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市场调查报告书

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1390166

全球无线耳机市场 - 2023-2030

Global Wireless Headphones Market - 2023-2030

出版日期: 2023年12月05日 | 出版商:

DataM Intelligence | 英文 218 Pages | 商品交期: 约2个工作天内

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简介目录

概述

全球无线耳机市场在 2022 年达到 437 亿美元，预计到 2030 年将达到 1,294 亿美元，2023-2030 年预测期间CAGR为 14.6%。

由于行动装置的日益普及和向无线音讯解决方案的转变，全球无线耳机市场正在经历显着成长。此外，随着电子商务的发展，消费者可以更轻鬆地获得各种耳机选项，从而扩大了市场范围。此外，降噪、延长电池寿命和高品质音讯等技术进步也推动了市场扩张。

此外，游戏和健身等活动的日益普及，加上远距工作和线上教育趋势，进一步推动了对无线耳机的需求。随着市场参与者不断创新并提供不同价位的产品，全球无线耳机市场在可预见的未来将大幅成长。

亚太地区在无线耳机市场的主导地位从音讯产业的显着成长可见一斑。据洛图科技报告显示，2023年上半年，中国音响销量激增，头戴式耳机销量达4,811万台，较去年同期成长6.6%。主要贡献者包括有线入耳式耳机、真无线 (TWS) 耳机、耳罩式耳机和颈带式耳机。

动力学

电子商务热潮

无线耳机市场正在经历强劲成长，这在很大程度上归功于不断发展和蓬勃发展的电子商务平台。全球电子商务市场整体呈上升趋势，根据 Global FIS 报告，预计到 2026 年将达到近 8.5 兆美元。消费者的偏好正在发生向电子商务购物的转变，因为电子商务提供了便捷的管道和廉价的交易，并且提供了多样化和新技术的选择。

无线耳机需求的激增与网上购物的蓬勃发展有着内在的关联。在电子商务平台的便利性和可访问性的推动下，消费者行为的动态转变极大地促进了无线耳机市场的成长。

游戏产业爆炸性成长

游戏产业是无线耳机市场不断扩大的推动力。根据 Newzoo 报告，预计到 2023 年，全球游戏社群人口将达到 33.8 亿，收入将达到惊人的 1,877 亿美元，对高品质音讯体验的需求正在飙升。游戏玩家寻求身临其境的游戏体验和竞争优势，促使他们投资能够提供卓越品质、即时通讯和降噪功能的无线耳机。

游戏耳机可增强游戏体验，让玩家听到微妙的游戏提示并与队友进行有效沟通。此外，电子竞技的兴起和对专业级音讯设备的需求推动了无线游戏耳机的采用。随着游戏产业的不断发展，针对游戏玩家需求的尖端无线耳机的需求也在不断增长。

高成本的影响

无线耳机的高成本，尤其是苹果、BOSS 或 SkullCandy 等高阶品牌，对无线耳机市场产生了重大影响。虽然这些耳机通常提供顶级的品质、功能和设计，但其高昂的价格可能会让精打细算的消费者望而却步。苹果公司的声誉和忠实的客户群使他们能够获得高价。

然而，这种排他性限制了可访问性，导致客户群较小。作为回应，一些製造商提供了更实惠的替代品来迎合更广泛的受众，提高市场包容性。另一方面，高成本也推动创新，促使品牌开发高性价比、高性能的耳机来参与市场竞争，从而扩大产品范围，以满足不同消费者的需求和偏好。

Overview

Global Wireless Headphones Market reached US$ 43.7 billion in 2022 and is expected to reach US$ 129.4 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2023-2030.

The global wireless headphones market is experiencing significant growth driven by increasing ubiquity of mobile devices and the shift towards wireless audio solutions. Also, with growing e-commerce, consumers have easier access to a wide variety of headphone options which expanding the market's reach. Furthermore, technological advancements, such as noise-cancellation, improved battery life and high-quality audio, driving the market expansion.

Moreover, the rising popularity of activities like gaming and fitness, combined with remote work and online education trends, has further fueled the demand for wireless headphones. As market players continually innovate and offer products across various price points, the global wireless headphone market is poised for substantial growth in the foreseeable future.

Asia-Pacific's dominance in the wireless headphones market is evident in the notable growth of the audio industry. During H1 2023, China witnessed a surge in audio sales, with 48.11 million units of headphones and earphones sold, marking a 6.6% YoY increase, according to RUNTO Technology report. Key contributors included wired in-ear headphones, true wireless (TWS) earphones, over-ear headphones and neckband-style earphones.

Dynamics

E-commerce Boom

The wireless headphone market is experiencing robust growth, largely attributed to the evolving and surging e-commerce platform. The broader global e-commerce market is on an upward trajectory, projected to reach almost US$8.5 trillion by 2026 as per Global FIS report. there is a driving shift in consumer preferences towards e-commerce shopping, as they provide easy access and cheap deals with variety and new technology option.

The surging demand for wireless headphones is intrinsically connected to the flourishing trend of online shopping. The dynamic shift in consumer behavior, driven by the convenience and accessibility of e-commerce platforms, has significantly contributed to the growth of the wireless headphone market.

Explosive Growth in Gaming Industry

The gaming industry is a driving force behind the expanding market for wireless headphones. As per Newzoo report, the global gaming community projected to reach 3.38 billion individuals and generate a staggering US$187.7 billion in revenues in 2023, the demand for high-quality audio experiences is soaring. Gamers seek immersive gameplay and competitive advantages, spurring them to invest in wireless headphones that deliver superior sound quality, real-time communication and noise-cancellation features.

The gaming headphones enhance the gaming experience, allowing players to hear subtle in-game cues and communicate effectively with teammates. Furthermore, the rise of e-sports and the need for professional-grade audio equipment fuel the adoption of wireless gaming headsets. As the gaming industry continues to surge, so does the demand for cutting-edge wireless headphones tailored to gamers' requirements.

Impact of High Costs

The high cost of wireless headphones, particularly premium brands like Apple, BOSS or SkullCandy has a significant impact on the wireless headphone market. While these headphones often offer top-tier quality, features and design, their premium pricing can be a deterrent for budget-conscious consumers. Apple's reputation and loyal customer base allow them to command premium prices.

However, this exclusivity limits accessibility, resulting in a smaller customer base. As a response, some manufacturers offer more affordable alternatives to cater to a broader audience, increasing market inclusivity. High costs, on the other hand, also drive innovation, prompting brands to develop cost-effective, high-performance headphones to compete in the market, thus expanding the range of offerings available to meet diverse consumer needs and preferences.

Segment Analysis

The global wireless headphones market is segmented based on type, category, technology, device, distribution channel, application and region.

Bluetooth Dominates the Wireless Headphone Market with Universal Compatibility

Bluetooth technology dominates the wireless headphones market, with its universal compatibility, energy efficiency and seamless connectivity. Bluetooth-enabled headphones offer a hassle-free experience for users across various devices, including smartphones, tablets and laptops. Bluetooth headphones have become the preferred choice for consumers with reliable audio quality and extended battery life.

In February 2023, Sony unveiled two new headphones, the WH-CH720N and the WH-CH520, offering budget-friendly alternatives to Sony's acclaimed WH-1000XM5 wireless headphones. The WH-CH720N are wireless, over-ear headphones featuring Sony's Integrated Processor V1 chip for enhanced noise-canceling capabilities, providing a premium listening experience. With 35 hours of battery life and Dual Noise Sensor technology, they effectively reduce ambient noise for immersive listening.

Geographical Penetration

Asia-Pacific Wireless Headphones Market Driven by Surging eCommerce

In the Asia-Pacific wireless headphones market, the surge in eCommerce, particularly in China, plays a pivotal role. As per ecommerceDB report, China's Electronics & Media eCommerce market is on a rapid upward trajectory, projected to reach US$349,385.3 million by 2023. The sector's remarkable growth accounts for 27.3% of the entire eCommerce market in Greater China.

The expansion of eCommerce within the Asia-Pacific has reshaped consumer purchasing patterns and product accessibility. The shift has led to a substantial impact on the wireless headphones market. With a growing number of consumers turning to online platforms for their shopping needs, the availability of wireless headphones has increased majorly. The platforms offer an extensive range of products, including various wireless headphone models, catering to a diverse set of preferences and requirements.

COVID-19 Impact Analysis

The COVID-19 pandemic had a notable impact on the wireless headphones market. With lockdowns, travel restrictions and social distancing measures in place, more people turned to entertainment, remote work and online learning. The surge in remote activities led to increased demand for headphones to facilitate communication and entertainment. The need for clear audio during virtual meetings and the desire to create personal entertainment bubbles at home contributed to wireless headphone sales.

Furthermore, the pandemic disrupted supply chains, leading to delays and shortages in product availability. Also, economic uncertainties affected consumer spending, prompting some to opt for budget-friendly headphones. Overall, while the pandemic initially boosted demand, it also introduced supply chain challenges and fluctuations in consumer preferences within the wireless headphones market. As the world adapts to new norms, the market continues to evolve.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a notable impact on the wireless headphones market. The conflict, coupled with international sanctions and political tensions, led to significant disruptions in global trade and supply chains. Companies like Cisco took a stand by halting sales in Russia and Belarus as part of broader sanctions and corporate social responsibility efforts.

The geopolitical developments raised concerns about the production and distribution of electronics, including wireless headphones, which rely on complex global supply networks. The instability affected the availability of components, leading to potential delays and increased costs in manufacturing.

Furthermore, currency fluctuations, trade restrictions and economic uncertainties in the affected regions may have influenced consumer buying power and preferences. The ongoing war created an atmosphere of unpredictability, contributing to challenges and uncertainties for companies operating in the wireless headphones market, particularly those with exposure to the affected regions.

By Type

Over-ear
On-ear
In-ear

By Category

Branded
Private Label

By Technology

Bluetooth
Infrared (IR)
Radiofrequency (RF)
Kleer

By Device

Smartphones
Laptops
Desktop
Others

By Distribution Channel

Supermarket/Hypermarket
Independent Retail Stores
E-commerce
Others

By Application

Entertainment
Gaming
Fitness
Virtual Reality
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In July 2023, Sony launched its WF-C700N truly wireless earbuds in India, featuring noise cancellation, ambient mode, IPX4 rating and an impressive 15-hour battery life. The earbuds are attractively priced at under ₹10,000 in India. The WF-C700N boasts a 5mm driver unit and incorporates the Digital Sound Enhancement Engine (DSEE) for superior sound quality.
In October 2023, Logitech introduced its AI-enhanced Zone Wireless 2 / Zone 950 headsets, showcasing significant improvements in audio quality and sustainability. The ultra-light headsets are constructed from 20% recycled post-consumer plastics and manufactured using renewable energy sources, demonstrating Logitech's commitment to reducing its carbon footprint. While the company didn't make explicit carbon neutrality claims, it has focused on minimizing its environmental impact
In May 4 2023, Apple's subsidiary, Beats, introduced the Studio Buds+ true wireless stereo earphones, priced at US$170. The product features a unique retro design, including a transparent finish, along with black/gold and ivory color options. Apple's venture into translucent design harks back to the late 1990s with the iMac G3..

Competitive Landscape

The major global players in the market include: Sony Corporation, Bose Corporation, Apple Inc., Sennheiser electronic GmbH & Co. KG, Beats Electronics, LLC, GN Netcom A/S, JBL GmbH & Co. KG, Skullcandy, Inc., Audio-Technica Corporation, Shure Incorporated.

Why Purchase the Report?

To visualize the global wireless headphones market segmentation based on type, category, technology, device, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of wireless headphones market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Type mapping available as excel consisting of key Types of all the major players.

The global wireless headphones market report would provide approximately 86 tables, 91 figures and 218 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Category
3.3. Snippet by Technology
3.4. Snippet by Device
3.5. Snippet by Distribution
3.6. Snippet by Application
3.7. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. E-commerce Boom
  - 4.1.1.2. Explosive Growth in Gaming Industry
- 4.1.2. Restraints
  - 4.1.2.1. Impact of High Costs
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Over-ear*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. On-ear
7.4. In-ear

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Branded*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Private Label

9. By Technology

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 9.1.2. Market Attractiveness Index, By Technology
9.2. Bluetooth *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Infrared (IR)
9.4. Radiofrequency (RF)
9.5. Kleer

10. By Device

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 10.1.2. Market Attractiveness Index, By Device
10.2. Smartphones*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Laptops
10.4. Desktop
10.5. Others

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarket/Hypermarket*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Independent Retail Stores
11.4. E-commerce

12. By Application

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.1.2. Market Attractiveness Index, By Application
12.2. Entertainment*
- 12.2.1. Introduction
- 12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. Gaming
12.4. Fitness
12.5. Virtual Reality
12.6. Others

13. By Region

13.1. Introduction
- 13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2. Market Attractiveness Index, By Region
13.2. North America
- 13.2.1. Introduction
- 13.2.2. Key Region-Specific Dynamics
- 13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1. U.S.
  - 13.2.9.2. Canada
  - 13.2.9.3. Mexico
13.3. Europe
- 13.3.1. Introduction
- 13.3.2. Key Region-Specific Dynamics
- 13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1. Germany
  - 13.3.9.2. UK
  - 13.3.9.3. France
  - 13.3.9.4. Italy
  - 13.3.9.5. Russia
  - 13.3.9.6. Rest of Europe
13.4. South America
- 13.4.1. Introduction
- 13.4.2. Key Region-Specific Dynamics
- 13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1. Brazil
  - 13.4.9.2. Argentina
  - 13.4.9.3. Rest of South America
13.5. Asia-Pacific
- 13.5.1. Introduction
- 13.5.2. Key Region-Specific Dynamics
- 13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1. China
  - 13.5.9.2. India
  - 13.5.9.3. Japan
  - 13.5.9.4. Australia
  - 13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
- 13.6.1. Introduction
- 13.6.2. Key Region-Specific Dynamics
- 13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

14. Competitive Landscape

14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis

15. Company Profiles

15.1. Sony Corporation*
- 15.1.1. Company Overview
- 15.1.2. Type Portfolio and Description
- 15.1.3. Financial Overview
- 15.1.4. Key Developments
15.2. Bose Corporation
15.3. Apple Inc.
15.4. Sennheiser electronic GmbH & Co. KG
15.5. Beats Electronics, LLC
15.6. GN Netcom A/S
15.7. JBL GmbH & Co. KG
15.8. Skullcandy, Inc.
15.9. Audio-Technica Corporation
15.10. Shure Incorporated

LIST NOT EXHAUSTIVE

16. Appendix

16.1. About Us and Services
16.2. Contact Us

02-2729-4219

+886-2-2729-4219

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