市场调查报告书
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1423465
全球油性印刷油墨市场 - 2023-2030Global Oil-Based Printing Inks Market - 2023-2030 |
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概述
2022年,全球油性印刷油墨市场达到112亿美元,预计2030年将达到162亿美元,2023-2030年预测期间CAGR为4.2%。
随着数位化程度的提高导致印刷媒体行业的需求下降,油基印刷油墨的使用正在迅速扩展到更多非常规应用。电子商务、快速消费品和商业印刷目前占印刷油墨需求的很大一部分,预计未来几年将继续上升。
创新步伐缓慢,加上该行业未能摆脱对矿物油基印刷油墨的依赖,可能会为未来的市场成长带来障碍。该行业对不断变化的消费趋势的反应可能会很缓慢,从而导致无法利用即将到来的重大成长机会。
动力学
包装快餐的需求不断增加
过去十年不断变化的社会经济趋势导致对包装速食的需求增加,特别是在新兴国家。许多社会分析家指出,都市化率上升与包装速食消费增加之间存在相关性。由于城市人口因其便利和忙碌的生活方式而倾向于选择包装食品,因此速食公司将重点放在城市中心以寻求新的成长机会。
由于新兴市场目前正在经历大规模的经济转型,导致可支配收入增加。随着公司业务的扩展,对品牌包装和商品的需求也随之增加。由于速食公司的扩张是一个长期现象,因此在预测期内将为油性印刷油墨创造稳定且长期的需求。
全球电子商务的扩张
儘管全球电商产业快速成长,但在南美洲、中东和非洲、亚太等发展中地区成长更为明显。高成长率是多种因素共同作用的结果,包括数位化程度的提高和电子商务领域外国直接投资的增加。
投资银行摩根士丹利在一份报告中预计,未来五年,东南亚和拉丁美洲部分地区的电子商务成长率可能达到17%至20%,几乎是全球平均的两倍。该报告还指出,COVID-19 大流行极大地推动了电子商务的发展,所有零售额的近 22% 是在网上进行的,而大流行之前这一比例为 15%。
油性印刷油墨广泛应用于电子商务行业,用于印刷运输图形、标誌、标籤、托盘标籤和记录。随着电子商务产业的快速扩张,全球对油基印刷油墨的整体需求可能会在预测期内增加。
原物料价格波动
全球油基印刷油墨市场成长的最大障碍之一预计是各种原材料价格的波动加剧。俄罗斯乌克兰战争后,全球原油价格自 2014 年以来首次突破每桶 100 美元。儘管随着供应忧虑的消散,价格有所回落,但在 2022 年和 2023 年的大部分时间里,价格一直保持在每桶 80 美元以上。
原油衍生性商品是矿物油基印刷油墨製造的关键成分。高原油价格迫使製造商提高价格以抵销投入成本。然而,全球市场的基本结构放大了原物料价格波动所造成的问题。
全球市场相对分散,许多製造商都是中小企业。为了在竞争异常激烈的市场中靠着微薄的利润生存,这些製造商必须将成本增加转嫁给最终用户。包装成本的上升迫使企业寻找替代的包装解决方案或转向不同的供应商以寻求更低的价格。
产能大的大型油墨製造商能够更好地承受中短期的价格波动。然而,原材料价格的持续波动迫使较小的参与者退出,并巩固了市场,有利于少数大型参与者,从而导致所有最终用户的价格上涨。
Overview
Global Oil-based Printing Ink Market reached US$ 11.2 billion in 2022 and is expected to reach US$ 16.2 billion by 2030, growing with a CAGR of 4.2% during the forecast period 2023-2030.
The usage of oil-based printing ink is rapidly expanding towards more unconventional applications with increasing digitalization leading to falling demand from the print media industry. E-commerce, FMCG and commercial printing currently account for a large share of the demand for printing inks and is expected to continue upwards over the coming years.
The slow pace of innovation coupled with the failure of the industry to shed its dependence on mineral oil-based printing inks is likely to create hurdles for future market growth. The industry is likely to be slow to respond to changing consumer trends, leading to a failure to capitalize on major upcoming growth opportunities.
Dynamics
Increasing Demand for Packaged Fast Foods
Changing socio-economic trends over the past decade have led to an increase in demand for packaged fast food items, especially in emerging countries. Many social analysts point out the correlation between rising rates of urbanization and increasing consumption of packaged fast foods. Since urban populations tend to prefer packaged food due to their convenience and hectic lifestyles, fast food corporations focus on urban centers for new growth opportunities.
Since emerging markets are currently undergoing a massive economic transformation, leading to rise in disposable incomes. As companies expand their operations, it creates a parallel rise in demand for branded packaging and merchandise. Since the expansion of fast food companies is a long-term phenomenon, it will create stable and long lasting demand for oil-based printing inks over the forecast period.
Expansion of Global E-Commerce
Although the global e-commerce industry is witnessing rapid growth, it has been more pronounced in developing regions such as South America, Middle East and Africa and Asia-Pacific. A combination of several factors including increasing digitalization and rising rates of FDI in the e-commerce sector are responsible for the high growth rates.
The investment bank Morgan Stanley has estimated in a report that e-commerce growth rates in parts of southeast Asia and Latin America could reach 17% to 20% over the next five years, nearly double of the global average. The report also stated that COVID-19 pandemic has given a big boost to e-commerce, with nearly 22% of all retail sales being conducted online as compared to 15% just before the pandemic.
Oil-based printing ink is widely used within the e-commerce industry for printing shipping graphics, logos, labels, pallet tags and records. As the e-commerce industry undergoes rapid expansion, the overall global demand for oil-based printing inks is likely to increase during the forecast period.
Volatility in Raw Material Prices
One of the biggest hindrances for the growth of the global oil-based printing ink market is expected to be the growing volatility in the prices of various raw materials. Global crude oil prices breached US$ 100 per barrel for the first time since 2014 in wake of Russia's war in Ukraine. Although prices eased somewhat as supply worries dispersed, they have consistently stayed above US$ 80 per barrel throughout 2022 and most of 2023.
Crude oil-based derivatives are a key component in the manufacturing of mineral-oil based printing inks. High crude oil prices force manufacturers to hike prices in order to offset input costs. However, the fundamental structure of the global market magnifies the problems created by volatility in raw material prices.
The global market is relatively fragmented with many manufacturers being small and medium enterprises. Surviving on razor-thin profit margins in an ultra-competitive market, these manufacturers must pass on cost increase to their end-users. A rise in packaging costs forces businesses to look for alternative packaging solutions or migrate to a different supplier in search of lower prices.
Big ink manufacturers with large production capacities are able to better withstand the short and medium term price volatility. However, persistent volatility in raw material prices forces out smaller players and consolidates the market in favour of a few big players, thereby leading to increased prices for all end-users.
The global oil-based printing ink market is segmented based on type, printing technique, application, end-user and region.
Mineral oil-based inks are expected to garner the highest market share during the forecast period
Mineral oil-based inks continue to garner the highest market share in the global market. One of the key factors aiding their dominance is their cost effectiveness. Mineral oil-based printing inks are easily reproducable and are available in a wide variety of shades and colors. Furthermore, the inks dries quickly and has superior adhesion properties on plastic and metal surfaces.
The uptake of vegetable oil-based printing inks has been relatively slow over the past few years. Although growing environmental concerns have increased the popularity of eco-friendly inks derived from vegetable oils, supply chain constraints and high production costs limit their long-term growth potential.
E-Commerce Expansion will Propel Market Growth in Asia-Pacific
Asia-Pacific will have the highest share within the global oil-based printing ink market since the region offers unique, long-term growth opportunities that are not readily available in developed regions such as Europe and North America. Although high population countries such as China and India are the major growth engines in the region, smaller countries such as Malaysia, Indonesia, Thailand and Vietnam have also begun accounting for a significant share of the regional growth in demand.
Malaysia has witnessed a massive increase in e-commerce over the past decade due to a dynamic economic growth and widespread development of digital infrastructure. The Malaysian e-commerce industry grew by nearly 20% to clock in revenues of MYR 38.2 billion (US$ 9.2 billion) in 2022. As multinational companies partner with local e-commerce ventures for unlocking last-mile market access, the demand for oil-based printing ink will increase considerably over the long term.
Although the Chinese e-commerce industry suffered a short-term economic slowdown due to stringent COVID-19 management policies, it has recovered well in the aftermath. The National singles day sales, a proxy for the health of the e-commerce industry, recorded nearly 1.14 trillion yuan ($156.40 billion) of sales across all major platforms in 2023, an increase of 2.08% over the previous year.
The COVID-19 pandemic created several challenges for the global oil-based printing ink market. The pandemic injected major uncertainty in the global market as supply chain disruptions led to shortage of various materials. Furthermore, demand declined significantly across various end-users, although some healthcare associated industries witnessed a minor increase in demand.
The supply chain volatilities led several small and medium scale manufacturers to cut back on ink production, with companies even going bankrupt due to drying up of orders. Large-scale manufacturers fared relatively well, since they dipped into their reserve stocks. The crash in global crude oil prices at the beginning of the pandemic further allowed major players to stock up on precursor materials at relatively lower prices.
Despite facing challenging prospects over the course of the pandemic, the overall growth trajectory of the global market has remained relatively unaltered in the post-pandemic period. The strong rebound in economic activities of emerging countries has provided a much needed boost to market growth.
The Russia-Ukraine created major impacts on the global oil-based printing ink market mainly due to two factors. The upheveal in global crude oil prices due to the invasion and the sanctions imposed on Russia, led to a significant short term spike in prices of precursors used in the manufacture of mineral oil-based printing inks.
Furthermore, given the fact that Ukraine is a major producer of sunflower and sunflower oil, the war-based disruption has led to increased prices, especially for companies manufacturing eco-friendly printing inks from sunflower oil, although sunflower oil only accounts for a small fraction of the global market.
Russia has been facing difficulties in able to import oil-based printing inks due to the economic sanctions since most Russian imports were from western European countries. Russia had to resort to the international grey market and route shipments through third countries in order to import inks. Some Russian end-users also utilized lower quality inks from China.
The major global players in the market include Dow, Sicpa Holding SA, Epple Druckfarben AG, Sakata Inx Corporation, Dainichiseika Color & Chemicals Mfg.Co., Ltd., Van Son Ink Corporation, Sun Chemical Corporation, Zeller+Gmelin, Fujifilm Sericol India and Tokyo Printing Ink Mfg. Co., Ltd.
The global oil-based printing ink market report would provide approximately 60 tables, 61 figures and 201 Pages.
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