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市场调查报告书
商品编码
1813325

2032 年凉茶市场预测：按产品、功能、包装、分销管道、最终用户和地区进行的全球分析

Herbal Tea Market Forecasts to 2032 - Global Analysis By Product (Green Tea, Black Tea, Lemongrass, Peppermint, Chamomile, Ginger, Hibiscus and Other Products), Function, Packaging, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球草本茶市场规模预计在 2025 年达到 41 亿美元，到 2032 年将达到 74 亿美元，预测期内的复合年增长率为 8.6%。

草本茶是一种用热水冲泡各种草药、花卉、香辛料和其他植物成分製成的饮料，但不包括传统的茶树叶子。与红茶和绿茶不同，草本茶天然不含咖啡因，因其疗效、风味和健康益处而备受青睐。常见的成分包括洋甘菊、薄荷、芙蓉、生姜和路易波士茶，每种成分都具有独特的健康功效，例如放鬆身心、助消化和增强免疫力。草本茶已在不同文化中被广泛接受，成为整体健康习惯的一部分，并通常被宣传为符合洁净标示、有机和植物来源生活方式偏好的机能饮料。

人们对健康和保健的兴趣日益浓厚

在全球范围内，预防医学和自然疗法的兴起推动了对草本茶的需求。消费者正在寻求能够增强免疫力、促进消化和缓解压力的机能饮料。这种以健康为导向的消费模式，得益于人们对植物来源成分的日益关注以及洁净标示的流行。富含抗氧化剂和适应原的草本茶正逐渐成为一种日常的健康习惯，尤其是在都市区和老龄化人群中。预计这一趋势将在高端和大众市场领域持续保持长期成长。

监管复杂性和索赔限制

儘管需求不断增长，但草药茶市场仍面临健康声明和成分核准方面的监管障碍。各地区标准存在差异，尤其是在标籤检视、允许使用的植物成分和疗效声明方面，这给製造商带来了合规挑战。这些限制限制了产品的差异化，并延缓了创新週期。此外，缺乏统一的全球法规使得跨国扩张变得困难，阻碍了市场扩张，尤其是那些以认知或代谢益处为卖点的混合茶。

产品创新与功能融合

草本茶配方的创新正在开闢新的成长途径。各大品牌纷纷推出针对睡眠、专注力、肠道健康和免疫力的混合茶饮，通常将传统草本与睡茄、姜黄和CBD等热门植物成分结合。即饮形式、冷泡茶和永续包装进一步提升了对年轻消费者的吸引力。以临床检验和品牌故事为支撑的功能性定位正在推动优质化。此细分市场具有高利润潜力，尤其是在电商和专业健康零售通路。

供应链波动性和季节性

供应链波动和季节性变化给草本茶市场带来了重大挑战，阻碍了对洋甘菊和薄荷等关键植物成分的持续供应。气候波动、地缘政治紧张局势以及有限的采收季节导致价格难以预测，库存缺口也随之增加。这些因素影响了产品的供应，挤压了净利率，并使长期规划变得复杂。品牌面临多元化采购和投资弹性物流的压力，否则可能会因供应不稳定而失去消费者的信任和市场份额。

COVID-19的影响

疫情最初扰乱了草本茶供应链，但同时也加速了消费者对增强免疫力和缓解压力饮品的兴趣。居家隔离和远距办公增加了居家消费，推动了功能性混合茶的尝试和普及。电商通路的草本茶销售量激增，有力地支撑了健康理念。疫情过后，这种行为转变预计将持续下去，消费者将草本茶融入日常生活，以促进整体健康。

预计洋甘菊市场在预测期内将占据最大份额

洋甘菊因其广泛认可的镇静和助眠功效，预计将在预测期内占据最大的市场份额。其温和的风味和多样化的配方使其成为传统和功能性配方中的主打产品。洋甘菊与缓解压力和消化器官系统健康的关联，使其成为注重健康的消费者的挚爱。洋甘菊在不同地区和不同人群中的受欢迎程度，巩固了其作为草本茶产品组合中基石植物的地位，并推动了稳定的需求。

认知健康领域预计在预测期内将见证最高的复合年增长率。

预计认知健康领域将在预测期内实现最高成长率，这得益于消费者对思维清晰度、专注力和神经保护日益增长的兴趣。含有银杏、过长沙和绿茶儿茶素等成分的草药茶在专业人士和学生中越来越受欢迎。日益增长的压力和数位疲劳正在推动对天然认知增强剂的需求激增。该领域受益于强大的功能定位，尤其是在科学声明和有针对性的行销策略的支持下。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这得益于强劲的文化消费、不断增长的中阶人口以及日益增强的健康意识。中国、印度和日本等国家拥有悠久的草药传统，如今正透过高端包装和功能性品牌进行现代化改造。都市化和零售业的扩张进一步推动了草药的可及性。该地区丰富的生物多样性也支持在地采购和创新，使其成为生产和消费的战略中心。

复合年增长率最高的地区：

预计北美将在预测期内实现最高的复合年增长率，这得益于消费者对天然健康解决方案和洁净标示饮料日益增长的偏好。该地区的适应原混合饮料、益智茶和有机认证等动态健康趋势正在推动高端市场的成长。电子商务的兴起和网红主导的健康理念正在加速年轻族群的尝试。清晰的监管和有利于创新的生态系统支援产品的快速上市，使北美成为功能性草本茶扩张的热点地区。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球凉茶市场（按产品）

  • 绿茶
  • 红茶
  • 香茅
  • 薄荷
  • 洋甘菊
  • 姜
  • 芙蓉
  • 其他产品

6. 全球凉茶市场（依功能）

  • 认知健康
  • 肠道和消化系统健康
  • 多功能的
  • 其他功能

7. 全球凉茶市场（按包装）

  • 茶叶
  • 茶包
  • 即时混合
  • 瓶装和罐装食品

8. 全球凉茶市场（依通路）

  • 超级市场/大卖场
  • 专卖店
  • 网路零售
  • 便利商店
  • 其他分销管道

9. 全球凉茶市场（依最终用户）

  • 家
  • 食品服务

第 10 章全球凉茶市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Lipton Teas and Infusions
  • Twinings
  • Celestial Seasonings
  • Traditional Medicinals
  • Numi Organic Tea
  • Bigelow Tea Company
  • TEEKANNE
  • Yogi Tea
  • Tata Consumer Products
  • ITO EN
  • Ahmad Tea
  • Dilmah
  • The Republic of Tea
  • Harney & Sons
  • Clipper Teas
Product Code: SMRC30787

According to Stratistics MRC, the Global Herbal Tea Market is accounted for $4.1 billion in 2025 and is expected to reach $7.4 billion by 2032 growing at a CAGR of 8.6% during the forecast period. Herbal tea is a beverage made by infusing various herbs, flowers, spices, or other plant materials in hot water, excluding traditional tea leaves from the Camellia sinensis plant. Unlike black or green tea, herbal teas are naturally caffeine-free and are consumed for their therapeutic properties, flavor profiles, and wellness benefits. Popular ingredients include chamomile, peppermint, hibiscus, ginger, and rooibos, each offering distinct health-supportive functions such as relaxation, digestion, or immune support. Herbal teas are widely embraced across cultures as part of holistic health routines, often marketed as functional beverages that align with clean-label, organic, and plant-based lifestyle preferences.

Market Dynamics:

Driver:

Rising health & wellness focus

The global shift toward preventive health and natural remedies is fueling demand for herbal teas. Consumers increasingly seek functional beverages that support immunity, digestion, and stress relief. This wellness-driven consumption is amplified by growing awareness of plant-based ingredients and clean-label preferences. Herbal teas, rich in antioxidants and adaptogens, are positioned as daily wellness rituals, especially among urban and aging populations. This trend is expected to sustain long-term growth across both premium and mass-market segments.

Restraint:

Regulatory complexity & claims restrictions

Despite rising demand, the herbal tea market faces regulatory hurdles around health claims and ingredient approvals. Varying standards across regions-especially in labeling, permissible botanicals, and therapeutic assertions-create compliance challenges for manufacturers. These constraints limit product differentiation and slow innovation cycles. Additionally, the lack of harmonized global regulations makes cross-border expansion difficult, particularly for blends marketed with cognitive or metabolic benefits, thus it hinders market expansion.

Opportunity:

Product innovation & functional blends

Innovation in herbal tea formulations is unlocking new growth avenues. Brands are introducing targeted blends for sleep, focus, gut health, and immunity-often combining traditional herbs with trending botanicals like ashwagandha, turmeric, and CBD. Ready-to-drink formats, cold brews, and sustainable packaging further enhance appeal among younger consumers. Functional positioning, backed by clinical validation and storytelling, is driving premiumization. This segment offers high-margin potential, especially in e-commerce and wellness-focused retail channels.

Threat:

Supply chain volatility & seasonality

Supply chain volatility and seasonality pose significant challenges to the herbal tea market, disrupting consistent access to key botanicals like chamomile and peppermint. Climate fluctuations, geopolitical tensions, and limited harvesting windows lead to unpredictable pricing and inventory gaps. These disruptions hinder product availability, strain margins, and complicate long-term planning. Brands face increased pressure to diversify sourcing and invest in resilient logistics, or risk losing consumer trust and market share due to inconsistent supply.

Covid-19 Impact

The pandemic initially disrupted herbal tea supply chains but simultaneously accelerated consumer interest in immunity-boosting and stress-relieving beverages. Lockdowns and remote work increased at-home consumption, driving trial and adoption of functional blends. E-commerce channels saw a surge in herbal tea sales, while wellness narratives gained traction. Post-pandemic, this behavioral shift is expected to persist, with consumers integrating herbal teas into daily routines for holistic health.

The chamomile segment is expected to be the largest during the forecast period

The chamomile segment is expected to account for the largest market share during the forecast period, due to its widespread recognition as a calming and sleep-enhancing ingredient. Its gentle flavor profile and versatility across blends make it a staple in both traditional and functional formulations. Chamomile's association with stress relief and digestive health resonates strongly with wellness-conscious consumers. Its popularity spans geographies and demographics, reinforcing its position as a foundational botanical in herbal tea portfolios and driving consistent demand.

The cognitive health segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cognitive health segment is predicted to witness the highest growth rate, due to rising consumer interest in mental clarity, focus, and neuroprotection. Herbal teas infused with ingredients like ginkgo biloba, bacopa, and green tea catechins are gaining traction among professionals and students. As stress and digital fatigue rise, demand for natural cognitive enhancers is surging. This segment benefits from strong functional positioning, especially when supported by scientific claims and targeted marketing strategies.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to deep-rooted cultural consumption, expanding middle-class populations, and rising health awareness. Countries like China, India, and Japan have long-standing traditions of herbal infusions, now being modernized through premium packaging and functional branding. Urbanization and retail expansion are further boosting accessibility. The region's rich biodiversity also supports local sourcing and innovation, making it a strategic hub for both production and consumption.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing consumer preference for natural wellness solutions and clean-label beverages. The region's dynamic health trends-such as adaptogenic blends, nootropic teas, and organic certifications-are fueling premium segment growth. E-commerce penetration and influencer-led wellness narratives are accelerating trial among younger demographics. Regulatory clarity and innovation-friendly ecosystems support rapid product launches, making North America a hotspot for functional herbal tea expansion.

Key players in the market

Some of the key players profiled in the Herbal Tea Market include Lipton Teas and Infusions, Twinings, Celestial Seasonings, Traditional Medicinals, Numi Organic Tea, Bigelow Tea Company, TEEKANNE, Yogi Tea, Tata Consumer Products, ITO EN, Ahmad Tea, Dilmah, The Republic of Tea, Harney & Sons and Clipper Teas.

Key Developments:

In July 2025, Celestial Seasonings launched its new "Anytime Wellness" tea line, including exclusive blends like Good Vibes(TM) Lemon Mint, available first at Walmart. The line supports mood, detox, and immune health.

In May 2025, Yogi Tea partnered with Park Yoga to support free outdoor yoga sessions across England. Include branded activations, tea sampling, and a Community Day on International Yoga Day.

In May 2024, Lipton transferred ownership of its tea estates in Kenya, Rwanda, and Tanzania to Browns Investments, forming a long-term partnership to raise global tea standards. Include a new Community Welfare Trust and shared equity for local communities.

Products Covered:

  • Green Tea
  • Black Tea
  • Lemongrass
  • Peppermint
  • Chamomile
  • Ginger
  • Hibiscus
  • Other Products

Functions Covered:

  • Cognitive Health
  • Gut & Digestive Health
  • Multifunctional
  • Other Functions

Packagings Covered:

  • Loose Tea
  • Tea Bags
  • Instant Mixes
  • Bottled & Canned

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Convenience Stores
  • Other Distribution Channels

End Users Covered:

  • Household
  • Foodservice

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Herbal Tea Market, By Product

  • 5.1 Introduction
  • 5.2 Green Tea
  • 5.3 Black Tea
  • 5.4 Lemongrass
  • 5.5 Peppermint
  • 5.6 Chamomile
  • 5.7 Ginger
  • 5.8 Hibiscus
  • 5.9 Other Products

6 Global Herbal Tea Market, By Function

  • 6.1 Introduction
  • 6.2 Cognitive Health
  • 6.3 Gut & Digestive Health
  • 6.4 Multifunctional
  • 6.5 Other Functions

7 Global Herbal Tea Market, By Packaging

  • 7.1 Introduction
  • 7.2 Loose Tea
  • 7.3 Tea Bags
  • 7.4 Instant Mixes
  • 7.5 Bottled & Canned

8 Global Herbal Tea Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets/Hypermarkets
  • 8.3 Specialty Stores
  • 8.4 Online Retail
  • 8.5 Convenience Stores
  • 8.6 Other Distribution Channels

9 Global Herbal Tea Market, By End User

  • 9.1 Introduction
  • 9.2 Household
  • 9.3 Foodservice

10 Global Herbal Tea Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Lipton Teas and Infusions
  • 12.2 Twinings
  • 12.3 Celestial Seasonings
  • 12.4 Traditional Medicinals
  • 12.5 Numi Organic Tea
  • 12.6 Bigelow Tea Company
  • 12.7 TEEKANNE
  • 12.8 Yogi Tea
  • 12.9 Tata Consumer Products
  • 12.10 ITO EN
  • 12.11 Ahmad Tea
  • 12.12 Dilmah
  • 12.13 The Republic of Tea
  • 12.14 Harney & Sons
  • 12.15 Clipper Teas

List of Tables

  • Table 1 Global Herbal Tea Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Herbal Tea Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Herbal Tea Market Outlook, By Green Tea (2024-2032) ($MN)
  • Table 4 Global Herbal Tea Market Outlook, By Black Tea (2024-2032) ($MN)
  • Table 5 Global Herbal Tea Market Outlook, By Lemongrass (2024-2032) ($MN)
  • Table 6 Global Herbal Tea Market Outlook, By Peppermint (2024-2032) ($MN)
  • Table 7 Global Herbal Tea Market Outlook, By Chamomile (2024-2032) ($MN)
  • Table 8 Global Herbal Tea Market Outlook, By Ginger (2024-2032) ($MN)
  • Table 9 Global Herbal Tea Market Outlook, By Hibiscus (2024-2032) ($MN)
  • Table 10 Global Herbal Tea Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 11 Global Herbal Tea Market Outlook, By Function (2024-2032) ($MN)
  • Table 12 Global Herbal Tea Market Outlook, By Cognitive Health (2024-2032) ($MN)
  • Table 13 Global Herbal Tea Market Outlook, By Gut & Digestive Health (2024-2032) ($MN)
  • Table 14 Global Herbal Tea Market Outlook, By Multifunctional (2024-2032) ($MN)
  • Table 15 Global Herbal Tea Market Outlook, By Other Functions (2024-2032) ($MN)
  • Table 16 Global Herbal Tea Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 17 Global Herbal Tea Market Outlook, By Loose Tea (2024-2032) ($MN)
  • Table 18 Global Herbal Tea Market Outlook, By Tea Bags (2024-2032) ($MN)
  • Table 19 Global Herbal Tea Market Outlook, By Instant Mixes (2024-2032) ($MN)
  • Table 20 Global Herbal Tea Market Outlook, By Bottled & Canned (2024-2032) ($MN)
  • Table 21 Global Herbal Tea Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 22 Global Herbal Tea Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 23 Global Herbal Tea Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 24 Global Herbal Tea Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 25 Global Herbal Tea Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 26 Global Herbal Tea Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 27 Global Herbal Tea Market Outlook, By End User (2024-2032) ($MN)
  • Table 28 Global Herbal Tea Market Outlook, By Household (2024-2032) ($MN)
  • Table 29 Global Herbal Tea Market Outlook, By Foodservice (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.