![]() |
市场调查报告书
商品编码
1941193
草本茶市场-全球产业规模、份额、趋势、机会及预测:口味类型、包装、通路、地区及竞争格局(2021-2031年)Herbal Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor Type, By Packaging, By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球草本茶市场预计将从 2025 年的 40.1 亿美元成长到 2031 年的 52.3 亿美元,复合年增长率为 4.53%。
从技术上讲,这些饮品被称为“花草茶”,它们不含咖啡因,而是从干燥花、水果、香辛料或草药中提取,而非传统的茶树(山茶)。该行业的成长主要得益于全球健康意识的提高以及消费者对具有特定功效(例如促进消化或缓解压力)的机能饮料的强劲需求。此外,消费者对高端和体验式消费的追求也进一步推动了这一成长动能。英国茶与冲泡饮品协会预测,到2024年,18至29岁成年人中将有28%的人更倾向于活页茶叶,这标誌着消费者正在朝着更高品质的消费习惯转变。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 40.1亿美元 |
| 市场规模:2031年 | 52.3亿美元 |
| 复合年增长率:2026-2031年 | 4.53% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
然而,原料供应链的不稳定性是市场扩张的一大障碍。与传统单一栽培茶叶不同,草本混合茶依赖分散的、种类繁多的植物成分网络,这些成分极易受到季节波动和气候变迁的影响。原料品质和供应的不确定性扰乱了筹资策略,阻碍了成本稳定,使得生产商难以确保大众市场扩张所需的稳定产品标准。
随着消费者越来越将草本茶视为预防保健工具而非仅仅是提神饮品,增强免疫力和功能性草本茶的需求不断增长,这成为重塑全球草本茶市场的主要催化剂。这一趋势的特点是,添加了阿育吠陀成分、益生菌和适应原等配方的产品迅速普及,以满足压力管理、消化和助眠等特定需求。製造商们正抓住这一转变,并积极拓展产品系列,将草本茶从一种小众食品转变为功能性补充剂。例如,塔塔消费品公司在其2023-2024财年综合年度报告(2024年6月发布)中指出,与2020-2021财年相比,新推出的健康保健产品数量增长了2.4倍,这印证了市场向高价高附加价值草本茶发展的趋势。
同时,洁净标示和有机产品的日益普及正在影响消费者的购买决策,他们显然将道德采购和透明度放在首位。这种转变迫使品牌寻求严格的认证,因为消费者会主动避免购买含有微塑胶和人工添加剂的产品。以商业性成功也印证了这个趋势。根据《食品杂货商》杂誌2024年9月发布的《热饮趋势报告》,有机和公平贸易品牌Clipper的水果茶和花草茶销量较上年增长了55%,显着高于行业平均水平。加拿大茶叶和草药协会的报告也反映了这种日益增长的需求,该协会表示,三分之一的花草嗜茶客在2024年的消费量较上年增加。
供应链不稳定仍然是全球草药茶产业规模化发展的主要障碍。由于该产业依赖分散的、由多种植物原料组成的供应链,而非标准化的单一作物种植,因此极易受到收成波动和气候变迁导致的供应中断的影响。这种不确定性造成了巨大的库存风险,并使生产商难以获得与大型零售连锁店合作所需的大规模采购合约。如果没有可靠的原料供应,品牌就难以维持稳定的商店陈列,因此难以从小众保健食品商店走向主流大众市场。
此外,这些采购方面的复杂性威胁着成本稳定和产品品质。在原材料短缺或歉收的情况下,製造商争相获取原材料,这使得业界在检验原材料纯度和合规性方面面临更大的风险。根据美国植物委员会 (ABC) 2024 年的一项分析,不断上升的需求和供应压力加剧了品管问题,导致某些高价值植物成分价值链中的掺假率高达 53%。这种波动迫使企业在检验流程上投入额外成本以避免声誉受损,导致利润率下降并抑制整体市场成长。
将花草茶融入无酒精鸡尾酒配方中,正在创造新的消费机会。这一趋势的驱动力来自全球「清醒好奇」潮流以及消费者对口感醇厚、不含酒精的成人饮品的需求。消费者越来越多地将花草茶作为一种精緻的基底,利用其单宁和植物特性来重现烈酒的醇厚口感。这一趋势超越了传统的热饮范畴,将花草茶定位为社交和晚间场合的高端配料。饮料杂誌《饮料日报》(Beverage Daily)的报告也印证了这一转变:2025年8月,Waitrose超市的低酒精和无酒精饮料销量较上年同期增长了32%。这一增长趋势主要得益于植物来源和茶基无酒精饮料日益增长的人气。
同时,融合全球植物风味和异国水果等创新正在改变市场格局。随着消费者逐渐摒弃传统品种,转而寻求更具冒险精神的国际混合茶饮,製造商们正致力于研发将传统草药与柚子、芙蓉花、超级水果等新食材相结合的产品,以满足追求感官体验的年轻消费者的需求。这种多元化发展正助力草本茶产业摆脱传统品类停滞不前的局面。例如,《食品杂货商》(The Grocer)杂誌在2025年9月报道称,英国水果和草本茶包的销售量增长了1.4%,显着超过了同期销量下滑5%的日常红茶市场。
The Global Herbal Tea Market is projected to expand from USD 4.01 Billion in 2025 to USD 5.23 Billion by 2031, registering a CAGR of 4.53%. Technically defined as tisanes, these caffeine-free beverages are brewed from dried flowers, fruits, spices, or herbs rather than the traditional Camellia sinensis plant. The industry's growth is primarily fueled by increasing global health awareness and a strong consumer appetite for functional drinks that provide specific benefits, such as digestion support and stress relief. This momentum is further bolstered by a transition toward premium, experiential consumption; according to the UK Tea & Infusions Association, in 2024, 28% of adults aged 18 to 29 reported a preference for loose-leaf varieties, signaling a distinct shift toward higher-quality habits.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 4.01 Billion |
| Market Size 2031 | USD 5.23 Billion |
| CAGR 2026-2031 | 4.53% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, the volatility of the raw material supply chain presents a significant barrier to broader market scalability. Unlike traditional tea monocultures, herbal blends depend on a fragmented network of diverse botanical sources that are highly sensitive to seasonal inconsistencies and climate change. This unpredictability in ingredient quality and availability disrupts procurement strategies and prevents cost stabilization, making it challenging for manufacturers to ensure the consistent product standards required for mass-market expansion.
Market Driver
The escalating demand for immunity-boosting and functional blends is a primary catalyst reshaping the Global Herbal Tea Market, as consumers increasingly treat these beverages as preventative healthcare tools rather than mere refreshments. This trend is defined by the rapid proliferation of products infused with ayurvedic ingredients, probiotics, and adaptogens that target specific needs like stress management, digestion, and sleep latency. Manufacturers are aggressively diversifying their portfolios to leverage this shift, transforming herbal tea from a niche grocery item into a functional supplement. Highlighting this strategic focus, Tata Consumer Products reported in its 'Integrated Annual Report 2023-24' (June 2024) a 2.40-fold increase in new health and wellness product launches compared to fiscal year 2020-21, confirming the market's movement toward value-added blends that command premium pricing.
In parallel, the rising popularity of clean-label and organic products is driving purchasing decisions, with consumers showing a clear preference for ethical sourcing and transparency. This shift compels brands to obtain rigorous certifications as shoppers actively avoid products containing microplastics and artificial additives. The commercial success of purpose-led brands underscores this trend; according to The Grocer's September 2024 report on hot beverage trends, the organic and fair-trade brand Clipper experienced a 55% rise in value sales for fruit and herbal infusions over the previous year, significantly outperforming the wider sector. Reflecting this growing engagement, the Tea and Herbal Association of Canada noted in 2024 that one-third of herbal tea drinkers increased their consumption compared to the prior year.
Market Challenge
Supply chain volatility remains a primary obstacle limiting the scalability of the global herbal tea industry. Since the sector relies on a disjointed network of diverse botanical sources instead of a standardized monoculture, it is uniquely vulnerable to harvest inconsistencies and climate-induced disruptions. This unpredictability generates severe inventory risks, making it difficult for manufacturers to secure the large-scale volume agreements necessary for partnerships with major retail chains. Without a dependable flow of ingredients, brands struggle to maintain the consistent shelf presence required to transition from niche health stores to mainstream mass markets.
Furthermore, these sourcing complexities threaten both cost stability and product integrity. As manufacturers rush to secure ingredients during shortages or poor harvests, the industry faces elevated risks regarding ingredient purity and standard verification. According to 2024 analysis from the American Botanical Council, high demand and supply pressures exacerbated quality control issues, with adulteration rates in certain high-value botanical supply chains reaching as high as 53%. This variability forces companies to incur increased costs for verification processes to prevent reputational damage, thereby eroding profit margins and stalling broader market growth.
Market Trends
The incorporation of herbal teas into alcohol-free mocktail recipes is establishing a new consumption occasion, driven by the global "sober curious" movement and a demand for complex, adult-oriented beverages without alcohol. Consumers are increasingly using herbal infusions as sophisticated bases, leveraging their tannins and botanical profiles to mimic the depth and mouthfeel of spirits. This trend extends the category beyond traditional hot consumption, positioning herbal tea as a premium ingredient for social and evening settings. Evidencing this shift, Beverage Daily reported in August 2025 that Waitrose saw a 32% increase in low and no-alcohol beverage sales compared to the previous summer, a growth trajectory heavily supported by the rising popularity of botanical and tea-based non-alcoholic options.
Simultaneously, innovation in global botanical flavor fusions and exotic fruits is transforming the market as consumers move away from standard varieties in favor of adventurous, internationally inspired blends. Manufacturers are responding by introducing formulations that combine traditional herbs with novel ingredients such as yuzu, hibiscus, and superfruits, catering to a younger demographic seeking sensory exploration. This diversification allows the herbal segment to decouple from the stagnation affecting traditional categories. Illustrating this divergence, The Grocer reported in September 2025 that fruit and herbal tea bag volumes in the UK grew by 1.4%, significantly outperforming the everyday black tea segment, which experienced a 5% volume decline over the same period.
Report Scope
In this report, the Global Herbal Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Herbal Tea Market.
Global Herbal Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: