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市场调查报告书
商品编码
1679318
2030 年布楚茶市场预测:按类型、性质、形式、分销管道、应用和地区进行全球分析Buchu Tea Market Forecasts to 2030 - Global Analysis By Type (Organic and Conventional), Nature, Form, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球布枯茶市场规模预计在 2024 年达到 608.6 亿美元,到 2030 年将达到 1,032.1 亿美元,预测期内的复合年增长率为 9.2%。
博夫茶是一种由原产于南非的博夫植物的叶子製成的草本茶。它具有独特的芳香味道,带有薄荷和柑橘的味道。传统上,布克茶因其潜在的健康益处而被使用,包括帮助消化、支持泌尿道健康和起到消炎的作用。它富含抗氧化剂,经常被食用以增强人体的自然癒合能力,是一种改善整体健康和排毒的流行替代健康方法。
凉茶需求不断成长
消费者对天然和健康饮料的兴趣日益浓厚,推动了对草本茶的需求成长。众所周知,包括布克茶在内的草本茶具有多种健康益处,包括利尿和抗发炎功效。这项发展是由消费者日益青睐天然、功能性饮料的趋势所推动的。布克茶尤其具有某些健康益处,使其成为注重健康的顾客的理想选择。随着分销管道的成长,包括保健品专卖店和网路零售商,布茶的受欢迎程度和供应量得到了进一步提升。
缺乏标准化
毛茶市场缺乏标准化,对消费者和製造商都带来了重大挑战。由于布克茶是草本产品,因此由于种植区域、加工方法和采收技术等因素,其品质、风味和效力可能会有所不同。这种不一致会使消费者难以相信产品的有效性和可靠性,进而影响重复购买。此外,一些地区的监管挑战和有限的品管加剧了这些问题,并阻碍了布茶的广泛市场接受。
人们对替代医学的认识不断提高
随着越来越多的人转向整体健康和自然疗法,像布克茶这样的草药茶变得越来越受欢迎。布克茶可能带来的健康益处,例如改善消化和减少炎症,与补充和替代药物的日益普及相一致。对天然和有机产品的需求不断增长,促进了市场的扩张。推广白茶在补充和替代药物中的使用并向消费者介绍其好处可能会推动市场成长。此外,与医疗保健专业人员和健康影响者的合作将有助于提高人们对 Boeuf Tea 的认识并增加消费者的信任。
与其他草本茶的竞争
消费者有多种草本茶可供选择,包括洋甘菊、薄荷和绿茶等热门选择。这些知名的草本茶拥有很强的品牌知名度和消费者忠诚度,使得Bukh Tea难以获得市场占有率。此外,其他草本茶的多样化风味和健康益处可能会吸引消费者不再喜欢牛茶。为了保持竞争力,布枯茶製造商需要突出布枯茶的独特优势,并将其与其他草药茶区分开来。
COVID-19 的影响
新冠疫情以多种方式影响了布克茶市场。疫情加速了人们对健康产品的需求,其中包括布克茶等草本茶。消费者越来越寻求自然疗法来增强免疫力并保持整体健康。这场疫情也凸显了健康与保健的重要性,导致人们对草药茶的持续兴趣。整体来看,疫情为布枯茶市场既带来了机会,也带来了挑战。
预计在预测期内,有机部分将成为最大的组成部分。
由于消费者对有机和天然产品的偏好日益增长,因此预计有机产品将在预测期内占据最大的市场占有率。有机布枯茶被认为更健康、更环保,吸引了注重健康的消费者。由于对传统农业中合成农药和化学品的担忧,对有机产品的需求正在稳步增长。随着越来越多的消费者青睐有机食品,预计散茶市场的有机部分将大幅成长。
在预测期内,烹饪领域将以最高的复合年增长率成长。
由于布克茶在烹饪应用中的多功能性,预计烹饪用途部分将在预测期内见证最高增长。牛肉茶可用于多种食谱,包括饮料、甜点和美味佳餚。在烹饪和糖果零食中使用草本茶的趋势日益增长,为烹饪用途领域创造了巨大的机会。随着消费者寻求将草本茶融入饮食的新方法和创新方式,对烹饪蓬鬆茶的需求预计将飙升。
在预测期内,由于草药茶和自然疗法的采用越来越多,预计亚太地区将占据最大的市场占有率。中国、印度和日本等国家都有使用草药茶来促进健康和保健的悠久传统。人们对布枯茶益处的认识不断提高,以及对天然产品的需求不断增长,推动了布枯茶在该地区越来越受欢迎。此外,扩大分销管道以及超级市场和专卖店中布克茶供应量的增加也有助于提高亚太地区的市场占有率。
由于消费者对天然、草本和不含咖啡因的饮料的兴趣日益浓厚,预计北美地区在预测期内的复合年增长率最高。人们越来越意识到布茶的健康益处,包括其抗发炎、消化和解毒特性,这也促使布茶越来越受欢迎。日益增长的健康趋势和对有机和永续产品的偏好也在推动需求。此外,电子商务平台的发展使得 Boeuf Tea 更容易全部区域注重健康的消费者所接受。
According to Stratistics MRC, the Global Buchu Tea Market is accounted for $60.86 billion in 2024 and is expected to reach $103.21 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Buchu tea is an herbal infusion made from the leaves of the Buchu plant, native to South Africa. It has a distinct, aromatic flavour with minty and citrus undertones. Traditionally, Buchu tea has been used for its potential health benefits, including promoting digestion, supporting urinary tract health, and acting as an anti-inflammatory. Rich in antioxidants, it is often consumed for its natural healing properties and is popular in alternative wellness practices for overall well-being and detoxification.
Rising demand for herbal teas
Growing consumer interest in natural and health-conscious beverages is fueling the growth in demand for herbal teas. Herbal teas, including Buchu tea, are known to have a number of health advantages, including diuretic and anti-inflammatory effects. A larger consumer movement for natural and functional beverages is driving this development. Particularly, buku tea has certain health advantages that make it a desirable choice for customers who are concerned about their health. The popularity and accessibility of Buchu tea are further increased by the growth of distribution channels, which now include specialist health stores and internet retail.
Lack of standardization
The lack of standardization in the Buchu tea market poses a significant challenge for both consumers and manufacturers. Since Buchu tea is an herbal product, variations in its quality, flavour, and potency can occur based on factors such as the region of cultivation, processing methods, and harvesting techniques. This inconsistency makes it difficult for consumers to trust the product's effectiveness and reliability, potentially impacting repeat purchases. Furthermore, regulatory challenges and limited quality control practices in some regions exacerbate these issues, preventing Buchu tea from achieving widespread market acceptance.
Increased Awareness of Alternative Medicine
Herbal teas like Buchu tea are becoming more and more popular as more people turn to holistic health practices and natural cures. The possible health advantages of buku tea, such improving digestion and lowering inflammation, are consistent with the rising popularity of complementary and alternative medicine. The growing demand for natural and organic products contributes to the market's expansion. Promoting Buchu tea's usage in complementary and alternative medicine and informing customers about its advantages can propel market growth. Additionally, collaborations with healthcare professionals and wellness influencers can help raise awareness and boost consumer confidence in Buchu tea.
Competition from other herbal teas
Consumers have a wide range of herbal tea options available, including popular choices like chamomile, peppermint, and green tea. These established herbal teas have strong brand recognition and consumer loyalty, making it challenging for Buchu tea to gain market share. Additionally, the diverse flavour profiles and health benefits offered by other herbal teas can attract consumers away from Buchu tea. To remain competitive, Buchu tea manufacturers need to emphasize its unique benefits and differentiate it from other herbal teas.
Covid-19 Impact
The Covid-19 pandemic has had a mixed impact on the Buchu tea market. The pandemic has accelerated the demand for health-oriented products, including herbal teas like Buchu tea. Consumers are increasingly seeking natural remedies to boost their immune systems and overall well-being. The pandemic has also highlighted the importance of health and wellness, leading to a sustained interest in herbal teas. Overall, the pandemic has created both opportunities and challenges for the Buchu tea market.
The organic segment is expected to be the largest during the forecast period
The organic segment is expected to account for the largest market share during the forecast period, due to the growing consumer preference for organic and natural products. Organic Buchu tea is perceived as healthier and more environmentally friendly, attracting health-conscious consumers. The demand for organic products has been steadily increasing, driven by concerns about synthetic pesticides and chemicals in conventional agriculture. As more consumers prioritize organic options, the organic segment of the Buchu tea market is poised for significant growth.
The culinary uses segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the culinary uses segment is predicted to witness the highest growth rate, due to the versatility of Buchu tea in culinary applications. Buchu tea can be used in a variety of recipes, including beverages, desserts, and savoury dishes. The rising trend of using herbal teas in cooking and baking presents a significant opportunity for the culinary uses segment. As consumers explore new and innovative ways to incorporate herbal teas into their diets, the demand for Buchu tea in culinary applications is expected to soar.
During the forecast period, Asia Pacific region is expected to hold the largest market share, due to the increasing adoption of herbal teas and natural remedies. Countries like China, India, and Japan have a strong tradition of using herbal teas for health and wellness. The growing awareness of Buchu tea's benefits and the rising demand for natural products drive its popularity in the region. Additionally, the expanding distribution channels and increasing availability of Buchu tea in supermarkets and specialty stores contribute to its market share in Asia Pacific.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the growing consumer interest in natural, herbal, and caffeine-free beverages. Increasing awareness of the health benefits of Buchu tea, such as its anti-inflammatory properties, digestive support, and detoxifying effects, contributes to its rising popularity. The expanding wellness and health trends, along with the preference for organic and sustainable products, also fuel demand. Additionally, the growth of e-commerce platforms has made Buchu tea more accessible to health-conscious consumers across the region.
Key players in the market
Some of the key players profiled in the Buchu Tea Market include Cape Kingdom, Buchu Life, Herbivore Botanicals, The Tea Spot, Yogi Tea, The Republic of Tea, Bramley & Gage, South African Buchu Company, Nourish Organic, Traditional Medicinals, Pukka Herbs, Organic India, Teavana (Starbucks), David's Tea, and Wild Earth Herbs.
In March 2024, DAVIDsTEA Inc. announced it has secured an exclusive supplier agreement with Alimentation Couche-Tard Inc to offer a premium "Tea-2-Go" in-store experience at over 1,500 convenience stores across Canada.
In May 2020, The Tea Spot launched its new Flu Fighter tea, a caffeine-free herbal blend that features functional ingredients, including astragalus, honeysuckle, organic licorice root, orange peel, tangerine peel, dandelion root, mulberry leaf, red root and organic ginger. The Tea Spot is a leading producer of handcrafted whole leaf teas and Steepware(R), and the company donates 10 percent of all profits in-kind to cancer survivors and community wellness programs.