全球草药茶市场－2025年至2030年预测

全球草本茶市场预计将从 2025 年的 58.31 亿美元成长到 2030 年的 77.17 亿美元，复合年增长率为 5.77%。

花草茶（或称草本茶）是一种将草药、香辛料和其他植物成分浸泡在热水中製成的饮品。花草茶与传统茶的主要区别在于它通常不含咖啡因。这些茶饮因其生物活性成分和抗氧化剂而备受推崇，这些成分与多种健康益处有关，包括预防心血管疾病、糖尿病和肥胖等慢性疾病。花草茶市场正经历显着成长，这主要得益于全球人们对健康饮食和积极健康管理重要性的认识不断提高。花草茶作为一种天然健康的替代品或辅助疗法，尤其是在治疗失眠等常见问题方面，其日益受到认可，这也是其广受欢迎的重要因素。此外，人口成长和可支配收入增加等更广泛的人口和经济趋势，也为未来几年的市场扩张创造了有利环境。

草本茶市场的主要驱动力在于其用途已扩展到消费者以外的领域，尤其是在个人护理行业。许多草本茶中含有的生物活性化合物，例如绿茶中的儿茶素，具有抗菌和强大的抗氧化特性。这些特性使得草本萃取物作为护肤和化妆品配方中的天然成分需求旺盛。例如，绿茶因其预防皮肤癌、缓解发炎、促进身体自然排毒过程和改善皮肤弹性的功效而备受认可。这种广泛的吸引力正在推动草本茶成分的需求，创造新的收入来源并提高品牌知名度。个人保健产品零售市场的扩张，加上消费者可支配收入的增加以及人们普遍向更健康的生活方式转变，预计将推动全球草本茶市场的成长。

同时，全球消费者健康意识的普遍提升正在推动市场发展。为了积极管理自身健康并确保营养均衡，越来越多的人将机能性食品和饮料纳入日常饮食中。草本茶作为一种天然有益的食品，完美契合了这一趋势。全球健身会员数量的增长以及人们对身体健康的日益关注，进一步刺激了包括草本茶在内的零售营养产品的需求。这种需求，尤其是在新兴经济体中不断扩大，为生产商创造了盈利的成长机会。与老化相关的慢性疾病日益普遍，也影响着消费者的行为。由于老龄化和健康状况会影响营养吸收，许多消费者将草本茶作为一种便捷的健康饮品，作为其综合办法的一部分。

从地理角度来看，亚太地区预计将占据主要市场份额，并有望在整个预测期内保持主导地位。这一主导地位主要归功于该地区是全球最大的花草茶消费市场。人均收入的成长以及中国、印度和日本等主要国家经济的快速发展进一步推动了亚太地区的市场成长。人们对植物来源饮品的文化亲和性以及根深蒂固的饮茶习惯，为花草茶市场的蓬勃发展奠定了坚实的基础。

北美市场预计也将呈现显着成长。这项扩张主要得益于绿茶和其他花草茶需求的成长和消费量的增加。该地区人均茶叶消费量高，加上消费者对健康和养生趋势的浓厚兴趣，是推动北美花草茶市场发展的关键因素。该地区完善的零售基础设施和消费者对机能饮料的高度认知，为市场的持续渗透和成长创造了理想的环境。

本报告的主要优势：

• 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
• 竞争格局：了解全球主要企业的策略倡议，并了解透过正确的策略实现市场渗透的潜力。
• 市场驱动因素与未来趋势：探索市场驱动因素和关键趋势，以及它们将如何影响未来的市场发展。
• 可操作的建议：利用这些见解，在快速变化的环境中製定策略决策，发展新的商业机会和收入来源。
• 受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

企业使用我们的报告的目的是什么？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

• 2022年至2024年的历史数据和2025年至2030年的预测数据
• 成长机会、挑战、供应链前景、法规结构与趋势分析
• 竞争定位、策略和市场占有率分析
• 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
• 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章 市场概览

• 市场概览
• 市场定义
• 调查范围

第二章 4. 市场区隔

第三章 商业情境

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策与法规
• 策略建议

第四章 技术展望

5. 全球草药茶市场（依产品类型划分）

• 介绍
• 即溶预混合料
• 液体
• 糖浆
• 即溶粉

6. 全球草药茶市场（依成分类型划分）

• 介绍
• 红茶
• 绿茶
• 黄茶

7. 全球草药茶市场按分销管道划分

• 介绍
• 在线的
• 离线

8. 全球草药茶市场（按地区划分）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第九章 竞争格局与分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪錶板

第十章：公司简介

• Nestle SA
• Associated British Foods Plc
• Hain Celestial
• Tata Consumer Products Limited
• Organic India Pvt. Ltd.
• Barry's Tea
• Harney & Sons Fine Teas
• Mother Parkers Tea & Coffee Inc.
• Martin Bauer Group
• Green Earth Products Pvt. Ltd.

第十一章附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要收益
• 调查方法
• 简称

The global herbal tea market, growing at a 5.77% CAGR, is expected to grow to USD 7.717 billion in 2030 from USD 5.831 billion in 2025.

Herbal tea, or tisane, is a beverage created by infusing herbs, spices, or other plant-based ingredients in hot water. A defining characteristic that differentiates it from traditional tea is its general lack of caffeine. These infusions are valued for their content of bioactive substances and antioxidants, which are associated with health benefits including the prevention of chronic conditions such as cardiovascular disease, diabetes, and obesity. The market is experiencing significant growth, largely driven by a heightened global awareness of the importance of healthy eating and proactive wellness management. The perception of herbal tea as a natural, healthful alternative or supplement to pharmaceutical interventions, particularly for common issues like insomnia, is a powerful factor contributing to its increasing popularity. Furthermore, broader demographic and economic trends, including population growth and rising disposable incomes, are creating a favorable environment for market expansion in the coming years.

A significant driver for the herbal tea market is its growing application beyond consumption, particularly within the personal care industry. The bioactive compounds found in many herbal teas, such as the catechins in green tea, possess antibacterial and potent antioxidant properties. These attributes make herbal extracts highly desirable as natural ingredients in skincare and cosmetic formulations. Green tea, for example, is recognized for its role in helping to prevent skin cancer, calming inflammation, assisting in the body's natural detoxification processes, and improving skin elasticity. This crossover appeal amplifies the demand for herbal tea ingredients, creating an additional revenue stream and reinforcing brand visibility. The expansion of the retail market for these personal care products, coupled with rising consumer disposable income and a general shift towards healthier lifestyles, is anticipated to fuel the overall growth of the herbal tea market on a global scale.

Concurrently, the market is being propelled by a fundamental and widespread increase in health consciousness among consumers globally. A growing number of individuals are incorporating functional foods and beverages into their diets as a proactive measure to manage their health and ensure correct nutritional intake. Herbal tea fits perfectly into this trend, positioned as a natural and beneficial dietary product. The global rise in gym memberships and a focus on physical fitness further stimulate demand for retail nutritional products, including herbal teas. This demand is creating lucrative growth opportunities for producers, especially as it extends into emerging economies. The prevalence of chronic illnesses, often associated with an ageing global population, also influences consumer behavior. As age and health conditions can affect nutrient absorption, many consumers turn to easily accessible, health-supportive beverages like herbal tea as part of a holistic approach to wellness.

From a geographical perspective, the Asia Pacific region is projected to be the prominent market shareholder and is anticipated to maintain this leadership throughout the forecast period. This dominance is attributed to the region's status as the highest consumer of herbal tea globally. The market growth in Asia Pacific is further accelerated by rising per capita incomes and rapid economic development in key countries such as China, India, and Japan. The region's cultural familiarity with plant-based infusions and a strong existing tea consumption habit provide a solid foundation for the herbal tea market to flourish.

The North American market is also anticipated to exhibit a significant growth rate. This expansion is driven by rising demand and consumption of green tea and other herbal varieties. Higher per capita tea consumption in the region, combined with a strong and growing consumer interest in health and wellness trends, is a key factor propelling the herbal tea market in North America. The region's well-developed retail infrastructure and high consumer awareness of functional beverages create an ideal environment for continued market penetration and growth.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

• GLOBAL HERBAL TEA MARKET BY PRODUCT TYPE
• Instant Premixed
• Liquid
• Syrups
• Powdered Rtd.
• GLOBAL HERBAL TEA MARKET BY MATERIAL TYPE
• Black
• Green
• Yellow
• GLOBAL HERBAL TEA MARKET BY DISTRIBUTION CHANNEL
• Online
• Offline
• GLOBAL HERBAL TEA MARKET BY GEOGRAPHY
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL HERBAL TEA MARKET BY PRODUCT TYPE

• 5.1. Introduction
• 5.2. Instant Premixed
• 5.3. Liquid
• 5.4. Syrups
• 5.5. Powdered Rtd.

6. GLOBAL HERBAL TEA MARKET BY MATERIAL TYPE

• 6.1. Introduction
• 6.2. Black
• 6.3. Green
• 6.4. Yellow

7. GLOBAL HERBAL TEA MARKET BY DISTRIBUTION CHANNEL

• 7.1. Introduction
• 7.2. Online
• 7.3. Offline

8. GLOBAL HERBAL TEA MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Nestle S.A.
• 10.2. Associated British Foods Plc
• 10.3. Hain Celestial
• 10.4. Tata Consumer Products Limited
• 10.5. Organic India Pvt. Ltd.
• 10.6. Barry's Tea
• 10.7. Harney & Sons Fine Teas
• 10.8. Mother Parkers Tea & Coffee Inc.
• 10.9. Martin Bauer Group
• 10.10. Green Earth Products Pvt. Ltd.

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations