风味的巧妙过程可能会增加生产成本。由于其稀有性和特殊的风味组合，一些风味茶被生产为特殊茶或限量版混合茶，可以卖到更高的价格。

Herbal teas can be found in a huge variety in the flavoured tea market. They include, among others, hibiscus tea, rose tea, cardamom tea, organic tea, chamomile tea, peppermint tea, and pure herbs tea. One of the key factors propelling the market towards growth during the forecast period is the rising awareness among the world's population to take precautions with their health and lifestyle.

Consumers love the flavour and aroma of flavoured tea. Additionally, it offers some medical advantages that draw people who care about their health from all over the world. It contains a lot of vitamin C, which supports healthy blood sugar and cholesterol levels, aids in weight loss, and strengthens one's immune system. In order to provide consumers with complete satisfaction and a variety of tastes and advantages, flavoured tea is widely available. The demand for this product rises as consumer attitudes towards their eating habits change.

Research and development are ongoing investments for businesses in the tea industry. As a result of this pattern, people are already accustomed to drinking tea on a regular basis, and companies have expanded the tea market with new flavours and sensations. People's tastes and preferences have also changed in response to the shifting market trends. Asia-Pacific held highest market revenue share of more than 45% in the year 2022. In the Asia-Pacific flavored tea market, customers are open to trying new things and are greatly influenced by celebrity endorsements that raise awareness of the product's therapeutic and health benefits.

Dynamics:

Rising Trend of Health and Wellness

Numerous flavoured teas are viewed as healthier substitutes for sweetened drinks like soda and juice. More and more customers are looking for natural, low-calorie, low-sugar options. For instance, herbal and fruit-infused teas frequently contain antioxidants and other health-promoting ingredients.

Antioxidants have been linked to a number of health advantages, including the ability to fight off oxidative stress, lower the risk of developing chronic illnesses, and promote general wellbeing. Sales of organic quality teas, herbal infusions, and fruit infusions increased dramatically in 2021, according to the German Tea & Herbal Infusions Association, with 15.9% of sold teas carrying the organic label.

Growing Intrest in Clean Label Products With Few Artificial Ingredients and Additives

The wellness sector is now heavily focused on digestive health. Popular choices for their alleged capacity to ease digestive discomfort and encourage better digestion include teas made with ingredients like peppermint, fennel, and ginger. Additionally, stress management and relaxation are crucial in today's fast-paced world. The benefits of flavoured teas for relaxation, stress reduction, and improved sleep are promoted.

Customers are becoming more interested in clean label products with few artificial ingredients and additives. This trend is supported by flavoured teas made with natural flavourings, actual fruit, and herbs rather than artificial additives or preservatives. Clean label flavoured teas make it simpler for customers to understand what they are consuming by clearly listing the ingredients.

The respective transparency fosters trust and enables people to make well-informed decisions about their dietary preferences. The natural flavours and nutritional benefits of the ingredients used in flavoured teas can be preserved by using clean label products, which aim to minimise processing and chemical treatments.

Convenience is a Key Factor Contributing to the Popularity of Flavored Teas

Flavoured teas provide consumers with a convenient way to enjoy their preferred flavours without the need for time-consuming preparation, making them an appealing option for people looking for a balance between taste and convenience in their beverage choices. The wrappers guarantee that each serving is hygienic and convenient to use while also preserving the tea's freshness.

Flavoured teas in bottles or cans are very portable and frequently available in convenience stores, vending machines, and cafes, enabling customers to buy them while on the go. Some RTD teas come in resealable containers that let customers store any leftover tea without worrying about spills or losing freshness. No matter if they are sold in tea bags or RTD bottles, many flavoured teas come in single-serving sizes.

For instance, in June 2022, The American division of the UK-based Clipper Tea Company added new flavours and packaging to its existing product line. Organic earl grey black tea, orange & turmeric herbal tea, green tea & lemon, winter apple and cinnamon herbal tea, and organic winter berries herbal tea are among the recently added flavours.

High Cost of Flavored Tea

Compared to some other beverage options, flavoured teas, especially premium or artisanal varieties, can be relatively more expensive. Consumer price sensitivity, especially in price-conscious segments, may restrain market expansion. High-quality tea leaves and organic components like real fruit pieces, herbs, spices, and essential oils are frequently used in premium flavoured teas. The higher production cost is a result of these premium ingredients.

Furthermore, complex blending techniques are frequently needed to produce distinctive and well-balanced flavour profiles in flavoured teas. The skillful process of blending various tea varieties, herbs, and botanicals to achieve particular flavour profiles can raise production costs. Due to their rarity and special flavour combinations, some flavoured teas are produced as specialty or limited-edition blends, which can fetch higher prices.

Segment Analysis:

The global flavored water market is segmented based on type, flavor, distribution channel, end-user and region.

Increase in Demand for Loose Leaf Tea, Driven by Chaning Consumer Preferences

Due to the fact that loose leaf tea typically contains whole or larger tea leaves and retains more of their flavour and essential oils than tea bags, it is frequently thought of as being of higher quality. Due to its perceived higher quality and freshness, loose leaf tea attracts customers looking for a premium tea experience.

A wider variety of flavour profiles, including complex and nuanced flavours that are difficult to achieve with tea bags, are offered by loose leaf teas. A more varied flavour experience is made possible by the range of tea varieties available and the flexibility of brewing techniques. Customers can adjust the strength and flavour of their tea by adjusting the brewing time, water temperature, and tea-to-water ratio.

Additionally, since loose leaf tea typically produces less waste than tea bags, which may contain plastic or other non-biodegradable materials, some environmentally conscious consumers favour it. Direct sourcing from tea gardens and open supply chains are two selling points for many loose leaf tea brands.

Geographical Penetration:

Growing Acceptance of Tea Among Health Consicious Cosumers in Asia-Pacific

As health-consciousness continues to rise, consumers in Asia-Pacific are turning to flavored teas for their potential health benefits. Certain ingredients commonly used in flavored teas, such as ginger, ginseng, and green tea, are associated with various health-promoting properties. Moreover, tea has a long and deep-rooted cultural history in many Asian countries, and flavored teas have been a part of these traditions for centuries.

Additionally, the working population in the region prefers tea for instant energy and hydration during working hours. Owing to all these factors, the market players are launching healthy and flavorful tea products in the market to cater to consumer demand. In November 2022, Netsurf Network launched a series of herbal teas in India. The products are available in different herbal flavors, i.e., Bramhi & cinnamon, ginger & cumin, ashwagandha & lemon, and others.

Competitive Landscape

The major global players in the market include: Unilever, Numi Inc, Twining and Company Ltd., Goodricke Group Ltd., Harney and Sons Fine Teas, Golden tips Yea, Tetley, Apeejay Surrendra Group, Nestle and Tata Global Beverages.

COVID-19 Impact Analysis

During the pandemic, consumers who were concerned about their health sought out beverages with perceived health advantages. The market expanded quickly as a result of the COVID-19 pandemic's growing health concerns. Demand for flavored teas increased as consumers sought out more healthy and soothing options, especially those with herbal or functional ingredients like immunity-boosting herbs.

Due to their alleged health advantages, tea is frequently chosen by consumers. Green, black, white, and herbal teas are just a few of the many varieties of tea that have different functional properties. For instance, while herbal teas like chamomile are valued for their calming properties, green tea is well known for its antioxidant content.

Russia-Ukraine War Impact

Geopolitical tensions lead to fluctuations in currency values, impacting the cost of importing flavored teas from other countries. The affordability of imported teas was impacted by exchange rate instability and price volatility. Trade restrictions, embargoes, or sanctions are a result of geopolitical conflicts. Such regulations may obstruct international trade in flavoured teas, which will have an impact on import and export markets.

Due to the conflict, broken supply chains, and lower demand, Ukraine's production in 2022 fell by 31.5 percent compared to 2021, when it stood at a level of about 15,000 tonnes. Imports fell by nearly 40% in 2022 compared to 2021, which is related to a sharp rise in raw material prices and the nation's economic crisis.

Tea packaged in filter bags made up the majority of imports because Ukrainian consumers are more accustomed to this type of packaging. Between 2017 and 2021, tea imports' geographic distribution remained largely stable, and UAE, Sri Lanka, Azerbaijan, Poland, and China were among the principal suppliers. Poland and China overtook Sri Lanka as the top exporters of tea to Ukraine in 2022, though Sri Lanka still holds the top spot.

By Type

Loose Leaf Tea
CTC Tea

By Flavor

Fruits
Flowers
Herbs
Spices

By Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
E-Commerce
Others

By End-User

Food and Beverage
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On June 28, 2023, the popular global wellness brand VAHDAM India, known for its premium, organic teas and spices from India, has debuted a brand-new, intriguing product line: ICED TEAS! This new line of iced teas is made with only real tea and is offered in two practical formats: instant premix and pitcher tea bags.
On April 21, 2023, 'Hard Iced Tea' from Lipton now comes in four fruit flavours and is alcoholic. According to the manufacturer, the drinks are "reimagined" as "smooth, refreshing, and seriously delicious" 5% ABV non-carbonated drinks using "real brewed Lipton tea, natural fruit flavours, and a triple-filtered, premium malt base."
On November 23, 2022, With the introduction of Tetley Green Tea Immune Tulsi, Tetley Green Tea expanded its wellness selection. The addition of the new Tulsi variant expands the flavours available in the Tetley Green Tea Immune line, which already includes Lemon & Honey, Ginger, Mint and Lemon, as well as Naturally Sweet with Mango Flavour.

Why Purchase the Report?

To visualize the global flavored tea market segmentation based on type, flavor, distribution channel, end-user, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of flavored tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global flavored tea market report would provide approximately 69 tables, 67 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Trend of Health and Wellness
  - 4.1.1.2. Growing Interest in Clean Label Products with Few Artificial Ingredients and Additives
  - 4.1.1.3. Convenience is a Key Factor Contributing to the Popularity of Flavored Teas
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Flavored Tea
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Loose Leaf Tea*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. CTC Tea

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Fruits*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Flowers
8.4. Herbs
8.5. Spices

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. E-Commerce
9.5. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Food and Beverage*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Numi Inc*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Unilever
13.3. Twining and Company Ltd.
13.4. Harney and Sons Fine Teas
13.5. Goodricke Group Ltd.
13.6. Golden tips Yea
13.7. Apeejay Surrendra Group
13.8. Tetley
13.9. Tata Global Beverages
13.10. Nestle

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

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