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全球 NFC 果汁市场 - 2023-2030Global NFC Juice Market - 2023-2030 |
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全球 NFC 果汁市场将于 2022 年达到 20 亿美元,预计到 2030 年将达到 27 亿美元,2023-2030 年预测期间复合年增长率为 3.8%。
果汁一直是注重健康的消费者获得即时优质营养的首选。非浓缩果汁因其更高的品质和额外的营养价值而获得巨大的收益。这些产品的高接受度源自于人们对天然健康产品的高度偏好。大多数 NFC 果汁在生产时不会添加任何人造化学品或添加剂,这使其成为消费者的理想选择。
NFC 果汁有多种口味可供选择,为消费者提供了更多选择,方便他们选择自己喜欢的口味。许多公司不断在其产品中引入蓝莓和草莓等新口味,以促进市场成长。此外,这些NFC果汁在各个食品和饮料领域的改进应用也有助于市场扩张。
采用新的加工方法来生产营养高品质的水果饮料正在推动市场需求。例如,2022年NFC产品供应商汇源就推出了NFC酸梅汁。随着产品的巨大成功,製造商将重点转向了各种口味的开发,包括酸橙汁和沙棘汁。
NFC 果汁因其较高的营养价值而受到很高的需求。无添加糖、无防腐剂的果汁饮料深受消费者欢迎,品类不断增加。例如,2023 年 5 月,ITC B Natural and Beverages 推出了 N Bits,一种零浓缩物、不添加防腐剂的水果饮料。这些饮料添加了丰富的真正水果块和种子,为消费者提供了一系列优质的水果饮料体验。
随着对健康饮料的需求不断增加,製造商正在提供不同类型的健康水果饮料来满足消费者的需求。例如,2020年5月,上海果汁公司嘉骏饮料推出了新的雨林NFC系列饮料。该产品通常是 100% 纯果汁,不添加糖或添加剂。此次推出的产品包括四种不同的产品,其中包括含有较高水平 β-胡萝卜素的血橙。
各个市场参与者正在结合其製造和行销策略,透过提高产品对消费者的影响力来提高市场的产品需求。市场上发生的各种合作伙伴关係和合资企业对市场成长产生了积极影响。例如,2020 年 10 月,全球最大的浓缩橙汁生产商 Citrosuco 与 FSL 合作,为巴西客户提供最好的 FCOJ 和 Orange NFC。
公司之间在产品生产和分销方面的策略安排有助于扩大这些公司对客户的影响范围。 2021 年 1 月,食品服务业的领导者 Lyons Magnus 与美国柑橘合作社新奇士种植者公司 (Sunkist Growers Inc.) 签订了许可协议。根据这些公司之间的协议,Lyons Magnus 被允许以新奇士品牌向零售市场推出新的耐储存无菌 NFC 100% 橙汁。
价格敏感度是全球 NFC 果汁市场的主要限制因素之一,抑制了全球市场的成长。最终产品的价格取决于原料和加工成本。产品製造中所使用的原料和加工技术的价格和品质决定了产品成本。
NFC果汁生产中使用的各种水果和蔬菜等原料的波动可能是最终价格变化的更大原因。此外,这些产品的生产和包装中使用的高科技增加了生产商的製造成本,影响了产品价格。此外,NFC果汁在0-4℃下的保质期不到45天,而新鲜果汁在室温下的保质期要好得多,甚至可以长达数月。
Global NFC Juice Market reached US$ 2 billion in 2022 and is expected to reach US$ 2.7 billion by 2030, growing with a CAGR of 3.8% during the forecast period 2023-2030.
Fruit juices are always a prior choice for health-conscious consumers to obtain instant and quality nutrition. Not from concentrate juices are gaining immense due to their enhanced quality and additional nutritional value. The high acceptability of these products is due to the high preference towards natural and healthy products. Most NFC juices are manufactured without the addition of any artificial chemicals or additives making them an ideal choice for consumers.
NFC juices are available in flavors giving consumers a greater range of choices in choosing their convenience and favourite flavours. Many companies are continuously introducing new flavours such as blueberry and strawberry to their product offerings improving market growth. In addition, the improved applications of these NFC juices in various food and beverage sectors help in the market expansion.
The adoption of new processing methods for the production of nutritive and high-quality fruit-based fruit beverages is boosting the demand for the market. For instance, Huiyuan, an NFC product provider in 2022, introduced NFC plum juice. With the huge success of this product, the manufacturers shifted their focus to the development of various flavours including lime juice and sea buckthorn juice.
NFC juices are in high demand due to their increased high nutritive value. The fruit drinks with no added sugar and free from preservatives are greatly accepted by consumers increasing their category launches. For instance, in May 2023, ITC B Natural and Beverages launched, N Bits, a fruit beverage with zero concentrates and no added preservatives. These beverages are enhanced with a richness of real fruit chunks and seeds providing a superior range of fruit beverage experiences to the consumers.
With the increasing demand for healthy beverages, manufacturers are offering different types of healthy fruit-based beverages to satisfy consumer demand. For instance, in May 2020, Jiajun Beverage, a Shanghai-based juice company laucnhed a new Rainforest NFC series of beverages. The product is typically 100 % pure juice with no added sugars or additives. The launch includes four different offerings including blood orange that contains higher levels of beta-carotene.
Various market players are combining their manufacturing and marketing strategies to improve the product demand in the market by improving the product reach to consumers. Various partnerships and joint ventures taking place in the market positively impact the market growth. For instance, in October 2020, Citrosuco, the largest global producer of orange juice concentrate partnered with the FSL to supply Brazilian customers with the finest FCOJ and Orange NFCs.
The strategic arrangement among companies in the production and distribution of the product helps in expanding these companies' reach to customers widely. In January 2021, Lyons Magnus, a leader in the food service industry and Sunkist Growers Inc., an American citrus cooperative, entered a licensing agreement. According to the agreement among these companies, Lyons Magnus is allowed to introduce a new shelf-stable aseptic NFC 100 % orange juice into the retail market under the Sunkist brand name.
Price sensitivity is one of the major retrain for the global NFC juice market that is suppressing the growth of the market at the global level. The price of the final product is dependent on the raw material and processing costs. The price and quality of the raw materials and processing technology used in the product manufacturing define the product cost.
The fluctuations in the raw materials such as various fruits and vegetables used in the production of NFC juice can be a greater reason for the price variation in the final price. In addition, the high technology used in the production and packaging of these products adds more manufacturing costs for the producers affecting the product price. Further, the shelf life of NFC juice is less than 45 days at 0-4℃, whereas fresh juices have a much better shelf life even for months at room temperature.
The global NFC juice market is segmented based on type, category, distribution channel, application and region.
The global NFC juice market is segmented based on type into fresh fruits, fresh vegetables and blends. The fresh fruit segment accounted for the largest share in the segment due to the high preference for healthy and nutritive fresh fruit drinks by health-conscious people. Manufacturers are using regular fruit flavours such as orange and strawberry to attract a wide range of consumer base.
Manufacturers are targeting the most acceptable and nutritious fruits in product innovation. For instance, in November 2022, Louis Dreyfus Company, a French merchant firm that is involved in agriculture and food processing announced the successful development of a new product that is produced from the NFC orange juice. The product is claimed to have increased dietary fiber content and a 30% reduced natural sugar content.
The launch of various products with new flavors boosts market growth. For instance, in February 2023, Tropicana, a chilled juice brand introduced new offerings in their product portfolio with the launch of pressed fruit juice products with new flavors of pineapple & pink guava and strawberry & banana. This breakfast juice of NFC strawberry and banana is produced from a blend of strawberry, banana and blueberry.
North America region dominated the global NFC juice market, due to increased demand for healthy products in this region. Consumers of this region mostly from U.S. and Canada are widely adopting the consumption of fruit and vegetable-based products to improve their daily nutritional intake. The hectic lifestyle does not cooperate with time for the consumption of fresh juices and eventually improves the demand for convenient products such as NFC juices that are nutritious and convenient at the same time.
The popularity of ready-to-eat and ready-to-drink products in this region boosts the market growth. NFC juices are used in various applications including the production of flavored alcoholic beverages, bakery products and dairy products. The increased demand for these products can also positively impact market growth. With the increasing socialization and health consciousness, the demand for flavored alcoholic beverages infused NFC.
The major global players in the market include: Dohler, LemonConcentrate S.L, MAXFRUT, Poland's Natural LLC, Ariza Fruitful by Nature, CONUVA, T.B. Fruit, Austria Juice, SVZ International BV and Juver.
The outbreak of the COVID-19 pandemic had a mixed impact on the global NFC juice market. Manufacturers of all industries faced difficulties in sourcing raw materials from various regions due to lockdown restrictions in all regions. In addition, the strict government regulations temporarily halted the production units due to improper labor and resource facilities and hygiene regulations and crowd restrictions from the government.
The halted distribution channels and shutdown of offline sales majorly impacted the market. In contrast, the wide openings of e-commerce sales platforms and the increased use, accessibility and popularity of these platforms from both consumers and producers side improved the market growth. Packed and convenient healthy food products demand increased during the pandemic. The increased consumer awareness regarding the health benefits of these products positively impacted the market growth.
The Russia-Ukraine war had a negative impact on many industrial sectors, including beverages. The war resulted in a supply chain disturbance at the global level disrupting the world trade transactions. The import and export transactions of food, beverage and various other necessary commodities too. The scarcity of resources increased the raw material prices directly affecting the final product prices of all categories. The political and economic uncertainty created due to the war had a negative the market.
The global NFC juice market report would provide approximately 69 tables, 67 figures and 203 Pages.
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