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1418688

全球小麦草粉市场 - 2023-2030

Global Wheatgrass Powder Market - 2023-2030

出版日期: 2024年01月23日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2022年全球小麦草粉市场规模达1.9413亿美元，预估至2030年将达2,830.8亿美元，2023-2030年预测期间CAGR为4.83%。

消费者对小麦草的健康益处的认识正在显着提高。小麦草因其支持排毒、增强免疫系统和提供必需营养素的潜力而受到认可。这种意识的提高正在推动市场需求，消费者寻求具有这些健康优势的产品。

北美市场正在经历健康和保健的趋势。消费者越来越多地寻求小麦草粉等具有健康益处的产品，包括排毒、免疫系统支持和必需营养素。这种以健康为中心的方法有助于该地区在全球小麦草粉市场中占据主导地位。

动力学

人们越来越认识到小麦草粉的健康益处

消费者的偏好日益转向更健康、更天然的食品选择。小麦草粉被认为是一种营养丰富、促进健康的超级食品，这符合市场对健康和养生日益重视的趋势。小麦草通常与其解毒和清洁特性有关。许多消费者开始将小麦草粉作为饮食方案的一部分，以支持排毒和维持整体健康。

小麦草粉是一种植物性产品，吸引了寻求天然和纯素食选择的消费者。小麦草粉市场受益于对植物性食品和配料的需求。消费者将小麦草粉视为体重管理的潜在帮助和均衡饮食的一部分，进一步促进了其市场成长。

扩大功能性食品和饮料产业

功能性食品和饮料行业专注于提供基本营养以外的健康益处的产品。小麦草粉因其营养价值和潜在的健康益处而受到认可，使其成为一种有价值的功能成分，可融入各种食品和饮料产品中。市场受益于人们对天然植物成分日益增长的偏好。

小麦草粉提供便利性和便携性，使製造商能够创造出易于消费者使用的功能性产品。消费者正在寻求促进健康和福祉的食品和饮料产品。小麦草粉因其丰富的潜在健康优势而符合这些趋势。製造商透过在其产品中添加小麦草粉来满足这一需求。

小麦草粉的保存期限有限

与许多有机产品一样，小麦草粉的保质期有限。随着时间的推移，暴露在空气、光线和湿气中会导致其品质下降，并可能导致食用安全性降低。这种品质下降可能会阻止消费者购买该产品，从而影响市场成长。小麦草粉有限的保质期导致消费者选择具有更好保存特性的替代产品，影响了市场需求。

小麦草粉的保质期有限可能会对库存控制带来挑战，可能导致与产品浪费相关的成本增加。保质期短会使小麦草粉的分销和物流变得复杂。公司需要仔细管理产品，以确保在可接受的保质期内到达消费者手中。这会增加供应链的营运成本和复杂性。

Overview

Global Wheatgrass Powder Market reached US$ 194.13 million in 2022 and is expected to reach US$ 283.08 billion by 2030, growing with a CAGR of 4.83% during the forecast period 2023-2030.

Consumer awareness about the health benefits of wheatgrass is growing significantly. Wheatgrass is recognized for its potential to support detoxification, boost the immune system, and provide essential nutrients. This increased awareness is boosting the demand in the market, with consumers seeking products that offer these health advantages.

North American market is experiencing a trend towards health and wellness. Consumers are increasingly seeking products like wheatgrass powder that offer health benefits, including detoxification, immune system support, and essential nutrients. This wellness-focused approach is contributing to the region's dominance in the global wheatgrass powder market.

Dynamics

Growing Awareness about the Health Benefits of Wheatgrass Powder

Growing shift in consumer preferences towards healthier and more natural food choices. Wheatgrass powder is perceived as a nutritious and health-promoting superfood, which aligns with the market's growing emphasis on health and wellness. Wheatgrass is often associated with its detoxification and cleansing properties. Many consumers are turning to wheatgrass powder as part of their dietary regimen to support detoxification and maintain overall health.

Wheatgrass powder is a plant-based product, appealing to consumers who are looking for natural and vegan options. The wheatgrass powder market benefits from the demand for plant-based foods and ingredients. Consumers turn to wheatgrass powder as a potential aid in weight management and as part of a balanced diet, further contributing to its market growth.

Expanding Functional Food and Beverage Industry

The functional food and beverage industry focuses on products that offer health benefits beyond basic nutrition. Wheatgrass powder is recognized for its nutritional value and potential health benefits, making it a valuable functional ingredient for incorporating into various food and beverage products. The market benefits from the growing preference for natural, plant-derived ingredients.

Wheatgrass powder offers convenience and portability, allowing manufacturers to create functional products that are easy for consumers. Consumers are seeking food and beverage products that promote health and well-being. Wheatgrass powder aligns with these trends due to its rich potential health advantages. Manufacturers are responding to this demand by adding wheatgrass powder to their products.

Limited Shelf Life of Wheatgrass Powder

Wheatgrass powder, like many organic products, has a limited shelf life. Over time, exposure to air, light, and moisture can cause it to deteriorate in quality and potentially become less safe for consumption. This quality degradation can deter consumers from purchasing the product, affecting market growth. Wheatgrass powder's limited shelf life leads consumers to choose alternative products with better preservation characteristics, affecting market demand.

The limited shelf life of wheatgrass powder can pose challenges in terms of inventory control, potentially resulting in increased costs associated with product waste. A short shelf life can complicate the distribution and logistics of wheatgrass powder. Companies need to manage the product carefully to ensure it reaches consumers within the acceptable shelf life period. This can increase operational costs and complexity in the supply chain.

Segment Analysis

The global wheatgrass powder market is segmented based on nature, distribution channel, application, and region.

Growing Consumer Preference for Health and Wellness and Rising Awareness of Organic Wheatgrass Powder

The organic segment holds the largest share of the global wheatgrass powder market. The global wheatgrass powder market is witnessing a shift in consumer preferences toward health and wellness. Organic wheatgrass powder is perceived as a healthier option because it is free from synthetic pesticides, herbicides, and chemical fertilizers. This preference for health-conscious products is propelling the organic segment's growth.

Increased awareness about organic farming practices and their positive impact on the environment and personal health is significantly influencing the global wheatgrass powder market. Consumers are increasingly recognizing the benefits of organic cultivation, leading to a higher demand for the organic segment in the wheatgrass powder market.

Geographical Penetration

Increasing Availability of High-Quality Wheatgrass Sources, Health and Fitness Culture, and Product Offerings in North America

North America is a dominant force in the global wheatgrass powder market. The region has access to high-quality wheatgrass sources and advanced farming practices. This ensures a reliable supply of wheatgrass for powder production, meeting the market's demands. The region had a strong health and fitness culture, with a significant portion of the population actively seeking nutritional supplements and superfoods. Wheatgrass powder is well-received within this cultural context.

North America has prominent manufacturing facilities for wheatgrass powder, which adheres to stringent quality control standards, ensuring the production of high-quality products. North American manufacturers and suppliers are diversifying their product offerings by introducing a wide range of wheatgrass powder formulations. These diverse options cater to different consumer preferences, contributing to market dominance.

COVID-19 Impact Analysis:

The wheatgrass powder market experienced disruptions in the supply chain during the early stages of the pandemic. Lockdowns, restrictions on movement, and factory closures hindered the production and distribution of wheatgrass powder products, which has led to shortages and delayed market growth. Many physical retail stores faced challenges during the pandemic due to lockdowns and reduced foot traffic.

However, the pandemic heightened consumer awareness of health and wellness, which has led to a greater interest in products like wheatgrass powder, known for their potential health benefits. This surge in health consciousness positively impacted the market. With restrictions on physical shopping, e-commerce became the preferred channel for purchasing various products, including wheatgrass powder. The market benefited from the growth in online sales and expanded its customer reach.

Russia-Ukraine War Impact Analysis

The conflict disrupted the supply chain for wheatgrass powder, which relies on Ukraine as a significant global supplier. The market experienced interruptions in the availability of raw materials and, as a result, a decline in production. Prices for wheatgrass powder fluctuated as market participants reacted to the geopolitical instability in the region. These fluctuations affected both suppliers and consumers.

Businesses operating in the wheatgrass powder market began to explore alternative sourcing strategies. Many sought to diversify their supplier base to reduce reliance on the region affected by the conflict, thereby mitigating future supply chain risks. The market saw concerns regarding the quality and safety of wheatgrass powder sourced from the impacted region. This led to increased scrutiny of product quality and adherence to international standards.

By Nature

Organic
Conventional

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Sales
Others

By Application

Functional Food and Beverages
Dietary Supplements
Animal Feed
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On October 13, 2023, Nutriherbs, a well-established Indian lifestyle brand, extended its presence to the US market, unveiling its celebrated product, Glow Builder! Nutriherbs has earned a reputation for formulating supplements using natural components and providing a wide array of solutions for diverse health and wellness needs.
On June 22, 2023, LIQUADRY, recognized as the world's foremost producer of organic wheatgrass and barleygrass juice powders, introduced an impressive range of clean-label super-greens that are rich in vital nutrients. With their patented drying process, BioActive Dehydration, LIQUADRY ensures the preservation of the distinctive characteristics of raw, fresh juice, delivering highly bioavailable and concentrated products that have the potential to enhance one's well-being.

Competitive Landscape

The major global players in the wheatgrass powder market include: NOW Health Group, Inc., Pines International, Nutrisure Ltd, Myprotein, Dr. Berg Nutritionals, Navitas LLC, Synergy Natural, Girme's Wheatgrass, Amazing Grass and Organic India Pvt. Ltd.

Why Purchase the Report?

To visualize the global wheatgrass powder market segmentation based on nature, distribution channel, application, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous wheatgrass powder market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global wheatgrass powder market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Nature
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Awareness about the Health Benefits of Wheatgrass Powder
  - 4.1.1.2. Expanding Functional Food and Beverage Industry
- 4.1.2. Restraints
  - 4.1.2.1. Limited Shelf Life of Wheatgrass Powder
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Nature

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 7.1.2. Market Attractiveness Index, By Nature
7.2. Organic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Conventional

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Convenience Stores
8.4. Online Sales
8.5. Others

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Functional Food and Beverages*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Dietary Supplements
9.4. Animal Feed
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. NOW Health Group, Inc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Pines International
12.3. Nutrisure Ltd
12.4. Myprotein
12.5. Dr. Berg Nutritionals
12.6. Navitas LLC
12.7. Synergy Natural
12.8. Girme's Wheatgrass
12.9. Amazing Grass
12.10. Organic India Pvt. Ltd.

LIST NOT EXHAUSTIVE.

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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